Chapter 308: Unsuccessful

After the premiere celebration, Lu Lin usually invited the main creators and guests to the dinner. Zhang Zhao and Wu Baige were not in the mood to eat, and left in a hurry after dealing with the reporters. In an office of Leshi Films, Zhang Zhao, Wu Baige and several executives of Leshi Pictures gathered together, all with solemn faces.

"Taiping Wheel" has a total investment of 400 million yuan and ten producers. However, the distribution is responsible for Leshi Pictures, with a minimum guarantee of 800 million. It can be said that most of the risks of this film are borne by Leshi Pictures.

Zhang Zhao dared to open such a price code, naturally he was very optimistic about this project: 1949, an extraordinary year, the Taiping Ferry from Shanghai to Baodao sank in the wind and rain, several love stories in troubled times, "Chinese version of Titanic", the famous director Wu Baige, no matter how you look at it, it should be a hit.

Zhang Zhao referred to the analogy of "Titanic", which was released in 98 years when the film market was depressed and piracy copies were rampant, and the mainland took 360 million yuan, and the 3D version was re-released in 2012, 940 million. Even if "Taiping Wheel" is not as good as "Titanic", it will not be too different!

This is the reason why Zhang Zhao dares to guarantee 800 million yuan, and it is also the reason why "Nuwa Mends the Sky" did not take it too seriously after it was announced that it was set for December 4. Love + disaster + history + famous director, how can you be afraid of a popcorn movie.

But today, when I participated in the premiere of "Nuwa Mending the Sky", Zhang Zhao always felt a little weak-hearted, although the popcorn blockbuster was cliché, but it was enjoyable to watch! Looking back and thinking about Wu Baige's "Taiping Wheel", I felt a little unsure, so I called the company's executives and talked about it together.

"In general, Nuwa mends the sky, the special effects are okay, the story is actually average!" Zhang Zhao briefly introduced the plot to everyone and concluded.

Wu Baige smiled a little strangely, and added: "What kind of sanctification he said, people of my age can't understand it, and it is estimated that Americans are even more dizzy when they see it, and they are not very optimistic!"

Seeing the two of them say this, the rest of the people "can't grow up with other people's morale to destroy their own prestige", and they all said, "Sanctification is what some children in their early eighteen, nineteen and twenties like, and when they are a little older, they will feel that this thing is very"

"It's just a popcorn movie, when it first came out, everyone felt shocked and ran to watch it, and that's it after watching too much!"

"Yes, when I first watched "The Return of the Great Sage", I was shocked. Later, when "Hou Yi Shoots the Sun" came out, the special effects were actually better, but the sense of shock was gone. ”

Just when everyone was talking about it, and Zhang Zhao dispelled the idea of adjusting the file that was not very strong, a vice president of the distribution department said: "But now the pre-sale box office of "Nuwa Mends the Sky" has exceeded 200 million!"

As soon as these words came out, the faces of the people in the room changed. The boss of the distribution department glanced at his deputy and said busily: "I think this is mainly due to their low-price dumping, I heard that this time Guanglonglin Pictures took out 50 million tickets, 9.9, 19.9 low-cost tickets are very many." We just didn't get this, otherwise the pre-sale might be able to reach 300 million!" Everyone in the room laughed when they heard this.

Zhang Zhao's face looked a little better, and said: "Ticket compensation is spent to make money, and buying the box office by yourself is not the right way!"

In fact, Maoyan has contacted him, but Zhang Zhao felt that it was not a small risk to guarantee 800 million yuan for "Taiping Wheel", and the publicity was in place, so why spend this unjust money, so he decisively refused.

But because of this, I despise the pre-sale box office of "Nuwa Mending the Sky", and there is a mentality that I just didn't get on, and I can do it if I do.

At this point in the meeting, the idea of "adjusting the file" caused by the shock of "Nuwa Mending the Sky" was completely dispelled, and Zhang Zhao encouraged everyone to continue to work hard to promote the release of "Taiping Wheel". Those who are responsible for advertorials, hard and wide, and cinema activities all hurry up and stand on the last shift.

Wu Baige also encouraged everyone, emphasizing the feelings of the film, the big scenes of war, beautiful or something, but he didn't say the shipwreck that the audience wanted to see.

The next day, December 1, the day before the release of "Taiping Wheel", various entertainment media began to report the premiere news of "Nuwa Mending the Sky".

Some talk about the amazing special effects scenes of the movie, especially Pangu opening the sky, the backbone turning into a mountain, the water of the Tianhe River dumping, refining stones to make up the sky, etc., which are super shocking to watch on the IMAX screen. And it is recommended that when the audience watches the movie, it is best to choose IMAX.

It is also said that "Ninth Uncle" Lin Zhengying "plays" Hongjun, which surprised fans.

Penguin Entertainment Report: Director Lu Lin was full of confidence when talking about the release of "Taiping Wheel" on the same schedule, saying that he would not be affected in any way!

Xinlang Entertainment: Zhang Zhao, chairman and CEO of Leshi Pictures, the guaranteed distributor of "Taiping Wheel", and Wu Baige, a famous director, appeared at the premiere ceremony of "Nuwa Mending the Sky" yesterday. Director Wu Baige also said that he could not understand the concept of 'sanctification' derived from the Internet "Buddha is the Way", .......

Lu Lin's side returned to Hengdian Film and Television City again to continue filming "Yitian", as for the media evaluation after the premiere of "Nuwa", he just simply watched it and left it behind. Regarding Zhang Zhao and Wu Baige's evaluation, I didn't pay attention to it at all.

The media attributed "Taiping Wheel" and "Nuwa Mending the Sky" to two major dramas, "Falling into the Sea" and "Mending the Sky", and the box office war was "in full swing". Only Lu Lin knows the specific quality of "Taiping Wheel", and he is unbearable!

On December 2, "Taiping Wheel" was officially released, with 35% of the film scheduled. The filmmaker launched a video special, in which Zhang Ziyi, Huang Xiaoming, and Wu Baige pushed the audience to watch the IMAX3D version.

Early the next morning, Zhang Zhao drove to the company early and waited for the box office of "Taiping Wheel" on the first day. At about half past nine in the morning, the person in charge of the distribution department pushed the door into Zhang Zhao's office with a pale face and said, "Mr. Zhang, the box office is out!"

Zhang Zhao knew that things were not good, and said in a deep voice: "How much?"

"Two, twenty-nine million!"

Zhang Zhao felt his brain buzz for a moment, wondering if he had heard it wrong, and gritted his teeth and said, "How is it possible?"

"That's the email from over there!"

"Verified?"

"Call to verify!"

Zhang Zhao felt that he was even a little weak, less than 30 million, this Nima is not even as good as "Little Times"! 400 million investment, 800 million guaranteed, just like this, the box office on the first day, the rhythm of losing miserable! Thinking of this, he waved his hand and said, "Okay, you go back first!"

The person in charge of the distribution department hurriedly closed the door and retreated, and he heard a bang inside, and he didn't know what was smashed. sighed and whispered: "Hey, if I were him, I would have the heart to demolish the house!" and left in a hurry.

When the media got the news, they were also "shocked" instantly, and they never expected that the box office of "Taiping Wheel Shang" could be so low on the first day, which simply subverted people's imagination.

Take a look at other 2D movies in 14 years, "Small Times 3" 110 million, "Beijing Love Story" 97.98 million, "Where Are You Going, Dad" 88.8 million yuan.

"Taiping Wheel: Shang" is not even 30 million, no wonder Lu Lin dares to say that the box office of "Nuwa Mends the Sky" will not be affected by it, which can be completely ignored!