The time is in June, and the summer season is getting closer and closer, and the domestic film market is about to usher in the hottest schedule of the year.

This is also the most brutal war, and many domestic filmmakers and film and television companies can sense that the atmosphere is obviously starting to tense.

Since the beginning of the month, many movies scheduled for the summer have begun to warm up, and a small range of publicity has been launched.

Chen Kaige's "Taoist Priest Descending the Mountain" who sharpened a sword for three years.

With an investment of 350 million, "Monster Hunt" also experienced the turmoil of changing roles.

Er Dongsheng's movie "I Am a Passerby" about the dragons.

The last installment in the "Small Times" series, "Little Times: The End of the Soul".

The youth movie "Gardenia Blooming" directed by He Yu cross-line.

The historical blockbuster "Women of the Dynasty: Yang Guifei" starring Fan Binbin and Li Ming.

The lower part of the Oriental Titanic's "Taiping Wheel", which has been completely sunk.

Yang Ying and Ni Ni co-starred in the love movie "Bride Wars".

The Magic City International Film Festival laid three yellow eggs for "Scorching Sun".

More than a dozen films with certain potential will compete for the biggest piece of cake in the domestic film industry in the following summer vacation.

As for Operation Red Sea, that's not what they're competing with.

Whether it is Berna, Huayi, Guangxian, Wanda or Ah Li, they have never thought of winning Tang An with these films.

For everyone, Tang An won the summer box office championship again, not to mention God's help, there was really an evacuation incident in reality, and the location was not much different from the movie.

Although the investment in "Monster Hunt" is as high as 350 million, and now the negative marketing caused by Ke Zhendong's absorption has been completely eliminated, but the cost of 80 million has increased out of thin air, and Wanda's goal is only to return to the cost.

As for Teng Xun's "Taoist Priest Descending the Mountain", ten years ago, Chen Kaige's film was not afraid of anyone, but now, the reputation has almost been lost.

The summer market of nearly 10 billion yuan makes all companies want to get a piece of the pie.

Even if Tang An's new film will be released this year, it can't prevent a large number of movies from being released, although they don't come up with their respective trump cards to compete, but it's not a bad film.

Since the beginning of June, they have been promoting it one after another, each with different methods and emphases.

Propaganda and distribution is a science, and the main points are nothing more than three points: targeting, promoting strengths and avoiding weaknesses, and taking advantage of the situation.

Some movies are made to be publicized, and some movies fail because of publicity, and there are all kinds of examples every year.

For example, the boat scene of "Painted Wall" and the large-scale explosive appearance relied on this to get nearly 200 million box office.

Because there are many movies that have failed to publicize, and the typical one in the future is "The Great Cause of the Army".

itself was controversial because of the young starring lineup, and was ruined by a poster of Marshal Ye.

Later, Marshal Ye's grandson Ye Daying publicly criticized the movie, and ushered in a bunch of fan abuse, and even some fans said that if there was no movie, he wouldn't know that there was a Marshal Ye, and then the reputation was completely rotten.

Another typical example is "Flash Girl", because of the unfavorable publicity, there was no box office in the early stage, and then the publicity team knelt down to the public.

There are seven people in the publicity and distribution team, one holding a sign and kneeling down to apologize, which reads "I will talk about the film arrangement", "I cut the trailer", "I made the poster", "I came up with the plan", "I took the title", "I wrote the promotional draft", "I promoted the second dimension"

appeals to the audience not to miss a good movie because of the title and poster, there is only 6% left in the film schedule, and if you don't watch it, you will really miss it.

This is the third time that the domestic film and television industry has knelt, and the chief director of a program on Shenzhen Satellite TV also knelt and kowtowed in public, begging the audience for support.

The kneeling of "Flash Girl" has been criticized by many people, and the sharp and poisonous Jin Xing criticized in "Jin Xingxiu": "The first person to kneel is a genius, and the second person to kneel is a fool."

The third kneeling of "Flash Girl" is brain-dead, not only does it have no effect, but it provokes a lot of scolding.

Then there was an offline event called "No entry for people over 24 years old, this time we only welcome young people", stealing chickens and rice, and directly driving away the main crowd of moviegoers over 24 years old.

There are many similar operations in China, and in the era of online publicity, the threshold for publicity has been lowered, and it is not as difficult as traditional publicity.

In the past, several large companies controlled 90% of the domestic distribution business, and large companies such as Huayi, Berna, and Guangxian had as few as 1,000 or as many as 3,000 ground distribution personnel, and the threshold was too high for others to play at all.

Network publicity, a keyboard is enough, those publicity and distribution companies are also mixed, and there are more and more wise operations.

The conscience of the Chinese comic "The Origin of the White Snake" was also announced, and the publicity team happened to be the same company as the publicity of "Flash Girl".

When it was released, there was not even a poster in most of the movie theaters in the country, which was also rare.

There was almost no publicity, that is, the video of the green snake and the white snake dragging its two tails was teased, and many people liked it, but the problem was that no one knew that it was promoting the movie "The Origin of the White Snake" at that time.

People who don't know still think that they play cosplay, if you want to look closely, the umbrella has the word white snake 2 written on it, and then the word origin 2 is almost unclear, this is their way of publicity.

The only little publicity is also quite weird, because it is a love movie of the White Lady IP, so I asked the matchmaking website Lily.com to post a Weibo to promote the movie.

Of course, tap water is indispensable, but because of the wise operation of the publicity team, the tap water is half gone, and in the end, it is with the signboard of "Guoman conscience" that it will not be buried.

There are a lot of unprofessional publicity, but the big companies are okay, so there will be no various riotous operations.

Several upcoming movies in the summer season are also promoted according to their respective characteristics.

"The Taoist Goes Down the Mountain" was mainly used to promote boat dramas at the beginning, and a poster of a middle-aged greasy man with a Mediterranean hairstyle, Fan Wei, and Lin Zhiling sleeping together with a quilt instantly attracted a lot of attention, and attentive viewers could also find a little flush on Lin Zhiling's face.

On June 3, when there were still 30 days before the release, "Operation Red Sea" also officially started publicity.

Unlike the original Berner, who did not have large-scale publicity in the early stage, Tang An asked the propaganda department to follow the normal publicity process.

On the day of the 3rd, "Operation Red Sea" released the first poster, the poster background is in the naval base, several leading actors are fully armed and holding submachine guns to run forward, behind the huge Kunmin missile destroyer lined up at the dock.

Several posters were released one after another, and the first trailer was announced three days later, which also heralded the official arrival of the summer season.

"Operation Red Sea" officially began to be promoted, and from the first trailer came out, it became one of the hottest movies at the moment.

Tank battles in sandstorms, frontal shootouts in city ruins... Scenes of war are shown in front of the audience through the trailer.

Mortar groups of rebels attacked convoys of government forces and our special forces, snipers dueled at their peaks, and missile destroyers intercepted shells......

At first, it was still a normal war scene, with artillery fire and a fast pace, which made the long-awaited audience addicted.

However, the scenes of flesh and blood that followed began to be a little cruel.

Although in order to take care of the audience's emotions, no too bloody trailer was released, but for audiences who have not seen any domestic war movies, it is still a little bloody.

With the release of a trailer, the time is getting closer and closer, and there are more and more discussions on the Internet.

"Looking forward to the release of "Operation Red Sea", the trailer is so burning, I am excited to watch it!"

"The ticket money for the second brush is ready, the trailer is very exciting, but the screen switches too fast, I'm a little unaccustomed to watching it, and I can't see the actors' faces clearly. ”

"I remember that there was a trailer in which Wan Qian said that the eight of them were going to fight more than 500 people, which is a bit outrageous, Tang An shouldn't have made an anti-Japanese drama!"

"In "Wolf Warrior", a bunch of foreign mercenaries pressed a large group of our troops to fight and were complained, and now our special forces are fighting five hundred and complaining, I think it's good, it's okay to exaggerate, you can't fight eight to ten, that's too boring, just make a spy movie. ”

"That's definitely not it, I didn't see that the villain's army in the trailer has the upper hand, and the fight is so fierce, how can it be an anti-Japanese drama. ”

"I feel a little bloody, and I specially gave a special one to the broken arm, I can't stand the blood!"

"As long as it's not too outrageous, it doesn't matter if it's a little exaggerated, it's just cool to watch, the evacuation incident just happened, and now I'm looking forward to the evacuation in the movie more and more!"

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