"The Hunger Games 3 (Part I)" grossed $225 million in two weeks, and "Super Marines" grossed $271 million in five weeks.

Objectively speaking, the follow-up box office trend is still full of countless possibilities, and the title of Thanksgiving box office champion may still change, but for now, the "Super Marines" are the undoubted champions, so the situation is slightly off expectations, but it is still the result of expectations.

The box office data of "Super Marines" in the same period is far ahead of "Frozen", with a lead of as much as 80 million US dollars, unless it is "The Hobbit 3" that breaks out against the sky box office and completely disrupts the entire market order, otherwise 400 million in North America still retains great hope, and Lan Li is absolutely indispensable.

Although it is still impossible to say for sure how much of Lan Li's role as a voice actor will have on animated films, it is certain that the name "Lan Li-Hall" has a strong appeal and has become the first deciding factor for every audience considering theatrical productions.

That's enough!

At least, this is the momentum that Jennifer Lawrence can't compare to - "X-Men" and "The Hunger Games", these are still decent superhero movies in the North American market, which are completely in line with the trend of the entire industry, and the good or bad of the box office is mainly determined by the characters and plot, not the actors, which is consistent with the Marvel series, and what the industry sees is the importance of adaptation copyright, not the market appeal of actors.

The reason why Lanli can be called the last superstar of the 21st century is because he has the ability to break the laws and laws of the entire industry.

The subsequent box office trend curve also proves this.

"The Hunger Games 3 (Part I)" is still subject to the negative impact of word-of-mouth after all, and the cumulative box office and subsequent declines have gradually expanded, and the third week weekend ushered in an avalanche decline of 61%, and at the same time, the cumulative box office during the working days from Monday to Thursday has a comprehensive collapse, and the overall trend is very bad-

The mid-week box office is mainly supported by young people who don't need to go to work, which is also the main box office force of the "Hunger Games" series, and the weekend box office is more comprehensive, those family audiences, white-collar audiences may continue to enter the cinema, and the crew publicity may create more influence and effect.

The collapse of the box office over the weekend means that the publicity has not played a role, and the crew's iron triangle has not been able to create enough topics; the decline in the box office in the middle of the week means the rapid loss of the target audience, which is a fatal blow to the continuation of the box office of the movie, and the prospects are not optimistic.

After the box office plummeted in the third weekend, the subsequent decline did not show signs of significant narrowing, which also means that even if the Christmas and New Year's Day holiday bonuses are obtained, because the base of the previous weekend box office data is too low, the increase effect is relatively limited, and the cumulative total box office may face a dilemma.

During the Christmas weekend, the box office of "The Hunger Games 3 (Part I)" increased by 27 percent, which is neither bad nor excellent, but can only be regarded as decent, and the weekend box office after the increase is even lower than that of "Super Marines", which was released two weeks earlier, which basically declares that the general trend is gone.

On the New Year's Day weekend that followed, the decline data of "The Hunger Games 3 (Part I)" was disappointing, which directly brought the film's box office journey into the follow-up stage.

In the end, in the first part of the final chapter of the series, the North American box office came to 337 million US dollars, not only creating the lowest in the series, but also very far from 400 million US dollars, such a result is far from a "fiasco" - because the global box office performance is very good, Lionsgate still made a lot of money, but it is indeed a very "bad character", for the three leading actors, especially Jennifer Lawrence, the box office appeal has been severely hit.

Purely in terms of box office results, Jennifer has still received 300 million works in North America for three consecutive years, and she is definitely the top among the top in the entire Hollywood Marvel actors, but in terms of box office appeal, Jennifer is the same as Marvel actors, they are trapped in their roles and have not been able to bring too many surprises to the North American market. At this point, Jennifer has been dumped by Lan Li, which is also one of the drawbacks of commercial films.

In stark contrast, Lan Li, starring Jennifer in "The Hunger Games 3 (Part I)", was constrained by word-of-mouth and failed to continue its strong momentum, while Lan Li's "Super Marines", which was voiced by Lan Li, caused a viral spread and the entire market responded enthusiastically, and the box office performance far exceeded expectations.

After entering December, the box office decline of "Super Marines" is still effectively controlled within 40%, which also completes enough paving for the Christmas holiday bonus, with the blessing of 45% box office increase, the box office data of the movie on the Christmas weekend returned to the 10 million level, and won 10.95 million strongly, completing the "Hunger Games 3 (above)" overtake; and on the subsequent New Year's Day weekend, it handed over an ultra-low decline of 5%, continuing the absolute strength during the holiday period-

"The Hobbit 3" failed to make enough waves, and it can even be said to be disappointing, with only 55 million in its opening weekend, and it failed to meet Warner Bros. expectations from word of mouth to box office.

What's even more depressing is that the overall trend of the series of works shows a step-by-step downward trend, and it has not been able to replicate the success of the original "Lord of the Rings", but if you think about it carefully, the original work of "The Hobbit" is relatively weak, and the content is not thick enough to support another trilogy of stories.

Throughout the Christmas weekend, because "The Hobbit 3" failed to make enough waves, this also made the expected situation that detonated the holiday season not appear.

The word-of-mouth of commercial works such as "The Hunger Games 3 (Part I)", "Wonderful Night at the Museum 3", "Evil Boss 2", and "Dumb and Agua 2" collapsed across the board, and none of the works could attract enough attention, while the only animated film "The Penguins of Madagascar" has always been tepid from word-of-mouth performance to topical popularity, and the box office performance has been lackluster, and finally all eyes have been focused on "Enchanted Black Forest".

However, "Enchanted Black Forest", also produced by Disney, takes the route of a black fairy tale, and is more suitable for adults to watch, and it has not been able to create enough influence during the Christmas holiday - it was released on the Christmas weekend, but the weekend box office was only 30 million, and the performance can only be said to be average.

This also means that there is no more suitable work for the holidays in the entire market than the "Super Marines", which has created more market growth space for the film, and by the time the clock is heading towards 2015, the cumulative box office of the film has managed to reach 363 million US dollars, and it has undoubtedly become the overall box office champion of the animated film of the year in 2014.

However, there is still a long way to go from 400 million in North America, and it is not easy, on the weekend of the New Year's Day holiday, the box office data of the "Super Marines" is only 10.4 million - this is the data with a holiday bonus, and there will inevitably be a sharp decline in the future, and it is very, very difficult to continue to maintain the momentum of rapid growth, unless it is like "Frozen", and then get out of the box office curve trend.

Last year's "Frozen", in the national singing of "Let it go", as well as the hot atmosphere of the awards season, was still fierce after New Year's Day, and successively handed over a five, nine, and two percent decline curve, and even occasionally appeared a box office growth curve, unbelievably winning $100 million at the box office after the New Year, magically breaking through the threshold of 400 million, and creating a miracle that cannot be replicated.

Generally speaking, after the fully released commercial film enters the ninth week of screening, compared with the screening cycle of about 15 to 23 weeks, it has entered the second half of the stage, and the growth rate of the box office has slowed down significantly, and the cumulative box office data after this may be about 10 million to 20 million, or even less-

Even the "Avengers" is no exception, the cumulative box office after the ninth week is only 20 million, and the cumulative box office of "Avatar" after the ninth week is as high as 60 million, which is already very, very rare, in the entire history, there is only one work that is different from the special existence: "Titanic", this work is not obvious in the early stage, and the stamina is endless, and it has been released for 41 weeks, of which the cumulative box office after the ninth week has reached 230 million. However, this is the only exception.

"Frozen" relied on the spread of the virus after the ninth week, and swept the box office of 100 million against the sky, and the follow-up trend curve even surpassed that of "Avatar", but this is obviously difficult to replicate.

For the "Super Marines", this also seemed like an impossible task.

The follow-up influence of the viral spread of "four-panel comics" has not been able to fully spread out after all.

Last year's "Let it go" has almost become a "national karaoke", spreading indiscriminately in various countries and regions around the world, and music, as a means of communication for popular art, is even more influential than the movie itself, with a higher degree of singing and wider recognition, enough to spread in every corner -

The original soundtrack of "Frozen" broke the "Lion King" soundtrack record with 11 consecutive weeks of non-consecutive Billboard titles, broke the "Lion King" soundtrack record with 24 consecutive weeks of ranking in the top 10 of Billboards, topped the 2014 annual sales championship with sales of more than 3 million copies in the United States, topped the 2014 annual sales championship with more than 5 million copies sold worldwide, and topped the 2014 global sales championship with more than 6 million online audio sales.

There is no doubt that this is the absolute advantage that "Frozen" cannot match.

In contrast, the communication methods, communication channels, and communication efforts of four-panel comics have all been subject to many restrictions, not to mention the breadth and depth of communication, and the audience influence is obviously unable to compete with music, which also makes the viral spread of the "Blue Rite and Dabai" series of comics suffer severe challenges.

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