When CCTV began to actively prepare for the documentary, Li Mu took out more than two days to accompany William and Wendy around Yanjing.

Two days later, on the third day of Wendy Golder's arrival in China, Wendy officially completed her reporting at Yan University and became an overseas graduate student at Yan University's Graduate School.

Since the filming of the documentary still needed time to prepare, William could only continue to wait in Huaxia until the donation was completed.

William had long thought that his young and beautiful school girl girlfriend couldn't think of it, and every day he had to cook an hour on the phone in the hotel, and the phone call went directly to Scotland and exchanged heartfelt complaints with Kate.

Li Mu deliberately asked Li Ziwei to ask the hotel for William's daily consumption bill, and after seeing the daily call records, he knew that it was difficult to make this guy give up his current relationship.

However, it is difficult to climb to the sky, anyway, this kid will have to wait at least three or five years to get married, and there is time to dig a pit slowly.

Waiting for the donation ceremony and the start of the documentary, Li Mu asked William to rest in the hotel for two days, and he devoted himself to the research and development of the takeaway platform.

Since the era of mobile Internet has not yet arrived, Li Mu decided to implement this product plan on the traditional PC Internet product architecture, before Weilan gave Li Mu enough inspiration in Ziyun Villa, he has figured out the logic and business model of the whole product, and the rest is to let the technicians develop it.

The takeaway platform is classified as O2O, that is, online to offline, but in Li Mu's eyes, it is the same as Taobao, it is a traditional e-commerce, but its order cycle is much faster than that of traditional online shopping orders, and the scope of goods operation is much smaller than that of traditional online shopping orders.

However, in the final analysis, whether it is Taobao or Ele.me, they are doing online sales and offline delivery of goods, and the nature of Taobao small sellers and restaurant merchants is almost the same, so these two business models have the same origin.

In addition, both business models rely on online payment channels and offline delivery support, so they are suitable for development together.

After comprehensive consideration, Li Mu decided to put this takeaway platform on Taobao to operate, but in terms of technical support, Fang Xudong, the technical master of Muye Technology, should be the general responsibility.

So, Li Mudui called the core layer of the technical team of Muye Technology, as well as the core layer of Taobao and Taobao Logistics, and held a theme discussion called "Eleme".

Ele.me is the name of Li Mu's takeaway platform, although this platform has been exposed to many problems in later generations, but Li Mu has to admit that its product name is really good, and it perfectly matches the core services provided by the product.

It seems that in the Chinese Internet industry, there is a product with an excellent name in every field, the best e-commerce brand name is Taobao, the best O2O brand name is Ele.me, the best taxi service brand name is Didi, and the best travel service brand name is Qunar.

Therefore, Li Mu will be one step ahead of Boss Ma and get the domain name and brand of Taobao, and now, he will naturally not let go of the brand name "Eleme".

Before the meeting, no one knew what Li Mu was going to do and why he named the meeting "Eleme" discussion, so everyone was deeply curious when they participated in the meeting.

After everyone arrived, Li Mu looked at the Thunder Sect Master, Senior Brother Liu and Fang Xudong, the three core executives, secretly thought in their hearts that if Ele.me does it in the future, this huge product model requires a dedicated professional manager to go all out, but now, Fang Xudong is in charge of the overall technology development of the entire Muye Technology, and the Lei Sect Master is fully operating Taobao, and Senior Brother Liu is focused on the construction of its own logistics and warehousing system, and it is difficult for any of them to be responsible for the new business. When the offline delivery team is formed, I must find a person in charge who has the ability to make Ele.me bigger and stronger.

At the beginning of the meeting, Sect Leader Lei held a cup of wolfberry tea and said to Li Mu with a smile: "Mr. Li, you have not seen you for a long time, and you will have a meeting with us as soon as you meet, and the theme of this meeting is also very peculiar, I was speculating with Lao Liu when I came, you must have some new product ideas, but we just can't guess what is the relationship between the new product and the three words Eleme, I don't know when Mr. Li is going to solve our doubts?"

Li Mu smiled: "Mr. Lei, you are really discerning, and you can see at a glance that I want to make new products." ”

Sect Leader Lei smiled: "Mr. Li, if you just ask me to have a meeting with Lao Liu, I'm afraid I can't guess your intentions, but if you call Xudong over, this intention will be obvious! ”

Li Mu nodded and exclaimed: "Mr. Lei is really observant and admired. ”

The Lei Sect Master arched his hand and said in a non-standard southern Mandarin: "Carving insect skills, what a foot to worry about, let the layers let the layers let the layers!"

Senior Brother Liu sighed: "When will the business of the two of you come to an end, let's get down to business." ”

Li Mu said with a smile: "Business blowing each other is a must, you two sentences, I blow you two sentences, the commercial value of both of us has been sublimated, this is a double thing, and it will continue to be carried out in the future." ”

After a few jokes, the atmosphere in the conference room was relaxed and pleasant, Li Mu put away his joke side and said seriously: "I called everyone over for this meeting with the theme of Ele.me today, mainly to discuss a new product idea with you, and the name of this product is Ele.me." ”

Everyone, you look at me, I look at you, and still no one can figure out what kind of product would choose such a strange name as Ele.me.

Li Mu continued: "First of all, we have to start the discussion from the essence of human nature, I have always believed that human nature is not evil, nor good, there are only two roots of human nature, one is greed, the other is laziness, among them, greed promotes the development and progress of human individuals, and laziness promotes the overall development and progress of human society. ”

Speaking of this, Li Mu said: "I think the only driving force for the use of tools by Homo sapiens is human laziness, and the root cause of the two industrial revolutions is the greed of capitalists, and the vast majority of people who invent all kinds of tools and products come from laziness. ”

Everyone was confused, and could only look at Li Mu without saying a word, looking forward to his more detailed explanation.

Li Mu paused, and then said: "Everyone here has grown up step by step from the white-collar stage, think back to your white-collar career, is eating a problem that has been bothering you, such as the morning time is too rushed, too late to buy breakfast, and at noon will face the problem of what to eat, where to eat, how far to go, how long to wait, finally survived the week's working day, you just want to stay at home motionless on the weekend, but the biggest problem that hinders you from staying at home is what to eat and where to eat on the weekend. How far to go and how long to wait......"

Li Mu said this, everyone here nodded again and again, even the executives are facing such a problem, Muye Technology and Taobao do not really belong to their own office base in China, so there is no staff canteen for the time being, although the company gives employees meal subsidies every day, but what to eat, where to eat, how far to go, how long to wait, is still a problem that plagues them.

Li Mu said with a smile: "Every company's lunch break at noon is not long, employees go out to eat, just waiting for the elevator takes a long time, and, because of the short time, limited energy, so it is impossible to go far to have lunch, can only be within a radius of about one kilometer of the office building, when at twelve o'clock at noon all the people in the building are flocking out, the extremely concentrated flow of people will make all the nearby restaurants full, even the fastest Shaxian snacks, have to queue up, these restaurants seem to only do more than an hour of business at noon a day." ”

Everyone nodded in agreement, this kind of life is a daily routine that must be experienced every working day.

Li Mu continued: "I finally got in line, but half of the time has passed, I can only order in a hurry, finish in a hurry, finish the meal in a hurry, and finish the meal, and the time is almost to go back to work, so I can only quickly check out and leave, and then regather into the huge flow of people." ”

"Back to the office building, you find that the whole office building people, are congested in the lobby waiting for the elevator during this time period, you have to queue at least a few times to squeeze into the elevator, and every upward elevator is overcrowded, which is full of leeks, garlic, pepper and other stimulating food taste, and the elevator almost layer by layer, such a stop and move rhythm, so that the people who have just eaten a full meal are particularly uncomfortable, the lower floors are okay, gritting their teeth can choose to climb the stairs, but the high floors can only endure silently, there is no other way. ”

Speaking of which, everyone has empathy on their faces, they don't understand, how Li Mu, a cattle man who has just started a business and walked in front of everyone, has such an accurate understanding of the life of white-collar workers, no one knows, Li Mu has been working silently for more than ten years in Zhongguancun, a place where code farmers gather.

At this time, Li Mu sighed and said: "The difficulty of eating is only one aspect, in addition, I have consulted some seniors who have worked in Zhongguancun for many years, and they told me that sometimes, working in a company for more than two or three years, the most devastating thing is not the position that has never been promoted and the salary that has not been raised, but the restaurants around this company!" Under normal circumstances, the restaurants around a company, after the selection of personal tastes, the remaining restaurants that you think can still eat, generally do not exceed ten, and then you have at least more than 200 working days a year, which is repeated in these ten restaurants. ”

"What if it's okay for one year, two years, three years? If the company moves, it's fine, but if the company doesn't move, what if it takes three or five years to take root in one place?