Chapter 54: Forced to Liangshan
Li Mu's parents still have a very traditional view of opening a store to do business, and the operation mode is like Li Mu's aunt, going to the field to find a source of goods, going back to the local area to find a store, renting a store for decoration, and then going to the field to buy goods, and in the next time, at least several times a year to go to the field to buy goods.
It is not easy to buy goods in the south, generally small business shopkeepers, in order to save costs are to take the hard-seat train, generally at least ten or twenty hours, to the place after the non-stop rush to buy, often from a variety of wholesale stalls to choose their own, feel almost enough goods, first leave the part that they can take away, and then the remaining part of the logistics transportation, and people need to immediately bring a large number of goods back to catch the train.
My aunt used to complain that every time I went to buy goods, it was almost like a war, and I lost a pound or two when I went.
However, the model Li Mu said made Li Mu's parents feel very surprised, and there is such a labor-saving store opening model?
In the face of his parents' surprise, Li Mu also explained the operation mode of the franchised brand store very carefully.
After listening to Li's father and Li's mother, they digested it for several minutes before they finally understood the cooperation model between the head office and the franchisee.
It is equivalent to the head office is responsible for all except sales, product design, transportation, advertising, publicity, which are all responsible for the head office, they will do all the support work as much as possible, the purpose is to let the franchisee improve sales efficiency, so as to achieve a win-win situation.
Although there are many informal brands that have cooperated with many franchisees, Li Mu knows that many well-known clothing brands in later generations have endured for a few years or even more than ten years.
Metersbonwe is one of them, and now that the franchise can get on the bus before it gets up to speed, next year should be the year of Metersbonwe's take-off.
After listening to all of Li Mu's descriptions, Dad Li asked a question suspiciously.
"How much does it cost to open such a store?"
"Hundreds of thousands. ”
Li Mu said it lightly.
Mom and Dad were shocked by the amount.
The income reported by Li Mu to the family is 80,000 yuan for selling songs once, and 180,000 yuan for selling plug-ins once, a total of 260,000 yuan, and the Li family has no savings, almost all of the family funds.
Li Mu was afraid that his parents would retreat at this time, so he told part of the truth: "Let me tell you the truth, I have rented the store now, and the head office has also come down to investigate, if nothing else, the results will be available in the next few days." ”
"You kid ......" Li's mother looked anxious: "Why don't you discuss it with your parents in advance!"
Li Mu said with a smile: "It's useless to discuss, you two will definitely not agree, but now the situation is like this, if you don't agree, I will go to Yanjing to report at the end of August, and I don't have the energy to get this store, so about 100,000 yuan will be wasted." ”
According to historical development, Li's father and Li Ma will be laid off at the end of this year, so the work of state-owned enterprises that they are still desperately defending in their hearts is actually basically worthless, so Li Mu will dig this pit for his parents at family gatherings, forcing them to give up their jobs and accept the new idea of opening a store.
Li's father and Li mother finally understood the operation mode of the store, and heard that Li Mu had already started to operate, if he didn't nod, 100,000 yuan would be lost, and the two immediately compromised with a huge amount of money.
Dad Li spoke first: "Since this is the case, then Dad will listen to your arrangement, when do you say to apply for layoff?"
Li Mu looked at his parents and said seriously: "The sooner the better, it's best to apply tomorrow, and then directly ask for a long leave and wait for the layoff notice to come down." ”
"So urgent?" Dad Li and Mom Li exchanged a look with each other, and Dad Li asked, "Now that I'm free, I don't know what to do with your mother!"
"Go to training. Li Mudao: "Once the notice is issued, two or three people will have to go to Wencheng City, Zhejiang Province for training, I think it is necessary for both of you to participate in it to understand the more specific operation process." ”
Saying that, Li Mu said: "We also need to recruit a store manager who has passed the character and ability, the store manager is responsible for all the daily affairs in the store, and the responsibilities are very large, and the salesmen are young, so this person can't be too old." ”
Li's mother asked, "How much salary do you have to give such a person?"
"If you are experienced, start at least 1,500 yuan. Li Mu said: "This person is the key, if the work is done well, it is not too much to give two thousand." ”
"Oh my God!" Li's mother exclaimed: "A month's salary is about to catch up with me and your father!"
Li Mu nodded: "Mom, you have to think about the mission of this position, the store manager is responsible for a store with an investment of hundreds of thousands, a sales team of six to eight people, and a turnover of at least 200,000 yuan a month. ”
Li Mu has experienced from this age and knows the difference between a store and a store, even if it is the same brand, different stores, you may not have any idea of shopping when you enter this store, but when you enter another store, you may be encouraged by enthusiastic and very patient sales to buy one or two pieces to go out, a good store manager has a decisive role in turnover.
When Dad Li heard about the monthly turnover of 200,000 yuan, he was stunned and asked, "What is the discount for purchasing goods from the specialty store?"
"About 50% off. ”
"That's a gross profit of 100,000 a month?" Dad Li was even more surprised.
Li Mu said indifferently: "100,000 gross profits are less, a few thousand yuan of rent a month, plus water, electricity, taxes, fixed expenses of more than 10,000, as well as employee salaries, at least 40,000 or 50,000 a month, 200,000 turnover, and a monthly net profit of even 30,000 is enough to do it." ”
The net profit estimate of 30,000 yuan a month has completely frightened Li's father and mother, but in Li Mu's opinion, a turnover of 200,000 yuan a month is nothing at all.
The development of Metersbonwe is much stronger than Baleno, Semir, Yichun, Jeanswest and other brands of the same grade, in the last life, during the Chinese New Year this winter, the Metersbonwe at home opened, and the popularity was so popular that even the fitting room had to queue up, this extremely hot state, and even lasted for half a year before finally cooling down slightly, but even so, on the weekend, the storefront of this brand is still overcrowded.
In this way, a turnover of 300,000 yuan a month is not a problem.
At this time, Li's mother suddenly proposed: "Xiao Mu, how about inviting your aunt to be the store manager? She has been in the clothing business for so many years, has experience, and is her own family, and she can be trusted." ”
Li Mu immediately frowned, and said without hesitation: "Absolutely not! My aunt is jealous, and our family's business must not be handed over to her to take care of!"
Dad Li also agreed: "Wife, I'm not saying bad things about Yunlan, she is indeed too narrow-minded, and Xiaomu also said that the most important thing in the position of store manager is the ability to manage and co-ordinate, do you think Yunlan has this ability? ”
Li Muchong gave a thumbs up to his father: "Dad is right, my aunt will pass it directly." ”
Dad Li said at this time: "The old Li family has no suitable candidates, they are all in the countryside, and they have not read any books. ”
Mother Li also sighed: "The Xiao family can't think of a suitable person, Xiao Mu didn't say that this candidate is going to be taken to Wencheng to participate in training, and he has to find it in advance.
Thinking of this problem, Li Mu was also a little at a loss.
"I think your brother and sister are good. ”
Dad Li was silent for a long time and said this.
Mama Li's eyes lit up suddenly.
"Hao Hao's mother is really good, my parents have praised her for so many years, and there are countless words of praise for her, and there is no word of complaint, she has married into the Xiao family to the present, her husband, children, parents-in-law, all aspects are very good, Yun She doesn't make much money, she is looking for work outside, never willing to be idle, my mother is distressed when she talks about her, even if my father takes money to subsidize their family, Hao Hao's mother is still unwilling to be idle. ”
Li Mu recalled that his little aunt really has nothing to say about how she behaves in the world, and she has always been very filial to her grandparents and grandmothers, and she is an extremely rare good daughter-in-law, but Li Mu doesn't know what her little aunt's work ability is.
When Li Mu expressed her doubts, Li's mother said with a little excitement: "When Wanjia Supermarket first opened, your little aunt went to apply for a job as a salesman, and after only three months, she became a team leader, and she could have five or six hundred yuan a month, which was one hundred and fifteen more than ordinary salesmen." ”
Li Mu nodded, the little aunt's character is no problem, she is serious and trustworthy, and her relationship with her mother is also good, as for the business ability, although being a team leader in the supermarket can't reflect anything, but it can also prove that in supermarket sales, her ability is more than most people, and she has to go through the headquarters training before taking up the post, I believe that the little aunt can be qualified for this job after receiving training.
The uncle's family conditions are not very good, and if the aunt can be the future store manager, it will be a big improvement for their family of three.
Li Mu immediately slapped his thigh: "Okay, after the head office approves it, my mother will go and talk to my aunt." ”
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PS: Tomorrow is Chinese New Year's Eve, I wish you a happy New Year in advance, and the new year of this book will not be interrupted, I hope you will continue to support, thank you.