Facing the old man who seemed calm, but was actually angry, Lu Heng couldn't help but smile. Pen ~ fun ~ pavilion www.biquge.info

"Your product is too simple!, I don't know if you think it's reasonable?"

"Ugh"

A stunned look appeared on the old man's face, and he was angry and was stuck alive.

Lu Heng said to himself: "My company is doing agency and retail business, and its subsidiaries are taking the road of brand 4S stores. Lifan is indeed a brand, but you have several brands now, and I know all about it. From the development of the first Lifan 520 to the present, three full years have passed, and you still have no new products, but a lot of vans have been built. However, vans are not our company's main products, so do you think we will build a separate 4S store for Lifan Motors for one car?"

Yin Shan was silent, what Lu Heng said was the truth, and it was also the pain in his heart.

Since the first car went on sale, to this day, Lifan Motors still has no second product, which undoubtedly puts them in an embarrassing situation.

He opened his mouth and said unwillingly: "Soon, we will launch two cars at the same time in September this year, Lifan 320 and Lifan 620, which should make up for the single product of our products!"

Lu Heng shook his head and smiled without saying a word.

Facing Lu Heng's smile, Yin Shan couldn't help but smile bitterly, his unwilling words were indeed a little reluctant.

Even if two more cars are launched, there are only three Lifan cars, and the products are still single!

Originally, after Yin Ximing analyzed Lu Heng's company for him, Yin Shan almost instantly came up with a way to change the dilemma of Lifan Motors.

Cooperate with each other to make Hengcheng Group the general agent of Lifan Motors, and use their channels to increase sales and occupy market share.

However, Lu Heng refused without hesitation, letting his plan fall through.

The old man sighed and said lonely, "It seems that I have climbed high." ”

Lu Heng's heart tightened, if he left an arrogant impression on people, it would not be good, but he would be doing business locally.

It's still a car business that is closely related to the other party, if you offend it, you won't look up and see you in the future, and the scene will not look good.

Putting away his smile, Lu Heng looked at Yin Shan sincerely.

"Old man, don't think that I look down on your brand, how can I dare to do this. ”

"You don't have to comfort me. ”

"No, to tell you the truth, my career has just started, and what I need is cooperation that can produce immediate results, so I can only regret not cooperating with you, after all, so many people follow me to eat. However, if you don't cooperate now, it doesn't mean that you won't cooperate in the future, in fact, I'm still very optimistic about Lifan Motors. ”

Yin Shan stared at Lu Heng, and seeing that his face was sincere, some of the awkwardness in his heart was scattered.

This young man speaks and acts beautifully, which makes people not so disgusted.

He suddenly became interested and asked with a smile: "You said that you are optimistic about my brand, how can you be optimistic? You must know that I am not so confident in it now." ”

As a reborn, especially in the automobile-related industry, Lu Heng knows the information of most car brands well.

Especially when he is in Chongqing, he has a better understanding of the local Changan and Lifan car brands.

Needless to say, the former's success in the domestic market is almost a household name, backed by China Ordnance Equipment Group, and it is a state-owned enterprise with strong strength. It is also a joint venture with a series of well-known foreign brands such as Mazda and Ford, and it is very convenient to absorb automotive technology.

But Lifan is not so easy, starting as an engine, and it is a private private enterprise, and every step is extremely difficult.

Almost in the last few years of the start of car building, there were few names.

It wasn't until they found the right market positioning that they gradually improved, and barely had a place to settle down among domestic and foreign auto brands.

And their market positioning, Lu Heng is very clear.

"Maybe you should look a little further and stop looking at the domestic market. Lu Heng said word by word.

Yin Shan was instantly aroused, and asked curiously: "How do you say it?"

Lu Heng asked: "Do you think in terms of the domestic automobile market, what do you think Lifan should do to occupy a certain market share?

Yin Shan's face froze, it was obvious that Lu Heng's two proposals were what they were doing now.

But the effect doesn't seem to be very good.

"Your Lifan 320 is an imitation of BMW mini, 620 is just a low-cost sedan, I might as well say bluntly, these two cars, want to get a share of the hot car market, it is difficult!"

Lu Heng talked eloquently, and by this time, he knew very well that no matter how much he said, the other party would not be angry.

Because, this is the truth, he doesn't believe that Yin Shan can't understand it!

Sure enough, after Lu Heng finished speaking, Yin Shan's expression only fluctuated slightly, and he closed his eyes in an instant, shook his head and sighed.

When he opened his eyes, he looked at Lu Heng with burning eyes.

"You are a car agent, and you are a young man who is easy to accept new ideas, you should see farther than me, do you have any insights to sue me?"

Lu Heng waved his hand, "I don't dare to take my opinions, but there are a few opinions, if you think it's reasonable, you might as well consider it." ”

"You say, I'm listening!"

"Don't be a sedan chair, in the domestic market, Lifan can't compete for the joint venture brand, this sentence, in fact, is not only applicable to Lifan, but also applicable to most domestic brands!"

Yin Shan was puzzled, "If you don't make a sedan chair, what do you do, is it off-road, it's more difficult, right?"

"SUV bar! An urban sports off-road in the middle of the family car and off-road, the requirements are not so high, and the cost is low. The key is that you have the foundation to make vans and sedans, and with a little thought, you can launch a product. The space should be large, the fuel consumption should be low, and the comfort type should not be considered too much. ”

Lu Heng said lightly, he told Yin Shan about the most popular types of cars in the next few years, and he was really sincere.

"Believe me, this will definitely be a best-selling type of car, far faster than you can make a family car. Maybe, it will make the Lifan brand popular!"

After listening to Lu Heng's words, Yin Shan looked at the confident Lu Heng and fell silent again.

It was a long time before he spoke.

"It's just the product side, any other suggestions?"

Lu Heng shrugged, "Is there a channel overseas, if so, try to build an automobile factory in a foreign country! ”

Yin Shan opened his mouth wide and was surprised, is this going to be exported?

......

Lu Heng and Yin Ximing left, and Yin Shan sat alone in the living room, deep in thought.

The old face is full of waves, but there are thousands of thoughts in his heart.

Yin Wei went downstairs leisurely, glanced at the living room, and said with a big grin: "Let's go, I'll just say, I must have come to borrow a car to play." I don't know about my brother's friends. ”

"Shut up!"

The angry shout came out of Yin Shan's mouth, and a pair of old eyes glared at the trembling Yin Wei, and said sharply: "Be polite to Lu Heng in the future!"

Yin Wei's body trembled, in her memory, she had never seen her old father so angry.

Outside the Yin family's villa, Yin Ximing said goodbye to Lu Heng apologetically.

"My sister and I have a half-brother and I don't have a good deal with you, so I apologize for making you angry. ”

Lu Heng looked indifferent, "It's just a little girl, there's nothing to care about." ”

Yin Ximing couldn't help but smile, "She's two years older than you." ”

Lu Heng shook his head, "Forget it, what about the car, give it to me!"

Yin Ximing recalled that before he came out, his father grabbed him and taught him earnestly, asking him to get along with Lu Heng.

I wondered what Lu Heng had talked to his father about, and why his father, who hadn't paid much attention to it before, told him like this.

But since his father said it, he naturally wanted to do it.

"Don't worry about the car, you name a place, I'll send someone to drive you over!

Lu Heng glanced at Yin Ximing in surprise, he looked like he was afraid of trouble before, but now he is enthusiastic.

"Okay, then I'll go first, see you later!"