Many people in China know that Mu Chen and Li Ruoxi went to the United States to film.

However, Mu Chenren was in the United States, but he did not attend the Oscars.

This seems to be in stark contrast to those stars who "rub the red carpet".

Of course, the Oscar red carpet is not something you can rub if you want to.

An invitation to the Oscars that money can't buy.

There are not many Chinese filmmakers participating in the Oscars, and the well-known ones are Xu Wen, the director of "I Am Legend", and the starring Mu Ze.

This year's Oscars are not very optimistic in China, but CCTV still conducted a live broadcast.

The truth is as everyone guessed, "I Am Legend" came home empty-handed!

In this regard, Xu Wen just shook his head and smiled bitterly, but he had extremely high expectations for "The Day After Tomorrow" in his heart, and he wanted to be ashamed with this film.

Not to mention the Best Director and other slightly heavier Oscar nominations, at least you have to get a Best Foreign Language Film, and no matter how bad it is, you have to get a Best Visual Effects.

My Xu Wen's movie, how can I win an Oscar, even if it's just a marginal technology award.

This time they came to Los Angeles, Xu Wen and Mu Ze also went to visit the Muchen crew, but they didn't stay long.

Both of them are busy now, and their work schedules are very tight.

Mu Chen and Li Ruoxi stayed in the United States for more than two months, and then returned to China.

It has been June since I returned to China, and it is just over a month before the release of "Avatar".

didn't take a break for two days, and then immediately put into the promotion of the film.

The cast of this film can be called the most unappealing in the history of Muchen films.

Therefore, the direction of propaganda is naturally biased towards Mu Chen.

Mu Chen had to participate in many publicity activities in person.

Of course, it can't be just Mu Chen.

While promoting the movie, it is also promoting the actors.

The actors of "Avatar", with heavy roles, are mostly signed artists of Dawn Film and Television.

They naturally have to follow Mu Chen's publicity, so as to increase their exposure.

"How long did you give Cheng Ting a vacation?" Chen Fuhai looked at Mu Chen and said, "Do you want to arrange two people for you temporarily?"

"It's fine. Mu Chen said.

He doesn't need anyone to protect him, but he often needs bodyguards to block those fans who are too enthusiastic.

What's more, Cheng Ting is not only Mu Chen's bodyguard, but also his assistant.

"Avatar" was finally finalized, which is the same as what Mu Chen said on the red carpet of the Golden Dragon Awards.

On July 13, it will be released simultaneously worldwide.

And along with this news, there is also a half-minute trailer.

In the trailer, a beautiful planet with forests, waterfalls, suspended mountains, and flying dragon monsters and mechs flying through the air from time to time......

Many of them are "still holding the pipa and half-covering their faces", and the flashing pictures make people look forward to it.

Although only the tip of the iceberg was exposed, everyone was shocked by Mu Chen's science fiction film.

It's definitely a visual blockbuster.

Mu Chen, this is going to be a big move!

As soon as the trailer came out, everyone also paid great attention to the next press conference of "Avatar".

The press conference is scheduled to begin at 9 a.m.

By eight o'clock, the reporters who had passed the review and obtained the permission to participate in the meeting had already arrived.

Dawn Film and Television is now a top film and television company in China, and its office location has long been changed.

No, not for the gun, but for the rocket.

Naturally, there is a meeting place within the company that can accommodate those reporters.

Mu Chen also came early in the morning today.

He looked down from his office and could see the ant-like people below.

Not many people are here today.

In this regard, Mu Chen was not surprised in the slightest.

His movie is definitely the most watched and most anticipated film by fans this summer.

Not domestic, but global.

Just a press conference will be broadcast live on many video sites.

In this regard, Dawn Film and Television will naturally not refuse.

Looking at the time, Mu Chen took Li Lihong and other creators to the venue and sat on the rostrum.

Li Lihong is also a person who has participated in many press conferences, although he is not popular, he is not a rookie who has never seen the world.

But at this time, I was still a little surprised to see many reporters in the audience.

Today, it is not only the domestic media that comes, but also a lot of foreign media.

Moreover, those media outlets are extremely influential.

What does this mean?

He naturally knows that Mu Chen's film is not only concerned at home, but also attracts attention abroad.

Li Lihong couldn't suppress his excitement a little, and Qin Yu and Yang Zilu next to him were even more so.

Sun Yu and Zhou Fangling looked much better.

Is this going straight to the international pace?

It was soon nine o'clock and the press conference officially began.

The first to speak was naturally director Mu Chen.

He first got up to welcome all the guests, and then briefly introduced "Avatar", and then officially entered the interview session that the reporters paid the most attention to.

There are so many journalists that it is impossible to decide by raising your hand.

Presumably, reporters are reluctant to do so.

If you raise your hand, you will naturally be happy if you point it, and you will inevitably complain if you don't click it.

Therefore, this time it was decided directly by computer lottery.

Naturally, this is also supported by journalists.

In this way, there is no favoritism towards any media, let alone a deliberate snub of any media.

It's all about... Luck.

It's also more orderly.

Soon a foreign correspondent was drawn, and he went straight to the topic without any thought:

"Hello Director Mu, I am a reporter from "Film Report" in Los Angeles, it is said that your film is the longest you have used and the one you have invested the most, so how much is the production cost of your film, and how do you ensure that you do not lose money?"

"The budget is 200 million US dollars, but it will be nearly 300 million US dollars!" Mu Chen said with a smile, "Many domestic media have guessed it." Yes, I'm overspending again. ”

Many reporters in the audience laughed when they heard it.

Mu Chen's film basically does not exceed the budget.

It's just that this film directly went to nearly 100 million US dollars, which is equivalent to Chinese dollars, that is, 500 or 600 million.

This is a bit "crazy", and it also broke Mu Chen's record.

Nearly $300 million in investment? That's more than 10 billion or 2 billion Chinese dollars.

With such a large investment, how can you make sure you don't lose money?

If the global box office of the film does not reach one billion US dollars, I am afraid there is a risk of losing money.

A billion-dollar film is not so easy!

"As for the question of whether to lose money or not...... I'm still saying that. Mu Chen said with a smile, "If the movie is made, you won't lose money." ”

The domestic media are naturally familiar with Mu Chen's words. However, in the eyes of foreign media, Mu Chen's words are obviously unconvincing.

Is the movie made?

Who doesn't want to make a good movie? Is there anyone who doesn't do their best in making a movie?

They all thought that they had made a good movie, but as a result, word of mouth collapsed, and there were fewer box office hits?

Another journalist was drawn, but this time it was domestic media.

"Director Mu, "Avatar" has invested nearly 300 million US dollars, and the actors and creators don't seem to be very familiar with it, and the salary is obviously not too much, so where is all this money used?"

The money is spent, and where is it spent?

They didn't think it was necessary for Mu Chen to lie about the cost of production.

"Computer special effects account for 75% of the Avatar movie, and only 25% of the rest. Nearly $300 million in investment has almost been spent on special effects. As for some necessary expenses such as actors' salaries, they are only a fraction. ”

Mu Chen said with a smile.

As soon as he said this, the audience showed surprise.

Computer special effects make up 75 percent? This seems to be the first time a film like this has appeared.

Except, of course, cartoons.

"Director Mu, can you specifically reveal the specific plot of "Avatar"?"

In the trailer, there are just some simple pictures, not even a line of dialogue, so naturally it is impossible to involve any plot.

"To put it simply, this is a film in which an Earth's energy company finds a new energy planet, then colonizes and plunders the planet, and then encounters a rebellion. ”

When it came to the plot, Mu Chen didn't reveal too much.

Spoilers are cool for a while, and then crematorium.

Even if this film does not rely on the plot to win, it cannot be ruled out that after knowing the plot, some fans have no desire to watch the movie.

At least, it's not time to reveal yet.

Of course, Mu Chen will not joke with the sentence "This is a movie about forced demolition and the confrontation between nail households".

That's too low.

"Director Mu, it is said that "Avatar" is said to be a 3D standard film? 3D films have already appeared, but they are not very popular with fans. Why did you make such a film?" a reporter asked many curious.

It's no secret that Avatar is a 3D film.

Perhaps, if it is not made into a 3D film, the investment cost of this film will not reach nearly 300 million US dollars.

"Avatar is available in 2D, 3D, and IMAX-3D. Mu Chen said with a smile, "However, I recommend watching the IMAX-3D version." Why is "Avatar" postponed for half a year, because it takes time for theaters around the world to build IMAX theaters. ”

"Nowadays, IMAX theaters have spread all over the world's major cities, and IMAX halls in major theaters will let fans experience the charm of IMAX-3D movies in advance. ”

Mu Chen continued.

This is what I talked about with major theaters at the beginning.

What's more, allowing fans to experience the IMAX-3D version of the film in advance is also good for the theater itself.

The pricing for the 2D, 3D, and IMAX-3D versions is obviously not the same.

"Do you have anything to say about starring Director Mu's "Avatar"?"

"As a newcomer who has just debuted, the heroine who starred in Director Mu's $300 million blockbuster in his first play, what are you thankful for?"

"I heard that there are many colorful scenes in "Avatar" completed in Zhangjiajie, I don't know if it's true or not?"

......

The launch starts at nine o'clock in the morning and ends at twelve o'clock.

And the press conference of "Avatar" is naturally very influential.

This film has completely entered the eyes of fans around the world.

Soon after the press conference, IMAX halls in major theaters around the world were opened, allowing fans to experience the charm of IMAX-3D films.

The content of the feeling is naturally the trailer of "Avatar".

Of course, this trailer is much longer than the previous one.

Two and a half minutes!

In this way, it is undoubtedly the major theater chains around the world that are helping to publicize.

This kind of publicity is estimated to be only Mu Chen's "Avatar".

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