Luo Kai, Triumph's debut EP to be precise, was officially released on Hive Music Network at 7 p.m. yesterday, containing four songs: "Once You", "My Sky", "Friends" and "Drifting North".

The name of this digital EP is "Northern Sky", and the price is 3.8 yuan.

"The Sky of the North" has just been put on the shelves, and Luo Kai bought a copy himself, and the cartoonist and blogger who strongly recommended "Drifting to the North" on his blog expressed his greetings and thanks to the other party.

As of 7 p.m. yesterday, Luo Kai's personal blog had nearly 70,000 followers, while the Triumph Band had more than 100,000 followers, bringing fans and popularity.

This is a great favor, and the other party doesn't know Luo Kai at all, purely out of love for the work.

After receiving this gift worth only 3.8 yuan, he updated his blog at 7:42 and recommended this EP to all his fans.

The way he recommended it was very interesting, the content of the blog was a set of "Mr. Stone" cartoons, which were taken and reassembled with the corresponding recommendation text.

In this group of comics, a nickname was given to "The Sky of the North" - the Song of the North Drift!

Then by 12 o'clock in the evening, the first EP of the Triumph Band sold a full 60,000 copies, and directly jumped to the second place on the Hive Music Network album daily sales chart, second only to Mo Lan's new album "Blue Ocean" that was released yesterday.

Mo Lan is currently a first-line singer in China, and the high coffee position is not comparable to the Triumph Band at all, her "Blue Sea" album was released at the same time on three major music networks, and the sales volume broke 150,000 on the first day.

And Mo Lan has 20 million+ fans on the Feixun blog!

"Northern Sky" is below "Blue Ocean", with a sales difference of only 50,000, which is already a miracle in the eyes of insiders, because "Northern Sky" has been on the shelves for much less than the latter.

Although this is due to the factor of the pop-up recommendation of the honeycomb music network, the recommendation is absolutely indispensable.

But in the final analysis, it's the quality of the EP's work, and the word-of-mouth accumulated by the previous three songs.

At present, "Once You", "My Sky" and "Friends" have been removed from Hive Music's singles chart, and "Drifting to the North" have been merged into one EP, but in order to take care of the interests of those fans who bought singles before, "Drifting North" is listed as a separate single for these fans to buy.

In this way, the Triumph Band hit the charts at the same time with an EP + a single.

What is amazing is that at the same time that "Northern Sky" landed in second place on the album chart, "Drifting North" reached the top ten singles with 20,000+ sales.

In the absence of large-scale publicity and hype, relying only on the word of mouth of fans, recommendations and pop-up advertisements of Hive Music, the Triumph Band released a big satellite!

At the same time, it was on the double list, even the honeycomb music, which was at the bottom of the three major music networks, still caused considerable repercussions in the circle and attracted the attention of many insiders.

Although it can't be said that it is an overnight success, the current Triumph Band has erected a banner of their own in the pop music scene with this best-selling EP!

As a flag bearer, Luo Kai's name is also remembered by many people.

"BOSS, our album has broken ten!"

When Luo Kai returned to Dream Media's studio from Pan Yongnian's studio, Zhang Bo excitedly reported to him the good news that the sales of "Northern Sky" in Hive Music exceeded 100,000!

In addition, the single "Drifting to the North" also sold 30,000+.

Considering that this EP hit the shelves at 7 p.m. yesterday, it's not been a full day yet, and the 24-hour sales are actually only going to be higher.

Although "Northern Sky" has not yet been able to break the hegemony of "Blue Sea", it is already very dazzling.

The most important thing is that the EP has very good reviews, with a total of 1.7+ ratings and a total rating of 9.8 points.

Sales and word-of-mouth are a big hit!

Of course Zhang Bo is happy.

Not only because the Triumph Band is popular, but the most important thing is that the benefits brought by the hot sale of the album are very rich, the total sales of 100,000 copies of the EP is 380,000, and the after-tax share that the studio can get is 60%, that is, more than 220,000.

Originally, the Triumph Band could only get a 50% after-tax share for the distribution and sale of works in Hive Music, but now after signing an exclusive contract with the website, the share ratio is 10% more.

This is just a day's sales, according to previous data analysis, the total sales of this EP to exceed 300,000 copies is not a problem, and 500,000 copies may not be a dream!

With such a foundation, the Triumph Band has a foundation based on the pop music scene, and various announcements and performances will naturally roll in in the future, and the copyright derived from the work also has a lot of profit margins.

Taking it a step further, Triumph can also take advantage of the popularity of their works to launch real albums, even if CD sales are already declining, but they can still make a lot of money by selling limited-edition merchandise with CDs.

It's the popularity that determines it all, it's the fans!

The popularity of the Triumph Band has risen.

Speaking of excitement, Zhang Bo is simply dancing with his eyebrows, eager to jump on the desk and twist his ass and dance wildly.

He felt that he had resigned and joined Triumph Studios in the first place, and it was so damn wise!

The Triumph Band only took more than a month to open up the situation, and the speed of fame made Zhang Bo feel unreal now.

"Lao Zhang..."

Luo Kai patted Zhang Bo's shoulder with some amusement and said, "Don't be too happy, it's hard to say how much sales will be in the future!"

The explosion of sales on the first day of "Northern Sky" is the result of many factors, and the recommendation is crucial, and even one percent of the fans on his blog buy it, which is quite a high number.

In addition, three songs from this EP have been sold by Hive Music for a long time, which is equivalent to overdrawing part of the potential in advance, and it is difficult to continue the hot sales trend.

"I was about to tell you..."

Zhang Bo was not woken up by Luo Kai's cold water, but his eyes showed fanaticism: "We should take the opportunity to increase marketing investment and expand publicity through the channels of Dream Media, the better the album sells, the greater the impact, the higher the value of the Triumph Band, such an investment is completely worth it!"

Whether it is a singer or an actor, the price of all artists' performances or endorsements is based on the coffee position.

Second- and third-rate celebrities are second- and third-rate prices, top celebrities are top-level prices, and the entertainment industry is the most realistic place, and coffee positions determine everything.

Luo Kai knew that Zhang Bo's suggestion was correct, but the latter obviously didn't know what he really thought.

Marketing hype Bo is on top, and performance endorsements make a lot of money?

This path that basically all artists are taking is not Luo Kai's choice!

He has experienced the hustle and bustle, and his biggest wish in this life is to be by Niuniu's side and grow up happily with her, instead of running notices all day long to make money, 365 days a year and 300 days outside.

That may make more money, but it is meaningless for Luo Kai, making money is very important, but he has the ability to make enough money to make him and Niuniu live happily in the way he likes.

So why sacrifice the basics?

After thinking about it, Luo Kai still didn't completely dispel Zhang Bo's enthusiasm, and said: "It's okay to increase publicity appropriately, but don't take commercial performance announcements or anything for the time being, I have enough work now, let's talk about it later." ”

Zhang Bo thought that Luo Kai meant that he wanted to wait for the Triumph Band to talk about these things when the coffee level of the Triumph Band was higher, although it was a bit of a disappointment, but it was impossible for him to disobey Luo Kai's decision.

The soul core of Triumph Studio and Triumph Band will always be Luo Kai!

In the evening, the total sales of "Northern Sky" exceeded 150,000, and the trend of hot sales was irresistible, and the reputation of this EP also spread from ordinary fan groups to the circle.

That night, a number of pop music critics and industry insiders commented or recommended "Northern Sky" on their respective blogs, all of which were positive!

Triumph Studios didn't pay a penny for marketing.

-------------------

The third update was sent, and there was something at home today, so the update was a little late.

In addition, thank you for the support of Death Wings, Fool He, Broken Tile Landing, Looking Back and Smiling Bai Mei Qianjiao and other friends, thank you, by the way, please subscribe and monthly pass support!