The summer of 2012 started unremarkably, basically without much expectation, and there were no blockbuster movies.

"Little Times" was released on July 5, as the first movie in the summer file, and the major theaters actually gave 65% of the film schedule.

It's really that there are no movies to arrange in the same period, anyway, most of them are digital copies, unlike a few years ago, when most of them were film copies, and there were no copies of this kind of small-budget movies.

is such a movie, and the only one who can handle it is Guo Jinming, a writer and director.

Originally, everyone thought that this film was just cheating fans of their money, and it topped the box office of 50 or 60 million a day.

Before the Han and Tang Dynasties' efforts in publicity, coupled with book fans, the popularity gradually increased.

But no one expected that such a movie would get a horror box office of 75 million on the first day.

Although there was no opponent in the same period, it was scary to get this data with a 2D movie.

Such a high box office immediately attracted polarized reviews.

Major film critics and professional websites criticized this movie as useless.

There are also some fans who are praised.

Anyway, judging from the box office, this is definitely a success, Guo Jinming became famous in the film and television industry all of a sudden.

Capital doesn't care whether the movie is good or bad, just see if it can make money, even if it is sprayed as S, it is not afraid.

Hantang Media's publicity and distribution ability has once again been proven, such a small-budget movie has sold the box office of a super blockbuster!

Ahli Pictures was also stunned, they tried their best to do negative marketing, and as a result, the other party got a first-day box office of 75 million, which is not even the result of "Detective Chinatown", which just got a box office of 1 billion during the Spring Festival.

However, Zhang Wei is also regarded as Guo Jinming's fan, and no matter how many fans he has, it is impossible for him to maintain such a high box office.

Ahli's negative marketing continued, and the next Friday plus the action blockbuster "Dawudang's Heavenly Emperor Code" and Chen Kaige's new film "Search" were released, and the film schedule was compressed to more than 50%.

Even so, relying on the gimmick of 75 million on the first day, he still won 70 million on the second day!

"Search" got 14 million on the first day, and Chen Kaige's name is becoming less and less valuable.

As for "The Code of the Emperor of Dawudang", Yang Mi can't watch this kind of movie now, but fortunately he didn't participate, and the box office on the first day was less than 5 million.

In the next two days, "Search" got 31 million, with a total box office of 45 million.

"Little Times" received another 146 million, and won 291 million in four days, which is a figure that no one dared to think of before its release, even if the film's producer, LeTV Pictures, was happy.

Zhang Zhao has not stopped smiling on his face since the first day of release, and he is also glad that he found Tang An to do the distribution, and he does not want to participate in investment yet.

Director Guo Jinming is also in a very happy mood, 291 million in the first week, this box office is not good to run for 1 billion, if the debut film can get 1 billion box office, it will be really awesome.

Several other major companies are almost envious at this time, this box office is higher than the start of last year's "Jinling Thirteen Hairpins" and "Dragon Gate Flying Armor", and it is another hit.

Wang Zhongjun, who regards Hantang Media as the number one enemy, is not very happy in his heart, the more awesome the Han and Tang Dynasties, the more unstable the position of the boss of Huayi Private Film and Television Company.

But fortunately, the reputation of the movie is too bad, so what media blows about the billion-dollar box office is definitely nothing, and it can have 700 million in the sky.

The only thing that relieved him was that Tang An rarely did not invest this time, and he lost a profit in vain.

This Tang An finally looked away once, and he didn't invest in a project with such a high rate of return.

Tang An, who has never missed, looked away for the first time, which also made Wang Zhongjun feel a little relieved, otherwise it would be terrible if there were really people who never missed.

If he knew that Tang An didn't want to invest because this film was scolded too hard, he might scold him.

"The reputation of this film is too poor, except for the fans, there is almost a scolding, plus Ah Li is still doing negative marketing, and the next trend will definitely slide. Wang Zhongjun said very firmly.

Wang Zhonglei analyzed, "This movie still has merits, the whole costume and music are good, and according to the survey, most of the audience are young women." ”

There are two kinds of people who make the best money, the first is children, and the second is women.

"Are there more couples or more single women?" asked Wang Zhongjun.

"Mostly singles. ”

"That's it. ”

......

Ah Li is also confused about the data of "Little Times", 291 million in four days, and their negative marketing has been done in vain.

has lost twice in a row, and "Master of Hypnosis" can still say that the movie has a good reputation.

But now, the reputation of "Little Times" is almost rotten, and the box office is still soaring.

At Monday's morning meeting, Ms. Zhang also asked the public relations department to step up its efforts in negative public relations.

Zhang Wall sat in the first place, looking at her coldly and shouting.

After waiting for a while, he interrupted Zhang Wei's words.

"Mr. Zhang, it's over!"

Zhang Wei tilted her head a little unhappily, "What's the end?"

Zhang Wall buckled the table and looked around, """Little Times" is just a movie with a production cost of 30 million, and it took ten times the cost of the box office in 4 days, no matter what the next trend is, your plan has failed." ”

"The reputation of "Little Times" is not good, as long as you work hard, the box office in the past two days will inevitably plummet!" Zhang Wei insisted.

"So what, even if the box office doesn't rise, 3000 costs to get 300 million box office, which is enough to prove Hantang Media's publicity and distribution ability!"

Zhang Wei didn't expect that there had been no movement since the establishment of the company, and Zhang Wall, who had been busy with the preparation of "To Youth", had been so strong for a few years, and she still had to speak.

But before the words could be spoken, they were rudely blocked back by Zhang Wall.

"Mr. Zhang, I don't care what personal grievances you have with Tang An, two meaningless negative marketing in a row has wasted a lot of money in the company, and it has also offended LeTV Pictures, and then there are Meiya, Huacei, Yindu, and Eucalyptus, do you want to offend all the companies!"

Zhang Wall looked at everyone with a cold face, and said loudly, "Since the establishment of the company, in addition to a ready-made "Journey to the West" and the previously scheduled "Tomb Robbery Notes", there is only one project, "To Youth", and I don't spend more energy to find a suitable project, and I will do useless ......work here."

The sudden attack made Zhang Wei stunned, and a personal grudge made her not know what to say.

The senior officials of the company present were also a little confused, and they were all silent, after all, Zhang Wall was the boss of the company, the CEO.

Zhang Wall didn't give them time to react, and continued to instruct, "The production department fully assisted Zhao Wei in preparing "To Youth", and the distribution department sent all of them to me and scattered them to major cities across the country, and movie theaters in one city after another gave me public relations. The propaganda department should seize the time to operate the self-media, and the public relations of the major media and television stations should be done well. The relationship between major and medium-sized film and television companies must be maintained well, and strive to receive the distribution of two films before the end of the year......"

This is the first time that Zhang Wall has given orders to all executives, including COO and president, at a company meeting!

He's been putting up with it for a month!

To paraphrase a pony: I waited a month for an opportunity, not to prove how great I am, but to get my stuff back – control of the company.

Since Han Tang announced that "The Breakup Master" would be released in mid-June and "To Youth" had no opponents, he has been waiting for this opportunity.

In particular, Hantang Media formed an alliance with four cinema chains, and also handed over the distribution of "Hong Kong Embarrassment" to Wuzhou for distribution, making it clear that it was for the Spring Festival to pack tickets.

It just so happened that "Little Times", a small-budget movie, was a big hit, and Zhang Wei was still doing negative marketing, so he found the opportunity to make trouble!

Guo Jinming is a writer, and his movies with a few unknown actors can be a big hit.

Zhao Wei's new film, which is not lower than him, is still a professional filmmaker, even if it doesn't sell so high at the box office, it won't be bad.

You don't need a high box office, as long as you can make money, you are successful.

"Journey to the West" invested more than 100 million yuan, and it should not be a problem to return to the original, but this is a movie led by Hua Yi and Zhou Xingchi, and it is just a fun.

"Notes on Tomb Robbery" is also a death when it hits Tang An, with a production cost of nearly 200 million, plus the cost of publicity, I am afraid that it will be difficult to even return to the original if it is not good.

It depends on whether Tang An's vision is as good as ever, if "Wolf Warrior" can also be a big hit, then "Tomb Robbery Notes" will only be worse if it is sandwiched in the middle.

At this time, the success of "To Youth" will become more dazzling.

Movies are the foundation of a film company, no matter what scale it develops and what it wants to do, it can't be lost.

Zhang Wall made Zhang Wei scream and be in the limelight during this time, firstly, he deliberately let it go, and secondly, most of his energy was focused on helping Zhao Wei prepare for the movie, after all, Zhao Wei was a director for the first time and had no experience at all.

Looking at Zhang Wall and walking out of the office, Zhang Wei's face changed and changed, and finally sighed.

"Do as he says!"

As soon as these words came out, the others also breathed a sigh of relief in their hearts.

Although after the defeat in the past few days, they also do not agree with Zhang Wei's decision, but after all, she is the leader sent by Ahli, and it is difficult to refute.

......

Ah Li stopped negative marketing, but Han Tang did not relax the promotion of "Hour to Hour" at all.

This kind of movie, once it is not promoted, will only be ugly at the box office.

Wang Zhongjun, who has been paying attention to the box office, stopped when he saw it, and he was anxious, in case "Little Times" survived, what would it do.

However, the quality and reputation of the movie are too poor after all, and the box office has begun to decline without this-stirring stick.

On Monday, the single-day box office plummeted by 67%, and only 23 million in a single day.

According to this trend, don't think about the total box office of 700 million, more than 500 million is good, and Wang Zhongjun is also relieved.

However, Zhang Wei regretted it at this time, the box office fell so much, if Ah Li continued to do negative marketing, maybe it could fall to less than 20 million.

fell from 70 million to 20 million, and when the time came, it was all thanks to the negative marketing of Ahli, and the losses in the first four days could be redeemed a little.

Zhang Wei hated how she was bluffed by Zhang Wall yesterday, if only she held on for another day.

Although LeTV and Guo Jinming are a little disappointed with this trend, the current box office is enough to satisfy them, after all, the best expectation in their hearts is 200 million.

The happiest person is probably Brother Chen Kai, this time he deliberately chose a theme that is close to the pulse of the times, and wants to make a commercial and deep enough film to prove himself again.

Who knew that when I encountered a movie like "Little Times", it was directly crushed in the first week.

Fortunately, the box office of "Little Times" plummeted, and "Search" fell by only 43% on Monday, getting a good box office of 8 million.

This time, the cost of "Search" is low, and it should be applauded again, Chen Kaige thought secretly.