"First of all, it's the branding of the group!"

Lu Heng said sonorously, his gaze swept around, and the faint scrutinizing gaze made all those who looked at him feel a little stinging. Pen, fun, and www.biquge.info

As Lu Heng's authority grew and his reputation grew, the awe of these company executives for him deepened.

The truth that there is no hair on the mouth and things are not firm can never be put on Lu Heng.

What he has done and his career achievements are absolutely unattainable among all people.

Taking over the laser pointer from Lu Ran's hand, Lu Heng manipulated the PPT and started to play, and the first thing that appeared was the after-sales tracking of many car buyers under Hengcheng Group.

There is a group photo of the customer and the sales staff of the 4S store when they hand over the car, both parties are smiling, and there are also pictures of customers blushing and arguing with after-sales personnel.

There was even a strange scene of a car blocking the door of the 4S store, making it impossible for people to pass.

When he saw the last photo, Zhang Chengfeng's face from the Sichuan branch changed instantly.

Tang Changyuan glanced at him thoughtfully, not sneering, but he was also nervous in his heart.

Zhang Chengfeng couldn't help but speak: "Dong Lu, this matter is actually not ......."

"No need to explain. Lu Heng glanced at him and said lightly: "I already know what happened, it's not you who are at fault, it's the customer who deliberately made trouble." ”

Hearing this, Zhang Chengfeng's face looked a little better, and the stone he mentioned in his heart gradually fell to the ground.

The incident of the customer driving to block the door of the 4S store happened in the Sichuan area under his jurisdiction.

At the beginning, a customer bought a Hyundai SUV at the Sichuan Hengcheng Hyundai 4S store, and two days later, the man ran back and said that the 4S store had deceived the consumer, and the car he bought back had serious faults.

And make a request to return the car for a refund.

The cars have been sold, the 4S store sales system, and the manufacturer have set up files, so how to return the car.

And after questioning the salesperson and related people, it was repeatedly confirmed that there was no problem with the car before it was sold, how could there be a serious failure.

Therefore, the general manager of the 4S shop proposed to carry out a car inspection, and the results of the vehicle inspection showed that the failure of the vehicle was caused by the improper use of the owner, and it was a serious failure that could not be violated.

The cost of overhauling the vehicle is naturally not a small amount, and the owner probably knows about it, so it is not caused by him to bite to death first.

But in the face of the results of the car inspection, the 4S store will definitely not agree to his unreasonable request.

I wanted to ignore him like this, but I didn't expect that person to make a mess, thinking that if he made a big deal and the 4S store was concerned about his reputation, he would compromise with him.

Then the owner called a reporter and blocked the door of the 4S store with a car.

The onlookers don't care what the truth is, and the unscrupulous tabloid reporters will only seek news hotspots, so they make this matter bigger.

once stabbed Zhang Chengfeng, the head of the branch.

In the end, for the sake of the reputation of the 4S store, it was overhauled for the customer, and the price was extremely low, which can be said to be a compromise.

Lu Heng also got the ins and outs of this matter through the archives of the administrative department of the headquarters, and only then did he know that there was such a trouble in Sichuan before.

He glanced at Zhang Chengfeng, who was relieved, and his tone suddenly became heavier.

"Although the fault is not yours, but the way you handle it is out of proportion!"

Zhang Chengfeng's face froze, and then smiled bitterly.

As far as the way it was handled, he really didn't handle it well.

Lu Heng continued: "In this kind of matter, there is absolutely no compromise, and if you compromise, your reputation will be damaged." Since he wants to make a big fuss, he should make trouble in the biggest direction, anyway, there is a car inspection report. Even in the end, we will be the victorious side. ”

Zhang Chengfeng smiled bitterly and said nothing, which was bitter, in the scene at that time, where was it so simple.

Lu Heng's heart was transparent, and he naturally knew Zhang Chengfeng's hardships.

"I also understand that if the customer makes trouble for a day, the 4S store will suffer a day's loss, and if it lasts for a long time, we will definitely be the one who suffers the biggest loss. So, I don't blame you for this. ”

Zhang Chengfeng glanced at Lu Heng gratefully, he really thought so at that time.

"But!" Lu Heng pressed his hands on the table, looked around at everyone, and asked with burning eyes: "But if something similar happens in the future, will our 4S store still have to deal with it like this?"

Everyone was speechless for a while, looking at each other.

Tang Changyuan, who was old and serious, said softly: "You can sue consumers for fraud or defamation, and the consequences he causes will bring us huge losses, which is a criminal act." ”

Someone nodded, someone shook their head.

Lu Heng nodded first, then shook his head.

"It's the right thing to do, but we don't have that much time to talk to these people, and we don't have the time to deal with these things, and we should spend our energy on how to make more money. ”

Zhao Gen usually deals with the following 4S stores the most, and he himself is from this industry, and it is not that he has never seen similar things in other places.

But most of them are like Zhang Chengfeng, calming things down and compromising and retreating.

He couldn't help but ask, "So what should we do?"

Lu Heng waved his hand, "Simple, solve these things from the root!"

Turning around, the laser pointer in his hand pressed, and a white picture was crossed, with the four big words "Hengcheng brand" written on it!

"Group branding is a good solution to this matter!"

Looking back, Lu Heng looked at everyone and said in a serious tone: "As everyone who is dedicated to the car sales industry, you must have felt it by now, and the pre-sales profits of this industry are gradually decreasing. ”

"Lower margins from car sales are a general trend, and this is not something we can stop. ”

On the projection screen behind him, pictures flowed, and Lu Heng began to tell with him.

"The rapid rise of domestic brands, and the main cost-effective, particularly low price, this is impacting the entire automobile market!"

"Under the impact of domestic brands, it is natural for foreign brands to compete in price reductions! And now the birth of new models almost every day, and the price reduction of old models is also the most common way. In the future, there may be world-renowned brands that will begin to dabble in low-end models, in order to be the low-end market currently occupied by China's domestic brands. ”

"The development of the network has led to the transparency of car prices, and the sales methods of traditional 4S stores in the past will gradually not work under the mirror of the network. ”

"Taking Autohome as an example, most of the prices they publish above are the manufacturer's suggested retail price. Consumers often refer to this price to buy a car, and once the price of our 4S store does not match it, it will lead to their lack of confidence in buying a car. ”

.......

"As mentioned above, I believe you can also see that in less than three to five years, the profits from new car sales that we rely on now will decline sharply. It's not even enough to support the operation of the entire group, if it really comes to that time, this huge Hengcheng Group will either stop moving forward or fall apart!"

Lu Heng took a long breath, put down the pen in his hand, and sat down.

He began to drink water, and the atmosphere in the venue began to be solemn.

Everyone didn't expect that the little sign that was revealed now, Lu Heng had already thought about it three or five years later.

And as far as the assumption he said was simply reasonable, under the deduction of a large number of facts, even he could come to the same judgment as Lu Heng.