Chapter 485: Hit Before You Buy

Early the next morning, Li Mu held a discussion meeting in the company, first said that Xin Lang was going to make instant messaging software, and then led the topic to discuss how to win hao123. Pen ~ fun ~ pavilion www.biquge.info

About hao123, Li Mu doesn't need to say much, all of them are relatively senior Internet people, and they naturally know hao123, the first personal station in China, very well.

Originally, everyone didn't understand why Li Mu wanted to collect hao123, such a navigation website with low technical content and relying on strong traffic to make money is of great use to traditional Internet companies, but it is not of great significance to Muye Technology, a company with client products as the core.

But when Li Mu said at the meeting that he wanted to make a portal, everyone understood Li Mu's intentions.

Xin Lang wants to do instant messaging, and he has to compete with Makino Technology for talents, it seems that Li Mu is angry and wants to teach Xin Lang a lesson, or he wants to kill Xin Lang.

So everyone began to discuss hao123 in earnest.

People in the technical school support building a navigation website that imitates hao123, using yy's strong traffic to raise, and then using yy's cash flow to promote the whole network, and even covering the promotion offline, it is a matter of time before it surpasses hao123, but the people in the operation faction are more inclined to wholly-owned acquisitions, with the current profitability of hao123, Li Xingping's net income a year is at least three million, and the starting valuation will not be less than 10 times the net profit, so if you use money to collect, 30 million is the least, and it is not sure whether Li Xingping will agree。

Li Mu also feels that it is too difficult to directly acquire hao123 now, because of its low operating costs and high advertising revenue, it is simply a hen that can lay golden eggs, and 30 million yuan will never be sold for himself, unless it is replaced with the shares of Makino Technology.

But Li Mu didn't want to buy hao123 at such a high price, and the strategic significance of this thing was not as great for him as it was for Baidu, so Li Mu put forward his expectations at the meeting.

"If you want to find a way to take down hao123 with only money, the price can't be too high, I don't want to be wronged. ”

When everyone was confused for a while, Ding Jian, the director of the commercial department, asked, "Can we buy first?"

Li Mu said: "Yes, tell me what you think." ”

Ding Jian has not really done a big project since Lin Qingya poached Makino Technology from a multinational company, and Makino Technology has not launched a formal acquisition until now, and today Li Mu said that he wanted to get hao123, and he immediately came to the momentum.

Ding Jian carefully sorted out his thoughts, and said unhurriedly: "Now hao123 is the best time, there are no competitors, the operating costs are very low, the user traffic is huge, and the advertising and ranking income is very high, at this time, the other party is also the strongest psychologically, he has such a healthy business model, any company that finds him to acquire is probably not interested, and the cost of trying to impress him is too high." ”

Li Mu nodded, Ding Jian was right, if a person can easily make millions of dollars a month, even in front of Bill Gates, he will not lose his confidence, unless he takes an extremely high price to make him compromise.

At this time, Ding Jian said: "If we also make a navigation website, we don't need to invest too much cost in this regard, and then we use YY to divert traffic to the navigation website, as long as people know that we are doing this, and let them think that we are going to spare no effort to vigorously promote this matter, I think with the momentum of Makino Technology in the Internet industry, hao123 will be very nervous, he only has hao123, and we have too much, and he is nervous, worried, If we go to talk to him about the acquisition again, his psychological price will definitely be greatly discounted. ”

Ding Jian's strategy of hitting first and buying later may be the best way to achieve Li Mu's requirements at the moment, otherwise, as the Internet traffic becomes more and more valuable, Li Xingping's income will definitely get higher and higher, and at that time, it will be too difficult to take his hao123 again.

In his last life, Li Xingping got tens of millions of cash from Baidu and Baidu shares far beyond this value, although the specific amount Li Mu is not clear, but it is conceivable that Li Xingping's actual income should be calculated in 100 million, if his Baidu shares have been held in his hands, then the actual remuneration may even be higher.

Ding Jian's suggestion is very reasonable, and it is also very feasible, it is not uncommon to buy before you buy in the Internet industry, and many companies have benefited a lot from this hand-to-hand play, these four words have given Li Mu a certain inspiration, and also made Li Mu ponder in his heart, why did Baidu collect hao123 in his last life.

According to Mr. Li's urine, it is obviously not reasonable to spend such a high price to acquire hao123, he also has huge traffic, and the technical entry threshold of the navigation website is outrageously low, Baidu can make a little bit of a difference, why spend such a big price to acquire hao123?

But when he thought that the time node of hao123's acquisition was 2004, Li Mu's heart instantly opened.

There is only one reason--- going public in the United States.

If it weren't for the fact that Baidu 04 must be successfully listed, they would not have spent so much money to acquire hao123, if the plan to go public was two years late, Mr. Li would definitely engage in hao123, either kill her and replace her, or be afraid of him and then the two sides shook hands and made peace, and took hao123 at a low price, it is impossible to watch him easily take away so much benefit from his own hands.

To put it bluntly, everything is about taking what you need.

Baidu wants to go public, it needs to blow more to the market, tell more stories, and winning hao123 will give them more capital to brag and tell stories, when he wants to make greater profits, he will naturally ignore the subsections, so that Li Xingping can also make more money, as long as he actively cooperates with his strategic planning.

Therefore, Li Mu probably had a plan in his heart, and according to what Ding Jian said, he would buy it first.

So, Li Mu said: "The technical team divided several web page development, today began to set up a navigation website project team, develop our own navigation website, give me the first draft of website planning and design as soon as possible, in addition, register yy123 domain name, if it has been registered, find a way to buy it." ”

Sun Qian immediately raised his hand and said, "I must complete the task as I have to do." ”

Li Mu also said: "The operation team must find a way to integrate YY's resources and come up with an operation plan, we must think clearly about how to promote, how to divert, how to toss out the movement, in addition, to investigate the information of hao123 that Li Xingping, be sure to cast a lot of offline advertisements for me in his hometown, give him the greatest sense of oppression, and make him feel urgent pressure both online and offline, so that he can sleep and eat!"

The sense of oppression brought by the giants to the industry is huge, such as Tengxun in later generations, any Internet entrepreneur knows that on the road to entrepreneurship, we must always be wary of Tengxun, because once Tengxun sees his business model, there are often only two possibilities, either he kills himself, or he can't bear his pressure and is co-opted by him.

Now Makino Technology is also a giant in the domestic Internet industry, for a personal webmaster like Li Xingping, Li Mu believes that it will also bring him huge pressure, so, Li Mu asked the operation team to find a way to build momentum, so that he will always live in a sense of crisis in the future, and he is different from himself, he is an ecological chain, he only has hao123 This section.

The operation team immediately understood that sometimes it is necessary to pit people to have a sense of achievement, which is not insidious and cunning, but the law of the market.

……

Chen Hui and Zhang Xiaodi's plane landed at Shenzhen Airport at noon, and the two went to the hotel they had booked to check in, and Zhang Xiaodi said to Chen Hui: "There is nothing to do in the afternoon, you can compile a rough list for me, and I will make a count." ”

Chen Hui nodded and said, "In the evening, I asked my former subordinates to have dinner together, so you can go with it, and explain your intention to them at the dinner table." ”

Zhang Xiaodi made an OK gesture: "Start with your subordinates, and we will break them batch by batch." ”

At this time, Zhang Xiaodi received a call from Li Mu, and after listening to Li Mu's explanation, she hung up the phone and said to Chen Hui: "Mr. Li just called to explain, and asked the finance to advance 300,000 yuan to my salary card, so that we should not be too stingy in business entertainment, invite guests to dinner or something, and set the standard as high as possible, which can be regarded as showing our soft power to your colleagues, so for dinner at night, you should set a high-end restaurant as much as possible." ”

Chen Hui thought for a while and said, "Then choose the Ruiji Hotel, which is a five-star hotel, and it is said that the catering there is very high-end in Shenzhen." ”

Zhang Xiaodi smiled: "Okay, it just so happens that the two of us can follow suit, and we haven't eaten in a five-star hotel since we are so big." ”

The two went back to their rooms, Chen Hui first dialed 114, found the phone number of the Ricky Hotel, and then booked a private room for dinner in advance, and then connected to the Internet in the room, logged in to YY, and said in the small group of himself and six subordinates: "Brothers, I have arrived in Shenzhen, I just stayed in the hotel, let's eat at the Richey Hotel in the evening, at seven o'clock, Manhattan Hall, I have already booked a seat." ”

Several unemployed technical men in the group were online, and as soon as they saw that Chen Hui was going to invite everyone to dinner at the Ruiji Hotel in the evening, several people immediately fried the pot.

"Boss, have you made a fortune? Ricky Hotel, we can't eat five or six thousand yuan for a meal?"

"Yes, the consumption level of the Reggy Hotel is too high, if you want me to say let's go to the old place, three hundred yuan for seven people is enough to eat and drink. ”

"The boss is here on a business trip this time, maybe it's public money, maybe it's public money, isn't it, boss. ”

Chen Hui smiled, and quickly typed a line of words with his fingertips: "Dinner at night is indeed spending the company's money, so you don't have to worry about it, just eat it open!"

A subordinate said in the group: "Wow, boss, how long have you been in the new company, and you have so much power to eat and drink with public funds?"

Chen Hui said: "What so much nonsense, at seven o'clock in the evening, the Manhattan Hall of the Ruiji Hotel, have you received it?"

"Roger!"

"Roger!"

(To be continued.) )