Shenghai, People's Square.

This place was just renovated last year, with the municipal building in the north, the urban planning hall in the east, the subway station entrance in the northeast, the underground shopping mall in the southeast, the largest underground parking lot in Shenghai in the southwest, the Shenghai Museum in the south, and the Shenghai Grand Theater and the urban planning hall next to it.

Lively, very lively!

This year, People's Square was even rated as one of Shenghai's "Top Ten New Landscapes" and "Top Ten Tourist Attractions".

Xifeng decided to carry out promotional activities here, not only was it not blocked, but the management unit was very enthusiastic, provided that a large amount of money was paid for the event.

Since nine o'clock in the morning, the melody of "Dream Chasing Pure Heart" has been continuously heard in the speakers, and there are banners erected by huge hydrogen balloons on both sides of the stage. On one side it is written "Very Coke, Chinese Dream, Chinese Heart" and on the other side it is written "Drink Chinese's own Coke".

No celebrities were invited to appear, and the mountain of prizes was enough to attract passers-by.

Promotional price, 2 yuan a bottle.

If you buy more than 12 bottles (1 dozen) at one time, you can participate in the on-site lottery, and the grand prize is a Songhuajiang van worth 36,000 yuan.

There is a mini-game every 45 minutes, and you can sign up without buying a Coke. For example, doing push-ups, spinning circles, skipping rope, and the winners of each group of games will also have small gifts.

This promotional activity has been planned for a long time, and today it was held in ten major cities in the country at the same time, and local media reports were invited to report that the various expenses added up to nearly 2 million - in order to start the brand of very Coke, Xifeng Company decided to spend 25 million in the second half of this year, including endorsement fees, advertising fees, sponsorship fees, etc.

If you don't have enough money, you can find a bank loan, and you don't have to worry about having too much debt anyway.

"Uncle, this game is a competition to earn circles, you are too old to participate!" The host cried and laughed, and stopped a thin old man.

The old man was not happy: "Why can't I participate?"

"I'm afraid that your body can't stand it," the host patiently explained, "so be it, you can wait to participate in the next show, compete in singing, and sing revolutionary model plays." ”

More than 30 passers-by who signed up filled the stage.

As soon as the host gave the order, everyone immediately began to turn, and after a few minutes, they fell down one after another, and the funny appearance of staggering made the audience laugh.

All participants will receive a towel as a souvenir with a logo such as "Xifeng Very Cola" printed on the towel. And the winner who didn't fall down after 20 minutes of spinning won a free lottery, he grabbed it casually and immediately laughed: "5 dozen (60 bottles) of Coke! I won 5 dozen Cokes!"

According to the promotional price of 2 yuan, this is also 120 yuan. If you make a game, you can draw 120 yuan for free, which is like pie in the sky.

The host continued to shout: "In our lottery activity, the winning reward is 100%, and you can draw at least a bottle of Coke! Today is the promotional price, only today, you can buy a bottle of Coke for 2 yuan, and after today, you will need 3 yuan." Did you see it, the van next to me, I took it directly when I won the grand prize, what are you waiting for...... Ah, there's another friend in the lottery, let's see what he can draw......? Alas, bad luck, only a bottle of Coke was drawn. ”

This activity is cost-effective, buy 12 bottles of Coke to draw a prize, when you buy it, the promotional price can take advantage, and the lottery will also win a bottle of Coke and then take advantage of it. If you can draw the jackpot, you will be rich!

There are a lot of passers-by who like to take advantage and don't bring enough money, and even take the car back to get the money, and call a bunch of friends.

At about 10 o'clock, the host shouted in surprise: "Won, this friend won the second prize, a domestic Changhong color TV! Let's congratulate him!"

The audience was a sensation.

Those passers-by who were skeptical saw that someone had won a big color TV, and immediately frantically paid for Coke.

In a few years, the central government will introduce laws and regulations, and private individuals are not allowed to engage in gambling activities, and even the bonus that develops into prize sales shall not exceed 5,000 yuan. But in the 90s, the lottery activities of the folk live lottery were all the rage, and they could attract passers-by to rob them, and I don't know how many people made a fortune with this - the jackpot was all fake and could not be drawn.

This kind of activity is very Coke, and a bottle of Coke is guaranteed to be drawn, even if you don't win, you won't lose, how can it not cause a sensation?

I was going to have a promotion in the evening, but because there were too many participants, it ended at 4 o'clock in the afternoon. The Coke was sold out, all the medals were distributed, and the lucky winner who won the van was so excited that he couldn't speak, and it took a long time to tremble and say, "I...... I'm so happy that I'm ...... I'll only buy very Coke in the future!"

All of today's prizes and souvenirs are labeled very coke. When they return home, they will definitely spread the word about it spontaneously, and one participant will be able to spread the name of Very Coke to at least ten relatives and friends.

It's not a clever way to promote, but it's the most effective, and Coca-Cola and Pepsi do it from time to time.

Take Pepsi as an example, this year in the United States launched a points campaign, buy Coke to get points, 80 points for T-shirts, 400 points for denim jackets, 7 million points for Harrier fighters.

A college student majoring in economics, after careful calculations, found that 7 million points for a Harrier fighter jet is very cost-effective. But you have to drink more than 40,000 bottles of Coke every day and drink it for a year to make up the points, and it is impossible for anyone to meet the standard, and Pepsi is just for fun. Unfortunately, this campaign has a bug, and consumers with 15 points can buy 1 point for a prize for every 10 cents spent.

So, the college student found a lawyer, invited five funders to scrape together enough funds, and ran to Pepsi to exchange for a Harrier fighter jet - equivalent to more than $700,000 in exchange for a $33.8 million fighter jet.

Pepsi was stunned, refunded $700,000 to the college student, and gave a shopping coupon (which can buy 3 boxes of Coke), telling the college student to get out of the way.

Then the lawsuit was filed, and Pepsi actually won...... Stinky rascals!

……

The advertising time of the central station is limited, and Very Coke only got an eight-o'clock advertisement, which was still given up by Xifeng Iced Tea. But provincial Taiwan is much better, picking TV dramas to play before and after, and smashing advertising money into it.

In the advertisement, a young man wearing a white T-shirt of "I ❤ China", running wildly on the Great Wall against the rising sun, switching the picture of the three heroes of Moyan singing from time to time, the background music is: Running forward! With the pride of a child, how can you see the shine of life if you don't stick to the end, rather than lingering on it, it is better to indulge in burning, for the beauty in your heart, uncompromising until you grow old!

Climbing to the highest point of the Great Wall, the young man was already sweating, he took a sip of Coke and said to the camera: "Very Coke, Chinese dream, Chinese heart!"

At the same time, Song Weiyang's song-ordering tactics used have also been carried forward again, and all major radio and television stations have ordered songs, the content is nothing more than that: Xifeng Company brings very Coke, I wish the students of Guangzhou University a smooth college entrance examination, and the title of the gold list! Drink very Coke and be the champion of the college entrance examination!

Well, this slogan is festive, and there are really many parents who buy very Coke for their children to go to the examination room.

Advertorials about Very Coke have also gushed out in newspapers and magazines, and even appeared in "Reader" and "Story Club". Chicken soup text: Two colas flooded the Seventh Army, and the Chinese cola market fell, so Xifeng launched Chinese's own coke. The main color of the trademark of Very Coke is "white and red", white represents the fallen cola market, cruel and cold, and red represents the hope belonging to China.

The details are made up casually, anyway, all kinds of chicken soup stories. Song Weiyang was determined to serve the country at the age of eight, so he asked you believe it or not!

Song Weiyang also personally wrote titles for some advertorials: Shocked, the red and blue camps broke into the white army, and the Chinese cola market will lead to the era of the Three Kingdoms!

Due to the very Coke event, those medals and souvenirs are all domestic brands. Moreover, Very Coke and Xifeng Iced Tea also learned from Pepsi's points activities in the United States, and the prizes redeemed in the future are all domestic brands, and these brands have reached preliminary cooperation with Xifeng.

Changhong's boss was also "resisting the war" at this time, and he said in an interview with reporters: "The enemy is very strong, but the Chinese must persevere to the end." Changhong will stand on the same front as Xifeng, Changhong is the pride of domestic color TVs, and very Coke is the pride of domestic Coke. ”

The boss of Songhuajiang Automobile said: "Domestic products cannot be given up, and domestic products are no worse than foreign goods." Very Coke to engage in activities, so I specially selected Songhuajiang van as a prize, what does it mean? It shows that Songhuajiang Automobile represents China's automobile brand!" (Song Weiyang said: Your van is the cheapest.) ）

The boss of Lenovo said: "The Chinese will never admit defeat, and victory belongs to us." ”

This year is a critical year for the counteroffensive of domestic brands, and these CEOs will jump out and shout slogans every once in a while. Now very Coke is throwing money to build momentum, and they hurriedly jumped out to rub the heat, while praising Very Coke, they also praised their own products by the way - anyway, they are not peers, and the products they sell are different.

This kind of patriotic atmosphere was not created by Song Weiyang, and he didn't have that ability.

It is really the horror of the invasion of foreign capital, which has aroused the rebellious psychology of the whole society, and the mainstream voice of the media this year is: Patriotism, patriotism, patriotism! Resistance, resistance, resistance!

Very Coke is just a fierce general in the patriotic army.

After spending money on full-page advertisements and advertorials, Xifeng did not pay the newspaper again. However, major newspapers spontaneously reported, just like they reported on Changhong, TCL, Haier, Lenovo, Rongsheng, Wahaha and other brands, as long as the name of the domestic product can be called, it is the object of media enthusiasm.

Even those who sell health care products shout patriotism, and you can imagine the atmosphere of public opinion.

In particular, the enemies of Very Coke are Coca-Cola and Pepsi Cola, two giants that are rampant all over the world! The main color of the trademark of Very Coke has become a gimmick to attract attention, white, mourning, and the tragic atmosphere that comes to the face, and a touch of red in it is the infinite hope of the Chinese people.

Patriotic card, never out of style.

Historically, Wahaha's very Coke has had a development opportunity. That is, the United States bombed our embassy, on the day of the incident, Coca-Cola sold only two bottles in colleges and universities in the entire capital, Coca-Cola urgently appointed a new president of China for public relations, and very Coke sales soared in big cities.

It's a pity that Wahaha still made very Coke to death.