Li Mu carefully figured out the development history of apples, and felt that the current apple was actually at its weakest time.

Because iPhone, iPad, such an invincible general product has not yet appeared, Apple has not yet formed a forced aura around the world, and its powerful forced aura is brought by the iPhone, once Apple's forced aura is cultivated, he is equivalent to cultivating into the Nine Yin True Scripture + Sunflower Treasure Book, and then it can really be invincible in the world.

If Li Mu can seize the opportunity of the iPhone, come up with the first real touchscreen smartphone, and destroy the development of IOS, it will be tantamount to breaking Apple's credit.

Losing the iPhone and the leading position of the entire smartphone industry, Apple will lose the lead in many areas, after all, the impact of the iPhone on Apple is endless, if there is no iPhone, there will be no iPad, Apple's IOS will be difficult to promote, if there is no iPhone to promote the IOS system on the mobile side, the sales of products based on the OS system will also be greatly affected, such as Macbook and iMac PC products sales will at least be cut in half, in this way, the future Apple market value is not likely to exceed 300 billion US dollars, even if it is tiredAnd if a high-tech industry company can't find a pillar product for a long time, it will definitely go downhill quickly.

Apple is terrible, Jobs is awesome, but Li Mu feels that as long as he plans his strategy and controls every detail, he can snipe at Apple just like he did when he sniped Teng Xun and QQ.

Let's call it the "Breaking Gong Plan", Li Mu thought.

But suddenly I thought of Liu Cixin's "Three-Body Problem", in which the wall-facing people can mobilize all the resources in the world, and are even much more powerful than Apple, so let's be Apple's wall-breaker!

This plan to break Apple's work is its own "wall-breaking plan"!

As a result, Li Mu suddenly felt a strong sense of historical mission, this wall-breaking grand strategy can simply affect the whole world, so we must plan well and strive for a complete victory!

Thinking that he might stand in front of Jobs in the future, he told him with a smile: "Steve Jobs, I am your wall-breaker." ”

Li Mu felt that it was wonderful to be reborn.

If there is really that day, I believe that Steve Jobs will only look at himself with a confused face, he will not understand what the three words "wall breaker" mean behind the three words, but it is certain that at that time, he will be a god-like existence in front of Steve Jobs.

Steve Jobs is a genius, but also paranoid, carefully analyzing the style of this great god, Li Mu believes that his advantages and disadvantages are very obvious, the advantages are naturally superior thinking, decisive action, and unique vision, but the shortcomings are also obvious, excessive arrogance, selfishness, some cold-bloodedness, and unscrupulous means to achieve the goal.

In fact, throughout Jobs's life, glory and shame coexist, but the glory is too great, so that the shameful things are selectively ignored by many people, Li Mu has learned many small details about him, such as refusing to pay his own daughter support and being executed by the court, such as deceiving friends and partners, such as using some shameless means to prevent the development and cooperation of other enterprises, For example, Apple's success in the last stage largely came from the deep plagiarism of Xerox GUI, and even many industry insiders commented that Jobs's approach was no longer plagiarism, but burglary.

In short, this is not a saint, nor is he a villain, but a bull who will do whatever it takes to achieve his ends.

Li Mu does not worship Jobs, but he admires the huge impact that the iPhone has brought to the whole world, in fact, Jobs is not completely correct in the field of smartphones, for example, he has been reluctant to provide third-party developers with the SDK of the iPhone, that is, the software development kit, the fundamental reason is that Jobs does not want to open his products to third-party developers.

If Jobs adheres to this closed concept, then there will be no APP-Store with strong profitability later, and IOS is likely to be overtaken by the fully open Android because of its poor openness to third parties;

For example, when he was alive, he was full of disdain for large-screen mobile phones, believing that people would not need such clumsy large-screen mobile phones, and the iPhone 4 was the most reasonable mobile phone size, but in fact, the development trajectory of smartphones is the process of increasing the size and screen-to-body ratio of mobile phones, and constantly searching for golden sizes.

Immediately after the global popularity of Samsung Note, it also proved that Jobs's view is paranoid, and it is a kind of paranoid view that can not represent the public at all, only his own paranoia, after Jobs's death, the iPhone and other brands of smartphones, did not follow Jobs's paranoid identification, all mobile phone manufacturers, including Apple itself, have raised the screen to more than 4 inches, if Jobs is still alive and insists on the 3.5-inch screen, I am afraid that the myth of the iPhone will not continue forever;

Therefore, no one is perfect, and it is not man but God who has no defects, and it is precisely because Jobs is not a god in Li Mu's eyes that Li Mu has the confidence to defeat him.

Li Mu seemed to have found the next big goal in his life all of a sudden, and he was suddenly excited, while the plane had not yet taken off, Li Mu hurriedly called Elon Musk, he didn't know much about the current situation of Apple, but Elon Musk must know more.

At this time, it was the middle of the night in the United States, and after Elon Musk was woken up by the phone, he wanted to scold the street for the first time, but when he saw that it was Li Mu calling, he immediately turned into a docile sheep, and asked on the phone: "Mr. Li, what are your instructions for calling me so late?"

Li Mu heard his tired voice, and realized that it was early in the morning in the United States at this time, so he said embarrassedly: "I'm sorry, Elon, I'm in Huaxia, I forgot about the jet lag." ”

"It doesn't matter. Elon Musk smiled: "You are my boss, I am at your disposal 24/7." ”

Li Mu smiled: "You don't work for me, when will I become your boss." ”

Elon Musk said with a smile: "Isn't PayPal me working for you, and if I have the opportunity in the future, I naturally hope to cooperate with you in more fields." ”

Saying that, Elon Musk remembered something and said: "Oh yes, after the last time we met, I went to see the car powered by a laptop battery, it seems to be a little interesting, the lithium battery of the laptop battery looks very small, but the combined energy is really powerful, and the power storage per unit volume is also ideal, I think this thing can really invest some money to try, if it can be mass-produced, it should be a more promising industry." ”

Li Mu snorted and said, "You can contact them, if they accept the controlling investment, I can invest, and then share a part of your shares." ”

“OK。 Elon Musk said: "I'll take the time to go over again, take a closer look, talk to them as well, and see if they're willing to raise money." ”

"Good. Li Mu said: "I called you for something else, do you know about an American company called Apple?"

"Yes. Elon Musk said casually: "I like their products, a company with a geek mindset." ”

Li Mu asked, "What is the current situation of this company?"

Elon Musk thought for a moment and said: " This company was not bad before, PC products are also quite golden, but a few years ago took some detours, and encountered the bubble burst, so the frustration is a bit serious, but recently it is starting, 01 years they launched a music player, called iPod, and then launched a software called iTunes, this software is very interesting, it helps record companies in the United States and even around the world to sell digital music, just with their hardware called iPod, do a good job. ”

Li Mu frowned, iPod+The relationship between iTunes, just like the relationship between its own logistics company and the logistics management system, the two are extremely closely combined and can produce a strong chemical reaction, coupled with the European and American markets have always had a strong sense of copyright, this habit of paying online to buy digital music has long been cultivated, so it has given iPod and iTunes an excellent soil for development, iPod itself is a very good product, the more it sells, the more iTunes users, and the more music sales on iTunes, Apple can make money while selling hardware, while increasing the installed capacity of softwareand continue to increase the sales of digital music in the software market, which is a perfect closed-loop combination.

It seems that before the launch of the iPhone, a combination of iPod and iTunes was a major workhorse for Apple, accounting for at least half of Apple's revenue.

So, Li Mu hurriedly asked: "What is Apple's market value now?"

Elon Musk hesitated for a moment and said, "$5, $6 billion, it won't be higher." ”

"So low?!" The market value of five or six billion US dollars made Li Mu a little surprised, Apple exceeded 600 billion US dollars in 2016, if it was only 5 or 6 billion US dollars in 03, then its market value soared at least 100 times in the next ten years!

Elon Musk said, "You wait a minute, I'll look it up." ”

As he spoke, Elon Musk turned on the computer, checked the NASDAQ information that had closed, and said to Li Mu: "The stock code AAPL, the stock price closed yesterday was $7.2, and the market value was $5.355 billion. ”

Li Mu didn't say a word in his heart, Apple's market value today is only $5.3 billion? Makino Technology's valuation in the last round of financing was already $33 billion, and after the financing was successful, the valuation has risen to the level of more than $40 billion.

Li Mu asked: "Is the situation of Apple's shareholders complicated?"

"I'll go, it's too complicated. Elon Musk said: "Even Microsoft has a stake in Apple, but they have been selling these shares in recent years, boss, don't you want to take a stake in Apple?"

Li Mu smiled slightly and said, "I have this idea, but I haven't figured it out yet. ”

Elon Musk said: "Boss, Apple's main business is in the hardware market, and Makino Technology deviates greatly, and its hardware market has always been very niche, and iPod sales are better, if you want to buy shares or buy Apple, I think the strategic significance is not very large, it now at least half of its profits rely on iPod and iTunes, these two are easy to replace for you, the boss." ”

Li Mu suddenly thought of his Mango-ME, that is, the super cost-effective MP3 used to smash through the domestic MP3 price, the overall design style of the machine tends to be close to the iPod-nano in the next few years, it looks better than the current iPod, the key is that it is cheaper than it!

If you take Mango-ME yourself, or take a high-end version of Mango-ME out to the United States to face the iPod, and continue to use this method of smashing the price, Apple's iPod business will definitely suffer a huge blow;

If you develop a small software similar to iTunes on the basis of YY, or simply embed a small software with a function like iTunes on YY, and then go to talk about cooperation with record companies all over the world to help them sell digital albums, with YY's current user size and influence, I'm afraid no record company will refuse, no matter how awesome iTunes is, it can't compare to the current YY, if YY is doing this business now, it will definitely be able to hit iTunes all over the place.

When the time comes, if you develop a YTunes by yourself, and then dump it in the European and American markets with Mango-ME, Apple's overall profitability will definitely suffer a major blow, and the main product of profitability will be sniped, which is equivalent to the main labor force of a family suddenly breaking their legs, not only will they be affected, but other members of the whole family will be greatly affected!

If Apple is described as a "big family", then the traditional PC business and the supporting Macn-OS system are like the depressed father and mother of this family.

My father always thought that he was very talented and capable, but he was not recognized by the outside world, so that his income was relatively meager, and if he was to support the family, it was indeed a little stretched;

At this time, the eldest son iPod finally graduated from college and started a business with the eldest daughter of the family, iTunes, but the two of them started a business smoothly, with the ability of the two, immediately brought a rich income to the family, after the income was brought to the family, not only subsidized their parents, but also helped parents raise their younger siblings.

With enough income in the family, one of the family's youngest sons, iPhone, was sent to the best school, and in the next few years, he will become a real pillar of the family when he returns from school, and his sister iPad has followed in his footsteps and achieved a lot of success.

Gradually, the eldest son who supported the family income gradually declined because he was able to keep up with the development of the times, but due to the great success of the younger son and the youngest daughter, the eldest son has completed his phased tasks and then retired, while the younger son and the youngest daughter have greatly promoted the development of the family, and at the same time, they have helped their parents gradually realize their life values, and also helped the eldest daughter to develop steadily.

Subsequently, the eldest daughter had her next generation, and her next generation was fully cultivated by the younger son and younger daughter as soon as she was born, and the youngest generation of this family is APP-Store.

Looking at the development route of this "family", if the eldest son and eldest daughter fail to start a business, then the blow to the family is very likely to make the family on the verge of collapse.

Dismantling this family is Li Mu's biggest dream at this moment!