The vigorous summer file continues, and the 27.5 million results on the first day of "Chinese Partner" have announced that this year's summer file is the battle between Tang An and "Transformers 2", and other movies are cannon fodder.

The first cannon fodder is, of course, "Ice Age 3", which was released one day earlier than "Chinese Partner", with a box office of more than 300 screens and 5 million on the first day, although it is all because of the 3D hall, but it is also very good.

It stands to reason that 10 million a day should be fully released the next day, but it bumped into "Chinese Partner", and the film schedule did not increase much, and the box office was still 5 million.

On Friday on the third day, parents had a weekend off, and they could take their children to the cinema to watch cartoons at night, and the box office had a wave of substantial growth, with 7 million in a single day, another 8.5 million on Saturday, and a total box office of 25.5 million in 4 days of release.

"Transformers 2" also ushered in a wave of rebound on Friday, with the single-day box office rebounding to 800, and returning to the 10 million mark after 6 days on Saturday, with a total box office of 348 million in 18 days of release, breaking 400 million is just around the corner, and it is only one step away from the mainland box office record created by "Titanic".

"Looking for Cheng Long", which was released in early July, broke through the 10 million mark at the total box office after 10 days of screening, this movie is not well-known, the lineup can be true at all, more than 20 second- and third-tier stars make cameos, and Tang Yan also has a share.

After the first day of the explosion of "Chinese Partner", it was well received on the Internet and in the print media, and the evaluation of both film critics and audiences was quite high.

In fact, there are still some viewers who have a wait-and-see attitude, after all, they have concerns about this realistic theme.

However, in the case of Huayi's propaganda offensive and almost no bad reviews, he still chose to believe Tang An and walked into the cinema to contribute a movie ticket.

On Friday, "Chinese Partner" relied on high word-of-mouth, intensive publicity bombardment and Tang An's appeal, and the single-day box office broke through the 30 million mark in one fell swoop.

On Saturday, the box office rose by another two million, and the single-day collection was 32 million, and the film schedule had reached 70% at this time.

Three days after its release, "Chinese Partner" has already received a horror box office of 89.5 million.

Although it is not as good as "Transformers" to break 100 million in three days, considering that the other party has an IMAX hall bonus, in fact, the results in the early stage are not much different.

Nearly 90 million in three days, and last year's "Shocking Demon Thieves" was only this number in four days.

Naturally, this data was inevitably touted by the media, and reporters and editors of major media racked their brains to blow "China Partner" to the sky from all aspects.

The set, costumes, music, actors, pictures, and even the hairstyles of Wang Xiaoming and Lu Yi, as well as the different styles of glasses of the three of them, can blow hundreds of words.

The media is also starting to find some conflicts and contradictions to attract more clicks and traffic.

The first thing is the issue of the acting skills of the three leading actors, and the news about who has the best acting skills has appeared in major media and forums, causing a series of debates.

"The acting skills of the three leading actors in "Chinese Partner" are ranked, do you agree?"

"The mainland Mesozoic whispering acting rankings, who ranks first!"

"As the top group of domestic Mesozoic actors, how do you evaluate the performances of Wang Xiaoming, Deng Chao, and Lu Yi in "Chinese Partner"!"

It's almost the same post, no matter how the poster arranges it, the following must be public and reasonable, and mother-in-law says mother-in-law is reasonable.

After all, you can't convince Wang Xiaoming's fans to admit that Deng Chao is better than Wang Xiaoming, and vice versa.

Of course, there must be a team behind the three of them, and this kind of large-scale heated discussion is basically impossible to spontaneous.

Unless it is Yan Zhaomen, there is no need for people to organize, and they all spontaneously discuss and seek seeds.

They just hype, and Tang An doesn't care, anyway, it's good for the movie, and they don't have to spend their publicity money, and the cost of these hypes is from the studio behind the three.

......

Huayi Brothers Group, Wang Zhongjun had some pity on his face.

Wang Zhonglei next to him was puzzled, "Big brother, you're not happy about nearly 90 million in three days, how much more do you want?"

"Who said I was unhappy, I was thinking that it would be 90 million, and if it was more than six or seven million, we would be able to publicize it to the outside world for more than 100 million in three days. Wang Zhongjun said regretfully.

It is normal to say that it is more than 100 million to be three or four million, and it is rounded up to understand that elementary school math teachers have taught it.

Of course, 90 million in three days is not as sensational as breaking 100 million in three days, if it breaks 100 million in four days, "On the Red Cliff" has already done it, which is not unusual.

He Wang Zhongjun is no longer faceless and skinless, and it is impossible to publicize 89.5 million into 100 million, which is too undisciplined.

......

Berner Film Group, Yu Dong sighed as he looked at a thick report in the office.

This is a statistical chart and analysis of the box office segment data of more than 30 provinces and cities across the country.

There are also the proportion of people of all ages, genders, educational backgrounds, and couples and families watching in groups.

It's never uncommon to follow the trend, and a quality follow can also hold up a popular category.

Berner is already independent, and he is still running and wants to go public, and every project, especially big productions, must be cautious, and there is no more stable project than following the trend.

Yu Dong thought about making a phone call and calling the director of the production department.

"Lao Zheng, you go to a few screenwriters to see how to write a book with an entrepreneurial theme, write two more for different themes, and then contact a few directors who are good at feature films. ”

"Yu Dong, do you want to make a realistic entrepreneurial movie?" Zheng Ye confirmed, and didn't ask why.

Yu Dong nodded, "That's right, hurry up and pay attention to finding the selling points in Tang An's movie, which includes funny, nostalgia, friendship, family affection, and love." ”

"I know Yu Dong. Zheng Ye responded.

It's not easy to find a few screenwriters and directors, there are a lot of directors who can't get out these years, not to mention that Berner's investment in films is much more than that of some small and medium-sized companies, after all, he has a good distribution channel.

After Zheng Ye left, Yu Dong called Zhang Ziming, the director of the distribution department, and asked about the release of "Knife Laughter".

Although this is only a small-budget movie, Chen Kun has just starred in "Painted Skin", which is just a good time to see how his box office appeal is, after all, Berner also invested in a costume blockbuster starring him.

......

On July 12th, Sunday afternoon, Tang An took the crew to Qinghua University, one of the highest universities in China.

After accompanying the students to watch a movie, Tang An took the crew to sit down on the stage one by one in their applause.

Generally, commercial films rarely enter Qinghua and Beijing University, and Beijing Normal University is about the same, after all, it is one of the organizers of the college student film festival.

Maybe it's this entrepreneurial theme, the school invited the crew over today, anyway, it's Sunday, don't delay class, and the students in the province go everywhere.

After accompanying the students to watch the movie, Tang An and the actors sat down on the stage, all with their legs crossed.

The two heroines are too, otherwise it will be easy to go out, after all, the stage is a little higher.