The 10th anniversary celebration of the China Beverage Industry Association, let's not talk about the specific process, anyway, Song Weiyang took the stage to give a speech, and then received a trophy and it was over.

It is worth mentioning that the award received by Song Weiyang is called the "Special Contribution Award for China's Beverage Industry". The other five people, including Wahaha, Huiyuan, and Coconut Tree CEO, all won the "Outstanding Contribution Award for China's Beverage Industry", and compared with the front and back, it seems that Song Weiyang is the leader.

Song Weiyang's award is different, of course, it is related to the status of the richest man, but it is also related to jumping out to face two colas that year.

That year, "two colas flooded the Seventh Army", and China's eight major beverage brands were left to survive. Song Weiyang, as a high school student boss, shouted to resist the invasion of foreign drinks, and he really did it, and the sales of very Coke were thrown out of Pepsi several streets, and it has been equal to Coca-Cola for two consecutive years.

With this record alone, Song Weiyang is eligible for the Special Contribution Award, and other bosses can't chew their tongues.

Song Weiyang was less than a week away from Beijing, and in late September, Sogou's "Tieba Project Team" was officially established.

Yu Jun served as the team leader and led the project development.

Liu Zheng, who was transferred from Sogou Blog, served as the deputy leader of the project, mainly responsible for the technical aspect, and also participated in the content planning of Tieba.

Li Mingyuan served as a product manager, but before Tieba was officially launched, he was just an intern and worked at the school through the Internet. Except for Song Weiyang, even Ding Ming couldn't understand why he recruited this person to be a product manager.

In addition, there are some code farmers who are asked by Yu Jun to help, and the entire project team adds up to less than 10 people, and the product promotion personnel have not been convened for the time being.

This small team of less than 10 people, under the leadership of workaholic Yu Jun, actually ate and lived in the company collectively, working nearly 14 hours a day. In just one month, the prototype of Tieba was made out by them, and employees from other departments became testing tools and used their lunch break to participate in the internal testing of Tieba.

Li Mingyuan, the product manager, officially took office, took a one-month sick leave directly at the school, and registered the first Tieba "Tieba", responsible for communicating with test users and collecting feedback from test users.

The Sogou employees who participated in the internal test of Tieba were quite happy, not only soaking in Tieba during their lunch break, but even indulging in it when they got home from work. They have set up a variety of post bars, with very little water, most of them discussing topics in the middle of the day, especially technical issues.

On December 1, after more than a month of internal testing, Sogou Tieba was officially launched.

Li Mingyuan's first thought was to promote in major forums, he used to be a "mess" BBS station, so he naturally took this BBS station as the starting point. As a student of Communication University, Li Mingyuan can work at this station because he has several old classmates at Peking University, and these classmates often mix BBS. Now, these old Peking University classmates have also been recruited by him as volunteer propagandists.

But Li Mingyuan soon discovered that although Tieba quickly spread among Peking University and Tsinghua University, it was difficult to gather popularity, and students still liked to soak in forums to discuss topics.

This path doesn't work, or it works very slowly!

Sogou is also vigorously promoting Tieba, and even the blog has a link to the homepage of Tieba. But there are a lot of people who sign up for the post bar, but the popularity in each bar is not high, only a few are bragging.

Li Mingyuan went to the company, checked the search log with Yu Jun, and after their repeated discussions, finally chose to use the game as a breakthrough. The two first founded the "Legend Bar", and then reported to Ding Ming, got in touch with Excalibur Network and 17173, and jointly created an event called "Tell Your Legend".

This is more convenient than another time and space development post bar, Shenjian Network is Song Weiyang's company, 17173 has just been acquired by Sohu, and the cooperation is very smooth.

Immediately, as soon as "Legend" players go online, they will see the in-game event announcement: "Excalibur Network and Sogou Tieba will jointly hold a large-scale essay collection activity of 'Tell Your Legend'." You can share your game experience with netizens in Sogou Legend Bar, and netizens will vote for the most exciting stories. The top three will receive cash prizes and tickets to the Legend Annual Gala, and the top 100 will have a chance to participate in the game item draw......"

17173 over there, also put the content of the event on it, of course, Sogou posted a bar out of advertising fees.

The annual festival of legends is held once a year and in the summer. It's a pity that the second session encountered SARS and was changed to be held every winter vacation, and now the second session has not been held. There are free tickets to be obtained, which immediately attracted many players, click on the link to jump to the "Legend Bar".

At first, everyone was just writing stories, but soon they found that there were a lot of whites in the post bar, asking some ridiculous questions. For example, these:

"May I ask GGJJ, I'm a mage, I'm level 20, how can I learn thunder and lightning?"

"Which handsome pot taught me, how to run out of the Viper Valley, I've been lost for two days. ”

Seeing this kind of childish question, the high-level players who are full of a sense of justice immediately click in and answer them in detail. Then the questioner thanked them very politely, and the tone of worship finally evolved into a group watering chat.

Those posts were naturally sent by project manager Li Mingyuan.

Yu Jun soon discovered Li Mingyuan's superiority, this guy is very good at creating an atmosphere, and he made the "Legend Bar" a family-like warmth in half a day. Many players who come to participate in the essay contest don't want to leave after a casual chat, because there is a sense of belonging here, and the chats are full of like-minded, polite and kind friends.

10 days later, the number of "Legend Bar" barmates exceeded the 30,000 mark, and countless tourists came to visit or post, and the traffic crushed many small and medium-sized BBS stations. Although it benefited from the drainage of game activities, it was Li Mingyuan, a product manager, who converted traffic into users and successfully retained so many people.

Li Mingyuan used "Legend Bar" as the radiation point to induce bar friends to register and establish other post bars.

This spreads out horrifyingly, especially for those student players. Out of vanity, they are very active in establishing "XX No. 1 Middle School" and "XX University", and then directly promote them offline, pulling their classmates in, and as long as they stick to it, they can apply for the owner of their own school post bar.

The school-type post bar became popular quickly, and even became fashionable among the student group, from test scores to daily gossip, or complaining about a certain teacher, these topics can be put in the post bar to communicate. One to ten, ten to hundred, completely by the word of mouth of the students, the users of the post bar are becoming more and more.

According to the theory of the six degrees of separation, the next thing will be easy to do, and Tieba will develop in a viral way.

But Li Mingyuan was not idle, in his interaction with the bar owner and bar friends, he summarized and designed a set of bar master management system, and consciously cultivated hardcore bar owners, and even later carried out the selection of excellent bar owners. Under Li Mingyuan's painstaking management, Tieba accounted for 1% of the entire Sogou traffic in the summer of 2004. It exploded during the Super Girl in 2005, and the traffic of Tieba accounted for 10% of the entire Sogou traffic, becoming the third largest product of Sogou.

Baidu responded quickly, began to follow up around New Year's Day, and launched "Baidu Tieba" after the Spring Festival. It's a pity that one step behind, one step behind, one step behind, and the popularity has never been able to gather.

By the end of 2003, Sogou ranked first in the field of search engines in China, accounting for more than 75% of the market share. Baidu search ranks second, with a market share of about 20%. The remaining 5% is owned by Yahoo and other search engines, especially Yahoo Search, which is now only used by the sentimental party.

Ding Ming decided to list Sogou IPO, mainly because of lack of money, and it cost a lot of money to fight with Baidu.

……

During New Year's Day, Song Weiyang went north to the capital again. When he was interviewed by reporters, he spoke highly of Sogou Tieba, saying that this is another worldwide innovation in the field of SNS by Chinese Internet companies.

As for why Song Weiyang came to Beijing again, he came to present awards to others this time, and was invited to be the guest of honor for the "CCTV Economic Person of the Year".

This year's winners have many acquaintances, Ma Xiaoyun and Yang Yuanqing were both selected as Economic Figures of the Year, and there is also Guo Guangchang, a member of the Golden Bull Club. Of course, there are also Brother Xiaoma, but Brother Xiaoma is not the Person of the Year, but won a "New Talent Award".

And taking the opportunity of Song Weiyang to come to the capital, Ding Ming also said his idea of going public.

"So, where should we go public? Port City or NASDAQ?" Ding Ming asked.

Song Weiyang smiled: "NASDAQ." Google will also go public next year, and Sogou will be behind Google, and the stock price will definitely soar with Google's east wind. After all, Google and Sogou are both major shareholders, and the two companies are derived from the same technology, so shareholders will be very confident. ”

"Then I'll let people prepare. Ding Ming's joy is beyond words, as long as Sogou is listed, he will definitely become a billionaire.

Speaking of billionaires, this year's rich list stunned the Chinese people.

The Forbes rich list is back, the Hurun Report is still being updated, and there are two lists on this year's China rich list, and then Song Weiyang's "real" wealth can't be hidden.

Due to the soaring stock price of NetEase, the second place on both lists is Ding Sanshi, with a net worth of about 7.5 billion yuan (Hurun) - 8.5 billion yuan (Forbes).

And what about Song Weiyang, who is ranked first?

The data given by the Hurun Report is 33 billion yuan, and the data given by Forbes is 58 billion yuan, the difference between the two lists is nearly doubled, and everyone doesn't know who to believe.

But no matter who you believe, Song Weiyang's net worth is a bit scary, several times that of the second place.

Some financial practitioners even pointed out: "Song Weiyang's personal assets are likely to have exceeded 60 billion yuan, but because many of his companies are not listed, the specific value cannot be estimated, and even Forbes can only make a simple guess." ”

So, everyone began to discuss how much money Song Weiyang had again, and this time he would definitely be ridiculed by Wang Xiaoya for the awards.

(I can't hold it anymore, my head is confused, and I will continue to add more tomorrow.) ）