As long as it has been reviewed and released smoothly, as for the box office or something, Luminous has never been worried!

Yes, that's how confident it is!

This movie, although it can also be said to be a small investment, but strictly speaking, it is definitely not a small investment movie, not to mention the cost of production, but look at the cast, Liu Chiyan, Liu Tianwang, He Xing, Xu Chen, Lan Bao, so many big-name stars, Liu Chiyan and Liu Tianwang are even more kings and queens, this is that they almost don't get paid, otherwise they really do it, and the salary is enough, this movie can't be said to be a high cost in the theme of youth love, but it doesn't belong to a small investment.

If there are so many big names joining, and the box office of this movie still suffers Waterloo, then the luminous can only hehe, what's more, this movie, in the dream world, has already waited for the market test, the annual box office dark horse, can't it be miserable in this world, right?

Before the movie passed the review, Yeguang did not reveal too much news about the movie, including who the actors participated, and Yeguang had not been announced, so at this stage, the audience's understanding of this movie only knows that this is a romance film, the name is "Thirty-three Days of Broken Love", Yeguang is the director, and he directs and acts, and the other Yeguang does not say much, and the audience almost knows nothing.

This is the intention of the night light, if it is according to the normal rhythm, the night light will carry out movie promotion little by little, such as revealing today that the movie is starring Liu Chiyan, and the day after tomorrow it is revealed that there is a He Xing movie debut, and next week it will be revealed that Liu Tianwang will participate, little by little, the trickle will always keep the film a certain degree of attention and exposure.

However, at this time, the luminous is in a hurry to be released on New Year's Day, and the method of thin water and long flow is not available, so the night light thinks, the thin water and long flow are not good, so let's come to the wave of concentrated bombing!

As long as the movie review is over and the schedule is certain, then, Luminous will immediately have a wave of centralized publicity, exposing everything that can be exposed in the film, including the trailer, if there are Liu Chiyan and Liu Tianwang, He Xing, and others at the same time to post a Weibo to support it, maybe it can be on the Weibo hot search headlines that day or something, at least that day can attract the attention of half of the Weibo netizens.

......

The film was submitted for review without any difficulties, and it was relatively smooth, and on the fifth day of submission, the review passed.

It's not too fast, but it's definitely not slow, and getting the batch number means that the glow-in-the-dark movie can already be arranged for release and play.

The news of the review was given to Xingbo Pictures, and Xingbo Pictures immediately started to set the schedule, before Xingbo Pictures was already preparing in advance, and had already contacted and discussed with various theaters before the review, just waiting for the glow-in-the-dark side to pass the review.

Xingbo Pictures acted quickly, and gave the glow-in-the-dark news the next day, the theater chain has been negotiated, and there is no problem with the release on New Year's Day, so you can start centralized publicity.

It's set, Luminous is finally relieved, it's finally set and waiting for the release, it's not in vain that Luminous has worked so hard during this time.

On the same day, under the arrangement of Luminous Moonlight, the actors who participated in the 33-day breakup of love collectively spoke out, announcing to netizens the news of the release of the 33rd day of broken love on New Year's Day, and explained that they participated in the movie, calling on everyone to go and watch the movie.

For a while, the thirty-three days of broken love were hyped up on the hot search again.

It stands to reason that celebrities promoting their own movies is not big news, it's normal, but for the audience, it was too sudden, there was no rumor at all before, and suddenly so many actors and stars spoke out together, and the key depends on who these actors are!

Liu Chiyan, Liu Xuecheng, Yeguang, Xu Chen, He Xing, Lan Bao, Zhong Jing, Wan Hua...... Wait a minute.

With the popularity of Liu Chiyan and Liu Tianwang, it was suddenly revealed that they were co-starring in a movie, which is enough to be on the hot search, not to mention adding Luminous, a person who has been in the limelight recently, and others.

It is not surprising that everyone knows that he is self-directed and self-starred in this movie, Liu Chiyan and Yeguang are the same head, some netizens speculated that Liu Chiyan would star, and this is confirmed, but I didn't expect that there would be Liu Tianwang! Liu Tianwang actually participated, as well as Xu Chen, He Xing and others, who had increased in popularity after the broadcast of Run.

Leaned, the audience suddenly found that this Nima, this is the running group assembled again!

Netizens became interested all of a sudden, and under the Weibo of the stars, they shouted to know the inside story of the movie!

The glow-in-the-dark didn't hide it anymore, and uploaded a trailer directly.

Many netizens clicked on it and watched it, the trailer has limited content, the picture is messy, and I can't see how famous it is, however, from this short picture, many netizens still raised a lot of questions and caused a lot of comments.

"Sure enough, there is Liu Tianwang! Don't say anything, you must go to see it on New Year's Day!"

"I just want to ask, is Luminous playing a sissy?"

"This shape is indeed quite similar, haha, quite funny. ”

"And it looks like it's cheap, haha. ”

“......”

Looking at these comments, Yeguang nodded with satisfaction, in these comments, there are all kinds of things, strange, different, but no matter what you say, as long as it attracts attention, then it is a success.

Xingbo Pictures is also arranging offline publicity in an orderly manner, and the publicity is not large, but posters of 33 days of broken love have been posted in major theaters, as well as sporadic offline advertisements, and the cost of this aspect has to be borne by Luminous.

Jiang Fengxian originally thought that some offline advertisements should be placed, but Yeguang refused, the reason was very simple, "If you spend less money, you can't spread it, it has no effect, and if you can't afford to spend more, it's not worth it." ”

However, the lack of offline advertising does not mean that luminous does not advertise.

Luminous is holding back a big move, do you remember when Luminous once advertised Fruit Run Drink, did you use advertorials?

Don't get me wrong, Yeguang doesn't plan to use advertorials this time, at that time, Yeguang and Liu Chiyan said that he still left a hand, that is-Baidu promotion! (see the end of chapter 72 for details)

Yes, Baidu promotion, a good hand left by Luminous was not used when advertising Guorun, first, I felt that it was too cheap, and secondly, I thought that I might be able to use it in the future.

No, at this time, when Luminous thought of advertising a movie, he thought of Baidu promotion.

Baidu promotion is a very... Rogue stuff, basically, as long as you browse the web, you can barely avoid his ad bombardment.

Here, let's popularize what Baidu promotion is, for example, you enter a keyword in the search bar at random, such as air tickets, search results, the first few pay attention to it, the end of the connection text has a small advertisement, this thing is one of the Baidu promotion, bidding ranking, every click of the user, will generate a certain advertising fee, the higher the price of a single click, the higher the ranking.

This is just one of them, there is another one that is more disgusting, I don't know if you have noticed, when you browse some post bars, forums, or all kinds of messy websites, there will always be pictures and links of various advertisements on the left and right sides or in the middle of the blank part.

What 'one knife ninety-nine level', 'exploded Chen Shan Chicken worth millions of equipment', 'special plane ticket', 'so-and-so beauty hospital', 'this dress is handsome' and so on, I believe you are familiar with these keywords, and you must have seen them when browsing some websites.

Don't think that these are all advertisements received by the website itself, not a large-scale website, how can anyone go to their website to place advertisements?

In fact, these advertisements also belong to a kind of Baidu promotion, as long as you are willing to spend money, this kind of advertising can be overwhelming all over half of the network!

And Luminous wants to use this method to advertise and increase the exposure of the movie.

This form of advertising has a relatively small cost and good short-term effect, so many small and micro companies and game developers are keen on this kind of advertising.

However, finding another way, using Baidu promotion to promote movies, or like the idea of helping Guorun make advertisements in the evening, using Baidu promotion to promote popular science advertorials, this kind of behavior is really unprecedented.

Everyone knows this thing and can see it, but not everyone can think that Baidu promotion can also be used to promote movies.

Sometimes, that's what the lights say.