It happened to be time for dinner, and the two of them came to an ordinary restaurant outside the school.

After ordering the dishes, Lan Xi explained his intention straight to the point.

Chen Xu didn't beat around the bush, and said directly: "It's no problem to help you make advertising special effects, and I can assure you that the effect produced will definitely not be worse than the MV of the welcome party." ”

Hearing Chen Xu's affirmative answer, Lan Xi was overjoyed when she heard this, but she soon calmed down, and the other party's tone told her that things were not so simple.

"Teacher Chen, if you have any requirements, please don't hesitate to mention them. ”

The first time he was called "teacher" by a beautiful woman, Chen Xu was a little unaccustomed to it, and covered it up with a cough and said, "I want to ask, what is your maximum budget." ”

"Well...... this"

Things came back to money, which is a good thing for Lan Xi, she thought about it for a while and said, "No more than 700,000." ”

This is eighty percent of the company's cash flow, as long as the team behind Chen Xu agrees to help her make special effects advertisements, she will let go.

Hearing that the budget was 700,000, Chen Xu's heart suddenly blossomed.

The wool script he developed before ended at the end of last month, and he only earned a total of more than 500,000 yuan.

"Get rich, get rich......" Chen Xu shouted a few times in his heart, "That...... Mr. Lan has no advertising case, show me. ”

"Some ......" Lan Xi hurriedly took the satchel from the stool next to him, took out a Warwick mateBook14 from it, and after unlocking it, he found the advertising case and respectfully put it in front of Chen Xu, "Huh." ”

At this time, the dishes came up, Chen Xu watched while eating, and quickly smiled: "Yo, it turned out to be an advertisement for the public, your company is very powerful." ”

Lan Xi was a little embarrassed, "It's a manuscript, it's not necessarily whether you can get a contract." ”

"Oh, that's right. Chen Xu nodded and continued to look down.

This is a classic old car 2019 model of Volkswagen, and the advertising idea is to highlight the advantages of the new and upgraded car to the audience through the MV through the mouth of a young couple with two children at home.

Creatively, there is no bright spot at all.

If it was just such an advertising idea shot into a MV and presented to the public for review, it is estimated that it would be impossible to win the bid.

However, this advertising idea is a combination of real shooting and virtuality, such as a simple remote one-click start, and the three-dimensional effect after being presented through the CG picture is like this:

The power is turned on - the battery supplies power to the ignition coil and the starter at the same time - the starter drives the engine to rotate - the engine drives the distributor to rotate to produce a smooth high voltage - the distributor energizes each spark plug - the car is successfully ignited.

In addition to remote start, it also includes the work done by the engine after starting, the slight changes of the tires rolling over the road, the bearing changes of the independent suspension when it is bumpy, etc., and the work of all the internal accessories of the car when the car is started remotely is shown through special effects.

It is somewhat similar to the automotive industrial design MV in the welcome party, but it is more refined.

Such a picture makes people's hearts surging just thinking about it.

"This ad case ......"

Lan Xi was just about to pick up the dishes, and when he heard Chen Xu's words, he immediately withdrew his chopsticks and said nervously: "How about Mr. Chen, is it okay?"

"Hmm...... Uh...... "Chen Xu just wanted to take care of it and said that it was no problem, but suddenly he thought of a very important thing, and he almost forgot about the copyright.

The MV promotional video that I helped Deng Ling do before, many scenes and pictures in it are "take-it-or-leave-it", and then Xiaobai sharpened and processed special effects, without consulting the original author at all, let alone the copyright fee.

Fortunately, he didn't use it for commercial purposes, so it didn't matter.

But this time it's different, Lanxi is going to take it to "compare the draft", if you win the bid, the public will play it in the media as a promotional video, if you collect pictures from the Internet, it is already an infringement.

So I can only model and shoot by myself.

In this way, the cost is not one or two thousand yuan.

You have to find a photographer to shoot a lot of pictures of car parts, find a storyboard animator to compose the shots, etc., and then take them to Xiaobai for composite rendering.

Last time, he asked an illustrator on Taobao to draw two car model drawings for 1,000 yuan, but this time it was not one or two, according to the budget of the advertising case, it is likely to cost two or three hundred.

And then there is the photographer, he doesn't know much about the price, but he has never eaten pork and seen a pig run, there is a lot of news about photographers on the Internet, and there are thousands to tens of thousands of professional ones a day.

If you calculate it like this, it will cost two or three hundred thousand.

700,000, he can get about 40~500,000 at most.

This still doesn't count the special effects artist and special effects rendering, these two are the big ones who burn money.

If a normal CG special effects company takes this order, the production fee of 700,000 yuan will not earn a penny, and it will have to be posted upside down.

Seeing that Chen Xu didn't speak for a long time, Lan Xi felt a little uncertain, and couldn't help but say: "Teacher Chen, isn't it okay? I also know that the production fee of 700,000 yuan is a bit lower, but these are all the cash flow I can come up with, ask Mr. Chen for help!"

Chen Xu pondered for a while and said: "If it is completely produced according to the advertising case and reaches the ideal state, the production cost will be 1 million;

Lan Xi didn't even hesitate, nodded and said, "No problem!"

This time she was desperate.

"Pay a deposit of 30% within 24 hours after the contract is signed?"

"Yes!"

Chen Xu thought about it, there was nothing left, picked up the drink cup on the table and said with a smile: "Then I wish us a smooth cooperation." ”

Lan Xi, who had been in a state of anxiety for a long time, finally showed a charming smile at this time, picked up the cup and said happily: "The cooperation is smooth." ”

……

……

No. 7 Lidong.

After the contract was signed in the morning, Lanxi paid a deposit of 300,000 yuan to the account of "Xinbo Network Culture Co., Ltd." designated by Chen Xu on the spot.

Here, Chen Xu immediately transferred the money to his personal account, and then went to Taobao to negotiate the price with photographers and storyboard illustrators.

If you have money to do things, at a price of 16,000 a day, you can directly rent a photography team.

5 people, a professional photographer, a photography assistant, a gaffer, and two handymen.

In addition, according to the requirements of the advertising case, Xiaobai designed nearly 400 storyboard requirements, and Chen Xu took the draft to talk to an animation production company, 180,000 yuan, and the drawings were produced in a week.

On the 8th, I went to the largest digital plaza in Zhonghai City to buy some equipment.

On Friday the 9th, after the first class in the morning, Chen Xu called Yang Haidong and asked him to accompany him to the Volkswagen headquarters in Nanxiang District.

After making the call, he went downstairs, and after waiting for less than five minutes, Yang Haidong drove his Mazda CX-4 over.

After Chen Xu pulled the car door and went up, Yang Haidong stepped on the accelerator and rushed out.

After waiting on the main road, he asked, "Why are you going to Volkswagen?"

"Take private photos. ”

"it-" Yang Haidong was shocked that the steering wheel was crooked, and then he hurriedly corrected it, "Is it really fake?"

"Nonsense, of course it's true!" Chen Xu paused and said: "But there are no car models, light cars." ”

Yang Haidong: "...... Can you finish it all at once next time? ”

After a pause, he was curious: "Why do you shoot cars?"

"You don't care so much. Remember, when you get there, say it's my assistant, and follow me, you know. ”

"OK, no problem. ”

Then the two of them began to talk about online articles, schools, women, and hoeing day afternoons......

Two people set off at ten o'clock, drove for an hour and a half, and drove from BJ District to the hotel booked in Nanxiang District.

Calling the photography team, a Guangben business class stopped at the door of the hotel in less than 20 minutes.

The electric door opened, and the first to step down was a beautiful woman of twenty-five or sixteen.

Long jacket + cropped wide-leg pants + white sail shoes, a pair of gold-rimmed square-framed glasses on the bridge of the nose, slightly curly honey-colored long hair tied into a ponytail, and a string of Swarovski metal bracelets on the left wrist, with a strong preppy style all over the body.

Chen Xu walked up and stretched out his hand and smiled: "Hello! I'm Chen Xu, you are Yu Photography, right?"

"Well, hello, I'm Yu Bing. Saying that, the woman who was dressed very fashionably stretched out her right hand and shook it with Chen Xu.

At the same time, in the car behind Yu Bing, a unisex girl in her early twenties walked down, with a delicate appearance, wearing a black loose jacket with bright stripes, fat bell bottoms, high boots on her feet, and ear-length hair bleached and dyed into grandma gray, which looked very cool.

"Let me introduce you, this is my sister Yu Ning. ”

Chen Xu smiled and said, "Hello, I'm Chen Xu. ”

These two beautiful photographers were specially selected by him.

Anyway, they all work the same and give the same money, why didn't he look for eye-catching ones, and those with brain diseases went to those male photographers?

The cool young lady took off the headphones on her ears, stretched out her hand and smiled slightly, "Hello." ”

Then Yu Bing helped introduce the rest of the team, and then Chen Xu beckoned and said, "Let's go, let's eat first......

——

ps: I asked for a recommendation vote on Monday~ There are more gods in this issue, and the second general didn't spend money to arrange immortal arts (you know ^_^), and he was pressed on the floor and rubbed, asking for support.