Jiang Fengxian and Jiang Xin took the plane back to Nanchang on the same day.

The next day, Yeguang took Jiang Fengxian and Ye Zi, a little assistant, and flew to Guangdong to sign a contract with TT Video.

That night, TT Video and Youxian Qi announced the news that the second season of Running Brothers was about to start production, and emphasized that the second season of Running Brothers was produced for TT Video, playing the slogan of the country's first online variety show.

Countless fans of the brothers who ran cheered enthusiastically, looking forward to the stars and the moon, and finally looked forward to the second season.

Colleague, the concept of network comprehensive has also officially entered the public's field of vision for the first time.

This time to record the second season of Run, the main team structure is provided by TT Video, and like the studio of Luminous Shine, TT Video does not currently have a dedicated program production team, but still issued a recruitment order to gather people from outside to form a crew.

The work of pulling the title and pulling the advertisement was jointly carried out by TT Video and Youxian Qi, and it was finally negotiated and finalized.

Let's RunWith the huge success of the first season, there is no need to worry about advertising at all, I am not afraid that there will be no advertisers, I am afraid that you will not be able to arrange so many product placements, and many companies heard that Luminous is going to run for the second season, and they immediately flocked to it.

In just two days, TT Video and Youxian Qi have received letters of intent from more than 80 companies to advertise.

In business, TT Video and Youxian held the concept of being rich and not making bastards, and openly conducted an advertising bidding.

The highest bidder wins.

The results of the tender were very encouraging.

The naming right was won by Yiniu Group, the largest dairy group in China, at a sky-high price of 500 million, which shocked the industry.

This is the title of a domestic variety show, the highest price ever!

Colleague, the special broadcast advertisers finally finalized three, and according to the order of oral broadcasting, the special prices were 150 million, 130 million yuan, and 120 million yuan respectively.

In addition, there are a total of four scene placement ads, with a total cost of 20 million per issue, and according to the calculation of 12 installments in one quarter, the total advertising cost of the four companies is 240 million.

The second season of Run Brothers, before the start of recording, the advertising tender has reached a total of 1.14 billion sky-high prices.

There was an uproar among the people.

In fact, even TT video, including Luminous himself, did not expect that the advertising fee would reach such a terrifying situation.

Dream World, Run, Brother, after several seasons of success, in the fourth season, the advertising bidding also got a sky-high price, a total of 13.36 yuan, which seems to be higher than the luminous one.

However, the 1.336 billion yuan, including the time advertisements of the TV station, is actually only 770 million yuan for the title of the program and the special placement of advertisements!

The cooperation between Luminous and TT Video does not have the time advertising cost of the TV station, so TT Video and Youxian Qi feel that they can arrange some product placement in the program recording scene, but the cost of naming fees and special advertisements is already as high as 900 million, which has exceeded the price of the dream world.

You must know that in this world, the current advertising costs of TV variety shows are far less high than those in the dream world, which is a few levels worse.

Therefore, both Luminous and TT Video had some misestimates before, and they expected in their hearts that the total cost of advertising bidding was between 500 million and 700 million yuan.

1.14 billion yuan, far exceeding their expectations.

In fact, the glow-in-the-dark and TT videos underestimate the importance that those bidding companies attach to the Running Brothers, and the concept of Luminous has not changed, and they look at the program of the Running Brothers from the perspective of the dream world.

In the dream world, variety shows are blooming, and phenomenal variety shows of various games are emerging in an endless stream, and Run Brothers is just one of the successful cases.

However, in this world, the success of the Run Brothers is of epochal significance and historic.

In one sentence to describe the current status of the running brothers in this world: this is an epoch-making, the most popular in the country, the highest ratings, and a history-making variety show!

And, with the highest ratings, this hat, let's run, brother has been wearing it for more than a year, and no one has surpassed it so far!

How can such a show not make companies rush to it?

It's naturally a good thing to make more money, and glow-in-the-dark and TT videos are naturally smiling.

In fact, although this time it is the full investment of TT video, and the advertisement is divided into four or six with the luminous glow, but, TT video also has a timing ad at the beginning and end of the credits, and now the advertising revenue is considerable, maybe TT video can make more money than luminous.

Of course, the copyright is still glow-in-the-dark, and it can be resold two or three times in the future to make a profit, but that's another story.

TT videos and fairy-like advertising tenders are public in nature.

The sky-high advertising fee is naturally hotly discussed on the Internet and is known by the people of the whole country.

Beijing Satellite TV is now repentant, they have committed the same mistake as Yeguang, and their estimation of the second phase of the running brothers is too low, so they insist on holding the copyright together and not letting go.

Why do you want to hold the copyright? After all, it's not just to make more money in the future!

However, if I knew that I could sell such a high advertising fee, then I would have to make a fart copyright, so why wait for it to make money in the future!

Director Zhang Zhi, who was familiar with the glow-in-the-dark, also called to cry.

"Xiaoye, you are too simple to do things, talk about buying and selling, you want to talk, the conditions can't be negotiated, wouldn't it be good to talk more, let's talk about it once, why don't you go to find someone else, in vain, brother, I have such a good relationship with you, I'm still in the station to help you negotiate the price with the director and several responsible persons, and in a blink of an eye, I heard the news that you have been sold, alas!"

Yeguang, "Brother Zhang, thank you, I'm sorry this time, you know, I'm anxious, you Beijing Satellite TV didn't agree to my request in the copyright section, so I tried to find a TT video, but I didn't expect the other party to offer a price and conditions that I was satisfied with, didn't I sign it immediately, it's really faster, brother, if you want to call me earlier, just rush to our friendship, even if the price of Beijing Satellite TV is lower, I will definitely cooperate with you." ”

After a pause, Yeguang continued, "This time it won't work, the contract has been signed, next time, next time there will be a project, I will definitely be the first to find Brother Zhang to cooperate with you!"

Zhang Zhi, "I'm relieved to have Xiaoye, my brother said this, I don't need to do it next time, just this time, my brother won't embarrass you, let's run, the follow-up of the second season will definitely be broadcast on the TV station, right?

Luminous happy, or say that they are all businessmen, playing routines are all set by one, and they called me miserably, and said a lot, I'm for this.

Yeguang smiled, but he didn't refuse, Beijing Satellite TV didn't talk to him before, but this is just a business that hasn't been done, it's not a grudge, the deal can't be done, the friendship is still there, otherwise Zhang Zhi wouldn't have the face to call over, anyway, it's going to be sold in the future, and selling it to anyone is also selling, and Yeguang likes to be familiar with human nature for everything.

"Okay, Brother Zhang, if I'm going to broadcast a program on the TV station later, I'll find your station first, of course, let's say yes first, the price still has to be negotiated. ”

Zhang Zhi immediately said, "Don't worry! The price will guarantee that you will be satisfied when the time comes!"

Well, it's just like that now, why didn't we do it before?

Beijing Satellite TV lost the watermelon and picked up the sesame seeds this time.