2013 has passed, and after more than a month of fighting, the situation has become clear.

Among the movies released in November, the total box office of "Predecessor Raiders 2" successfully exceeded 500 million, and after 50 days of screening, the final figure was fixed at 535 million.

The word-of-mouth is average, too many new films have been released to suppress the film schedule, and the trend in the later stage has been decreasing.

Another film "Storm" released by Hantang Pictures got a box office of 380 million, which is a very good number for a Xiangjiang police film.

Hantang Pictures released these two films, Wuzhou released two medium-budget films, and Hantang Media released "Hundred Birds and Phoenix", compared with previous years, the presence in the Chinese New Year file is not high.

Among other films, the box office of the classic sci-fi film "Gravity" reached 460 million, and the domestic achievements of this sci-fi blockbuster with a double explosion of word-of-mouth and box office in North America are still in the past.

Ning Hao's "No Man's Land" won 270 million box office, creating a personal best, which is also very good for this theme.

The most heavyweight movies in this year's Chinese New Year file are "Private Custom" and "Police Story".

The result is not surprising, Feng Xiaogang, who returned to the field of comedy, once again won the box office championship of the Chinese New Year.

As of January 1, the box office of "Private Custom" exceeded the 600 million mark in 13 days after its release, becoming the only movie to break 600 million in this year's Chinese New Year.

Although it is impossible to break the billion mark, it is not a problem to get at least 700 million box office and refresh Feng Xiaogang's personal box office record.

The reputation is also average, and even if there is a New Year's Day in the future, there will not be much potential.

To put it mildly, this is a sketch movie with jokes.

At best, as a comedy movie, it can make some audiences laugh, which is barely qualified.

There are such films everywhere in the world, and Hollywood also has a lot of, pee, and fart comedies, Feng Xiaogang did not forget to satirize some of today's social phenomena in addition to being funny: corruption, corruption, local tyrants, haze, environment, pollution, etc.

The most awesome thing is the advertising placement in the movie, the product placement can be made so frustrating, not hidden at all, and there is really only Feng Xiaogang who can have such an effect.

Ping An Insurance, one person, mini car, Jian Nanchun, Red Bull, Zhenai.com, Bright Morris An yogurt, C'estbon...

There are close-ups, lines, and jokes, either you watch it as a movie, or watch it as an advertisement, which is definitely ahead of other directors for several eras.

It is said that the sky-high price of advertising placement is as high as 80 million, and the production cost of this film is also only 80 million.

With a cost of 80 million, the salaries of Feng Xiaogang and Ge Wei alone exceed 40 million, and the actors' salaries account for the absolute majority.

Relying on advertising placement to recover costs, Feng Xiaogang is the only one in China by relying on this ability.

And "Police Story 2013" starring Cheng Long and Jing Tian borrowed a classic series name, but it is no longer "Police Story".

The background is different, from the Xiangjiang police to the mainland police, this film is destined to be difficult to shoot.

I think that when Cheng Long was a royal policeman in Xiangjiang, his style has always been to fight when he sees people, fly when he sees cars, and jump when he sees buildings.

But you can't shoot like this when you are a police officer on the mainland, first of all, our police never beat people, because they are civilized.

Second, I won't drag racing, which is too disobedient to traffic rules.

Thirdly, our buildings have been demolished......

Urban parkour, flying over snow-capped mountains, high-altitude rappelling, jumping off buildings, jumping cars, and jumping helicopters are not seen in the mainland.

Cheng Long's treatment of criminals became "let's have a good talk".

The audience who watched the "Police Story" series was disappointed, there were fewer plays, the drama was aggravated, the meaning of preaching was stronger, and the image of Gao Daquan was far less pleasing than the stunned boy at the beginning.

In the end, the box office of "Police Story" of 320 million in eight days is not as good as the 360 million in the first four days of "Private Custom".

The 2013 Huaguo Film Market ended like this, and compared with the popularity of the Spring Festival and summer holidays, it was much quieter.

And there are no hit movies before the Spring Festival in January, although this year's film market is more than last year, and the number of screens has exceeded 20,000, but the box office sales of the Chinese New Year stalls are a little worse than last year.

Whether it is a single day, a single week, a single movie, or the total amount, it has fallen for the first time this year.

And in the top ten of this year's annual box office, only two movies, "Di Renjie's Divine Dragon King" and "Private Customization", were released after the summer file.

The Chinese New Year stalls are so sluggish, it's not that the market is retreating, it's just that the newly rising Spring Festival stalls have shared several big productions, and the movie itself lacks hits.

However, there are many public figures who claim that the domestic film and television industry has entered a stable period after several years of rapid development, and some sensationalists even said that the next few years will be a cold winter for the film and television industry.

Every industry has people who are not optimistic every year, just like every year there are a bunch of people who say that house prices have peaked and it is time to fall.

As a result, fall your uncle's!

However, the audience doesn't care about what is cold or not, the movie is taken care of, there are still a lot of projects of major companies, capital is also continuing to enter the entertainment industry, and the stock prices of several major companies have not decreased because of this.

......

On January 1st, at the Yitian Filmmaker Garden Hotel near Huairou Film and Television Base in Huairou District, Tang An held a launch conference for "Mysterious Superstar" here.

As the No. 1 commercial director in China, Tang An gathered hundreds of reporters at a start-up press conference, which still has a threshold limit, and not all media can come.

Now there is nothing to look forward to in the Chinese New Year files, these media just report some news about these movies every day, some gossip about the starring actors, or scold.

Tang An has changed the subject matter again, it is still a comedy that has never been filmed before, and all the media and audiences are eager to know the specific situation.

Under the expectation of many media, Tang An took a group of leading actors to the stage.

Jiang Xiaodi, Fu Dalong, Qin Hairu, Lei Jiayin, Peng Yichang five starring.

There is also a 7-year-old boy Shi Yue Anxin who plays his younger brother, a child star, who has filmed a lot of commercials so far, and has just finished filming a TV series with Tong Dawei, and will also play Xiao Yingji in the upcoming filming of "The Legend of Miyue".

7 years old is not too old, and a year or two older is not appropriate.

There are only six main actors, and there are not many other roles, and the female lawyer who fought the divorce lawsuit asked Zhang Yuqi to make a cameo.

This role should have a certain degree of aggression towards men, Zhang Yuqi is just right, and later the role in "The Mermaid" is very outstanding, the sentence "I have money and figure, the people chasing me are from this row to France, you actually go to soak a fish, and now I will catch her back to make fish head soup" can still be remembered by the audience after two or three years.

Although it doesn't have much to do with the promotion of the plot of the movie, it belongs to that kind of symbolic role, but Tang An tried his best to find some actors who fit very well, and the same is true for other small roles.

As soon as the actors appeared, the sound of "clicking" on the scene did not stop.

Basically every actor was taken care of by the photographer, even Shi Yue Anxin, a seven-year-old child.

Fortunately, he has been filming commercials since he was a child, and he has also filmed two TV series, so he is not stage frightened.

On the contrary, Jiang Xiaodi, who is the most famous among the new generation of actresses born in the 90s, is the most nervous, although she has been famous for a long time, but this time she is the female number one of the movies directed by Tang An, it is not an exaggeration to say that she is in the limelight, and it is inevitable that she will be a little panicked when she appears in front of the public for the first time.

Another nervous actor is Lei Jiayin, although he is 31 years old and has starred in some film and television dramas, he is inevitably a little nervous.

Nervous is nervous, and the procedure should proceed as usual.

"Hello everyone, welcome to all media friends to come to the launch conference of "Mystery Superstar", at this time I personally tried the first film with a comedy inspirational theme....."

After an opening statement, a movie poster appears on the screen behind him.

It's a long shot, and in a dark background, a girl is standing behind a microphone and singing affectionately, and when the beam hits the girl, it's not very bright, just enough to see the girl's appearance.

A simple poster, just one person, no background.

There are just two lines at the top: When the world rejects you, open up a new world with your dreams!

Once again, the constant "click" sound came, but Tang An did not announce any news before, and even the list of all the actors, including the heroine, was not invested.

Photographers take pictures from all angles, seeking the best results.

Not all the media took photographers, and most of the reporters also took pictures with cameras and mobile phones, and took several photos in a row.

"Hey, brother, why are you taking so many pictures, it's just a poster. ”

A young reporter couldn't help but wonder when he saw that his colleagues next to him were about to jump up and shoot.

The reporter turned his head and glanced at him, stood on tiptoe and took another picture before saying, "I haven't participated in Tang An's press conference, his movie has a poster at most every time it starts at the press conference, and the poster and trailer will not come out until a month before the release." ”

Someone next to him chimed in, "It's not, Tang An's film doesn't need exposure at all." ”

"This poster is too perfunctory, it's pitch black. ”

There are also complaints that there is no useful information at all.

"Come on, at least I know that the heroine is a singer, but what does a mysterious superstar mean? ”

"In the dark, could it be hidden behind the scenes?"

"Perhaps, just singing and not showing up?"

"But what does the phrase when the world rejects you, use your dreams to open up a new world, do you talk about chasing dreams, since it is for dreams, then why hide behind the scenes?"

"God knows, isn't being a star just to be famous, what kind of star is hidden behind the scenes? ”

"Forget it, don't guess, I guess I have to wait for the summer vacation to know, although the plot of Tang An's movie is not very good, but the plots of several previous movies are a bit new. ”

......

A black poster sparked speculation from most of the media present, and they used their brains to think about what kind of movie Tang An had made this time.

The process continued, Tang An casually introduced the movie, and several actors also introduced themselves.

However, Tang An's introduction still did not have any useful information.

The reporter began to ask questions.

"Hello Director Tang, why did you shoot a comedy theme this time?"

Because I want to shoot, what I want to shoot, the audience has to watch what I want, and the big director is so capricious.

Of course, on the surface, there are still some scenes to be said.

"Nowadays, people are under more and more pressure, including life, work, family, whether it is teenagers or adults, they are facing pressure in all aspects every day, and movies, as a form of entertainment, should bring the audience more positive energy and change things, so there is such an inspirational comedy movie as "Mystery Superstar". ”

In terms of the scene, most reporters have known Tang An for ten years, and they all came to him after that.

When Tang An had not yet become a top director, he still had to take care of the emotions of reporters from time to time, occasionally revealing a few useful information, or two ambiguous words to let the media have a direction of hype.

But now, with Tang An's current status, holding a press conference is the same as coping, that is, going through a process and not saying anything.

In fact, every time, a large number of people are looking forward to Tang An's film hitting the street, in that case, Tang An will have to ask reporters next time.

Today you ignore my love, tomorrow I will make you unattainable!

Some reporters secretly swore in their hearts again, waiting for Tang An to change his new type to hit the street.

But then I thought about it, with Tang An's current fame and appeal, even if he pounced, there would be at least seven or eight billion, not even too bad, and there would be a billion foundations.

The reporters sadly found that it was almost impossible to get Tang An to slap them.

Unless Tang An knelt three times in a row, and the kind that pounced at the time.

But is that possible?

"Director Tang, can you tell me what the inspirational aspect of this movie is about?" the reporter asked again.

Tang An turned around and pointed to the two lines of words above the poster, and said with a smile, "Just like everyone sees, "When the world rejects you, use your dreams to open a new world", this is a story about dreams, and it is the story of the heroine chasing her dreams. ”

...

The reporter who asked the question was full of black lines, so why do I want you to say that I am not blind.

He couldn't help but ask again, "Can Director Tang be specific?"

Tang An continued, "Obviously, when the world rejects you, it shows the state of the heroine, and it is in this state of sailing that she chases her dreams with courage, blood, and family affection. ”

Well, again nonsense.

After listening to a large amount of nonsense from Tang An, the reporters turned their attention to the actors.

The heroine Jiang Xiaodi was asked the most times, nothing more than how she felt about starring in Tang An's movie at such a young age.

In addition to Jiang Xiaodi, Peng Yichang was taken care of, and Qin Hairu, Fu Dalong and Lei Jiayin, who were obviously standing before Peng Yichang, were not as popular as Peng Yichang.

According to the position, it is obvious that Jiang Xiaodi is the female number one, Fu Dalong and Lei Jiayin are the first and second men, Qin Hairu is the second female number, and Peng Yichang is the third male number.

But Peng Yichang and Jiang Xiaodi are about the same age, it is obvious that there will be a lot of scenes between them, and Peng Yichang is a newcomer and has more topics.