After the short-haired lady and the middle school student left, several customers took the initiative to come to the door one after another to "be slaughtered", some of them were customers who had just bought books at Baixiang Bookstore, and some were simply passing by.

Make a request, ask for the price, pay the bill, then collect the bookmark like a baby, and leave happily.

None of them had a misunderstanding!

I actually know that this is a DIY bookmark!

And!

I didn't even bargain!!

Ten yuan a paper bookmark, don't they think it's expensive!

The little girl racked her brains and couldn't figure out what was going on, if it weren't for the fact that there were so many customers who came to deliver money, and the production requirements were different, she would have suspected that this was an extras invited by the tall man next to her.

"That. The little girl looked at Yao Yi again, her eyes full of admiration and puzzlement, "Excuse me, are you a magician? Hmm, that'...... Are you a hypnotist?"

Hypnotist?

Oh yes, hypnotists' films, novels, and pseudo-documentaries have become so popular in recent years that many ordinary people who don't have professional knowledge have misconceptions about the hypnotist profession.

In the eyes of many people in this era, hypnotists often represent mystery and evil, they can manipulate other people's minds with the movement of their fingers and the blink of their eyes, as well as various magical powers such as erasing memories, implanting concepts, and creating personalities.

In fact, how can hypnotists have these superpowers? The myths of hypnotists at this time are the same as the qigong craze of those years, they are all creations of imagination, and in the future, there will be such ridiculous legends as "ecstasy that loses one's mind when you smell it" and "brain control that emits radio waves to control the brain."

Thinking of this, Yao Yi couldn't cry or laugh, the little girl probably felt that only hypnotists could manipulate the minds of passers-by and make them be slaughtered willingly, but she didn't know that businesses that were good at marketing also had this kind of "superpower".

"I'm not a magician or a hypnotist, but I used to have a little business and I knew how to attract customers and how to make them pay for their wallets willingly. Yao Yi was in a good mood and talked a lot, "Well, this is called 'marketing'." ”

The little girl's face changed and she hurriedly asked, "What is marketing, and what does it have to do with pyramid schemes?"

“……”

At this moment, Yao Yi felt that he couldn't wear a hat, because this little girl was really big.

After being silent for a long time, Yao Yi said in a deep voice: "Marketing refers to discovering and mining the needs of the market and consumers, creating product forms from the overall level, promoting, disseminating and selling products by specific means, and stimulating customers' desire to consume. ”

The little girl nodded solemnly: "Oh oh!"

"Understood?"

The little girl shook her head seriously: "I understand every word, and I don't understand it when I put it together." ”

Yao Yi let out a silent sigh and said: "The stall is still this stall, and the things on the table are also the same, if there is any change before and after, that is, there is this sketch board in front of the folding table, do you want to know why? The answer is written on the sketch paper." ”

"Oh oh!" asked the little girl, pointing to the sketchboard leaning in front of the folding table, cautiously, "may I take a look?"

"Of course. Yao Yi laughed and made a gesture of please.

The little girl reached out and picked up the sketchboard and flipped it over, only to see a row of extremely elegant but not difficult to recognize good words written on the paper: a unique and exclusive bookmark, for you and TA (customizable pictures and text).

That's it?

The little girl rubbed her eyes and made sure she wasn't dazzled, she couldn't believe it even more.

This sentence looks very ordinary, and the words are good-looking, where does the magic come from, so that customers can be willing to be fat sheep and stretch out their heads to be slaughtered?

Yao Yi had the intention of cooperating with her, so she took the initiative to speak, intending to solve her doubts: "Do you think these two sentences are very ordinary?"

The little girl shook her head quickly, hesitated for a moment, and nodded weakly.

"Want to know why?" Yao Yi smiled a little evilly.

This time, the little girl nodded vigorously without hesitation.

"First of all, DIY is a hot word nowadays, but there are still many people who don't know what DIY means, so if you want to expand the publicity role to win more potential customers, you have to use a plausible statement, people who know DIY will associate DIY with this sentence when they see it, and people who don't know see this sentence also know that we sell custom bookmarks. ”

Yao Yi clasped his hands on his chest and talked eloquently.

"Secondly, the words unique and exclusive both create a sense of superiority for customers, bookmarks in bookstores are not necessarily ugly, but they are all the same, and things that are bad on the street are not good things, on the contrary, bookmarks made according to their own ideas and exclusive to themselves are not only unique, so that customers can enjoy a sense of superiority, but also have collectibility. ”

"For example, the lady who asked you to draw three little pigs is likely to have two bosom friends, three people use three bookmarks, little black pigs, little white pigs, and little pink pigs are likely to be nicknames they use for each other, and the value of items with collectible value can no longer be limited to the cost of construction, so the price increase will not make customers unacceptable. ”

Because the use value of bookmarks is limited, if you want to sell the product well, you must first package it well, this word "give" gives customers a hint, a reminder, this novel DIY bookmark can be given as a gift, so that even if you don't buy a book, people who don't read books, will have the intention to buy, so we have further expanded the customer base. ”

Compared with those small gifts in the boutique, DIY bookmarks are both cheap and innovative, and it is good to buy a fresh and smiling smile, who can't take out a dozen yuan? If the price is one yuan or two yuan, customers will think that our bookmarks are too cheap and too low-end, who will take one or two yuan to give away? Once such an idea is generated, it is very likely that they will not buy it again. ”

"And now, with a sophisticated package, a price that meets the customer's expectations, and a creative and satisfying product, they will come back to buy our bookmark when they give their first bookmark and see the smile on the face of the person receiving the gift. ”

"The importance of repeat customers is not only to simply expand revenue, but also to gather word-of-mouth, with word-of-mouth, your DIY bookmark has a speciality, then you can contact the supplier, on the bookmark to print some special symbols, the formation of a brand effect, and then in the future, even if someone imitates your custom bookmark, it will not have too much impact on you in a short period of time." ”

After completing the analysis in one go, Yao Yi snapped his fingers and smiled at the little girl.

"Well, so good, so good! And I actually understand it all!" the little girl tilted her head, as if a little star was about to pop up in her eyes, "You, are you really a small business?"

She added an accent to the word "small".

"Well, small business. ”

Yao Yi bowed slightly, and the wind was light.

The business is really not big, and the unit is only 10 billion.