As a joint production of the two giants of Berner Pictures and Wanda Pictures, coupled with the work of Oil Depot Network releasing a number of trailers in advance on the Internet to build momentum, "The Legend of the White-Haired Witch: Bright Moon Heaven" was perfect on the first day of release.

Within six hours of its launch, the box office exceeded 35 million on the first day;

As of 6 p.m., the box office was reported to be 51 million;

Although judging from the trend, the total box office of "Bright Moon Heaven" on the first day is indeed unlikely to exceed 100 million yuan, but for Ye Ning, who has not been able to achieve outstanding results in the field of film production since taking office, the box office on the first day of release can achieve the current data is amazing enough.

Although this achievement did not break the record of the first day of "Journey to the West: Havoc in Heaven", "Journey to the West: Demon Suppression" and "Small Times 3", the special theme and the love theme that fits the Qixi Festival have made everyone in the producers, including Ye Ning, believe that the total box office of "Bright Moon Heaven" may reach 800 million at least a ...... And even more works.

If Ye Ning still had a little worry in his heart when he watched the movie at the premiere, then the box office data on the first day of release dispelled almost 70% of his worries.

…… As for the remaining 30 percent, it will only be possible to achieve results after the release of Molong Media's "Wushuang".

At seven o'clock in the evening, when most people have already left work and have begun to enjoy the leisure nightlife, the conference room of Wanda Entertainment is still brightly lit.

Ye Ning, who knows that she has to do her best, is using this time to arrange tasks for the leaders of each module.

"In terms of publicity, remember to try to downplay the relevant topics of the old version of the movie of Sect Master Lin, and focus on Fan Binbin's new interpretation of the promotion, as for other things, you can consider it yourself......"

After receiving the task, the relevant person in charge of the publicity module thought for a while, and asked: "Mr. Ye, although there are many problems in the details of our version of the story, I have seen the sample film, and Director Zhang Zhiliang still has a set of ways to build a world view, I think we can play a little bit of the sentimental card in addition to what you just said, and see if we can attract some fans who want to see the story restored to watch?"

"Hmm...... This is also a solution," Ye Ning pondered for a while, and quickly agreed with the person in charge's opinion, "You can adjust the focus and intensity of this according to the reaction of the market and the audience, and I give you a certain amount of discretion, you don't have to ask me for instructions on everything." ”

"Understood, Mr. Ye. Nodding, the person in charge sat back.

After arranging the publicity and distribution matters, Ye Ning's next order is the most important cinema aspect at present.

is different from publicity, as a cinema chain with hundreds of theaters across the country, even if Molong Media's movies and "Bright Moon Heaven" belong to the de facto competitive relationship, but Ming Huanghuang suppressed "Wushuang" on the film schedule, and Wanda Cinema Line couldn't do it.

It's not because of Ye Ning's friendship with Li Mo, it's really because Molong Media is really prepared this time.

In the planning stage of the film, Molong did not invite any companies to participate in the investment, but when it was released and released, Zong Shuai invited Tianying Group, Guanglu Media, Anle Pictures and Penguin Video as co-distributors of the film.

Not only that, Molong even reserved its own company's share in the issuance share at a only symbolic minimum share, and gave the vast majority of the issuance proceeds to several 'joint issuers'.

In Ye Ning's view, Molong Media's operation is simply using its own company's box office revenue as a bet to forcibly bind the theatrical schedule of "Wushuang".

Although this method is not as high as the income obtained from participating in film investment, it is better to be stable, and for these temporary distributors, Molong's operation is simply to use their temporarily idle channels in exchange for income.

Although this method is simple and crude, it has to be said that it is indeed very effective.

Ye Ning has already received news from some industry theaters that the opening schedule of "Wushuang" will not be less than 25 percent......

For this situation, Ye Ning is also a little difficult to decide......

…………

While Ye Ning was scratching her head in the conference room of her company about how to arrange the schedule of "Wushuang", Li Mo and Zong Shuai were also busy in the president's office of Molong Media.

Coincidentally, what they are discussing is also related to the theatrical schedule.

"Xiaomo, I'm a little worried that our "Wushuang" will not be ideal in the days before its release. ”

After listing several things in his notebook, Zong Shuai finally raised his head and said helplessly.

"Didn't the cinema chain under the Sky Shadow Group say that it would arrange at least 25% of the film schedule for us?" Li Mo put down his cup, feeling a little strange, "Such a high film schedule is already very good." ”

"But do you know, I just got the news that on the first day of the release of "Bright Moon Heaven", the box office has reached the order of 50 million, according to industry estimates, its box office has ranked fourth in the box office list on the first day, so calculated, its film schedule may continue to increase tomorrow. ”

"That's something that can't be helped," Li Mo stood up and stretched, and took two steps in the office, "Wang Xiaoming has not been bad in popularity since he won the Golden Rooster Actor last year, Fan Binbin has been relying on her appearance and topicality to win the world for so many years, this time she is challenging the classic role of Sect Master Lin that year, even if it is not a success or failure, there are already many viewers who want to see which of the two is higher or lower, and it is no wonder that "Bright Moon Heaven" can get such a high box office on weekdays. ”

“…… So, you're not worried at all?"

"If I was worried that it would be useful, I would have been worried a long time ago. Walking around the office, Li Mo seemed to be a lot more relaxed, "To be honest, the theme of "Wushuang" is not suitable for launching at this time of the Qixi Festival, if I don't think that dragging it out further will collide with other works in our company, why is it so anxious?"

"No way, our company has been carrying out financing activities recently, and it is never as reliable as coming up with a satisfactory report card......"

On this topic, Zong Shuai couldn't do much......

"Okay, Brother Zong, the boat will naturally go straight to the bridge," Li Mo accepted things that he couldn't control and couldn't change, and Li Mo accepted it much faster than Zong Shuai, "Twenty-five percent of the film schedule on the first day of release is enough, "Wushuang" takes the route of word-of-mouth fermentation, there is no need to have anything like a box office weekly champion, that thing can't be eaten." ”

"Hehe, if I had that good tooth, I would eat everything," Zong Shuai replied angrily, "By the way, you should have received the process and list of Xiangjiang publicity, is there any problem?"

"There's no process problem, but I'd like to add someone to the list. ”

"Who is it?"

"Tong Liya ......"

"Young people have good teeth, but you still have to pay attention to moderation......"

“…………”

The empire of light and shadow of China Entertainment

The empire of light and shadow of China Entertainment