Every year, the Spring Festival promotion in the liquor market starts at least during the New Year's Day, and some activities even start brewing in November of the previous year.

Wenjun Liquor launched an advertisement on January 12, which is relatively late, because there is still more than half a month to go before the New Year.

The first thing to land on major TV stations was the costume music MV. During the time period of spam advertising, the audience can change a few stations at will, and it is possible to see this commercial, just like selling health care products. But most of the audience didn't feel disgusted, because there were handsome men and beautiful women as the male protagonists, the commercials were shot beautifully, and the theme song was very good.

This music version of the promotional video does not mention any wine, but promotes Wenjun Wine Company as a whole, promoting the brand image rather than the wine - mainly to circumvent the policy. Because since the mid-90s, the government has strict regulations on alcohol advertising, and the annual TV promotion expenses must not exceed a certain percentage of sales. The sales of Wenjun Liquor last year were so poor that it was not allowed to advertise all over the world.

The costume version of the promotional video is just a warm-up, and it was not until the modern version of the advertisement was placed on CCTV during prime time that it really aroused the attention of the industry and consumers.

When the peers saw the advertisement of Wenjun Liquor, they immediately scolded shamelessly in their hearts. Please make up for it yourself, if Ma Xiaoyun publicly advertises a certain wine, and invites a bunch of rich people to appear collectively, how terrifying will the publicity effect be?

Especially on the Internet, the vast number of netizens with magical powers have picked up the identity of the rich in the advertising film. Three of China's top 10 richest lists, one of the top 15 richest lists, and one of the top 70 richest people (Xiao Ma Ge). Shen Nanpeng is more stretched, and he is ranked outside the 250th richest list, but he founded Sequoia Capital (China) this year, and he is in the limelight in the capital market.

The most expensive advertising film in history - this is the evaluation of Wenjun wine advertising by netizens, which was quickly quoted by the print media.

The first to act are those who give gifts. They may be asking for others, or they may want to tie up with the leaders, and they want to take advantage of the opportunity of the Spring Festival to make a move, and they will not be abrupt and presumptuous during the New Year. Originally, these people planned to send Wuliangye or Moutai, the former is the most expensive, and the latter is the most popular, but now they have chosen to send Wenjun wine instead.

The reason is that there are too many people who send Wuliangye and Moutai, and the person receiving the gift may not be able to remember it. Wenjun wine is fresh, and it must be impressive to give it away, and the richest man personally advertises it, so that this wine can be used as a gift to save face.

These gift givers ran to the counter of the mall and were dumbfounded.

It turns out that Wenjun wine is divided into two kinds, one is "Wenjun Tianshu Supreme Edition" and the other is "Wenjun Tianshu Special Grade". The Supreme Edition is 160 yuan more expensive than the most expensive Wuliangye on the market, and the Premium Edition is the same as the most expensive price in Moutai.

The price of Wuliangye is so high, and it has been complained about by various public opinions, and it is always questioned why it is sold more expensive than Moutai.

Now some people are questioning, why is Wenjun wine more expensive than Wuliangye and Moutai?

And then, it's so fragrant!

Due to the limited production of the Supreme Edition Wenjun Liquor, it was sold out in a short period of time, leaving only the Premium Edition to buy at will, which directly gave birth to new business for the scalpers.

To paraphrase the line from "Big Names": "What is a successful person? A successful person only buys expensive things, not the right ones!"

Before 2006, Moutai was always sold cheaper than Wuliangye. Soon Moutai will come back to taste, because it is found that the more expensive it sells, the more sought after by the high-end market, so it has raised the price three times in a row in 2006, and the price of Wuliangye has been surpassed in an instant. Wuliangye followed suit and the price of other brands began to rise, resulting in an overall increase in the price of liquor.

I don't know if it's really delicious, or if it's pretending to be forced in the name of the richest man, anyway, the reputation of "Wenjun Tianshu" is particularly good.

There are many types of flavor types of liquor, and the division of different institutions is different. Some say that it is "five major fragrances, five small fragrances", and some say that it is "twelve fragrances of liquor" (Wu Xiaoping later blended the thirteenth fragrance: Fu Tulip type), among which the strong fragrance and sauce fragrance are the most famous.

Strictly speaking, Wenjun wine belongs to the strong fragrance type, but it has the characteristics of the phoenix fragrance type (the phoenix fragrance is the taste of Xifeng wine) - the ghost knows why this Sichuan wine has the genes of Qin wine.

The characteristics of Fengxiang liquor are that it integrates strong fragrance and fragrance, and it is sweet and refreshing, not dry throat, and does not go up. Brother Xiao Ma probably hasn't drunk Xifeng wine, so the fragrance is complicated, and I don't know how to describe it. And Wenjun wine is still different from Xifeng wine, it generally tastes strong and fragrant, and after tasting the aftertaste carefully, it suddenly feels like a phoenix.

After being mastered by Wu Xiaoping, the master of wine blending, the overall grade of "Wenjun Tianshu" has risen to a higher level, with a strong front, a clear middle, and a miscellaneous back, and a particularly rich taste. Coupled with the blending of more than 400 years of cellar pool puree, Song Shoufu personally advertised, and the Supreme Edition is indeed worth that price. However, the price of the premium products brewed in ordinary cellars is really a bit pitiful, which belongs to the existence of paying IQ tax.

Shen Si brought back a few bottles of the Supreme Edition during the Chinese New Year, this thing is no longer easy to buy in the market, and the production is too low. Just like the supreme version of the yellow panda made by the cigarette factory, it is an absolute gift, almost no one buys it and smokes it for themselves, and it is always sold out as soon as it is placed on the counter.

"Sisi is back," Shen's mother took out a warm water bag from the bedroom, stuffed her daughter's hand and said, "Come in and warm your hands, it's quite cold outside." ”

"Thank you, Mom!" Shen Si smiled.

Shen's mother also smiled and said, "It's all my own family, thank you for what you say." ”

Shen Si changed into slippers and entered the house, and said to the two old people sitting in the living room watching TV: "Hello grandparents!"

The two old men did not stand up to greet their granddaughter, but beckoned Shen Si over to do a good job.

"What about Dad and Brother?" Shen Si asked.

"Your dad won't have a holiday until tomorrow, and your brother is playing games inside," Shen's mother shouted into the bedroom inside while packing up her things, "Shen Xian, your sister is back, come out quickly!

"It's coming, it's coming, I'm going to play this group, and I'll come out when I'm done. An impatient voice came from the back room.

Shen Si's father is a civil servant, and last year, he finally became a section-level cadre by mixing his qualifications. Shen Si's mother was a laid-off worker, and after being laid off, she worked a lot of casual workers, and later Shen Si joined the work, and Shen's mother went home to be a full-time housewife. Fortunately, in the early 80s, the implementation of family planning policies was not strict, otherwise there would be no younger brother of Shen Si, after all, my father is a civil servant.

Shen Si's younger brother is completely different from Chen Tao's younger brother.

Chen Tao's younger brother was born in a remote rural area, and he crossed the single-plank bridge to be admitted to the secondary school, and he was reckless in his heart to make a career. Now he has become a local leader, a representative of the county people's congress, and a farmer entrepreneur with good roots.

As for Shen Si's younger brother, his grandparents are all retired employees of state-owned enterprises, his father is a civil servant, and his mother is an employee of a state-owned enterprise. Even when my mother was laid off, the family's economic conditions were not bad, and my sister became richer after making a lot of money. This kid can be said to have grown up in a honey pot since he was a child, and he has no ambitions, so he can get by. The academic performance is ordinary, the university entrance examination is ordinary, the job I am looking for is also ordinary, and whenever I have time, I play games, or go to sing K with my friends, which is completely in a state of eating and waiting for death.

After about half an hour, Shen Xian finally came to the living room, and directly collapsed on the sofa and half-lay down, as if sitting up straight would waste his physical strength. Before lying down, he also grabbed a handful of melon seeds on the coffee table, knocked out the shell and put it on the sofa deputy nearby, shaking his legs to say hello: "Sister, Happy New Year!"

"Looks like you're happier. Shen Si was quite speechless at this younger brother.

Grandpa Shen slammed his cane on the floor and scolded, "Sit up straight, what do you look like now! A young and strong guy looks like a big smoker all day long." ”

Shen Xian moved his buttocks, changed his half-lying to reclining down, and said with a hippie smile: "Grandpa, don't teach me a lesson." Just the bad name you gave me, saving shoes, saving shoes, I don't know how many jokes I made since I was a child, and others thought that our family couldn't afford to buy shoes to wear. ”

"Bastard thing!" Grandpa Shen was so angry that he picked up the crutch and was about to beat it, but was held down by Grandma Shen on the spot. The second elder often staged this kind of drama, one shouted and beaten, the other protected, and the process was already familiar.

Shen's mother was busy in the kitchen for a while, and came to the living room and asked, "Sisi, why didn't you bring your boyfriend back this year?"

Shen Si coped with the errand and said: "I'm too busy at work to have time to fall in love. ”

"No matter how busy you are at work, you have to solve your personal problems," Shen's mother said, sitting next to her daughter, "You're almost a three-year-old person." As the saying goes, men have thirty-one flowers, women have thirty tofu scum, and no one will want them if they drag it out. You tell your boss and ask him to change your job, you can get a little less salary, and you can make time to tie the knot first. ”

Shen Xian suddenly interjected with melon seeds: "My sister has already changed jobs, the vice president of Excellence.com, she is so awesome." ”

Grandpa Shen suddenly hit him with a cane, and said angrily: "God, God, you can't say something auspicious during the New Year!"

Shen Xian laughed while dodging, and did not forget to take the time to eat melon seeds.

Shen's mother asked, "When you become a vice president, you always have time to talk about friends, right?"

"Mom, the VP is busier, and I've stepped down, so I'm going back to my old job. Shen Si said impatiently, she was very afraid of going home, and as soon as she came back, she urged her to get married.

Shen Xian was surprised: "Sister, you are not the vice president, run back to be an assistant to others." Are you stupid?"

Grandpa Shen educated: "What do you kid know? The assistant is also the assistant of the richest man, and the city secretary can still compare with the director?"

Shen's mother said: "If you want me to say, don't be an assistant." Just like the female secretary, this female assistant doesn't sound good, I ask people to introduce you to someone, and people dislike your work when they hear about it. Your boss didn't bully you, did he?"

"You've asked this question hundreds of times, and I don't want to answer it again," Shen Si felt that he was not coming back for the New Year, but back for interrogation. She was already numb to this, and learned from her younger brother to lie on the sofa, and said lazily, "Let's go straight to the program, how many people have been introduced to me this year." You arrange a time, and I'll take a few days out to eat and meet them. ”

Mother Shen sighed and said, "The resources of my original unit, the resources of your father's unit, and the resources of neighbors, relatives and friends have all been consumed by you. You can't even look at one, I really don't know what you're looking for. ”

"In other words, I don't have to go on a blind date during the Spring Festival this year?" Shen Si was overjoyed.

Shen Xian once again knocked on the melon seeds and complained: "Mom, you call it blind mixing." What is my sister's identity? My grandfather said that the secretary of the big leader is to be the vice president of the company if he is transferred at will. What you introduced are all crooked melons and cracked dates, and the toad wants to eat swan meat, so it's strange that she can see it. ”

"What do you mean by crooked melons and cracked dates?" Shen's mother said, "Take your Aunt Zhang's nephew as an example, he has already become a sales manager at the age of 28." The young man is handsome and measured, and I look quite reliable. Now it's okay, you can't look down on the blind date introduced the year before last, people got married last year, and a good son-in-law doesn't know which girl snatched it away. ”

Shen Xun continued to complain: "Well, now everyone can be a manager." A billboard fell and killed ten, nine were managers, and one was an assistant manager. I've seen Aunt Zhang's nephew, and to put it bluntly, he's a salesman, and the school he studied is half a pound or eight taels with me, and I'm embarrassed to take it out to meet people. ”

"Graduated from Southwest University of Finance and Economics!" said Shen's mother.

Shen Xun smiled: "There is a XX college in the back, three colleges, he is embarrassed to say." ”

Shen's mother was furious: "Can you not raise the bar and go back to the bedroom to play your game!"

Shen Si held back a smile and watched TV, and suddenly felt that this younger brother was not useless.

"The regiment is over, and it's time to take a break. Recharge your energy first, and there will be activities in the gang at night. Shen Xian continued to talk cheaply.

Shen's mother was so angry with her son that she directly threatened: "If you don't shut up, I will take you on a blind date after the New Year!"

Shen Xian surrendered instantly, put his hand to his mouth, made a zipper closing motion, and smiled and motioned to his mother to continue the performance.

Shen Si sat on the sofa, looking at his nose and nose, his nose and heart, his left ear in and his right ear out, completely filtering out his mother's next words.

In the evening, Shen's father finally came home from work. When he saw that his daughter was also there, he immediately smiled and said, "Sisi is back?" That's right, I'll show you a photo, the young man is very promising, he is a turtle who came back from studying in the UK. ”

Not again!

Shen Sizhi rolled his eyes.

Shen's mother was originally in the kitchen to observe the heat of the soup, and immediately returned to the living room when she heard the words: "Old Shen, which family's child is it?"

Father Shen smiled: "The nephew of our director. The young man returned to China last year and worked in a private company in Shenghai, and he also returned to his hometown for the New Year in the past two days. Our director knew that Sisi hadn't fallen in love yet, so he took the initiative to ask me for a photo of Sisi. The man was very satisfied with Sisi's conditions, and said that he would make an appointment to meet after the Spring Festival. Well, they gave me all the photos. ”

"I'll take a look," Shen's mother snatched the photo, and then praised, "The young man is quite energetic, and he is wearing a bachelor's hat, and he looks like a cultural person." ”

Father Shen corrected: "That's a master's hat." ”

Shen's mother said: "A master's degree is better, and a man should be stronger, which is a good match for our Sisi's undergraduate degree." Sisi, come and take a look at the photos. ”

Before Shen Si could move, Shen Xian's head was raised, and he was immediately disappointed: "It doesn't look good." He also wears glasses, has a smirk, looks like a nerd, and is not worthy of my sister at all. ”

"Get out of here!" Shen's mother was so angry that she wanted to hit someone.

"OK, OK, if you're happy. Shen Xian's bar spirit hurriedly dodged away.

Shen Si reluctantly took the photo and found that the turtle was quite pleasing to the eye. Not handsome, but not ugly, and with a sincere smile, he is the kind of honest child who loves to learn. is not like the nephew of Aunt Zhang in my mother's mouth, full of flattery, with a hypocritical smile, and a little clever spirit from the top to the bottom.

"Okay, go through the procedure, make an appointment to meet. Shen Si knew that he couldn't hide.

As for this type of boy, Shen Si has no feeling at all, she herself is very strong, so the man must be stronger than her. This kind of honest child made Shen think that when he was the vice president of Excellence.com, there were a lot of them in the technical department.

Father Shen smiled: "It's not to force you, just meet you." If you can talk about it, you can talk about it, and if you can't talk about it, you will change it. ”

Shen's mother said hurriedly: "I think this young man can be, the turtle who studied in the UK is a special match for our Sisi." Sisi, at your current age, you are looking for a partner to get married. Don't pick the one that is too handsome, it's too handsome and unreliable. This young man is not very handsome, but he can handle it and looks quite honest. If you get married, you will be in charge of the family......"

"Alright, alright, I've said I'm going, so don't be a lobbyist anymore. Shen Si said depressedly.