(Forgive Lao Wang for being a liberal arts student, after being reminded by book friends, I checked some information today, and found that it was really outrageous to make a large-screen mobile phone in 2007, and it has been modified to a 4-inch screen.) ）

(Lao Wang calculated, both Shenzhou and Apple use HVGA standards, the PPI of Shenzhou's 4-inch screen is 144, and the PPI of Apple's 3.5-inch screen is 164.) The difference is not too big, and it is completely within the user's acceptance range. ）

(In addition, although Song Weiyang asked BOE to develop OLCD technology, it is far from being commercialized, so the first generation of Shenzhou smartphones used TFT-LCD screens.) ）

The time has entered 2007, although Apple held a product launch conference in January, but it will take half a year to go on the market.

Last year, Motorola was the second largest mobile phone seller in China, not only in China, but also in the world.

But it suddenly exploded in the winter, and it became even more sluggish after New Year's Day, all of which were dragged down by internal contradictions and the disease of large companies. After-sales service has become a mess, sales channels are also chaotic, and the market response is as slow as a turtle.

Finally, in the first quarter, Motorola suffered a serious loss. Global sales were overtaken by Samsung in one fell swoop, and China's sales were also overtaken by Shenzhou.

As for Nokia, it is completely crazy, officially releasing the low-end market strategy and continuing to enter the low-end market in a big way, as if it wants to exterminate domestic brands. This is really not leaving people alive, Nokia's low-end machines are of good quality, and they are sold cheaper than domestic ones, and consumers naturally know how to choose.

According to an industry survey in February, there are as many as 79 companies in China with mobile phone production licenses, and the annual production capacity has reached 500 million units.

Who should I sell 500 million mobile phones a year?

Huge inventory backlog!

Experts predict that at least half of China's local mobile phone manufacturers will go bankrupt this year.

April 5th, the lunar calendar.

Song Weiyang claimed that the Shenzhou smartphone could be launched in early March, but it was still a month after all. The first batch of 500,000 units was stocked, and the market price was 5,800 yuan.

Shenzhou SR-2G's competitors in China are only Nokia N95, because these two mobile phones sell more than 5,000 yuan. If you count "smartphones", then there are 11 competitors, and in the first quarter of this year, a total of 12 "smartphones" existed in China.

The Nokia N95 was originally planned to be launched in May, and its market positioning is "China's king". In order to fight against the Shenzhou SR-2G, it was decisively launched a month in advance, and the two sides planned to fight head-on.

It has a dual-slide design and has on-screen touch capabilities, but it can't do multi-touch. The mobile phone system is Symbian 9.2, with 18M memory, which belongs to the top "smart phone". And the screen display effect is very delicate, PPI (pixel density) is as high as 153, which is higher than the data of Shenzhou SR-2G (144), and watching movies or something is definitely more "high-definition".

But it's interesting that the competition between the two phones is not as fierce as imagined.

Because, all out of stock!

In another time and space, the Nokia N95, priced at 5400 yuan, was once fried to more than 8000 yuan by scalpers due to the shortage of supply when it was first listed. A few months later, production caught up, and by the end of the year it had fallen to more than 4,000 yuan, and the inventory was so large that it could not be sold out at all.

Now the situation of Shenzhou SR-2G is similar, the first batch of 500,000 units seems to be a lot, but it is not enough to distribute it to the national market.

First of all, the supply of Shenzhou's flagship store must be guaranteed, so that Suning and Gome are in short supply. In Gome Mall in small and medium-sized cities, there are a few on the counter, and you don't want to grab them if you are slow.

Is 5800 yuan expensive for a mobile phone?

Not expensive.

There are a lot of rich people, far more than you think, otherwise how could Nokia N95 be fried for 8000 yuan.

Is it really Song Weiyang deliberately playing monkey......

By mid-April, all 500,000 units were sold out, and black market scalpers were rising. When it was about to be fried to 7,000 yuan, Shenzhou Technology suddenly announced that it would expand its production capacity and would directly launch 1 million units during the May Day holiday.

May 1, early morning.

Outside the four Shenzhou flagship stores in the capital, long queues began to form in the middle of the night, and a large part of them belonged to scalpers!

Han Dong, the little dragon who appeared in chapter 507 of this book, was not only married at this time, but also had children who were almost two years old. His Shenzhou H5100 mobile phone has been used for six years, and there has only been a small problem halfway, and he was completely smashed into a comminuted fracture by his son a few days ago.

Taking advantage of the May Day holiday, Han Dong came to the Shenzhou flagship store and was immediately startled by the scene in front of him.

Do you have to queue up to buy something now?

There was a clerk who was maintaining order in the queue, and Han Dong hurriedly went over and asked, "What's going on today?"

The clerk said: "You need to queue up to buy a full-screen smartphone, and you don't need to queue up to buy other products, what do you want to buy?"

"Oh, then I won't line up. Han Dong said with a smile. He is not a rich man, and now he has to raise his son, how can he be willing to buy more than 5,000 mobile phones.

As soon as he walked into the store, Han Dong heard the sound of an argument.

A middle-aged man yelled, "I've been queuing for most of the night, why am I only allowed to buy one?"

The clerk smiled and said, "I'm sorry, sir." In order to prevent scalpers from rushing to buy, we limit the purchase of one per person. If you still want to buy, then go and get the number to queue up again, please don't stand in the way of the customers in the back. ”

"You said that each person is limited to one copy, I promised to buy it for my friend, now how do you let me explain it to my friend?" said the middle-aged man angrily.

The clerk continued to smile: "Sir, even if you want to buy a mobile phone for a friend, you don't need to buy 20 at a time, right?"

The middle-aged man said stiffly: "I have a lot of friends, can't I?"

"Scalper, get out of here, if I don't roll and kill you!" shouted a young man at the back of the platoon.

The middle-aged man glanced back and said disdainfully, "It's your business!"

"Shenzhou was bought by you dogs, and I can't sell it!"

"That's it, it was fired to 7500 last month, it's really black!"

"Call 110 to call the police and let the police catch the scalpers!"

“……”

There are more and more voices in the team, and most of them are young people, and they are the real customers.

The scalper ran away, and the other scalpers were also helpless, feeling that today's trading might not be very profitable.

Han Dong watched the excitement for a while on the side, and could only sigh that the world is changing fast, and mobile phones can actually give birth to the scalper market. He bought a Shenzhou mobile phone for more than 1,000 yuan, but he didn't want to leave for the time being, so he ran to the smart phone counter to continue watching.

"Haha, it's finally bought!" laughed a young man who had three friends standing beside him.

Another young man said, "Play with me." ”

These four young people are all college students in the capital, and only one person is willing to pay for it, and the other three people in the dormitory all come to stay up late to line up with him.

Han Dong leaned his head over, only to see the student open "Fruit Ninja", swiping frantically chopping melons and vegetables, and saying while playing: "Cool, this mobile phone is awesome." ”

"Try taking pictures, try taking pictures!"

"Let me touch it. ”

"Listen to the MP3 and see what it looks like. ”

“……”

Han Dong looked at the side more and more hot, but thinking about his son's milk powder money, he finally left the Shenzhou flagship store silently. Outside the store, he saw a man in his 30s, presumably a reporter, interviewing the queue.

The reporter happened to finish the interview, and when he saw Han Dong coming out of the store, he immediately came over and asked, "Friend, did you just buy a Shenzhou smart phone?"

"No, I bought a regular machine. Han Dong replied.

"Oh, that bother. The reporter immediately went into the store and caught the students who were playing with their mobile phones for interviews.

"What school are you from?"

"North Post. ”

"Queued up early last night, right?"

"I came at 11 o'clock in the evening, I'm afraid I won't be able to buy it today. ”

"Why did you queue up overnight to buy this phone?"

"This phone is awesome. This year's machine king, crushing the Nokia N95. Nokia N95 is going to sell for 5400, and this phone is worth selling for 5800!"

"What kind of phone did you use before?"

"Motorola. ”

"Haven't you used Shenzhou?"

"In the past, Shenzhou's high-end machines were not good, so I always used Motorola. But from now on, I will be a fan of Shenzhou, and Dr. Ma is my idol!"

"Did the phone live up to your expectations?"

"What do you say?"

"Then will you support other domestic brands?"

"I'll buy things when they're good, and it has nothing to do with whether they are domestic or not. ”

“……”

In the face of the competition of Shenzhou SR-2G, when the Nokia N95 was fully distributed, it quickly chose to sell it at a reduced price.

No price reduction!

The difference in the price of the two mobile phones is only 400 yuan, and many of the target consumer groups choose Shenzhou, and only the kind of Nokia die-hard fans choose N95. This machine, which should have been fried to more than 8,000 yuan on the black market, only lasted for a month, and took the initiative to reduce the price to 4,700 yuan, and went to the price range of 4,000-5,000 yuan to beat children.

This led to a collective price reduction of more than 4,000 mobile phones, otherwise customers were all snatched up by Nokia N95. In this way, it was forced down level by level, and even the mobile phones that sold more than 2,000 were affected, including other mobile phones in Shenzhou, which were forced to reduce prices.

Friends have said that the price of Shenzhou SR-2G is too low, which seriously disrupts the market.

What is this disrupting the market?

The Apple first generation was priced at $499 when it was first launched, and the Apple second generation will only sell for $199 after the full upgrade. It's a big fire sale at a loss, and then it makes money from the operator, and beats other brands out of reach.

"Nokia's flagship new machine unfortunately failed, and the Chinese market set off a Shenzhou boom!"

Newspapers, magazines, online ...... Everywhere there was news of queues to buy phones, and this kind of scene was played out all over the country, and there were even fights because of cutting in line.

The brand of Shenzhou can be regarded as a god, and it has ranked among the immortals in the eyes of Chinese consumers.

At least there will no longer be a phenomenon of Nokia and Motorola's high-end phone users despising Shenzhou's high-end machine users, and Shenzhou is also truly regarded as a brand with excellent quality and technology. Including other electronic products in China, sales have risen along with it, and the brand influence has skyrocketed.

Even, the news of queuing up to buy machines at the flagship store in China was also on CCTV's "Noon News".

Subsequently, "People's X" also published a commentator's article: "Science and technology are the primary productive forces, and innovation is the driving force of science and technology." If Chinese brands want to grow and gain an advantage in the market, they must adhere to scientific and technological innovation. Only by practicing internal skills, improving their own scientific research strength, and improving the scientific and technological content of products can they cope with the competition from Western countries, grasp the present and win the future. Shenzhou Technology is a typical example......"