Chapter 419: Huge Advertising Expenses

"What did you say?"

Wu Xiaotian asked in surprise, "Who started the fight?"

Brother Yan realized that his statement was wrong, and explained: "Sponsors, those companies that want to broadcast advertisements before and after our "Do Not Disturb" program, but they didn't fight, but it's almost the same. Pen Fun Pavilion wWw. biquge。 info”

Wu Xiaotian didn't understand, he asked, "What the hell is going on?" Don't worry, speak slowly. ”

Brother Yan nodded, took a sip of water, and slowly said the matter.

It turned out that since Wu Xiaotian came to Hujiang TV, the station officially decided to produce the program "Do Not Disturb If You Are Honest", and the corresponding advertising and investment promotion work is also being carried out in an orderly manner.

In the past two days, we have received good feedback, and many companies are willing to invest money in advertising.

They came for Wu Xiaotian's name for nothing else.

Whoever made the program he did before is already famous, the first in the ratings, and everyone is willing to vote for the advertisement of such a ratings program.

And, they have specific cases in hand.

A few months ago, when the program "Where Are You Going, Dad" solicited sponsorship, many companies were dismissive and unwilling to invest money, and they also laughed at those companies that invested money, saying that they must be losing money.

However, three months later, the companies that advertised on the "Where Are You Going, Dad" show that their quarterly performance reports came out and the situation was shocking, and the performance of these companies increased to a great extent.

In particular, the growth rate of the title sponsorship of Xinyue Hotel is even more amazing.

You must know that Xinyue Hotel itself already has a large sales base, and it is even more difficult to grow on this basis, every percentage point of growth.

As a result, Hujiang TV saw that the response was good, so it directly notified some companies to hold a meeting on Hujiang TV at 9 o'clock this morning.

The people at the TV station thought it was similar to usual, so they didn't pay much attention to it.

As a result, from 7 o'clock this morning, company representatives began to come to Hujiang TV one after another.

Now at 8 o'clock, there are already hundreds of people who come to Hujiang TV, and it is still growing.

"So many?" Wu Xiaotian himself was taken aback and asked in surprise.

Brother Yan said with a wry smile: "Yes, Xiaotian, Sister Li is chatting with them over there, but these companies, one is more popular than the other, and there are two companies that have always been very competitive. ”

"Let's go and see. Wu Xiaotian frowned and said to Brother Yan.

Brother Yan hurriedly said, "Okay." ”

In a conference room of Hujiang TV Station, more than hundreds of people were sitting there in a row, noisy.

In a small conference room next to the large conference room, there were two groups of people in different uniforms, glaring at each other.

Li Min sat in the middle and said righteously: "Mr. Wang, this is a TV station, not a shopping mall for the two of you, so I hope this kind of thing will not happen again in the future." Otherwise, I'll have to let you out?"

"But, Director Li, it was obvious that they made the first move, and we were just forced to fight back. Mr. Wang glanced at the other side and said unconvinced.

"What do you mean for us to do it first, it's obvious that you provoked it first. ”

The person sitting on the other side was not to be outdone, and said angrily.

"Shall we provoke first?"

Mr. Wang smiled and said: "We came to Hujiang TV this time to win the naming rights of the program "If You Are Honest, Do Not Disturb", we have prepared a lot of advertising expenses, and we are bound to win the naming rights this time. Hmph, as for your company, it has been rejected for loans by many banks recently, and it has already burned high incense if it is not bankrupt, do you still have money to advertise?"

When the leader over there heard this, he immediately raised his eyebrows, slapped the table and said: "Your company has just gone bankrupt, but let's talk about it, how much money can your company come up with to title the program "If You Are Honest, Do Not Disturb" this time?"

"Hmph, this is a trade secret, you think I'm stupid, I'll say it if you ask?" Mr. Wang looked at the other party coldly and said disdainfully.

"You ......"

The two sides were about to continue the war of words, when Wu Xiaotian came in, he saw Li Min's sad face, and asked, "Sister Li, what's wrong?"

Li Min saw that it was Wu Xiaotian, nodded and said, "Xiaotian is here!"

As soon as Li Min said that Wu Xiaotian was coming, the two groups of people who were still angry just now immediately jumped up, walked in front of Wu Xiaotian, and said with a smile: "Hello, Mr. Wu, I am the king of Kangtang Company, I am very happy to meet you today, we came here today to sincerely want the naming rights of the program "If You Are Honest, Do Not Disturb", I hope you can consider our company." ”

And the other group of people did not show weakness, and the leader came up and said: "Hello, Mr. Wu, I am Xie Jun of Meite Company, and we want the naming rights of your program." ”

"Mr. Wu, we are very sincere!"

"Mr. Wu......"

The two groups of people disagreed, and they quarreled unrelentingly.

Wu Xiaotian waved his hand to stop their quarrel and said: "We are very grateful for your favor in our program, and you are very welcome to name our program, but we only have one program, so we can only choose one company to name it." Therefore, when other conditions are equal, the principle of our program group is that the higher the price, the higher the price. ”

Li Min also walked over, nodded and said, "Yes, our title this time is based on the price." ”

Wu Xiaotian smiled and invited them to sit down, and said: "In this case, I just heard that the naming right this time is mainly for the competition between the two companies, so let's talk about the specific advantages of both sides, there is no other absolute advantage, then it only depends on who has the highest price?"

The people from Kangtang Company obviously came prepared.

As soon as Wu Xiaotian's words were finished, Wang Pan took over a stack of documents from the assistant next to him, and began to talk endlessly, introducing the advantages of their side and the degree of support for the program, and then talked about the projects they cooperated with other TV stations.

And Xie Jun of the Meite Company on the other side was not to be outdone, took out a stack of documents, and said it in an orderly manner.

After it was over, Wu Xiaotian found that the two companies were really a pair of enemies.

They are both electrical companies, and their products are very similar to each other, so they are very competitive in various fields, whether it is advertising or channels.

This time, they also took a fancy to the "If You Are Honest, Do Not Disturb" program produced by Wu Xiaotian, and they all wanted to name it.

Wu Xiaotian and Li Min took their information separately and read it again carefully.

In the end, the two reluctantly found that the final victory or defeat still depends on the price.

However, this is what Hujiang TV and Wu Xiaotian want, because the more people bid, the higher the advertising fee, and the higher the fee for the TV station and the program team.

"Haha, Mr. Li, Xiaotian, we are not late here, because I have been on a business trip abroad in the past two days, so we set off from Xingbei to Hujiang at three o'clock in the morning today, and we are ready to win the naming rights of the program "If You Are Honest, Do Not Disturb". ”

Just as the two companies were about to make an offer, a hearty voice came in from outside the door.

Li Min and Wu Xiaotian looked back and saw Zhang Guoming walking in from outside the door with a few people.

Brother Yan hurriedly followed behind, obviously he didn't stop these people just now, and when he saw Li Min and Wu Xiaotian turning around, he said helplessly: "Leader, Xiaotian, I'm sorry, I didn't stop him, he insisted that he knew you very well." ”

Wu Xiaotian nodded and said to Brother Yan: "Brother Yan, it's okay, we do know each other." ”

Li Min saw Zhang Guoming, stood up, and said with a smile: "Mr. Zhang is here, it's not too late!"

Wu Xiaotian also stretched out his hand and shook Zhang Guoming's hand, shouting, "Uncle Zhang!"

After greeting Li Min and Wu Xiaotian, Zhang Guoming sat down under their guidance and asked bluntly: "What's the matter?

"We've just finished the qualification review of both parties, and now it's time to make an offer. Wu Xiaotian said.

Zhang Guoming laughed and said: "Fortunately, I didn't come late, and I haven't signed the contract yet." ”

"Mr. Wang, Mr. Xie!"

Zhang Guoming greeted the CEOs of the other two companies, obviously they had crossed paths and knew each other.

"Mr. Zhang!"

Wang Pan and Xie Jun's faces were a little embarrassed, obviously Zhang Guoming's arrival put them under a lot of pressure.

"Then Mr. Li, Xiaotian, do we want to conduct a qualification review here?" Zhang Guoming turned his head and spoke to Li Min and Wu Xiaotian again.

"Mr. Zhang, you don't need it here, we have been cooperating for a long time, you just need to give us the information for the record. Li Min shook his hand and said with a smile.

"Hmm. Zhang Guoming nodded.

Soon, the company personnel who followed Zhang Guoming gave the information that had already been done to Wu Xiaotian and Li Min.

"Haha......"

Zhang Guoming laughed, glanced around the conference room, and said loudly: "Since the information has been delivered, then I will start to quote, and I will quote 80 million for advertising." ”

"Hiss......"

"Ahh

Wang Pan and Xie Jun both gasped and looked at Zhang Guoming in surprise.

"In addition, our Xinyue Hotel is willing to provide hotel meeting rooms and rooms free of charge, and all the accommodations needed for the recruitment of male guests for the program "Do Not Disturb" and the official recording of the program. Zhang Guoming glanced at them lightly and continued.

The two groups of people Wang Pan and Xie Jun were stunned for a moment, looking at Zhang Guoming speechless.

"Ahem...... Wu Xiaotian coughed a few times, turned his head to them and asked, "Mr. Wang, Mr. Xie, what is your price?"

"Forget it, let's give up!"

"Let's give up too!"

They all said the word "give up" in unison.

Yes, they do bring a lot of advertising money, but they don't have that much.

Is this Zhang Guoming crazy!

Yes, it must be crazy!(To be continued.) )