With the advent of summer, it is the peak season for computer sales.

This year, there is another brand disruption, that is, "Dawn", which will be changed to "Sugon" in a few years.

"Dawn" and "Lenovo" are both from the Institute of Computing Science of the Chinese Academy of Sciences and belong to a mother. But the father of "Dawn" is even more awesome, and there are two fathers, namely the Ministry of Science and Technology and the Ministry of Information Industry.

In the past, the Dawning computer was mainly biased towards the field of scientific research, and the "Dawning 4000A" successfully developed in 2004 also ranked among the top ten supercomputers in the world. Dawning began to take the road of industrialization in 1996, but the fist product is a supercomputer, and in recent years, it has actually begun to sell microcomputers, and the main focus is the education industry!

This year, many colleges and universities have purchased Shuguang computers, and Shenzhou and Lenovo can only stare at the side, who makes the two fathers of the family too awesome.

In the field of government procurement, the number one computer sales are neither Lenovo nor Shenzhou.

It's a wave!

Inspur, like Dawn, is typically not doing business, and this state-owned enterprise is mainly engaged in servers. It is estimated that the market size of personal computers is red, and in recent years, it has also come to get a piece of the pie, and it has killed Lenovo by dividing it by two, and has seized the first place in government procurement.

Lenovo has had a hard time this year.

Dawning frantically encroached on the education industry market, the wave directly swallowed the government procurement market, and the civilian market was stabbed by brands such as Dell, HP, and Shenzhou. The most embarrassing thing is that Lenovo is about to be emptied of funds because of the acquisition of IBM's PC business, and it has to use money to subsidize overseas markets every year.

What if you run out of money?

Engage in real estate!

In fact, Lenovo has begun to get involved in the real estate industry as early as ten years ago, and has also established a joint venture with Zhongke and Shunchi to establish "Zhongke Lenovo Real Estate Development Company".

The real estate developer who has been in the limelight the most in the past two years is Sun Hongbing, a former employee of Lenovo and the boss of Shunchi, who is known as "Sun Maniac" and "Takeover Man".

This person joined Lenovo that year, and because of his outstanding performance, he was promoted to the head of the enterprise department in less than a year. Immediately pulled a vote of young people, built 13 branches in one go, and made Lenovo's turnover soar in two months. The young man was ambitious, sharp, and even said that "the interests of the enterprise department are above all else". Immediately, Sun Hongbing was transferred from the enterprise department by Mr. Liu, and finally was simply transferred to prison on charges of embezzlement.

After being released from prison, Sun Hongbing and Mr. Liu laughed at each other, and borrowed 500,000 yuan from Mr. Liu to set up a real estate company, and pulled his old club Lenovo to engage in real estate together.

Sun Hongbing's Shunchi Company is also known as "Real Estate Dell". He successfully transplanted his old business (selling computers) to the real estate field, setting off a "Shunchi model" in China.

Do you still need a relationship to get a land?

You don't need to, just throw money at it.

Shunchi bids for the price of land all over the country without the approval of the headquarters, and the regional boss can make his own decisions. Anyway, no matter how much it costs, just take a picture of the land. In Sun Hongbing's words: "When you buy land, you will make money if you shoot low, and you won't lose money if you shoot high." ”

An ordinary piece of land is often auctioned off by Shunchi for sky-high prices. Then he took the land mortgage, frantically threw money to speculate on the real estate, and the pre-sale of the house returned the funds, and the funds were used to continue to buy land and continue to mortgage. Moreover, Shunchi often cheats. For example, for a certain piece of land, Shunchi called out a sky-high price of 900 million yuan, and after the auction was taken, he said that he had no money, so he was only willing to give two or three hundred million yuan first, and the rest was paid in installments.

To put it bluntly, empty gloves white wolf.

In the Jinmen area alone, Shunchi owed 4 billion to the bank in 2004. The banks were frightened and did not dare to collect debts too fiercely, because the collapse of Shunchi's capital chain meant that a large number of loans could not be recovered.

Three years ago, Shunchi's annual sales were only 1.4 billion, while Vanke's annual sales were 4.4 billion. Sun Hongbing directly called Banwang Stone in public at the real estate industry conference, claiming that Shunchi would be the first in the country and would take one year to surpass all the companies present, including Vanke!

Even after a few years in prison, Sun Hongbing is still so sharp.

Wang Shiyun responded lightly: "You can't surpass Vanke so quickly, shouldn't you pay attention to controlling risks?"

Sun Hongbing not only did not control the risk, but intensified, and the subsequent operation was jaw-dropping, spending more than 10 billion yuan to acquire land across the country in a year. When the annual meeting was still held at the headquarters, he shouted to thousands of employees: "Wang ...... Stone...... Head, big fool!" Thousands of employees cheered and applauded.

Last year, the central government introduced policies to stabilize housing prices.

This year, Shunchi's capital chain has completely collapsed.

Why spend a lot of pen and ink on the description of Shunchi? Because Lenovo has engaged in three real estate companies before and after, two of which are joint ventures with Shunchi, and last year when he saw that Shunchi's plate was about to collapse, Mr. Liu stood up and completely separated from Shunchi. But many years later, Sun Hongbing's Sunac Group acquired Lenovo's Rongke Zhidi, and finally became a family.

In 1993, Mr. Liu threatened to go to the United States to engage in real estate. In 2001, Lenovo successfully turned its science and technology park into a commercial real estate project. In 2003, Lenovo officially entered the residential real estate industry and quickly deployed across the country.

In another time and space, by 2013, the profits of real estate projects accounted for 32% of the total profits of Lenovo.

Song Weiyang said that Lenovo is a computer assembly company, but in fact, it is wrong, it is obviously a real estate company!

By the way, this year, Shenzhou Computer has also sprung up, with ultra-high cost performance as the selling point, opening its own "big ship era".

Shen Fuxing was very annoyed by this, and always felt that the Raushzi Shenzhou computer was rubbing the popularity of his own Shenzhou computer.

Shenzhou Computer: "I'm still rubbing the heat of the Shenzhou spacecraft, and the space agency hasn't said anything." ”

This year, the PC competition has entered the era of recognized low profits, and Shenzhou, Lenovo, Dell and HP have been ridiculed as the "four kings of the PC field".

HP adjusted its channel strategy, divided the country into eight regions, and shifted to a regional agency system as a whole, and sales began to grow by leaps and bounds.

According to the scale of users and the procurement model, Lenovo is divided into relational customers and transactional customers, and adopts direct sales and channel sales models respectively, firmly controlling the market share.

Dell brought the direct sales model from the United States, and it was seriously unadaptable. In addition, the after-sales service is too bad, and this year it has finally been messed up, all kinds of negative news have been exposed, and sales have fallen instead of rising.

Shenzhou's brand stores and after-sales network have finally become more and more perfect after years of hard work. And by absorbing franchise stores, it has been rolled out in fourth- and fifth-tier cities across the country, and has achieved unexpected results.

A small northern city.

Zhang Hong, who had just received a university admission letter, went out with his parents to buy "equipment". Because his parents once promised to buy him a computer and a mobile phone as long as he was admitted to a key university.

Called a taxi, and my father said directly: "Go to Gome Electric." ”

"What are you doing in Gome?" asked Zhang Hong.

"Buy a computer and a mobile phone. Gome Mall sells everything, mobile phones and computers can be bought together. Father laughed.

"Why bother," Zhang Hong said to the driver, "Master, go to the Shenzhou store." ”

The father was surprised and said, "Don't buy Lenovo?"

Zhang Hong smiled: "Shenzhou is awesome, much more powerful than Lenovo." I specifically asked the great god in the 'computer bar', and people said that foreign brands choose HP, domestic brands choose Shenzhou, and Lenovo and Dell must not buy. Lenovo has a high price and low quality, and Dell has after-sales garbage. If you want to talk about cost performance, then go to the assembly machine yourself. ”

It's a good thing to post it.,So that computer novices who don't know anything can ask the great god in detail on the Internet.。 And this year's sticker bar is really a hidden dragon and a crouching tiger, and it is not lost to the later "985 per capita".

The family came to the Shenzhou store and found that it was crowded, and the banner was pulled with balloons at the door, and the slogan was: Shenzhou three-piece suit, help the college dream, promote the big reward, and get 800 yuan off!

The speaker at the door played in a loop: "Attention to the vast number of students, there is a big reward during the summer vacation." As long as you buy a computer, a mobile phone, and an MP4 Shenzhou three-piece set, you can get a discount of up to 800 yuan......"

Not only are the specialty stores doing the publicity, but they are also hired to distribute flyers in the city center. Even as early as when I was filling in the volunteers, I went to the school to distribute flyers, targeting these students who had just graduated from high school.

My father wandered around the counters of the specialty store and found that there were many products in China: desktop computers, laptops, mobile phones, MP3, MP4, USB flash drives, mobile disks, phone watches, point readers, electronic dictionaries, and PDA...... There are also a few repeaters, which are now on the counter at a very low price because this type of product has been discontinued.

My father was surprised: "I thought that Shenzhou only sold mobile phones and computers, but it also sold other things." ”

Zhang Hong said with a smile: "That's why I said that Shenzhou is amazing, and there is a problem with the national joint insurance." I have a classmate's Shenzhou computer, which broke down within a month of buying it, and when I sent it for repair, people said it was a defective product. The odds of one in one are similar to winning the lottery. The maintenance center directly replaced the new machine and sent a USB flash drive as compensation for the transportation expenses sent for repair. ”

"This thing is done authentically, it seems that Shenzhou is really good. My father complimented me.

At this time, a sixteen or seventeen-year-old girl stood in front of the mobile phone counter and coquettishly said: "Dad, people just want to buy this one, Jay Chou's advertisement, many classmates in the class have bought it." ”

The new mobile phone just launched by Shenzhou focuses on the MP3 function, which is the legendary music mobile phone. The spokesperson of this new machine is Jay Chou, which has a much more effect than Song Weiyang's own endorsement, attracting a large number of boys and girls to buy.

The little girl played tricks for a while, and finally succeeded in getting her father to pay for a mobile phone. After a period of flickering by the sales staff, I even bought MP4 and a computer, because the three-piece combination has a discount of hundreds of dollars, and a 2G U disk is also given as a small gift.

Zhang Hong originally only planned to buy a mobile phone and a computer, and he also bought an MP4 for some reason. Carefully calculated the total price of the three-piece set, and only reached the standard of 600 yuan of discount, but after the father's bargaining, the included USB flash drive changed from 2G to 4G.

Poor USB flash drive, which used to be the product with the highest profit margin in China, has now been reduced to a small gift.

In the summer of this year, due to the fact that Shenzhou stores were all over the country, because Shenzhou made big news some time ago, and there was a three-piece set of promotional activities, various factors superimposed on the sales skyrocketed.

By the way, the Shenzhou store has now been renamed the Shenzhou flagship store.

The industry is shocked!

Lenovo soon followed suit and started a flagship store model, but this is not something that can be done overnight, and Shenzhou has been working silently for several years.

At the same time, on the university campus in 2006, a thing called "Shenzhou three-piece suit" began to appear.