Postscript 4: The Giant Pit Project
On the dinner table.
Azgul is munching on braised pork, although it can't be said to be gobbling up, but it definitely doesn't belong to the lady's painting style.
Of course, beautiful girls are pleasing to the eye in everything they do.
Song Jingxing asked, "Can you eat pork?"
Azgul nodded and said, "Well, my mother is of Han nationality. She is responsible for cooking at home, and what she usually cooks, my father and I eat whatever they eat, which is already the same as the living habits of the Han people. ”
"You're from the acting department, aren't you afraid of getting fat after eating so much?" asked Song Jingxing.
Azgul swallowed a mouthful of meat and said, "Don't be afraid." There are physical fitness classes in school, and I like to play basketball, and I have a lot of physical energy every day, and if I don't eat too much, I will be hungry. ”
Song Jingxing said: "There are a lot of girls who like to watch basketball, and girls who like to play basketball are very rare. ”
In addition to the foodie attribute, Azgul obviously also has the attribute of chatterbox. Song Jingxing asked, and she said a lot: "My parents are both basketball players, and I grew up in the basketball training room since I was a child. The average height of the two of them is 1.88 meters, and I am only 1.76 meters now, so I have not inherited their advantages. Before high school, I had been studying in sports school, and I gradually didn't grow much taller. My dad also sent me to have my bone age checked and found that it was difficult to grow to more than 1.8 meters, so he asked me to change to a defender. Then there was a time when I had a very bad knee injury, and although I recovered, I couldn't adapt to the intensity of professional competitions, so I didn't continue to go to sports school. However, I still love to play basketball and play it for at least an hour every day. You see, my palms have always had calluses, which are played by playing basketball for a long time. ”
Song Ruoxi suddenly interjected: "It's time to take care of your hands." ”
"Teacher Song, I'll try my best. Azgul lowered her head and stuck out her tongue.
Song Ruoxi asked Song Jingxing again: "I heard that you plan to start a business?"
Song Jingxing was speechless and said, "Why don't you know it in a few days?"
Song Ruoxi asked: "Have you found an entrepreneurial project?"
"Not yet. Song Jingxing said.
Song Ruoxi said: "Invest in VR movies, I happen to have a project in my hand." ”
Song Jingxing reminded: "Sister-in-law, Chinese law prohibits the production and dissemination of colored audio-visual products, and I don't want to be the target of the government's anti-pornography and anti-illegal activities. ”
"Who asked you to make that kind of film?" Song Ruoxi was a little angry.
Song Jingxing said: "Can you still make other types of VR movies?"
From 3G to 4G, and then from 4G to 5G, every technological improvement has given birth to a large number of related industries.
5G applications can be summarized into three main areas: first, enhanced mobile broadband, second, mission-critical services, and third, massive Internet of Things.
For example, Song Jingxing's Tesla Light of Wisdom, its autonomous driving function belongs to "mission-critical services".
As for the "massive Internet of Things", Beijing, Shanghai, Guangzhou and Shenzhen are now being built into "smart cities", and various infrastructures are connected by mobile broadband. Including street lights, electricity meters, water meters, traffic lights, trash cans, etc., which street lights are broken, which section of the water pipe is leaking, which trash can is full, the manager can judge by sitting in the control room.
If combined with the Skynet system, it will be even more awesome. If the children and the elderly are lost, as long as they are not in too remote places, Skynet plus image recognition technology will automatically search for you in minutes.
The application of VR and AR technology requires the help of "enhanced mobile broadband".
The theoretical downlink peak of 5G is more than 10GB, which is enough to support the interaction of AR/VR users. The most typical example is the virtual online game that Song Weiyang plays, as long as the scene is not too complicated, it is very smooth.
And now Beijing, Shanghai and Guangzhou are already laying 6G networks - strictly speaking, 5.5G, just like 2.5G back then, there has been a certain improvement in performance, but it has not yet reached the level of leapfrogging.
As early as 2015, VR movies appeared, followed by AR movies.
After the popularization of 5G networks, the world's large entertainment companies, as well as many venture capital, are frantically throwing money into the field of VR and AR movies. Up to now, more than 90% of the projects have lost money, and they have lost all their money.
AR movies are barely successful, and there are already companies promoting "AR screening halls", and only one super-popular AR movie is needed to develop rapidly - just like "Avatar" is to 3D screening rooms.
But VR movies are completely a pitfall!
The technical problems have been basically solved, but VR and movies are inherently conflicting. is like a couple of men and women with incompatible personalities, who have to be forcibly tied together to get married, and their married life is so miserable that they can't watch it at all.
The essence of film is frame vision, and each scene has a specific expressive function. Broadly speaking, the atmosphere is shot from a long shot, the action is shot from a medium shot, and the mood is shot from a close shot. VR is characterized by immersion, which requires a specific character to be brought in, and then integrated into the scene with the main visual of this character - the scene cannot be changed. Technically, it can be converted, but once converted, it loses the immersion of VR, especially dramatic!
There is also a sense of space and editing effect in the movie, which is also difficult to integrate with VR technology.
In the past few years, a lot of VR movies have been made at home and abroad, and all of them released in theaters hit the streets, and the profits and losses of transplanting to personal VR equipment were mixed, and only those who changed to VR stand-alone games halfway through made a lot of money. It didn't look like a movie at all, it was more like a VR experience game.
To put it more simply, theater is the art of actors, film is the art of directors, and VR is the art of audiences.
The difference between VR movies and movies, like the difference between movies and dramas, simply cannot be implemented with mature traditional film theories.
During this period, Japanese benzene and European and American "small film" companies made great contributions to the development of VR films. The color film emphasizes immersion and substitution, which is a perfect fit with VR technology, and with specific X props, a VR small film can make people feel refreshed, and even some old drivers say that it is more refreshing than snapping in reality.
By the way, while VR movies are hitting the streets, VR distance education is extremely popular.
Tuition fees in the U.S. are frighteningly high, and even technical education is ridiculously expensive. Two engineers in Silicon Valley took the lead in launching a "cheap" VR education program, and at first only did vocational education and training, which is equivalent to the VR version of Lanxiang and New Oriental Cooking School, which quickly gained market recognition and even caused a protest boycott by the American education union and the teachers' union.
The two founders were nearly bankrupt by huge legal fees in order to cope with a union lawsuit. Fortunately, at the critical moment, venture capital funds entered the market, and they developed rapidly under the pressure of the trade union.
It's much more difficult to do VR education in China, because the cost of education in China is cheap. After all, VR education is virtual, whether it is a beauty salon or driving an excavator to stir-fry, it is not as real as practicing in reality. Speaking of other education, in reality, tutors can adjust the teaching plan according to the specific situation of students, although the tuition fee is expensive, but the effect is much better than VR education. As for adult education, you can go directly to a regular university to register, and people will also issue academic certificates.
Only Chinese who are busy with work and want to improve themselves and do not care about academic qualifications will choose VR education, and the market is much narrower than that of the United States.
Song Ruoxi explained, "I am now a lecturer in the Department of Acting, and at the same time I am studying for a PhD in the Department of Directing. At the beginning of the year, I went to Hollywood with my mentor and attended an industry seminar on VR films. Well-known VR film directors from all over the world agree that adventure, suspense, horror and other genre films will be the future of VR movies. "The Mummy 6", which was invested by Universal Pictures last year, is a very good reference. It's a pity that Universal Pictures is too ambitious and wants to do everything and make it into a 3D version, a VR version and an AR version, but none of the versions are pleasing either. ”
Song Jingxing asked: "What type of project do you want to shoot for that project?"
Song Ruoxi said: "Horror and suspense films, only do VR versions. The scene is compressed into a specific small space as much as possible, the time span between the film and reality is less than two hours, and the transition of the movie depends on the movement of the characters. The audience can choose to bring in the gender of the character, and the couple audience can even choose to bring in the character as a couple. In this way, it can be shot according to traditional film theory, while at the same time embodying the characteristics of VR films. ”
Song Jingxing asked: "No other director has come up with this shooting method?"
Song Ruoxi said: "Yes, but I can't shoot it." Horror and suspense films belong to a niche genre, and generally speaking, the investment is not large, while VR movies are piled up with money. Only large investment can make a cinema-level VR horror suspense film, and large film companies are afraid of market risks and dare not invest easily. If Spielberg or Cameron were willing to make VR suspense horror films, they would definitely be able to attract investment, but they are too old and not in good health to make extremely energy-consuming VR movies. ”
Song Jingxing asked, "How much does it cost to make a 90-minute VR movie?"
Song Ruoxi said: "Nine years ago, "HELP" was the first real VR narrative film, less than 5 minutes long, the scene was relatively simple, and there were not many characters, but it cost 5 million US dollars. Even now, with the development of technology, the production cost of VR movies has been reduced a lot, but if you want to shoot a 90-minute theater-level VR film, the production cost will also increase exponentially. It's not that 5 million dollars in 5 minutes, 90 million dollars in 90 minutes, it can't be calculated at all, the funds are growing geometrically. If you want to be well-made, even if you don't invite celebrities to shoot it, a theatrical VR movie will cost more than $500 million. We tried to compress the space and scenes as much as possible, and made a low-budget VR film, which barely had to be 300 million US dollars. ”
Song Jingxing asked: "It's only 300 million US dollars, Sohu, Tencent, Alibaba, and Excalibur companies must be able to get it, why don't you go to my dad?"
Song Ruoxi said: "Because there are many problems in the market. VR movies are contrary to the atmosphere of the theater, and there are no VR screening halls in movie theaters at all, and even AR screening halls are relatively few. It is also difficult to sell the TV and Internet copyrights of this kind of film, and you can only rely on VR equipment users to make money, but there are not many people who have bought VR equipment. 300 million US dollars are thrown out, and it is almost difficult to recover the cost, unless the AR screening hall is vigorously promoted and the VR movie is played in the AR screening room. This requires huge capital power, and in the case of uncertainty about whether it can make money, it will invest huge sums of money and contacts to do marketing. ”
"It's so hard. Song Jingxing said.
Song Ruoxi said with a smile: "But if you do this, you will be listed in the history of world film, become a figure in the global film and television industry, and open a new era of VR movies." Do you dare to do it?"
Song Jingxing shook his head and said: "I only have 100 million yuan of start-up capital in my hand, and I can't even shoot a shot." What's more, the difficulty of this project is not the money at all, but how to promote AR or VR screening halls. If it were that easy, the film company would have done it a long time ago, and it would be our turn to pick up the leaks?"
Song Ruoxi said: "You are the son of the richest man in the world." ”
Song Jingxing said: "I want to read your script first, and then read your project planning book." If it is feasible, I will not start any business, and go directly to work at Shenjian Entertainment, and the $300 million project should be able to apply. ”
"Okay, I'll call people back from Hollywood. Song Ruoxi said.
"Is the director an Yankee?" asked Song Jingxing.
Song Ruoxi said: "A Chinese director has a green card, but he has not immigrated yet. This person graduated from Beijing Film School, and went to USC Film School to study for a master's degree, and the graduation short film won the award, which attracted attention. He has been in Hollywood for more than ten years, and he has always been petty until he made a small-budget B-grade film three years ago and became a big hit. In Universal Pictures' "The Mummy 6" last year, he was pulled to be a group director, so he had the idea of making a VR film. I also went to Hollywood with my mentor to hold an industry seminar at the beginning of the year, and I met him unexpectedly. ”
Song Jingxing asked: "Suspense horror movie, no ghosts, right?"
Song Ruoxi rolled her eyes: "If there is a ghost, I dare to take it to China?"
"That's fine," Song Jingxing said, "and you don't need to save too much money, celebrities must be invited." Suspense horror films are already niche, and VR films are even more niche, and not inviting celebrities to join is like suicide. I don't want to make a lot of money, as long as I don't lose money, it's a very interesting experiment. ”
Song Ruoxi said: "That's okay, I'll be the heroine, and I'll be a star anyway." ”
Song Jingxing asked: "Is the audience a substitute for the hero and heroine?"
Song Ruoxi said: "Of course, the male audience is the male protagonist, the female audience is the female protagonist, and those with transsexualism can also come in reverse." Through the terrifying encounters of the hero and heroine in an old mansion, a narrow basement, and other characters in an hour or two, the audience is fully immersed in the film, experiencing the terrifying and tense suspenseful atmosphere, as well as love, friendship and betrayal in desperate moments. The scale is a bit large, mainly blood and horror, gore can be minimized, but horror is one of the selling points. You need to unblock the relationship between radio and television, and at the same time strictly prohibit audiences with heart diseases from entering. ”
"What should I do if an audience is scared out of the problem?" Song Jingxing said, "The more I listen to this film, the more niche it becomes, it's completely a pit, and I'm afraid it's super difficult to promote the VR screening hall." ”
Song Ruoxi said: "There is no way. Film companies at home and abroad have tried, but using VR technology to shoot blockbusters in the traditional sense does not work, and all of them have lost the essence of VR movies, so it is better to directly engage in 3D or AR masterpieces. Only this kind of VR film with narrow activity space and short story time can make the audience immersed in it without appearing to be out of the play or jumping scene. Take the previous "2012" as an example, a disaster movie, which is very suitable for the audience to experience. But which character should I bring in? Fly from the United States to China, and switch scenes directly? Switching scenes is to skip the scene, cut a scene and dance once, so that the audience can react that they are not the characters themselves, and if they come a few more times, they will be completely out of the play. Without switching scenes, how long are you going to let the audience fly in the sky?"
Song Jingxing asked Azguli, who was still eating braised pork: "Why don't you also play a role?"
"Huh?" Azgul swallowed, "I'm only a freshman in college, and I haven't finished my theory classes yet." Will the school allow me to take on the play?"
Song Jingxing said: "Yes, special affairs." ”
Azgul smiled: "Then I must be willing to film, I'm not a fool." ”