It's the end of March, and the movie "Ten Cold" is still being filmed in an orderly manner, everything is going well, and the progress is gratifying. According to Lu Lin's prediction, the release of the National Day file should be reasonable.

Although other major film companies have repeatedly clamored to make 3D special effects blockbusters, after such a long time, none of them have even gone to the optoelectronic project for filing.

It's not easy to make a movie, and it's the Hong Kong film era that dares to set up a project when you have a hot head. The key is that the Hong Kong film market was booming at that time, and the filmmakers in Southeast Asia and the treasure island urged you to deliver the goods, and there were many examples of making a movie that could still sell well in ten or twenty days.

"Gunfire" took 19 days, "East Becomes West" 27 days, and "Crazy Boy: The Dragon Crossing the River" was filmed in only 11 days, and it also collected 22 million Hong Kong dollars. In such a market environment, it is no wonder that Hong Kong filmmakers are impetuous and unwilling to work hard.

Mainland filmmakers are relatively cautious in this regard, especially when it comes to blockbuster films. Director Feng's "1942" is known as 18 years in the making, 9 months of preparation, and 5 months of shooting.

Preparation can be counted in the film creation cycle, say how many investors you talked to, coordinate the actors' schedules, prepare props to find locations. But in the past 18 years of brewing, it has also been taken out for publicity, and there is some suspicion of making up the number of words.

And the recent performance of the Chinese film market has also poured a basin of cold water on the heads of many filmmakers, making everyone cry out that they can't understand it.

"The Return of the Great Sage" won 2.3 billion at the box office, which exceeded one-fifth of the box office in 2010. In the eyes of many filmmakers, and even the masters of the General Administration, this is the rise of Chinese films and the performance of the market blowout!

But the fact is that the gold-sucking monster "The Return of the Great Sage" has squeezed out the box office potential for at least three months. Of the films released in January, February, and March of 11, there were few films that didn't hit the streets.

In January, the most promising "New Shaolin Temple" finally had a box office of 150 million, far lower than the 200 million in the previous life. Compared with its alleged investment cost of more than 100 million yuan, it is a mess.

"Wulin Gaiden", which was released on the 26th, was less affected by "The Return of the Great Sage" because of the bonus of fan feelings, and the final box office was 100 million, only 20 million lower than in the previous life. Compared with the low production cost, the producer can be said to make a lot of money.

And "The Strongest Happy Event", which was released at the end of January, because of "The Return of the Great Sage", was in front of Zhuyu, and its reputation was too bad, and unfortunately it became cannon fodder, with a box office of only more than 90 million, far lower than another time and space.

The production cost of this film is claimed to be 50 million, and it is said that Zhang Baizhi alone took 10 million, and the box office of more than 90 million is a miserable loss.

By February, the key to "The Return of the Great Sage" was postponed, and the film schedule was also very low. But because of Zhuyu's presence, the entire February film was almost wiped out. Such as "I Know a Woman's Heart", "Wonder Heroes" and so on.

The only highlight is "Carry on Love to the End", which was released on February 12, and the box office of the film is as high as 180 million, which is only more than 10 million lower than the previous life, and it can be said that it is not greatly affected by "The Return of the Great Sage".

This phenomenon has made some prescient filmmakers aware of the concept of "IP". It turns out that big stars are unreliable, and feelings can be consumed. As long as you capture the feelings of some audiences, even if it is a super special effects blockbuster, you can be tough on the front.

And in March, "The Return of the Great Sage" was painted, and many filmmakers thought that the gold-absorbing monster was gone, and it would finally be able to circle a wave of box office. Twenty-eight films were released one after another at a time, and the total number of movies released in January and February was only 30.

Most of these films are one-day or three-day tours of the theater, and many viewers have never heard of the title of the film.

is slightly famous is "Guanyin Mountain" starring Fan Ye, which made her later awarded the Tokyo Film Festival actress. However, because it is a literary romance film, the box office is only more than 60 million. But compared to the production cost of 12 million, it is still a small profit.

Another thing worth mentioning is the avant-garde martial arts comedy "Sword and Laughter", although the box office of this film is only more than 20 million, but the style is unique and the word-of-mouth is polarized, which makes the director Wu Ershan attract the attention of the industry, and also won the Golden Horse Best New Director Award for this film.

If in March, the only film that is not affected by "The Return of the Great Sage" should be the Hollywood blockbuster "The Battle of Los Angeles". No way, the gimmick is too much. For aliens to invade the earth and beat Los Angeles into ruins, our audience still likes to hear about it.

Although the film's reputation is average, and the score on Douban is only 6 points, the box office trend is still good, and it is not difficult to reach the 220 million results in the previous life.

Another thing that has attracted a lot of attention in the industry is "Single Men and Women" starring Da Meiyuan, Gu Zai, and Wu Yanzu, because it was released at the end of March, and the future of the box office is unknown.

Someone with a heart calculated that among the Chinese films released in the first quarter of 11, "The Return of the Great Sage" made a lot of money, and "Wulin Gaiden" and "Carry on Love to the End" made a lot of money. "Guanyin Mountain" made a small profit, and "Sword and Laughter" had an investment of less than 8 million and a box office of 22 million, which is estimated to be a slight loss or barely save the capital. Most of the rest of the films have lost their money.

Counting "Let the Bullets Fly", "If You Are Honest Do Not Disturb 2", which plunged at the box office due to the release of "The Return of the Great Sage", and "Single Men and Women", which have not yet been released at the box office. Some media reporters rounded up and wrote an amazing title of "The Return of the Great Sage" with 60 films!

For a time, there was a call for "wolf is coming" in the industry. There are even some filmmakers who claim that Hollywood blockbusters are not the enemy of Chinese films, and Lu Lin's special effects blockbusters are the cancer of the industry.

Just because of a "The Return of the Great Sage", almost all Chinese films in the first quarter of 11 were wiped out, and how many young directors and small-budget films collapsed.

When Yu Dong came to visit the class and told Lu Lin about these rumors, the little friends were stunned. Damn, there's this brain circuit. You guys made your own film badly, but you blame me for being too powerful.

Yu Dong smiled and said: "In any industry, there is a law of twenty-eight. It's just that in the film industry, the films that can make a profit every year are only about 10%, and there are even fewer that can make a lot of money. You make at least 500 million yuan for a film, I don't know how many people are red-eyed, and you scratch your heart and liver at night!"

Lu Lin listened to this silently, in this industry, it is not okay to eat alone. Unless you have a heart as strong as that of Xingye, it doesn't matter if the entire Hong Kong film industry hacks you.

"It seems that when the next film is filmed again, we have to invest some more money!" Lu Lin sighed.

Yu Dong smiled, "Actually, you don't need to put too much, as long as you invite Han Dong to take charge, those people won't be able to make waves!"

Lu Lin knew that Yu Dong had been promoted by the "Third Master" when he was in Beijing Film Studio, and he was a very affectionate person. It is estimated that the results of China Film in the first quarter were not good, and even the "third master" couldn't sit still.

smiled and said: "Reasonable, I'm thinking that the budget for this film is a little insufficient, I don't know if Han Dong can invest some money to come in!"

Seeing Lu Lin like this, Yu Dong laughed and said, "Han Dong has been worrying about the new project recently, if you want me to say, just add 30 million!"