Liu Jiawei temporarily changed the release date of the movie, and I have to say that he is a little cowardly.

But it's a smart move.

Liu Jiawei is different from Luminous and Feng Kaimou, and has a lot of opportunities and money to squander on movies.

In this movie, Liu Jiawei is almost the same as Luminous, wearing many hats, director, starring, and producer are all him, and the whole film is privately invested by him, and for this movie, he has almost pressed all his net worth, once he fails, if he wants to make a comeback and invest in making a movie, I don't know how many years he will have to struggle.

Failure Liu Jiawei is not unacceptable, there will be risks in any industry, and nothing is guaranteed to make money or lose money, which he knows very well and is mentally prepared.

However, he can't accept this kind of defeat, it's not that he can't do it, it's that the enemy is too strong, and he really doesn't have the courage to fight.

Cowardice before a fight would have put a stain on his life, but in comparison, he didn't want his future path to become narrow.

There are two sides to everything, any choice, there are pros and cons, personal positions are different, ideas are different, it depends on which side you choose and which side you sacrifice.

It turns out.

Liu Jiawei's decision to temporarily reschedule the film was correct.

Previously, Liu Jiawei's movie was rescheduled, and many netizens on the Internet said that he was cowardly, saying that he was a bad person, but when the Chinese New Year file was released a few steps to compete for the wind, within a few days, the direction of the Internet changed, and almost everyone unified their voice, praising Liu Jiawei for knowing current affairs, being able to bend and stretch, and being prescient.

In a blink of an eye.

It's New Year again.

This year, Luminous and Willow Pond Smoke are the same as last year, refusing all invitations during the Spring Festival and celebrating the New Year with peace of mind.

The movie was also released on the first day of the Lunar New Year as scheduled.

In this year's Chinese New Year file, in addition to Liu Jiawei's movie, which has been out in advance, a total of four movies will be released at the same time.

Feng Kaimou's "The Grandmaster".

Luminous "Mermaid"!

There are two more...... Forget it, don't mention the name.

In the other two movies, Hao unexpectedly hit the street, and it was very miserable.

Moreover, not many viewers paid attention to the situation of the two movies at all, in their eyes, there were only two movies in this year's Chinese New Year file, The Grandmaster and the Mermaid.

Some viewers don't even know that there are other movies besides The Grandmaster and the Mermaid in the Chinese New Year file.

Netizen: "Huh, they're also Chinese New Year stalls? ”

This sentence can reflect how miserable these two movies are, not to mention that they want to counterattack at the box office, they can't even buy tickets, not because they sell too well, but because the film scheduling rate is really too low!

The theater's schedule resources are all focused on the two movies Grandmaster and Mermaid.

This year is destined to be the stage for the Chinese New Year.

In fact, from here, you can know how important the publicity and distribution of a movie is before its release.

If you are not a movie that is so good that people can do it, in this situation, it is really too difficult and difficult to counterattack.

The most desperate thing is that, in fact, your movie is really inferior to others, and it is far inferior.

The two movies The Grandmaster and the Mermaid were released on the first day of the Lunar New Year, and on the first day, they were both popular, with a good reputation and an explosion at the box office.

How good is it, so good that for the New Year, those entertainment media have worked overtime.

On the day of the release.

The box office of "The Grandmaster" on the first day is 200 million!

This is a data that is enough to make the media from all walks of life explode, and it is a data that makes the people boil! It is also an unprecedented data that has never been reached by any film in China!

But.

If the box office of the grandmaster's premiere shocked all walks of life, then the box office of the glow-in-the-dark "Mermaid" made netizens directly stunned, and they were almost stupid.

The box office of "Mermaid" on the first day was 280 million!

Many netizens didn't even believe this data, and even the Telecommunications Bureau was skeptical of the data it had calculated.

It's really incredible, 200 million on the first day of "The Grandmaster" is enough to make people stunned, and "Mermaid" is even more ferocious than this.

So, in response to this data, the director of the Telecommunications Bureau rushed to the unit from his home during the Chinese New Year, personally supervised it, checked the box office of "The Mermaid" again, and checked the box office of "The Grandmaster" by the way, and checked it many times to prevent errors in the box office data.

This check, sure enough, found a problem.

Both films had problems at the box office.

The box office of "The Grandmaster" on the first day was actually 210 million yuan.

The box office of "Mermaid" on the first day was actually 310 million yuan.

After the data was released again, the audience simply went crazy.

Nima, I don't take you like that.

I've been scared once, why am I scared again? Why are there more and more nuclei?

There are also reasons for the situation of more and more nucleus.

The reason comes from the major theaters, many theaters have added more shows privately, or rather, squeezed out a few more.

If the movie theater is dense, it is generally after a movie is played, the staff cleans up a little, and then puts down the audience to check in and enter the venue, and there will be a few minutes or more than ten minutes of empty window period in the middle.

And after a movie is played, if there are no easter eggs in the follow-up, the vast majority of the audience will leave the scene at the end of the main film, and the cast list and staff list and those messy rolling subtitles will not be watched.

The cinema takes advantage of these two points, and after the feature film is broadcast, the lights are turned on immediately, which means that you can leave, and the staff list behind the film review will not be finished, and the signal source will be cut off directly in about ten seconds, so the audience who doesn't want to leave will not be left behind, so that you can save a few minutes of time.

Then, during this time, the theater staff quickly cleaned up and immediately put down the scene, which was seamless, saving at least five to ten minutes in between.

Some theaters have even done a better job, with a door here where the audience is still leaving, and a door over there has begun to let the audience in.

Don't underestimate these five minutes and ten minutes, you must know that there is more than one movie in the cinema, if a movie is released normally in a movie for 40 times a day, each one saves five to ten minutes, and if you compromise it, count it as seven minutes, then, you can save 240 minutes a day, enough to show two more, or even more.

Moreover, many theaters have also extended their working hours, for example, the original first show at half past nine and the end at eleven o'clock in the evening, but I changed it to the first show at half past eight in the morning or eight o'clock in the morning, and the last show at twelve o'clock in the evening.

That's it, under the small actions of the theater, there are a lot of extra box offices beyond the film schedule, and this part of the box office is not in the original box office statistics for the number of seats on the film schedule, if it were not for the verification of the Telecommunications Bureau, this part of the box office would not have appeared in the world.

However, this kind of thing, can't stand the inspection, a check will reveal the stuff, this world, the ticket system of the cinema is regulated by the Telecommunications Bureau, unless you don't go through the system when you buy a ticket, and directly handwrite a ticket to the audience, which is another story, but in doing so, you undoubtedly have to bear the risk of being reported.

At the box office on the first day, both films delivered good results that exceeded expectations and made a good start.

Domestic netizens are boiling, this achievement really exceeds expectations too much, thinking that the top five domestic box office rankings have been occupied by foreign films for many years, this time, I really see the hope of breaking it.

And it's not just one film that is promising, it's quite possible that this year, there will be two films that will be in the top five at the same time.

Or even to the top!