Chapter 325: Counterattack
As Deng Xinhua expected, paper can't contain fire after all.
Despite the best efforts of the board members to cover it up, to no avail.
It didn't take long for the news that Yaojia Technology obtained the core data of the housing search network spread, and the media chased the wind and shadows, and there was a situation that the mountains and rains were about to come and the wind was full of buildings.
Shangjing Financial Technology Building, Yao Yi Office.
Wang Hui was sitting in a precarious position, reporting to Yao Yi on the achievements of the profit plan.
"In the last two weeks, we have made a breakthrough in the promotion of commercial clients, with the installed base increasing by 23% to nearly 20,000, and it continues to rise. At the same time, the complaint rate continued to decrease, and the number of transactions reached through commercial clients increased significantly. At this point, most of the agencies have already signed a service contract with us. ”
"A commercial client charges 240 yuan per month, and the annual fee is 2,080, and when we completely eat the market of Shangjing intermediary commercial client, then the installed capacity has the opportunity to hit 30,000! Once the charging mode is opened, the annual income of this piece will exceed 80 million!"
Yao Yi tapped his fingers on the desktop and said calmly: "This is just an existing user, and when the charging mode is opened, a small number of registered users will be lost." When the time comes, try to maintain this number as much as possible, if you can't maintain it, you have full control over the appropriate amount of decentralization. Next, you have to digest the rest of the market as quickly as possible. ”
In 2010, the population of Shangjing was about 13 million, and even though there were hundreds of real estate intermediary companies, there were only more than 300,000 employees, excluding technology, development, operation and maintenance, administration, security, and finance, and the real market sales were at most 100,000.
Normally, not every computer in the agency store will have a client installed, and a port is shared by several agent salespeople. Then the upper limit of Shangjing's intermediary client installed capacity is 30,000.
Yaojia Technology has made a good start, and the rest is to continue to promote the market and quickly encroach on the Shangjing market.
Wang Hui hesitated for a moment, but still said: "Deputy Manager Yu Weiwen played a major role in successfully signing these intention contracts. He is a good seedling, driven and driven, the only drawback is that he is easy to get started, I want to send a few old guys to support him and fight him. ”
Yao Yi smiled: "You can decide this matter, they are all your subordinates, you don't need to report to me." ”
Wang Hui nodded, he would say this, and he also wanted to hear Yao Yi's opinion.
After all, Yu Weiwen, as the first veteran to follow Yao Yi, still has to go through formalism, and it would be bad if he committed a taboo.
However, Yao Yi's words made Wang Hui realize that his boss should be true to his word, and said that he would hand over the marketing department to him, so he had no intention of interfering.
Wang Hui vaguely felt that Yao Yi seemed to trust him more than Mo Yuanquan.
He held back his excitement and continued: "Because of the strong participation of Yao's Group, the one-stop solution of network marketing has signed a service contract for three consecutive years, and the cost is as high as 80 million. The other six groups also signed one-year contracts, adding up to 52 million. ”
"A total of 132 million. ”
"Pan Xi's level of dealing with people is sufficient, but there are some errors in the management level and service concept, I will send a few reliable deputies to him. ”
Pan Xi's advantages and disadvantages are obvious, especially the management level, which requires a period of learning and precipitation, and it is not a quick success.
Yao Yi nodded and motioned for Wang Hui to continue.
Assistant Mi is responsible for the overall advertising plan of the two new real estate projects in Shangcheng Real Estate, and the preliminary market research, advertising planning and poster flyers have been confirmed, and the media Assistant Mi has also arranged properly. After the opening, the response to the two new developments was enthusiastic, and more than 4,000 new homes of 5,400 were sold in a week, which is an amazing result. ”
"According to the contract, we will not only get 20 million in cash, and we will get a 3% promotion commission for each house when we sell half of the houses in two weeks, but we will also get more than 12 million business bonuses. ”
Wang Hui's eyes were scorching, and he clenched his fists and said: "We have won a big victory in this battle, and now many medium-sized real estate companies have contacted our company and want our company to make an overall advertising plan for them." After all, these real estate companies are short of cash, and now we can help them take off their gloves quickly, and they are willing to pay a high price. ”
"Mi Assistant's advertising creativity is definitely the top in the industry, and this time it can cause a rush to buy, entirely because Mi Assistant's sentence 'the most Shangcheng, the best, look at my Shangjing First City' advertising slogan is catchy, and the advantages of Shangcheng Real Estate's new 'Shangjing First City' are clearly displayed, so that there is such an effect. ”
"I personally suggest that Assistant Mi has worked hard during this time and must be rewarded. ”
Yao Yi smiled: "How did I hear that Mi Meng took the designer to get two advertising plans, and the rest of the things were run by Zhang Minghui, and the promotion of the two overall advertising plans was completed within two weeks, and almost everyone in Zhang Minghui's team got it until eleven or twelve o'clock at night, and even on weekends, they worked overtime." Judging from the merits, Zhang Minghui's team seems to be bigger. ”
"Mr. Yao misunderstood, it's not that I want to avoid suspicion and not mention Zhang Minghui's credit. It is because although this kind of work is very stressful, it is always a process of skilled workers, as long as you communicate carefully with the media properly, and the factory carefully inspects and inspects, there will always be a time to complete. ”
Wang Hui shook his head and continued: "But the advertising plan given by Assistant Mi is not a job that can be completed with just effort. That requires creativity and talent, which is beyond the reach of capable people. The advertising company placed outside can definitely ask for hundreds of thousands, and the assistant is equivalent to funding the company with his own money, and now the assistant is not only wonderful, but also recognized by the market. ”
"I hope that the company can give her warmth and thoughtfulness, so that she feels that her efforts are rewarded, and she has more affection for the company. ”
"After all, everyone wants to work with talented people, so that not only is the company strong, but many problems can be solved internally, which is more efficient. ”
Yao Yi nodded and said, "Okay, since you've said everything you said, let's do as you say." However, Zhang Minghui's team must also be rewarded, the overtime wages that should be paid have been paid, the team's commissions have also been paid, and excellent individual bonuses have also been paid. ”
Seeing that Wang Hui still wanted to speak, Yao Yi waved his hand and said: "You don't have to persuade me, I have always been businesslike, as long as I contribute to the company, I will not treat anyone badly." I know you've worked hard this time, and you've talked a lot about advertising, so let's talk about it, how is the situation. ”
Wang Hui said in a deep voice: "The company's search engine advertising effect is very good, and the sales volume of all the merchants we have signed a contract have increased a lot, especially the 'Southern Xinjiang Ceramics' store behind the pedestrian street, which is very popular because of the unique ceramic tile pattern, and the sales volume has increased several times." Their boss kept calling me to sign a big contract with us, but I kept pressing and didn't deal with it. ”
"Now there are big brands who have approached us and are willing to offer some advertising contracts, but I don't think they are sincere enough and have not accepted them. ”
Yao Yi smiled: "So what are you waiting for?"
Wang Hui whispered: "Boss, other people don't understand your influence, don't I understand yet?" just tell me, how do you want me to cooperate with you?"
As a tragic person who has been defeated and fought repeatedly, Wang Hui has been beaten by Yao Yi many times, and he has long been convinced by Yao Yi.
He was like a mirror in his heart, his trick was just a small measure, and the real killer move had to cooperate with the boss.
With Yao Yi's aggressive offensive expansion momentum, these well-known material manufacturers and home appliance companies actually dared to dismantle Yao Yi's platform, and Yao Yi dared to dismantle it.
To put it bluntly, the fourth major profit point led by Wang Hui is just the additional business of the home network, as long as the first three businesses are done well, the fourth business will not be supported by anyone.
Three-legged toads are hard to find, and well-known home improvement companies, material suppliers, and home appliance companies are not satisfied with the world.
The greater the influence of Yaojia.com, the more expensive the website advertising business will be, and the easier it will be to sell.
In this regard, the concept of the home network is on par with the Tengxun QQ of the two teachers Ma and the treasure network.
Yao Yi squinted at Wang Hui and said with a smile: "This is what you figured out yourself?"
Wang Hui nodded and said: "I have been outflanked by the boss so many times before, I think that this time my plan is quite public, and the boss will definitely leave a few tricks." ”
The more he spoke, the more vigorously he spoke, and he didn't realize that he had buttoned Yao Yi with a 'sinister and cunning' hat in righteous words.
Yao Yi was speechless, Wang Hui, can you be an honest person and not speak so directly.
What do you mean 'the boss will definitely leave a few tricks for you'? What am I?
No wonder honest people are naturally black.
Yao Yi said helplessly: "Okay, if the contract is not big, you don't have to take it for the time being, I have arrangements for this matter, and I will definitely give you a satisfactory answer when the time comes." ”
Wang Hui smiled and said, "Listen to the boss." ”
Yao Yi looked at his happy appearance, shook his head and said, "Don't be happy first, you continue to focus on the work of the marketing department, and you have to send more people to support Mi Meng." The overall advertising plan will be our most profitable cash cow in a few years, and the company must do a good job in this area if it wants to develop. ”
Wang Hui thought so, and immediately said: "I will put all the 'candidate cadres' under Assistant Mi for training, and all talents will be given priority to their team." ”
As if he remembered something, he suddenly patted his head and suddenly said: "By the way, the liquidity on the book has exceeded 300 million ...... now."
Yao Yi didn't mean to hide it, and said directly: "I know you want to ask about the source of another 140 million. ”
"Yes, this 140 million is the money I got from selling 8 percent of the company's shares to Atlantic Ventures. ”
Wang Hui frowned and said, "Boss, our company is not short of cash, and you don't have to sell these shares at all." Besides, I'm out now, even if we turn our faces, they can't say anything. ”
The house search network was messed up by the operation of these capital companies, and Wang Hui instinctively stayed away from these companies, and did not want Yao Yi and Yaojia to follow in the footsteps of the house search network.
Yao Yi's heart moved slightly, Wang Hui can start from this point of view, indicating that he has been fully integrated into Yaojia.com and is willing to consider problems for Yaojia.com.
He smiled: "It's not that simple, even if there is no Atlantic group, there will be other groups that will hit our attention in the future." Rather than being secretly plotted by others, it is better to find a favorable company to sign a contract and set an example for all investment companies. ”
"The shares of the Atlantic Group have no voting rights, and other investment companies must follow this rule if they want to enter the market, otherwise the Atlantic Company will not let them go. ”
Wang Hui suddenly realized and said happily: "The boss is using the Atlantic Group as a shield to attract the firepower of other investors. ”
Yao Yi said lightly: "This is one aspect, and more importantly, I Yao Yi has to be counted when I speak, I will save you if I say I will save you, and I will sell shares if I say that I will sell shares." ”
"People can't stand without faith, and business can't prosper without faith, you should understand these truths. ”
Wang Hui nodded and continued: "Then how will these funds be used? Will they expand the scope of recruitment, or will they invest in the research of new projects?"
As a marketing manager, Wang Hui knows that leaving funds on the books will only depreciate, and he must move immediately to create more value.
Yao Yi smiled lightly: "I'm going to use it for expansion, since you asked, I'll give you a secret." After the situation in Shangjing is stabilized, my next plan is to go out of Shangjing and establish branches in 11 provincial capitals in Jiangbei. ”
Wang Hui nodded slowly, he had already expected this day to happen, and he had already planned in his heart.
He immediately said: "I will immediately select a group of reliable managers as dispatchers, and I suggest that the company open branches one by one, so as not to fall into the embarrassing situation of poor capital turnover." ”
"The property of the branch is mainly developed, and the funds and policies can be relatively relaxed, and more support can be given. ”
Wang Hui said from the bottom of his heart, he has experienced several branches, except for being sniped by Yao Yi in Shangjing, which is a non-war crime, the other branches are running very well.
Yao Yi nodded, shook his head again, and said, "Your idea is good, but now is not the time to wait for me, there is no time for me to slowly expand the territory." The heads of the eleven provincial capital branches in Jiangbei are selected as soon as possible, by the way, it doesn't matter if you are an old employee of the housing network. ”
Wang Hui was stunned for a moment, frowned, and said, "Is it that the housing network can't hold on?"
Yao Yi said lightly: "Do you think Deng Xinhua humiliated the board members on the board of directors just to relieve his anger?"
"With Deng Xinhua's position and intelligence source, he doesn't know the impact of the core data leakage incident after it is confirmed?"
The boss behind him has long been prepared to short-sell the real estate network and damage the reputation of the real estate network at the same time, in order to completely prevent the real estate online from going on the market. ”
"As long as the online listing of real estate fails, and there is no Mo Yuanquan to suppress the interior, division will be inevitable. When the time comes, the capital will flee, and the housing network will fall into a dead end, and once the financial contraction, the branch will be the first object to be abandoned. ”
"Since they have abandoned Shangjing, other provincial capitals are no problem. ”
"I suspect that Atlantic Ventures is now ready to buy the assets of the Fanfang.com branch. ”
"Of course, that's all my guess, but since it's a possibility, we have to be prepared for it. ”
"Once the assets of the housing network fall into the hands of the Atlantic Venture Capital Group, they will definitely split and sell the high-quality resources, and finally liquidate and go bankrupt, and Mo Yuanquan's years of hard work will really be ruined. ”
"I don't care what Mo Yuanquan's hard work is. But sitting back and watching doesn't get me any more out of it. Good things fall into the hands of people who can use them, and those fall into the hands of laymen, those are two concepts. ”
Wang Hui darkened his face, nodded silently, and did not make a sound.
Maybe Mo Yuanquan and Wang Hui have broken off, but the house search network has entrusted Wang Hui with more than ten years of youthful struggle and has a deep feeling.
Wang Hui pondered for a long time, and finally spoke: "Don't worry, boss, I know what to do." ”
He silently thought in his heart that the assets of the real estate network must not fall into the hands of investment companies!