Chapter 105: Interview with Yang Lan (2)
"As far as I know, ACG culture has a very small audience in China, so is it possible for Bilibili to transform into a professional film and television drama production company in the future?"
"No, it won't. Mao Yi said with a smile: "ACG, that is, the general term of animation, comics and games, in addition, there is also a category called ACGN, that is, on the basis of ACG, there is an additional category of novels." ”
After a pause, Mao Yi explained with a smile: "With the progress of the times, the audience's taste has gradually improved, and it is very difficult to impress the audience with a simple original script, so this is the reason why Zhou Yi is gradually going to perish, so in the future entertainment industry, ACGN culture will be the mainstream, and the word IP will gradually become a vital thing in the entertainment industry." ”
Yang Lan was a little surprised, but he didn't expect that Mao Yi would have such insight.
With the advancement of time to 08, as Mao Yi said, domestic original dramas have become more and more difficult to satisfy the audience's tricky appetite.
As before, the ratings of 20+ at every turn will basically not exist.
This has led to many people in the industry being confused about the future.
But there are also some people who are amazingly forward-looking, and they naturally have also met that China will be IP-based in the future.
Whoever wins the IP wins the world!
This sentence has also become the consensus of all elites in this era!
However, such a sentence was heard from a young man like Mao Yi, who was only twenty-one years old, and Yang Lan was still very surprised.
At such an age, with such insight......
It's really not an easy thing to do.
"Therefore......" Mao Yi smiled more and more brightly: "In the future, novels, animation, games, and film and television dramas, the boundaries of these have become no longer important, film and television adapted from novels, film and television dramas adapted from animation, and film and television dramas adapted from games will gradually become slogans that can be seen everywhere in our daily life, these are obvious things." ”
"Mr. Mao means ......"
For example, I found a popular IP novel, and I plan to remake it into a film and television drama, so this film and television drama has not yet been released, and it will have a good audience and attention, so when this work is released, it will be easier to attract people's attention, for example, Mr. Jin Yong's martial arts novel, such as Aunt Qiong Yao's love novel, this is the benefit of IP. ”
"Is that harmful?" Yang Lan asked with a smile.
"Absolutely. Mao Yi said with a smile: "There are two sides to everything, IP is no exception, people are chasing IP at the same time, how to review the market, is an important question, of course, as for which IP is worth buying, which IP is not worth it, it is up to the benevolent and the wise to see the wise." ”
Yang Lan smiled, and did not continue to ask, but changed the topic and asked again: "Mr. Mao said anime and novels earlier...... What about the game, and what are Mr. Mao's plans for the game?"
"I can't say that, but I'll say three things that are happening in the game industry right now. Mao Yi thought about it and said to the camera with a smile: "Don't broadcast this paragraph, if someone accuses me of exposing the chaos in the industry at that time, it won't be good." ”
Yang Lanwaner.
However, then, Mao Yi's words made the smile on Yang Lan's face completely stiffen to his face.
"Let me say two phenomena, the first is that there is a company in the industry with a lot of capital, so how did he accumulate this capital? Through cosplay, that is, copycats, plagiarism, etc., he turned other people's things into his own, and then used his own rich number of users to defeat the original creator. ”
Later, when the scale of this company has become the leading company in China, if this kind of thing is still encountered, then it will directly wave the banknote book and acquire the other company, so that the copyright is also with him, and he is no longer plagiarism and copycats, and this situation is not the first case in the world. ”
The muscles on Yang Lan's face had completely stiffened.
"The second one, next year, there will be a game coming online, this game...... First of all, its owner is an industry elite who has participated in the development of two popular games, and then, he left to establish a company, what are the employees recruited by this company?2+2, that is, two years of work experience, plus more than two game production experience, such a group of people, the game made is not a good game?"
Yang Lan breathed a sigh of relief and said with an embarrassed smile: "It should be......"
"Hehe, in the eyes of others, you should get rid of the 'bar' word, it's a good game. ”
"What about Mr. Mao?" asked Yang Lan curiously.
"Dung, outright dung!" Mao Yi said mercilessly: "What is the mode of his game? Find a historical celebrity, and then find a game that is currently popular to change the upper limit of skin, whether it is the gameplay, or the value, or the character design, it is all plagiarism and copycats, because the boss has worked in that popular game, so of course he is familiar with the various steps of this classic game, and then changes the leather case in the game he so-called." ”
The skin on Yang Lan's face had already begun to tremble.
"This kind of game, what's even more ridiculous is that many people are still boasting - 'This is the most fun game our players have ever seen!' What are you, and you dare to represent all my players?" Mao Yi sneered and said: "What's even more ridiculous is that this game will also be touted by various so-called professional game websites in the industry, like a savior in the game industry...... Hehe. ”
Yang Lan had already begun to wipe his sweat.
"What about the third one?" Yang Lan had to change the topic again.
"The third one...... Mao Yi asked with a smile, "Miss Yang Lan, can I ask you a question?"
"You say. ”
"Did Miss Yang play a mini-game after she came into contact with the Internet?"
"This ......"
"Minesweeper or something, it's all counted. ”
"Yes. ”
"So when there's a website with all the games you're willing to play, do you check them out?"
"Yes...... Right?" Yang Lan said with an embarrassed smile.
"Absolutely!" Mao Yi said affirmatively, "So...... When you find out that there are a lot of fun and fun games on this site, do you often check out this game and play these games?"
"Yes. Yang Lan nodded.
"So the question is, nothing in this world can be born for no reason, so have you ever thought about where these little games come from?"
"This ......"
"I can answer for you, no, but someone will think. Mao Yi pointed to himself and said with a smile: "I'm a person, I like to think wildly, I sometimes want to know who the author of a game is, and then I go to the Internet to look it up...... Laughed directly. ”