Chapter 355: Advertising Planning (II) (1/6)
When Hu Yang walked into the Dwarf Mansion, he saw Shi Yu and his secretary already waiting here.
Hu Yang was slightly stunned, and then showed a bright smile.
Shi Yu also smiled and walked over quickly to hold Hu Yang's hand.
"Teacher Hu, welcome to our dwarf group, please!" he said politely.
"Mr. Shi, you are too polite, this makes me Alexander. Hu Yang smiled.
He is like this, if the other party ignores him, he does his duty, and the others are definitely too lazy to say.
But Shi Yu was so polite, and personally went to the hall downstairs to greet him, Hu Yang was really under pressure.
The two chatted as they walked to the elevator.
Soon they arrived at a small conference room upstairs, where several middle-aged men and women in suits and leather shoes were sitting.
"Mr. Hu, let me introduce you. ”
Shi Yu briefly introduced the names and businesses of the company executives in the conference room to Hu Yang.
After everyone blew each other's business, they exchanged pleasantries before officially entering the theme.
"Let's talk about advertising planning first, everyone is very busy. Poplar said to them.
Everyone else nodded in agreement.
Hu Yang said: "Mr. Shi took a picture of the advertising plan I provided at the [Southwest Charity Gala] last night with the highest transaction price of 60 million yuan, which is not a happy thing for me, on the contrary, it also makes me insomnia." ”
Hearing such a big truth as Hu Yang, the people in the small conference room couldn't help but show a sincere smile.
The gaze that looked at him was kinder.
Especially the two of them are interested in Shi Yu's untested advertising planning for spending so much money from the company to shoot a teacher and a star.
They think that Shi Yu is really confused.
If Populus euphratica still appears as a savior, it will definitely cause them to be even more dissatisfied.
At least not annoying now.
"I also told Mr. Shi that I can only do my best to do a good job in this advertising planning, and now please introduce me to the company's upcoming new products. "Poplar is colorful.
He didn't ask Shi Yu for any information about the product last night.
But judging from the information about Shi Yu given to him by Sun Guobin and Uncle Sun yesterday, the main business of the Dwarf Group is health care products.
So Populus Hu recalled what were the better health care product advertisements in his previous life.
Even if you don't have a similar one, you can learn from it.
The most important thing in advertising is creativity and coverage, as long as you provide enough creativity.
As for how to improve the coverage, it depends on whether Shi Yu and his dwarf group have strong funds, which has nothing to do with him.
Hearing Hu Yang's inquiry, Zhou Xiaosheng, who was in charge of product research and development, cleared his throat and began to introduce the products they had just successfully developed.
From his oral account, Hu Yang knew some relevant information.
The products are divided into capsules and oral liquids and are ready to be sold in sets.
The latter sentence was said by the sales director.
The ingredients of the capsules are mainly melatonin and some other ingredients.
The oral liquid is bifidobacteria-oligosaccharides, hawthorn, and poria cocos......
Zhou Xiaosheng also very considerately introduced the main effects of these ingredients to Populus euphratica and what effects they have.
He didn't say it in a fog, which made people confused what he was talking about, but clearly expressed the people and efficacy of this product.
To put it bluntly, it is to improve sleep quality and clear the intestines, moisten the intestines and laxative.
"I have a question, I hope you can give me a definite and accurate answer, otherwise, I won't do this advertising planning, and 60 million will be credited to your company's account later. After listening to Zhou Xiaosheng's introduction, Hu Yang asked with a serious expression.
Seeing his cautious expression, the others also looked at Hu Yang with a straight face.
Being able to pay 60 million for this issue is definitely worthy of everyone's attention.
"Teacher Hu, may I ask, I know everything and say everything. Shi Yu solemnly promised.
"Okay, I'd like to ask about the side effects and toxicity of melatonin, the main ingredient in capsules, to the population. ”
This is very, very important, so important that Hu Yang would rather give 60 million than plan an advertisement for him to harm others.
Because health care products are used to protect health, not to harm people.
No matter how great the effect is, at least it should not be harmful to the human body.
Moreover, Populus euphratica knows that melatonin is a hormone secreted by the pineal gland, and anyone who has studied biology knows that if it is supplemented by foreign hormones, the organs that secrete this hormone will gradually reduce its secretion.
Once you stop taking supplements, insufficient secretion can easily cause endocrine disorders.
Of course, if the secretion itself is not enough to meet its own needs, it is still necessary to supplement it externally.
"Mr. Hu, there are indeed side effects, according to the results of animal experiments we conducted, this side effect is not big, except for some subjects who will have short-term dizziness after taking it for a short time, no other side effects have been found, which is why drivers are not suitable for use. ”
"As for the toxicity question, I can't give you a very positive answer, I can only say that the current research results on melatonin toxicology show that there is no clear toxicity problem with melatonin, and moderate consumption of melatonin products will not cause harm to human health. ”
Zhou Xiaosheng lowered his head and pondered for a while, looked at Hu Yang and said.
The eyes are clear, and there is no intention of dodging.
"Well, but we are villains first and then gentlemen, I don't know much about these things, what you just said, I hope to be able to form a legally effective document, no problem. Hu Yang said.
Although he had read a lot of books, he still didn't know much about these things.
He admires Shi Yu himself very much, but it does not mean that Shi Yu and his people believe anything about Populus euphratica.
Perhaps his words would make them think that Hu Yang did not trust them.
But Populus still said.
It's better to say it beforehand than to talk about it afterwards.
"Mr. Hu, there is no problem. Shi Yu agreed without hesitation.
He didn't have any unhappiness about Populus euphratica's approach.
On the contrary, he also thinks that Populus euphratica is very clear-headed, and he also recognizes his ability as a person.
After signing the legal documents, Hu Yang began to read the information they provided.
Actually, there are not many, and I read it in more than ten minutes.
Putting the information on the table, Hu Yang closed his eyes and thought quietly.
Fingers rhythmically tap on the conference table to make a pleasant sound.
Shi Yu's lips moved, and at the same time, he used his eyes to stop others who wanted to ask.
Looking at the poplar who was thinking with his eyes closed, the corners of Shi Yu's mouth couldn't help but smile a little.
But it soon disappeared.
Because their dwarf group is under a lot of financial pressure right now, if this product is not successful, he may really have to go to the rooftop.
So he still expects Hu Yang to be able to plan eye-catching advertisements.
They felt that Populus was really thinking about how to plan the advertisement for this product.
In fact, Populus euphratica's mood at this time was like the mess left after countless grass and mud horses galloped wildly.
Because their upcoming product is very similar to a health care product that has been sold for more than ten years and is still very popular in the previous life.
It is also used to improve sleep and moisten the intestines.
Now he's not thinking about how to plan it, but whether to take out the ad.
After all, the reputation is really not very good.
Populus euphratica can only imagine when this advertisement began to spread all over the world.
There are definitely countless people complaining about themselves.
There is no doubt about that.
Therefore, he has to weigh the pros and cons and whether it is worth his own effort.
But when he thought of Shi Yu's 60 million thrown last night, Hu Yang couldn't help but sigh, this was choking his seven inches.
Although not a dime fell into his pocket, it was able to help many poor people in need.
"Mr. Shi, let's sign a supplementary agreement. Hu Yang sighed and said.
Shi Yu thought that Hu Yang couldn't come up with a good plan, and his eyes couldn't help but darken.
"Mr. Hu, needless to say, the 60 million was taken out willingly, and no one forced me with a knife. Shi Yu waved his hand with a reluctant smile.
In a previous phone call, Hu Yang had told him about it.
"Mr. Shi, you misunderstood, I already have a plan in my heart that is very suitable for this product, I need to sign a gambling agreement with you, I don't know if you are willing. ”
Hu Yang knew that he had misunderstood, and quickly explained.
Shi Yu was slightly stunned, the gambling agreement?
I couldn't help but ask curiously: "What is the gambling agreement?"
The others also looked at Hu Yang with puzzled eyes, and they couldn't understand why Hu Yang suddenly said that he wanted to sign a gambling agreement.
It's not the same thing as advertising planning.
。 m.