said that he didn't want to be a search engine, Li Mu didn't lie to Robin.

If you are reborn ten or eight years earlier, the search engine must find a way to do it, this thing is the super rigid need of the Internet, in a sense, this thing is more irreplaceable than instant messaging, ten or eight years ago, Google was not born, let alone Baidu.

But now, Google has formed a monopoly in the world, and Baidu also has a considerable climate in China.

What's more, the search engine is really a field with very high requirements for technical strength, and now it is starting to start, and the road to catch up is a long way to go, the most ideal situation is to suppress Baidu, become the first in China, but want to do it with Google's old business around the world, Li Mu has no other ideas except hehe.

Based on such a market environment, Li Mu is really not ready to engage in the search engine business by himself, but if he has the opportunity to plant a flag, he is still very happy.

Now it is unlikely that Google will plant a flag, even if it is possible, the cost is afraid that it is high and scares people to death, so Li Mu thinks that it is better to plant a flag in Baidu, Yiting.com is really of little significance to himself, but for Baidu, it is of great significance.

Moreover, Baidu's valuation is not high now, and its own premium ratio is not high, if Yiting.com can get a good replacement offer, it is fully willing to sell it and then exchange for Baidu shares.

The question is, how much is Baidu willing to give to replace Yiting.com?

In Li Mu's view, less than 10% can be directly exempted, but 10% will not agree to it, and the ideal replacement price should be between 15% and 20%.

Baidu is not the Baidu after it went public, and it is not the Baidu that Google launched the Huaxia market and he is the only one.

Easy listening is not a simple music audio-visual website, it has huge traffic, strong reputation and user viscosity, and it is seamlessly connected with Tieba and Taobao, and most importantly, he has the genuine authorization of various record companies.

For those record companies, there are too many pirated music on the Internet, and they can't beat it at all, and Li Mu happens to be able to help them make stars on YY and Taobao, help them enhance their influence, and help them sell albums and peripheral derivatives, in other words, Li Mu is now a super boss in the entire entertainment industry, so everyone has also authorized the genuine version to his Yiting.com, although this authorization does not have much practical value, but because of the justification, the brand value is much higher, and all legal risks are completely eliminated.

With the current volume of Yiting.com, although the replacement of 20% of Baidu's shares is a bit of a pit, it is not a fuck, after all, online music is on fire at the moment, but if you look at it in the long run, even if it is replaced by 10%, it is a big profit.

In order to maximize benefits, Li Mu drew a big pie for Robin.

He said: "In the future, I will embed Baidu search into YY123, and as the only default search engine of YY123, put it in the most prominent position, so that YY123 can bring very huge traffic to Baidu." ”

"In addition, YY123 is now a short news section of the traffic is also very large, my door is now all related links to YY.com, when the time comes, I can do the default link of Baidu search, first give you the traffic over one hand, and then you give me back the traffic one hand, in this way, it is also for you to add a huge traffic entrance. ”

Robin didn't understand, and asked Li Mu: "Mr. Li, what do you mean that you give me the traffic in one hand, and I will return it to you in another hand?"

Li Mu smiled: "For example, in the news flash on the home page of YY123, there is a news headline, titled 'Baidu successfully acquired Yiting.com', if under normal circumstances, users click on this link, they will directly enter the specific news page of YY.com, but if we cooperate, I will let users click on this link, and enter Baidu search by default' Baidu successfully acquired the page of Yiting.com, and then you fed back a lot of search results to users, so that users clicked spontaneously, and then you put the link of YY network at the top of the top by technical means, and the user clicked on the search results on the Baidu search page, and then returned to YY.com, but because of the jump to Baidu, it can naturally increase a large part of your traffic. ”

Robin cried, although this was a trick he would play badly in the future, but it was suddenly taken out by Li Mu in advance, and he felt that a new world had opened up after listening to it.

Li Mu looked at him dumbfounded, and said with a smile: "This kind of operation is normal and easy to achieve, it is beneficial and harmless for you, for us, the user experience will be affected by the addition of an intermediate link, but the impact is not big, and it is still within an acceptable range." ”

Search engine traffic is originally a very deep industry, and there are countless gray areas in it, and this method said by Li Mu is not a gray method at all.

Robin has begun to be a little excited, in this era, Baidu is not the main traffic, Li Mu is, his YY is the number of registered users in the country, the number of daily active users, the highest number of monthly active users, if you can get part of the traffic from Li Mu, it will be of great help to Baidu's overall business statement, whether it can be listed in the future, how much the market value depends on the performance presented to the capital side and brokers.

Originally, MP3 and Tieba were Baidu's way, but they were quietly snatched away by Li Mu, and as a result, Baidu fell into the embarrassing situation of a single business model and inability to form a breakthrough.

Li Mu knows very well in his heart that after tonight, Baidu's road will be cut off by himself, that is, the keyword bidding that will be criticized and even scolded by countless people in the future, counterfeit and shoddy, theft and fraud, Medical fraud and these dirty things are all born from this business model, but, tonight's charity night, if Li Mu formally builds the industry alliance and allows the industry to accept its own rules of the game under its own influence, then the road of Baidu in the future is basically broken, at least, these evil keyword bidding roads are bound to be broken, otherwise it will become the object of national scolding, as well as the object of isolation and closure of the whole network.

From this point of view, the future development of Baidu is indeed worrying, and it will inevitably go downhill if you do everything in your last life, and you can't do many things in this life, and it is difficult to become a first-line Internet company in China.

If Baidu is willing to merge and acquire Yiting.com and become a shareholder of Baidu, then he can treat Baidu as a partner in the ecosystem and give some support.

After thinking about it, Robin said to Li Mu: "Mr. Li, I will definitely discuss this matter with the board of directors after I go back." ”

Li Mu nodded: "Okay, you can study it, by the way, if you are willing, in addition to the merger and acquisition of Yiting.com, I can personally invest you a sum of money." ”

Robin was stunned, looked at Li Mu and said in surprise: "Mr. Li, do you want to invest in Baidu?"

Li Mu smiled slightly: "I still have a lot of trust in Robin's ability, and I am more optimistic about the search engine market." ”

Speaking of this, Li Mu deliberately wanted to give Robin some negative interference, and deliberately said: "Google's current momentum is too strong, you have not been founded for a long time, the foundation is not stable, the business model is single, and the product line is also very simple. ”

Robin's heart sank.

Li Mu is right, this is not the last life when Baidu was smooth, the overall development soon fell into the shackles of the model, it is difficult to find a breakthrough point, in this case, Baidu is like a baby who can just crawl, if the eighteen-year-old strong man in the neighborhood rushes into the house to steal things, not only can he not resist, but he is also likely to be kicked to death, deep in his heart, the crisis has always been.

However, Li Mu, a young man whose strength is much stronger than the strong young man in the neighborhood, if he can help Baidu, it is impossible for Google to kill Baidu, and it is even very likely that he will return home.

Allowing Li Mu to take a stake in Baidu and become a strategic shareholder is equivalent to building a powerful flood control dam for Baidu, which can even withstand the impact of a tsunami.

In the process of development, many start-up companies will introduce capital shareholders and strategic shareholders, capital shareholders, as the name suggests, they provide financial support for the enterprise, so that the enterprise has ammunition to continue to fight, and strategic shareholders, generally speaking, have more important strategic significance.

Lei Sect Master has become a well-known angel investor after founding Xiaomi, many newcomers want to invest in him, not that his money is more fragrant than other people's money, but that Lei Sect Master has a very large ecological resource, if he can be allowed to take shares, it is equivalent to getting the admission ticket to ecological resources, so, find a way to let Lei Sect Master invest in shares, more for strategy than money.

And Li Mu's ecological resources are much larger than those of the Lei Sect Master.

Li Mu actually wants to be able to seize the opportunity of Baidu, and take a two-pronged stake in Baidu, so that he can tie Baidu to his side, not only has a strong strategic significance, but also has a very great investment significance.

If Yiting.com can take 15-20% of Baidu's shares, and then invest in Baidu's own shares, and account for more than 25% of Baidu's shares, you can support Baidu as a godson, but at the same time, it is also necessary to prevent Baidu from defecting, so if search engines such as Sogou and 360 rise up in the future, they will definitely invest in shares in advance, and then output more resources to Baidu's competitors, check and balance Baidu, and use this to ensure their influence on the search engine industry.

This trick is very damaging, but it is also very effective, just like why the ancient emperor connived at the eunuchs to interfere in politics, to a large extent, it was also to curb the strength of the civil and military officials, and the emperor pursued the stability of the country, so if the strength of the eunuchs in the court and the strength of the civil and military hall can balance each other, it can ensure that if either party wants to rebel, the other party will not agree, and must resist desperately for his own net worth, so that the emperor's throne will not be reversed by the people around him, as for the impact of this internal friction on the country, it is not important in the face of the stability of the throne。

Li Mu is like an ancient emperor, he hopes to turn Baidu into his courtier, if he is obedient, everything is easy to say, if there is a little bit of backbone, he will cultivate a group of eunuchs who are inseparable from him, check and balance him, and let him live better than death.