"The box office of "Hong Kong Embarrassment" broke 1.2 billion, surpassing "Detective Chinatown", "Zodiac", "Journey to the West", and "Edge of Tomorrow" to rank third in the box office of Chinese film history, second only to "The Martian" and "Longling Grotto"!"

"The box office of "Hong Kong Embarrassment" and "Journey to the West" both exceeded one billion, and the box office records of the Spring Festival stalls were refreshed one after another, and the two great comedy masters dedicated a wonderful comedy feast to the audience!"

"2013 Spring File Summary: From Chinese New Year's Eve (February 9) to the sixth day of the Lunar New Year (February 15), the mainland film market during the seven-day long holiday was like a money printing machine, sweeping 1.5 billion box office, more than double last year's Spring Festival stalls, and setting a new weekly box office record in the mainland film market!

The magic of the Spring Festival file is mainly due to the magical performance of two domestic films, that is, "Hong Kong" and "Journey to the West". In addition, movies such as the small-budget movie "Together" and "Better and Better Spring Festival Gala" also have good box office.

The Hollywood fantasy blockbuster "The Hobbit" also set a new high at the mainland box office for Pid Jackson.

But the real biggest winner can only be director Xu Zheng's new film, which "transformed" a box office of 700 million in 7 days, making Chinese and foreign blockbusters such as "Zodiac", "Journey to the West" and "Titanic" 3D all bow down. ”

......

The 2013 Spring Festival file is destined to be recorded in the history of Chinese films, with a box office of 1.4 billion in seven days, breaking 200 million in a single day for many consecutive days, creating the highest single-day and single-week market for film and television, and the attendance rate and average number of people per game are also higher than ever.

Even the Chinese New Year files "The Martian", "Jinling Thirteen Hairpins", "Longmen Flying Armor", and this year's New Year's files "Longling Grotto" and "Zodiac" are far from bursting out with such great energy within a week.

The movie channel specially launched a big topic for this year's Spring Festival file, reporting the entire Spring Festival file in detail from beginning to end.

From the way the two blockbusters were promoted in the early stage, the hot state across the country at the time of release, the impact on fans, and the impact on the film industry... Interpret this year's Spring Festival stalls in an all-round way.

Make history and usher in a turning point!

The movie channel uses these eight words to summarize this year's Spring Festival file.

From the first time a blockbuster was released during the Spring Festival in 06 to the present, the 70 million box office of "Huo Yuanjia" that year was proud of the Spring Festival holiday, and the total box office of the entire Spring Festival that year was 80 million.

In six years, from 80 million to more than 1.4 billion, a full 17.5 times increase.

This is only the box office of the seven days of the Spring Festival, and the box office in the whole of February exceeded 2.5 billion, which was second only to December last year.

It can be said that starting from this year, the Spring Festival stalls are no longer the third largest schedule in China after the summer stalls and the New Year stalls, and they can be completely tied with the first two.

Even the explosive ability of the Spring Festival stalls is stronger than at any time of the year.

Now that more and more blockbusters are produced every year, it is foreseeable that the Spring Festival files in the future will be as cruel as the Chinese New Year files and summer files, and more than three blockbusters will be released at every turn.

The Spring Festival stalls have come to an end, and some small-budget movies have been released one after another, but those movies are still harvesting the box office.

In the newly released movies, except for the series "Die Hard 5", which broke 100 million in 4 days, other movies are basically playing soy sauce.

Hantang Media, Huayi, Ahli, Zhou Xingchi, and many theaters have become the biggest winners of this year's Spring Festival.

The box office has broken 1.2 billion, and it is basically about to be drawn, and Tang An once again held a grand celebration press conference for "Hong Kong Embarrassment".

The celebration press conference is bragging, and the movie with a box office of more than 1.2 billion must be blown well.

At the banquet afterwards, the senior executives of major companies came to cheer.

Accepted the congratulations and compliments of everyone, and chatted in twos and threes.

Yu Dong and Wang Changtian, who did not appear in the movie premiere, also came.

"Congratulations to Tang Dong, four of the six billion-dollar Chinese-language movies were produced by Han and Tang Dynasty, and last year's market share was the first in the country. ”

"You're welcome, it's all series and adapted films, this year's competition is getting bigger and bigger, and the quota of imported films is more than ten more, especially in the summer season, the pressure is not small. ”

Tang An raised his glass and touched a glass with them, and smiled.

Yu Dong laughed and said, "Tang Dong is modest, "Interstellar" is your longest movie, not only the audience, but we are all looking forward to it." ”

What are you kidding, no matter how awesome Hollywood blockbusters are, this year's summer file is not Tang An's king.

What's more, there is also a "Breakup Master" in June, starring Deng Chao and Yang Mi, who know that the box office is bound to be a big hit with their eyes closed.

Although Hantang Media did not have Tang An's new films last year, its performance was not bad at all, and the film departments it distributed were big sellers, and it still occupied the first position in the market share.

At the beginning of this year, it was a billion-level "Hong Kong", and then there is a "Interstellar" of at least 1 billion, plus other films, and the market share is three consecutive villages.

Although Berner has also achieved the first market share in the country for five consecutive years, it is almost meaningless with the current Hantang and Tang Dynasty.

Think about the glory of Berner back then, the first share of private film companies, and now...

Several people are not interested, even if the relationship between the two parties is good now and they are in the cooperation period, but they are watching each other make a lot of money, and they are just drinking soup.

Some people are happy and some people are worried, there are so many markets, and there are more Hantang Media to grab food, and the share of other companies will naturally become less and less.

After talking about their respective projects this year, Berner still focuses on Xiangjiang movies, including "Guild Wars", "Escape", "Sweeping Drugs", "Very Lucky" and other movies, there are no blockbusters, they are all medium productions.

Guangxian also has no blockbusters, "The Four Famous Catches 2", "Fuji Detective", "Chef Drama Ruffian", "Versailles Movie", none of them have invested more than 100 million.

There is also a movie version of "The Voice", which is a thing that saves money.

There are movies that make a lot of money, but more of them still lose money, and a few major companies have the ability to distribute, and there is a better income.

However, in order to avoid risks, the investment in "The Chef and the Ruffian" is only more than 10 million, and the three male protagonists Liu Ye, Zhang Hanyu, and Huang Bo all starred in zero salary, and invested in shares with salary, and each of them was paid 10 million.

Although the current salary of the three has not crossed the 10 million mark, it is risky to invest in the salary, and Guang Xian will count this price.

Tang An agreed, "Wang Dong, you can vigorously promote this way, if a movie does not have a big scene, it can be made for several million, and then invite two popular stars to pay for shares, which not only increases the popularity of the movie, but also reduces the risk, seventy or eighty million can make ten movies, even if two or three can be sold, it will make a lot of money." ”

"This is also a helpless move. ”

Wang Changtian said helplessly, "Now no one dares to guarantee that the movie will sell for money, there are more people who are blind, if you don't reduce the risk, you won't be able to stand it thanks to the last few films." ”

Who wouldn't want to invest it all if they were to make sure they could make money!

Now that Feng Xiaogang has hit the streets, few people can make a steady profit without losing money.

The production fee is paid alone, the leading actor's salary is shared, the director's salary is also shared, and the cost of the special effects team is also counted, and the original 50 million medium-cost film is less than half the price.

The cost is lower, and the book looks much better.

......

At the end of the banquet, Yu Dong found Tang An alone.

"Yu Dong, the Spring Festival stalls are thanks to the help of Bernard's cinema, otherwise I would have almost lost to "Journey to the West". ”

Although he didn't know what he was looking for, Tang An thanked him for the Spring Festival stall first.

"Tang Dong is polite, help each other, the revenue of those movie theaters during the Spring Festival can exceed any previous time period. Yu Dong waved his hand and smiled.

Then he got down to business.

"Tang Dong, now there are fewer and fewer high-quality projects, and many of the movies you made before can be made into series, I don't know if you have this idea. ”

Tang An was slightly stunned in his heart, he didn't expect Yu Dong to say this.

Indeed, "Edge of Tomorrow" and "The Martian" are not good for making series from time to time, and it is not a problem to make money if the quality is not bad.

However, Tang An doesn't have this idea for the time being, and he won't fry cold rice.

If you just find someone to shoot it for the sake of making money, it's no problem to make a profit, but the brand will be smashed.

Tang Anbian declined, "Yu Dong, it's hard to find a director who can make science fiction films in China." ”

Yu Dong said with a smile, "I'm not talking about "Edge of Tomorrow" and "The Martian", the "Shocking Demon Thieves" a few years ago is very suitable for making a series and making a series of thieves, each with a separate story, and it is completely possible to shoot a few more." ”

"Amazing Demon Thieves"?

It's no problem to make this into a series, you can make it into several separate stories without the original trilogy, and design the magic tricks well, which must be unbelievable enough, spectacular enough, and logically justifying, which is basically enough.

But...

"Yu Dong, I only have 30% of the copyright of this film, and the remaining 70% is still in Huayi's hands, if you want to shoot a series, you have to convince Wang Zhongjun first. Tang An said.

"As long as Tang Dong isn't worried that I messed up your movie, I'll talk to Wang Zhongjun over there. Yu Dong said confidently.

Bernard is short of projects, especially those that can be sold for money in the global market.

"Thieves" sold more than $20 million at the box office in North America, and the revenue from videotape and DVD rental and sales, as well as online and television rights, was higher than the box office, and it already had a small part of its popularity.

If it is filmed well, it will not be worse than the first part overseas, which is absolutely crucial for Bernard.

On Huayi's side, Wang Zhongjun pounced on the "1942" and "Tai Chi" series, although "Zodiac" and "Journey to the West" were sold to stop the bleeding, but they were also in urgent need of other high-quality projects.

Since Yu Dong went to talk to Wang Zhongjun, Tang An had no reason to refuse.

"Since this is the case, then hand it over to Yu Dong, I only need a part of the investment, and I will not interfere with the filming of the film, but the quality of the film must be guaranteed. ”

Of course, the finished film after editing must be made by Tang Dong. ”

Yu Dong has no objection, even if Tang An does not interfere, he has to let Tang An check the quality of the movie.

Yu Dong went to talk to Wang Zhongjun about the specific matter, and it didn't matter if he talked about it or not.

......

The time gradually entered April, and the North American summer vacation only began in May, when a large number of Hollywood blockbusters had to conquer the domestic market, and now it is a dull period.

But at such a dull time, a big melon broke out in the entertainment industry.

It is almost the time when the Spring Festival movies are calculated and shared, and each company decides the share ratio of each according to the box office.

Although the box office has not yet arrived, the proportion must be divided first.

At this time, some media photographed Zhou Xingchi coming out of Huayi with an angry face, and in an interview later, Zhou Xingchi also reprimanded someone for not abiding by the contract, having no faith, and alluding to Huayi!