Chapter 0034 - Born for Advertising

After releasing the Xiaobai translator, Chen Xu waited for five minutes and searched for it, and he could already see the applet.

After clicking on it and playing for a while, he thought of the App Store.

After researching it, I found that I must first register as an iOS developer on the website, and then pay an annual membership fee of about 500 yuan, and then submit the app, and only after the review can it be listed on the app store.

"It's so dark. Seeing that the registered developer still charged, Chen Xu couldn't help but scold, but he still registered the developer, and after success, he converted the applet code into APP code and submitted it to the website.

Compared with the small program parasitic under Weixin, APP is king, and the audience area is also larger.

Anyway, Apple has registered, and Chen Xu simply went to the Android market to register a developer.

Unlike Apple, Android's nine major domestic market development is all free to register, including AppTreasure, 360, Baidu Mobile, Warwick, Xiaomi, OPPO, vivo, Wandoupod, and Samsung.

After successful registration, Chen Xu submitted the APP codes one by one.

When I finished it, it was almost early in the morning.

Quickly cleaned up and went to bed.

……

……

The next morning, it was drizzling in the sky, and the whole of Zhonghai City was shrouded in a thick haze, which looked hazy when viewed from above.

In a Grade A office building by the river beach, a woman wearing a white shirt, professional hip skirt, bee waist and long legs is standing in front of the window with a coffee cup, quietly looking at the cloudy sky outside the window.

This woman with exquisite appearance, charming temperament, and figure that is immediately reminiscent of a bed is called Lan Xi, and she is the general manager and creative director of this advertising company called "Haoxin".

"Knock knock—"

A knock on the door interrupted Lan Xi's thoughts, and he turned his head and said, "Come in." ”

The young and beautiful female secretary came in with a folder, walked to the desk and said, "Mr. Lan, this is the advertising design plan of Hongzhuo and Minda, please take a look." ”

"Put it on the table. ”

"Okay. ”

After the secretary put down the design plan, he raised his head and said, "By the way, Mr. Lan, the Volkswagen Planning Department just called and asked when we can come up with a design plan?"

Lan Xi walked to the desk, put down the coffee cup and said, "You reply to them, Monday." ”

"Okay, Mr. Lan, then I'll go out first. ”

"Hmm!" Lan Xi nodded, and after the secretary went out, he pulled out a chair and sat in front of the computer, shook the mouse to wake up the computer, and opened Baidu to type: famous special effects production company.

Last month, Volkswagen held the 2019 advertising bidding conference (known as the draft in industry insiders), and the top three advertising companies that won the bid will receive huge advertising contracts of 50 million, 30 million and 20 million respectively.

For a time, there were many advertising companies in China Overseas participating in the competition, like a carp crossing the river.

Of course, Haoxin also signed up. Who is not greedy for tens of millions of lists~

In order to win in this advertising bidding, the major advertising companies are also showing their talents, in addition to the creative efforts, in the visual effects are also sparing no expense.

For a time, Luoyang paper was expensive, and several small special effects production companies with a little reputation in Zhonghai had a full work schedule.

She contacted several production companies she had worked with before, but they all said that they had no time and had to look for them online.

Click to search, and more than 1 million relevant information will come out in an instant.

The people who are in the front with a V are basically garbage companies that spend money to rent advertising space.

Although I am disgusted in my heart, there is no search engine company in China that can really compete with Baidu, such as Toutiao, Quark, and Bing.

Lan Xi frowned and pulled down, and only saw a few regular companies until he was at the bottom, but he had consulted before, and the quotations were very expensive.

The production fee of CG special effects is calculated by the second, and the minimum in China is 3,000 yuan per second.

And foreign countries are even more ruthless, such as Hollywood, the production fee is calculated by frames, 24 frames per second, like Iron Man reaches 50 frames per second, that is burning money, if a movie has a total investment of 100 million US dollars, at least 50 million US dollars will be spent on special effects.

Of course, if it's just expensive, as long as the production level is high, she is willing to spend tens of millions, and when the time comes, it will be a matter of fame and fortune to win the public's advertising bidding.

But the problem is that she really doesn't have much confidence in the level of those small CG production companies in China, and she is afraid that in the end, the bamboo basket will be empty.

So have to be cautious.

Someone said, in that case, why don't you find those big companies to produce?

Big company?

The production fee of hundreds of thousands, people are embarrassed to accept it, but she is embarrassed to ask.

If there are more, it will be beyond the scope of bearing, and if the draft fails, then it will be a loss to Mrs. and a soldier.

added another company's salesman Wei signal, and Lan Xi sent a message to ask: "Hello, how is your company's production fee calculated?"

"It depends on the scale of your production and the requirements. ”

After Lan Xi said the request, he quoted a price of about 500,000 after accounting.

The price is still within the affordable range, but when Lan Xi saw the other company's works, he immediately dispelled his thoughts.

A multi-million CG animation advertisement, the picture rendering is unbearable to look at, not to mention compared with Hollywood, and it is far from the companies she consulted before, and asking them to do it is no different from throwing money into the water.

"Shhhhhh

She already lost hope in her heart about Volkswagen's advertising contract.

That's right, with tens of millions of large orders, a small company like them with a registered capital of only 3 million, at most, just looking at the solution of gluttony, and it is pure wishful thinking to get their hands on it.

A box of women's cigarettes was taken out of the drawer and lit with a "click".

I took a puff and the cool mint flavor passed through my throat to my lungs, and then slowly spit out from my mouth after a circle.

Picking up the mouse and flipping through the table, on the third page, one of the headlines called "The Most Brilliant VFX" caught her eye.

Click on it easily, and there is a half section behind the title, which is called "The Most Awesome Visual Effects - 2018 Zhonghai University of Technology Welcome Party Promotional MV".

iQIYI's ultra-long advertising time almost made Lanxi directly forked.

But for the sake of the popularity of 20,000, and the seven or eight comments below are all exclamations, I finally waited.

What Lan Xi didn't expect was that the video was not shot by a mobile phone, but an ultra-clear video version, and at the same time, there was a tune with a strong youthful wind in the Bose stereo on the table.

The wind blows in my face

Vitality is on display

I stretched out my hands to feel every inch of the sunshine......

Listening to the beautiful melody, Lan Xi's beautiful eyes also widened instantly, what did she see?

Ultra-high-definition aerial footage, so clear that even the fluff on the leaves can be seen clearly!

Super cool car design drawing, the picture rendering is almost to the extreme.

Especially the moment of ignition, which made her almost cry.

That's the soul of an industrial designer!

When the long shot came out, Lan Xi stood up directly from the chair in shock.

This kind of short video, which perfectly combines design, production and filming, is simply born for advertising, as long as the creativity is so-so, almost everything!

If the other party is willing to help her make a special effects MV, the mass advertising contract is definitely a sure thing.

Lan Xi was stunned for a few seconds, and his excited body trembled.

After coming back to my senses, I immediately searched for information about the "2018 Zhonghai University of Technology Welcome Party" on the Internet.

What she didn't expect was that this short video was very popular on the Internet, with seven or eight videos on the homepage with very high playbacks, and there were also technical analysis posts for videos.

The more Lan Xi looked, the more excited he became.

But unfortunately, I couldn't find who the maker was.

She was unwilling and took out her mobile phone to find someone to ask.

Yu Guang saw the title at the top of the video, immediately hung up the phone he had just dialed, picked up the car keys on the table and hurried out of the office......