The working group responsible for the promotion and distribution of "Interstellar" was undoubtedly the most surprised and surprised at this time, and they all clearly knew the energy of Lan Li

At this time, Lan Li has surpassed countless industry peers and faintly become a popular symbol, just like the Beatles, Michael Jackson, Madonna, Marlon Brando, Audrey Hepburn, etc., their every move can attract countless eyes and easily create a popular trend.

But objectively speaking, after entering the Internet era in the 21st century, such top superstars have gradually disappeared.

On the one hand, the existence of social networks has broken the mystery, mysticism is no longer a marketing point, and even the top superstars have to take off their halo to have fun with the people, which has also transformed the entire business model.

On the other hand, because of the gradual rise of grassroots stars and national entertainment, from talent shows to social networks, every ordinary person has the possibility to stand under the spotlight, and everyone can create their own shining moments.

Naturally, during the period from the 60s to the 80s, the glory and glory of the golden years are gone, because the times have changed, the model and environment have also changed, and the top superstars in the contemporary environment have also redefined the exposure and popularity they have far beyond the golden age, but the unique depth of influence they have can never go back, and they have truly entered the era of national entertainment and national shine, and ordinary users can also have tens of millions of fans on the photo wall.

Superstars, do they really still exist?

"Hollywood has never had a superstar. ”

This is a report from Hollywood's professional authoritative media "Variety" magazine, although the title is a little scary, but the content of the report is exceptionally clear and accurate, not because the influence of actors and singers is weakening, but because the changes of the times have caused fundamental changes in the entire industry system, and finally concludes: In contemporary society, the word "superstar" has lost its original meaning, and Hollywood has officially entered an era of all-round prosperity with shining stars, but it can no longer find top superstars in the traditional sense.

Including the Blue Gift.

Variety magazine wrote this story around 2012, when Lan Li was already in full swing, showing an unstoppable stance, and the huge success of "Love Crazy" and "Edge of Tomorrow" put him among the top ranks, and "Les Miserables" in London's West End It has become a turning point for Lan Li to further prove his strength, but the article still believes that it is difficult for Lan Li to have the influence of traditional superstars, perhaps the breadth level is further expanded thanks to the existence of the network, but the depth level is subject to the impetuosity of the times and is difficult to compare with the former peak.

As one of the most authoritative and professional media in the industry, the comments of "Variety" are undoubtedly convincing, and the facts have proved their views to a certain extent

Since the achievement of EGOT, Lanli has always been in the whirlpool of negative news, whether it is behind the back of the competitors in the awards season or not, but the masses of social networks have paid for it, Lanli's seemingly "flawless" career, low-key and restrained to avoid all negative news, but still become the target of countless netizens, and even "hate Lanli" once became political/political correctness, it seems that everyone is defending the moral bottom line they adhere to.

The only problem is that no one can say what that "moral bottom line" is, and where the attacks and false accusations come from.

Giant star?

Lan Li is just another actor, even if he stands at the top of the Hollywood pyramid, but the current "superstar" is no longer the same concept as the superstar of the golden age.

The publicity and distribution team of "Interstellar" clearly understands the influence of Blue Rite, and they also actively use the influence of Blue Rite to create more waves, but obviously, they still completely underestimate the Blue Rite or misestimate the breadth and depth of Blue Rite's influence.

At least in Don Quixote, the meaning of Lan Li's existence has been far beyond the shackles of an actor or even a superstar, and has its own aura.

Lan Li's every move, word and deed, and even every choice Lan Li made in his career and life are imperceptibly influencing Don Quixote. What's even more incredible is that Don Quixote's composition is not only composed of young people of the millennial generation, but also spreads all the way to Generation Y, Generation X, etc., and its powerful influence is far beyond the aura of an actor, and is faintly becoming a sign of the times.

Such appeal and influence are faintly following the footsteps of those top superstars in the golden age, and have a place in the whole society, starting from the film work itself, radiating to fashion taste and lifestyle, etc., and then extending to life attitude and philosophy of life, etc., all aspects are exuding their own unique influence on the trend of society. This skill is the real "superstar style".

Of course, it's too early to say "signs of the times". Lan Li's influence outside of Don Quixote remains to be tested by time, after all, Lan Li's persistence on the road of music and performance is still too niche and too unique, just like Andrew in "Burst Drummer", the general public can't understand his choice, if you want to really leave your own brand or even logo in an era, only time can witness.

Today's premiere is proof of this, and the members of the publicity team can clearly perceive that the entire social networking platform is beginning to be filled with the topic of "interstellar" at a speed that is visible to the naked eye, and the appearance of all the previous guests is not worth the appearance of Lan Li.

It's a bit of a cruelty to say that, but it's true.

Now, the entire social networking platform is hotly discussing the premiere of "Interstellar", and countless netizens have been slow for a lot to react:

How do I remember that it was released on Thanksgiving?"

"Wait, wait, this is my annual expectation, is it on this week? How do I remember it's the end of the year!"

"Warner Bros. has raised the file, but without notifying, what the hell is going on?"

"Get ready to buy tickets right away, look at it on the weekend. Definitely one of the most anticipated works of the year. ”

"I was still curious last week, how did I see the promotional poster of 'Interstellar', but I didn't expect it to be really raised, what the hell is going on?"

"Ahh

"Can anyone explain: is this a movie premiere, and why am I not impressed at all?"

"What event did Lan Li attend? I remember, didn't he disappear after Oscar?"

"What kind of movie? Ask the question, what kind of movie is this?"

Seeing that the vast number of discussion tweets on the entire network were rapidly swiping the screen, and in less than half an hour, they had completely spread, and the members of the propaganda group were actually a little discouraged

They have worked hard for nearly three months, but they still can't compare to Lan Li's debut, what is this? Is all their previous work a waste of time? Furthermore, if Lan Li can join the promotion earlier, wouldn't the effect be better, and would the box office of the movie premiere more confident?

But that's life!

"At least, Lan Li showed up on time, didn't he?" someone in the makeshift office shouted, and then the others began to comfort each other: no matter what, the publicity was excellent, and that was the most important thing, and Lan Li was able to create such a topic, which was one of the sources of courage for Warner Bros. to raise the file, wasn't it?

The heat wave of discussion extended from the red carpet all the way to the Internet, and then refracted to countless corners of real life through computer screens and mobile phone screens, covering the whole of North America in this way, and the premiere boom of "Interstellar" really kicked off.

Lan Li, who was on the red carpet, didn't know anything about all this.

Lan Li stood at the beginning of the red carpet and chatted with Graham for a while, and then a black stretch car stopped next to the road on the red carpet, only about five minutes behind Lan Li, which also made the surrounding fans and audiences start to stir, curious about who was so stupid to follow Lan Li on the stage?

This is really rude because this is the premiere, which is the home of Lan Li, and it is not polite to steal the focus of the host, and because ...... Who wants to follow Lan Li on the stage, even if it could have been the focus, it will immediately become a foil, okay?

But unexpectedly, Lan Li said goodbye to Graham with a smile, turned around and walked to the red carpet, like a gentleman waiting for his female companion to appear, waiting quietly, putting aside all the reporters and fans in the audience, this, what's going on?

Then, Paul Walker showed up.

It's Paul!

It turned out to be Paul!

The question that popped up in my mind just now was answered, if it was Paul, then everything would make sense, Lan Li not only didn't care, but also took the initiative to welcome Paul's arrival as the host, because every audience and reporter present clearly knew that this was the first time Paul appeared in public after the car accident.

At the same time, Paul chose the premiere of "Interstellar" as the stage for his public appearance, and the intention to come to support his friends couldn't be more obvious.

Even the makeshift office of the propaganda group couldn't help but start cheering

"Paul Walker's first appearance after the accident" is enough to detonate the whole of North America, even if the news may steal all the light of the premiere, but the name of "Interstellar" will follow the news to every corner, and the publicity effect of the premiere will be maximized, which is enough.

Could things be more perfect?