As "Thai Embarrassment" broke the record for the highest single-day box office of a Chinese film, theaters have also temporarily increased their film schedules.

The screenings of other movies that did not sell tickets were replaced by "Thai Embarrassment", and even if one or two tickets were sold, the theater would try their best to refund them.

Although there are some inauthentic ones, you have to return the tickets that people buy tickets.

Movie theaters also have to make money, and one hall sells one or two tickets, and you can't get back your money.

After Tang An made an appointment with Xingmei and Poly Wanhe, the film schedule once reached 65%, except for 28% reserved for "Big Soldiers", other films had almost no room to survive, and the box office was all cut in half.

Yesterday, the average attendance rate on the second day of the Lunar New Year exceeded 80%, and it is difficult to buy tickets for the prime time in the evening without booking in advance.

And yesterday, it rose by 4 million in a single day, reaching 39 million, which is only one step away from 40 million.

In major media and forums, almost all of them have been dominated by "Thai Embarrassment", and some media even called this the best comedy movie in the past decade, saying that Xu Zheng is a new generation of comedy masters.

Anyway, the praise and fame they deserve have been put on them.

......

At noon on the third day of the new year, Tang An made an appointment with Liu Ge, vice president of Wanda Cinemas, although 65% of the film schedule is already very high, but in terms of attendance, "Thai Embarrassment" still has the potential to rise, and more film schedules are needed.

"Mr. Liu, your Wanda has developed rapidly in the past two years, I remember that at the end of 07, there were only more than 20 cinemas in the country, and now there are nearly 100, presumably it won't be long before Xingmei can surpass Xingmei to become the largest cinema chain in China. Tang An sighed.

In the past two years, Wanda has been one of the fastest-growing domestic cinema companies, after all, it is backed by real estate giants.

Not all real estate theaters can do a good job, after all, they are two industries.

Like Wanda, which is called the real estate department, and there is also a Poly Wanhe, both of which are backed by the largest real estate companies in China.

In addition to doing real estate by its own, Wanda Success mainly cooperated with Mi Guohuana in the early stage, and the other party had first-class technical support, and the management and operation concepts were also top-notch.

At that time, Wanda was not called Wanda, it was called Warner Wanda.

However, later Optoelectronics promulgated the "Several Opinions on the Introduction of Foreign Investment in the Cultural Field", and the policy changed, and Warner Wanda became Wanda, and its development became more and more rapid.

The world is big, but it is not as big as our party's policy, and the Hollywood giants have been driven away!

If it weren't for Xingmei's crazy expansion in order to go public last year, I'm afraid the largest cinema chain in China would be Vanda's.

However, the development of Wanda is not easy, Liu Ge said with a wry smile, "Tang Dong, the cinema chain is not the same as the film production class, it's not that people come to see the cinema after it is built, in fact, we have encountered great resistance in various provinces and cities across the country." ”

Tang An nodded in understanding, "It's state-owned enterprise theaters in various places, they have the support of local governments, and it is really difficult to infiltrate." ”

Now domestic cinemas are still the world of state-owned enterprises, and private cinemas cannot be compared at all.

There are four of the top ten cinema chains in the country, as well as the joint cinema line under the Magic Shadow Group, and the Jiangsu and Zhejiang Times Cinema under the Jiangsu and Zhejiang Film Group.

Six of the top ten cinema lines are controlled by state-owned enterprises, two real estate cinemas and two private cinemas.

Provincial optoelectronic and film groups also have cinema chains, firmly controlling the share of the province, and it is difficult for outsiders to intervene.

Tang An then chatted with Liu Ge about the management, construction and technical issues of the cinema, and Liu Ge also said some things about the cinema, but he didn't say anything about confidentiality.

Liu Ge had promised to support "Thai Embarrassment", including the scheduling of next year's two blockbusters, and Tang An also reciprocated by promising an important supporting actress in a movie.

Anyway, I didn't shoot it myself, just stuff it to Wu Ershan, and I made a lot of money in exchange for the support of the second largest cinema chain in China.

As he spoke, Liu Ge said with a smile, "Is Tang Dong preparing to set up a theater?"

"Yes, there is this idea, and China is not like Hollywood, where distribution companies cannot involve theaters, which is not learning from Mr. Liu. Tang An nodded without shying away.

Liu Ge smiled and disagreed, how can the cinema chain be so fun, these large cinema chains in China, either backed by optoelectronics from all over the country, or there are big groups behind them.

Even if it is a small movie theater, a 1.3K hall for more than 100 people, a 2K compatible 3D hall for more than 100 people, a 2K room for more than 100 people, just three halls, placed in a more prosperous place in a second-tier city, the initial capital plus operating capital must be 2 million smaller.

There is also local fire protection, which is a troublesome matter, and few of the vast majority of movie theaters in China can meet the fire protection standards required by the state.

Now that the market is not as big as it will be ten years later, how can local cinemas be so easy to let outsiders enter the market to compete with themselves.

Therefore, Liu Ge is not worried at all about Tang An competing with Wanda after establishing a cinema company.

Tang An doesn't know about cinemas, he hasn't been engaged in that industry, but professional things are done by professional people.

Vanda's model can only be used for reference, and he can't do it.

The successful example of Dadi Cinema is what he wants to learn, although later the steps are too big and too radical.

Cinemas are generally three modes, the first is Vanda, cinemas are the assets of cinemas, and each cinema is a direct-operated cinema chain.

The second is that most of them belong to the direct operation of the theater chain, and some of them are franchised movie theaters.

It is by virtue of this model that Dadi has skyrocketed from more than 300 cinemas in 12 years to nearly 1,000 cinemas in 18 years, more than 450 more than Wanda.

However, there are too many franchised theaters, and the conditions are also very relaxed, and many cinemas with poor quality and poor performance have been received by the earth, and the dragons and snakes are mixed.

Later, among the top ten cinemas in China, the attendance rate of Dadi Cinema ranked second-to-last, only higher than the number of China Film.

Whether it is a single movie theater, the box office and revenue are far lower than the national average.

And management is also a very difficult problem, Dadi's cinemas steal the box office, use the "dual system" to sell tickets, and evade the box office is also the most in the country.

Dual-system ticketing means that in addition to an external network system, there is also a non-network system.

The system on the external network will upload data every time a ticket is sold, and the system without the network will naturally not be able to upload it, and it will not be counted in the box office.

During the most rampant period, nearly 6% of the movie theaters that illegally stole the box office came from Dadi Cinema Line.

"By the way, Mr. Liu, didn't you Wanda set up a film and television production company, I heard that the registered capital is 700 million, is there any big move next year?" Tang An said again.

Liu Ge shook his head, "The platform has just been set up, and it's not so fast." ”

"Also, this matter is not urgent. Tang An smiled.

Wanda entered the film and television production and release industry in the second half of last year, investing 700 million yuan in cash at one time, plus Wanda Cinemas, another giant is coming.