Chapter 265: Who's the King?
In the summer of 2014, the only ones that were most favored by the outside world were "Transformers 4" and "Company of Soldiers". One has the first three as a support and has countless avid fans. The other has gamers all over the world.
As for "Small Times 3", to be honest, it is not very favored by the outside world. The reputation of the whole series is too poor, and it can't attract many passers-by except for fans. If there is, it must be a boy who was forcibly pulled by his girlfriend. As for Han Han's "The Future", because it is a debut film and a literary film, few people are really optimistic.
Time enters June, "Transformers 4" has more and more publicity, and three TV promos broke out on Children's Day, which epitomized the battle between the Autobots and the Decepticons in Hong Kong, giving Chinese fans a lot of substitution.
On June 5, "Transformers 4" was selected as the closing film of the 17th Shanghai International Film Festival, and director Michael Bay will also attend. The film paid special attention to the Chinese mainland market this time, because "Transformers 3" earned 1.098 billion yuan at the box office in the mainland, ranking first in the overseas market.
"Company of Heroes" naturally can't miss such an opportunity for publicity, and also participated in the Shanghai Film Festival, Lu Lin even took Zhang Yishan around to promote, who let the film lack real stars! Dong Chou was too busy and said that he could only participate in the premiere of the film, and there was no time for other promotional activities.
By June 12, the Chinese trailer of "Heart Change King Kong 4" was exposed, and Li Lili and Han Geng appeared. On June 19, the world premiere was held on Hong Kong Island. On the 20th, the Beijing Panbone Investment Company held a press conference to sue "Transformers 4" and announced the full termination of cooperation. On the 21st, another Chinese premiere was held at the Shanghai Film Festival. On the 23rd, "Change 4" held another premiere in Beijing, and then the bone-like special non-announcement! However, the premiere of "Change 4" was not over, and there was another one in New York on the 25th.
In other words, the premiere of "Change 4", just like the current wedding, is actually a few shows. That is, the time is limited, otherwise the filmmaker will take the creators to romantic Turkey, as well as Tokyo and Paris!
The promotion of "Transformers 4" is in full swing and has won the unanimous optimism of the theater chain. At this time, the director of the film bureau specifically mentioned at the symposium on domestic films: American films have made a gesture of all-out competition to enter the Chinese market, and the next summer hit film "Transformers 4" will be released soon, and the share of domestic films will fall to 50%, calling on theaters to arrange films rationally, and cannot "wait to rank 100%" .......
Naturally, there is a reason why the leader speaks. Because "Change 4" is too optimistic about the market, there are really theaters that can't wait to rank 100%, as long as there is money to be made, it doesn't matter if it is a domestic film or an American film.
On the 27th, because there was no showdown on the same day of "Breakup Master", the first-day film schedule of "Transformers 4" was as high as 63%, about 4 percentage points higher than that of another time and space, and the rest was naturally distributed to other films.
And "Transformers 4" is also really powerful, winning 198 million on the first day of release, 10 million higher than another time and space. But when it was promoted, it was claimed that "Transformers 4" broke 200 million yuan on the first day. The news really shocked many filmmakers, breaking 200 million on the first day, which is also very scary, when did the Chinese film market have such a big box office potential.
What's even more exciting is the media, covering hot news about "Change 4" everywhere. What "all the records are recorded, and the popcorn is too late to burst" manuscript has been widely reprinted.
"The IMAX at 6 o'clock is full, there are only five seats left at 9 o'clock, and there are still options for the zero o'clock field, which one to buy?"
"6:20, 6:40, 7 o'clock, are there any seats?"
"There was only the first row left, and after 9 o'clock there was a second row. ”
"Is there a slightly better seat? ”
"It's all gone today, why don't you buy tomorrow?"
Theaters all over the country, as long as the geographical location is slightly better, are full, and the employees inside are too busy to eat, which is too hot.
As a result, many Chinese filmmakers recall the 10-year Chinese New Year file of "Avatar". Some people even want to ignore it, what to do with Chinese movies, who can save Chinese movies!
Fortunately, the word-of-mouth of "Transformers 4" has also been released, and the North American market has received a flood of bad reviews, leaving only 15% freshness on Rotten Tomatoes. In the media, "Variety", "Los Angeles Times", and "New York Times" scored 50-40 points of "friendship", and "Hollywood Reporter" scored a low score of about 30.
The most characterful is "Rolling Stone" magazine, which gave a score of 0 and gave the following comments: It's unbelievable that there is a popcorn movie that can be more silly and nonsensical than the first three "Transformers", do you want to know which one?
However, in the mainland, the reputation of "Transformers 4" is acceptable, with 6.5 on Douban and 7.4 on Time.com. In terms of box office, it continues to set new records for domestic films. 200 million on the first day, 680 million in three days, 50 million more than another time and space. This box office result seems too appalling in 14 years.
In terms of the media, they have also set their eyes on another domestic special effects blockbuster "League of Legends: The Heroes", but whenever there is a media conference, a topic that must be asked is: Lu Lin set a number of box office records, the first day, the fastest to break 300 million, 500 million, 700 million, etc. were broken by "Transformers 4". The mainland's total box office was broken by "Wolf Warrior" of 2.81 billion. At present, there is only one single film left with a global box office record of $1.1 billion, and he is asked if he is confident that it will surpass "Transformers 4"?
You director is not confident, how can fans support you!
At a press conference in early July, Lu Lin told the media: "Chinese films need a series of blockbusters. Longlin Pictures has also been committed to creating special effects blockbusters that belong to Chinese films and can sell well around the world. Now there is already a flood system of "Hou Yi Shooting the Sun" and "Nuwa Mending the Sky". The future urban superhero series of "League of Legends: Heroes", and in the future, there will be a space sci-fi series represented by "The Three-Body Problem".
"Company of Soldiers" is the pioneering work of the future urban superhero series, with an investment of $120 million in the whole film, a solid story structure, excellent content, and the support of a large number of gamers and many audiences, so I believe that "Company of Soldiers" will not disappoint me, let alone the fans who have been looking forward to it!"
Lu Lin's words naturally attracted the support of many gamers and netizens. Because although "Transformers 4" started violently, due to many slots, the box office stamina was insufficient. In addition, the North American market has received a wave of bad reviews, but the mainland market has exploded at the box office. Once such news spreads, it really discourages many people from watching the movie.
Lao Mei herself doesn't like to watch it, and the films that have been scolded by all kinds of wildly have exploded at the box office in the Chinese market, which hurts her feelings!
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