Shenggao Pictures' "Hero Boy" has been rescheduled.

This news did not cause much repercussions outside the circle, but it caused a lot of shock in the circle.

"Hero Boy" is also a domestic blockbuster with a relatively high degree of attention this year, although the main producer is a newly established film company, but whether it is a co-investor, cast or director, it is quite strong.

Gao Yong, the general manager of Shenggao Pictures, even released his words early in the circle that he would compete with "Across the Seas" on the National Day, and he was confident that he would win the battle.

As a result, as soon as the official trailer of "Across the Seas" came out, it was instigated in seconds, and it was given up the prime time of the National Day, which can be said to have slapped his face loudly and was laughed at by many people.

But many people in the industry also understand this.

"Across the Seas" has been very popular recently, and the reason why this movie has won the attention of countless people, Luo Kai has played a crucial role - his popularity is too high.

In the eyes of many people, Luo Kai seems to be a representative figure in the Chinese entertainment industry, he is good-looking, talented and keen on charity, and it is rumored that he is likely to win the honor of China's Top Ten Outstanding Young Men this year.

The most important thing is that Luo Kai has popularity and fans in European and American countries, and to a certain extent, it represents the country's external image, so it has been quite recognized at a higher level.

The trailer of "Hero Boy" has been released in three versions, the first version, the official version and the plot enhanced version, the theme of this movie is somewhat similar to "Chasing the Murderer", it belongs to the crime genre film, and it is also an adaptation.

However, the response to the three versions of the trailer was mediocre, although Shenggao Pictures invested a lot of publicity funds on the Internet, the gun articles were one after another, and the main actors frequently appeared in variety shows, but the effect was not very great.

In contrast, the attention of "Across the Seas" is much higher, if "Hero Boy" and "Across the Seas" fight hard in the National Day file, and there are guys with big shoulders and round waists like "Speeding 3", it is really difficult to be optimistic about the box office prospects.

In order to ensure the interests of investors, it is normal for Shenggao Pictures to make compromises, and it is only postponed for a week to be released on October 7, which is clearly a posture of sitting on the mountain and watching the tiger fight.

Although the box office 7 days before the National Day holiday is the highest, "Hero Boy" is also a wise move, the industry generally estimates that the probability of this film achieving profitability is still very high, after all, the quality of the trailer is good, director Shao Honghui's last "Chasing the Murderer" was very successful, and there must be no problem in controlling the same theme.

However, in terms of publicity, "Hero Boy" did not flinch at all, but increased marketing efforts and took the lead in opening the prelude to the promotion of the National Day movie.

However, compared with Columbia Pictures, Shenggao Pictures is more than a step weaker.

"The car god is back, and the decisive battle against Las Vegas is over!"

Before September arrived, the advertisements of "Speeding 3" were fully rolled out in major cities across the country, and in the subway stations of the three major cities of Beijing, Shanghai and Shenhai, as an important ticket warehouse, you can see the large promotional posters of "Speeding 3" everywhere.

As of 2016, the annual box office of domestic films exceeded 60 billion, an increase of 11%, while the box office in the United States was $11 billion in the same year, and the gap between the two sides continues to narrow.

According to this growth ratio, by 2020 at the latest, the domestic box office will surpass the US box office and become the world's largest movie box office market.

Therefore, for the domestic market, the American Hollywood film giants have always paid great attention to it, and in recent years, many blockbusters have added oriental elements, and it is very common for domestic big-name actors to appear in Hollywood blockbusters.

"Speeding 3" is no exception, one of the main supporting actresses is played by Yang Yi, and she is ranked in a prominent position in the front of the domestic promotional posters.

Yang Yi has debuted for many years, won many actress laurels, including Best Actress at the Venice Film Festival, and participated in the filming of many European and American films, so he was crowned an internationally famous movie star by the media.

"Super Speed 3" has her joining, plus several Hollywood movie stars who are very popular in China, and an investment of up to 170 million US dollars, in the eyes of many people, it will inevitably become the box office king of the National Day file.

It is worth mentioning that "Speeding 3", "Hero Boy" and "Across the Seas" have a lot of similarities in genre, the "Speed" series is said to be a racing movie, in fact, it involves a lot of gunfights and action shots, and the level of special effects is strong, which is not comparable to the latter two domestic movies.

"Hero Boy" was very clever to postpone its release, making the National Day file a stage for the confrontation between "Speed 3" and "Across the Seas".

And Columbia Pictures obviously didn't take the opponent seriously, and its official V on the Feixun blog even played the propaganda slogan of "Speeding and passion, dominating the world", and what "let the audience see the real tough guy", etc., secretly stepped on "Across the Seas" a few times.

In contrast, the publicity of "Across the Seas" is undoubtedly much weaker, although publicity resources have been invested in mainstream media platforms, but even "Hero Boy" cannot be compared in terms of momentum, which makes people feel too "calm".

"Now everyone in the circle is saying that we have conceded defeat..."

In the headquarters office of the newly established DreamWorks (China) Pictures, Li Mengru said to Luo Kai angrily: "Say that you want to make a wave of quick money from fans, and you are reluctant to invest in publicity." ”

Sitting on the comfortable Taipan chair, Luo Kai smiled and said: "The mouth grows on other people's bodies, we can't control what they say, don't be led by them, we will follow our own plans." ”

Most of the budget funds of "Across the Seas" are invested in production and post-production, and under his requirements for excellence, it has been increased to 135 million, so it is inevitable that the investment in publicity is somewhat insufficient.

It can be said that most of the attention of "Across the Seas" is supported by Luo Kai's personal influence, but this is not a normal situation.

Normally, like Hollywood blockbusters in the United States, the investment in publicity sometimes even exceeds the cost of film production, and domestic films are also paying more and more attention to the role of marketing.

If you want to win a high box office, publicity is indispensable, although there are examples of relying on word-of-mouth to become a hit, but that is only a rare existence.

The publicity budget of "Across the Seas" is currently 30 million, and Luo Kai's plan is to use good steel on the blade, and meet the opponent's bayonet next month, and will not rush to scatter the funds.

Li Mengru nodded and said, "I definitely support you, it's just that some people have more ideas." ”

Luo Kai knew that she was talking about other investors in "Across the Seas", waved his hand and said: "Don't worry about them, the initiative is in our hands, and how to use the publicity funds must be arranged by us." ”

"Whoever is not convinced, then let him quit. ”

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