412 [Money-throwing and cheating]
The programmers in Seosanju ridiculed Korean games based on their traditional perception of video games. At this time, no one in the world can imagine the real potential of online games, including those online game developers in South Korea.
In South Korea in the 90s, software piracy was very serious, and it was not lost to its Chinese counterparts at all.
As a result, South Korea's single-player game market also tended to collapse, until 1996, when "Wind Country" was released. Strictly speaking, Wind Nation is just a game with MUD graphics, but it pioneered the establishment of a charging model for online games, rejuvenating the game market that has been plagued by piracy.
The success of "Wind Country" made South Korea's single-player game developers quickly switch to the field of online games, and "Lineage" was born, a landmark work.
It wasn't until "Paradise" came out that people began to find the right direction for the development of online games. Lineage has a far-reaching impact not only in China, but also around the world, and it contains almost all the elements of success in MMORPGs, and European and American manufacturers are also learning from the experience of Lineage.
A "Paradise" made online games completely popular in South Korea, and the Korean online game market reached $16 million in 1999. Countless Korean game manufacturers followed suit, and two years later, the Korean online game market was only $17 million in 2000, and by 2001 it had become $206.3 million!
So capital shows its power.
First of all, games such as "Lineage", "MU", and "Ragnarok", which were the first to seize the market, began to join forces to squeeze out other games into the market. The vast majority of Korean online games cannot recover their costs in South Korea, and can only find breakthroughs overseas, and the Chinese market is one of them, and it is also the largest one.
Entering overseas markets is very risky, and there is no guarantee that one of the 100 games will be successful. Therefore, the quick success and quick profit of capital have appeared, and 99% of South Korea's online game manufacturers have begun to give up the pursuit of quality and win by quantity. Anyway, a large number of games with extremely similar content are produced and sold in foreign markets like lottery, and Korean online games have quickly entered a dead end.
From popularity to violent death, it only took three years for Korean online games.
After a market purge and reorganization, casual games such as "Run Kart" and "Adventure Island" finally brought Korean online games back to life.
At this moment, no one can predict that the Korean online game, which has just become popular, will form a fire in the next few years. It is even more unlikely on the Chinese side, where telecom is still busy studying how to promote broadband services, and even the infrastructure of broadband is still being discussed.
With a bandwidth speed of 14.4KB-56KB in China, who can make up your mind to play online games?
Therefore, when Song Weiyang insisted on going his own way and decided to set up an online game project team, he was collectively opposed by Qiu Bojun and Lei Jun.
Song Weiyang, who has never interfered in the operation of Jinshan Company, showed a tough attitude for the first time, and even called Zhang Xuanlong to Xiangshan for a board meeting.
No matter how Song Weiyang explained, Qiu Bojun and Lei Jun did not approve. They believe that they should wait first, at least until China's Internet speed generally reaches more than 100KB, before they have the basic environment for the survival of online games, and that engaging in online games now can only serve as pioneers and martyrs.
This view cannot be said to be wrong, and it is extremely correct.
Historically, the first batch of Chinese manufacturers to act as agents of online games have basically all become martyrs. For "Legend" to succeed, the gradual popularization of broadband is a prerequisite, which has brought too many Internet café users.
But Song Weiyang is not short of money, he firmly believes that he can survive the difficult times, and now he must train the technical team and the operation team in advance.
As long as you can survive, one step ahead, step by step!
In the case of unreasonableness, Song Weiyang slapped the table directly and said: "If you don't agree with the online game plan, then I will withdraw the capital, anyway, the funds have not been fully paid, and the money that has been received will be my liquidated damages!
Lei Jun wanted to speak and stopped, and set his eyes on Qiu Bojun.
Qiu Bojun was not very careful, he wanted to speak and stopped, and set his eyes on Zhang Xuanlong.
Zhang Xuanlong smiled bitterly: "I don't know much about games, and you are a major shareholder, so listen to you." ”
Qiu Bojun and Lei Jun looked at each other and were forced to agree to Song Weiyang's plan, but they demanded strict control of the funds for the online game project.
In this way, Xishanju's first online game project passed, directly aiming at the most popular foreign "Paradise" for imitation.
Song Weiyang also said to Zou Tao, the head of the project team: "Don't fix so many bells and whistles, the simpler and crude, the better, and the game is positioned as a fool who can quickly get started." There are three types of characters in the game, warriors, archers and magicians, and it is the coolest to be able to compete with each other for equipment. ”
Hearing this, Zou Tao was also dumbfounded.
Zou Tao has his own pursuit of games, such as creating the world background of Hongdae, writing poignant heroic love stories, and setting up complex and perfect classes, skills, and equipment systems. Now that Song Weiyang gave an order, it was equivalent to asking Zou Tao, who planned to make armored combat vehicles, to get an agricultural tractor out to play first.
This boss is poisonous!
Anyway, Qiu Bojun and Lei Jun are too lazy to care, out of sight is clean, and directly when the online game project team does not exist, they no longer care about what they can do with the online game.
Zou Tao's online game project team is equivalent to being sent to the army, his father is not close to his mother, he doesn't love his mother, and he receives project funds regularly every month, and these guys are messing around, and the ghost knows what kind of strange game he can make.
Song Weiyang doesn't care, isn't he just throwing money?
……
Things on Kingsoft's side have been arranged, and Song Weiyang is preparing to return to Shenghai.
This morning, Shen Si held a stack of publications and said to Song Weiyang, who was having dinner at the hotel: "Boss, today's newspapers and magazines have been sorted out for you. ”
Shen Si's work is very careful, and the news she thinks is more important is specially marked with a red pen.
Song Weiyang was eating breakfast and reading the news, and soon discovered a strange phenomenon: several national newspapers, industrial and business magazines, and computer publications all reported on a website called "Yanhuang Online".
The website of Yanhuang Online is very domineering, and .com, this domain name is worth at least 1 million yuan.
Many big newspapers published Yanhuang online advertisements on the whole page, and the advertising slogan was only one sentence: Let's make it big together!
Nima is a big ghost, where did this strange thing come from?
In the next few days, Yanhuang Online's reports and advertisements were overwhelming, directly stealing the limelight from Sina and Sohu, and it seems to have become the leading big brother in China's Internet industry.
Top announced in a high-profile manner that it will invest 600 million yuan to build Yanhuang Online for Chinese people around the world, and to create a Chinese online community across five continents. It didn't take long for the website to transform into a global Chinese business website, and a few days later, it became a solution expert in the retail industry.
So, is Yanhuang Online an online community, a business website, or an e-commerce website?
Not even a fart!
This is a farce of money fraud and hype.
There is a young man named Song Ruhua in the countryside, his family is poor, he lost his mother at the age of seven, and he was admitted to university by hard work. During his time at school, he set himself the eight no-principles, not going abroad, not doing business, not smoking, not drinking, not singing, not dancing, not watching movies, not going to the park, and studying hard wholeheartedly. He graduated with honors and stayed on as a teacher, and was exceptionally promoted to associate professor, and also won the "Special Award for Youth Teaching and Education of the Ministry of Mechanical and Electrical Engineering".
On the 92nd Southern Tour, Song Ruhua violated his oath not to do business and became a member of the army that went to sea. He rode a tricycle around reselling computers, and made a lot of money by selling software, becoming a wealthy small boss.
If Song Ruhua died in a car accident at this time, then his life is positive and worthy of praise and learning.
However, this guy circled a 100-acre cauliflower field in Xikang Province, inserted a sign called "Western Software Park", and immediately held a press conference. Because of the backward economy in the western region, a high-tech park has now popped up like a firefly in the night, and it is directly listed as one of the four "first batch of national torch plan software industry bases" in the country.
The second-in-command of Xikang Province personally led the way and handed over a loss-making state-owned enterprise to this person for a backdoor listing - the loss-making state-owned enterprise is in Rongping City, only a 10-minute drive from Xifeng's headquarters.
Song Ruhua himself was stupid, and then he was ecstatic! He began to build all kinds of momentum, raising the company's stock price from 0.01 yuan to 6 yuan that year, and then to 24.58 yuan the next year.
A young man in a mountain village who once studied hard, an associate professor who once taught hard, and a small boss who used to be stormy have become big capitalists who play with finance.
Song Ruhua couldn't stop at all, and kept copying this model: he negotiated with the local government, announced that he would invest 100 million yuan to build a grand software park in the local area, and promised to introduce hundreds of software companies within a few years to make it the largest high-tech park in the province.
Such an attractive business plan made it completely impossible for the local government to refuse, and the deceived were: Anshi, Shaozhou, Jinling, Jiacheng, Taicheng, Weidao, Wuxi, Changshi...... In a few years, Song Ruhua's software park has opened in dozens of provinces and cities across the country, and has become the largest "IT landlord" in China!
Now it is estimated that the software park project is not easy to do, and the local government has also learned well, so Song Ruhua began to enter the Internet again.
Song Weiyang casually checked the public information and financial reports of Top's company, and he couldn't laugh or cry, this person can really deceive!
Is it because he is also surnamed Song?
Song Weiyang was too lazy to care about this guy's, but he didn't expect that as soon as he returned to Shenghai, he received an interview invitation from "Chinese Entrepreneur".
The magazine could not refuse, and Song Weiyang could only agree to be interviewed. The reporter got straight to the point and said: "Boss Song, the Internet industry has developed rapidly in the past two years, and our "Chinese Entrepreneur" magazine is ready to do an Internet topic. You are the majority shareholder of Sohu and Sogou Search, and you are the most famous young entrepreneur in China, so we would like to ask you to share your views on the Internet. ”
"No problem. Song Weiyang smiled.
The reporter and Song Weiyang discussed the prospects of Internet development and began to talk about Chinese Internet companies. The reporter suddenly said: "Now the most famous Chinese website is Yanhuang Online, what does Boss Song say about this website?"
Song Weiyang smiled and asked, "Do you want to listen to the truth or lie?"
"True, of course. The reporter said.
Song Weiyang said: "Except for the domain name of Yanhuang Online, which is real, everything else is fake. What kind of investment of 600 million yuan, if he invests 6 million, I will go directly to the Bund for three hours. ”
(If you have something to go out today, there is only one watch, and tomorrow you will make up for the three watches.) )