Capital.

Seeing that the Spring Festival is approaching, the business of electronic products is also booming, and many families choose to buy a large item to go home. These customers are mainly low-level people, who have saved money for a whole year, and want to buy color TVs, DVDs, audio and other products before the holiday, so that they can have a lively and lively New Year.

Han Dong had 5,000 yuan in his pocket, and he poured into the Gome shopping mall excitedly with the crowd. He is a teacher in a middle school in Beijing, and he has only been working for three years, and his monthly salary rose to more than 1,600 yuan last year, which is already an upper-middle income in Beijing.

Han Dong's parents are both small civil servants, so they naturally don't have to worry about food and clothing, and they haven't talked about a girlfriend yet, so they can easily save 5,000 yuan in a year. He is going to buy a set of advanced power amplifier equipment in the Gome shopping mall, which has both AC-3 and DTS decoding functions, which costs about 2,000 yuan. With the super VCD machine at home, you can set up your own home theater, watching movies, listening to singing, and karaoke are all exciting.

As for the remaining 3,000 yuan, Han Dong plans to go to a mobile phone retail store and buy a big-brand mobile phone in the middle and high price range.

Whether it is Gome or Suning, color TVs are placed in the most conspicuous place. Color TV is no longer a high-end electrical appliance,The price has been cut in half,This brings good news to many low-level families,It sells particularly hot during the Chinese New Year。

Han Dong walked around the color TV area with difficulty, and suddenly saw that there was a queue in front of him, and even fought because of cutting the line.

"Big brother, what are you queuing up to buy?" Han Dong walked to the end of the line and asked curiously as he grabbed a middle-aged man.

The middle-aged man said, "Mobile phone." ”

Han Dong was surprised: "Gome Mall also sells mobile phones?"

In the mid-90s, mobile phones were only available at telecommunications offices. Gradually, the policy was liberalized, and private stores could also sell mobile phones, so a variety of mobile phone retail stores appeared, and all kinds of copycat machines were also put on the counter.

Shopping malls such as Suning and Gome began to sell mobile phones, probably since 2002, and they have been crazy about discount promotions with channel advantages. Take Linzhou City as an example, in 2002, the mobile phone sales channel was basically in the hands of nearly 1,000 retailers, but Suning shopping malls suddenly began to sell mobile phones, and the price was so low that it triggered a rush to queue up for purchases, and more than 10 mobile phone retail stores were crowded in two months.

Now it's different, Song Weiyang detonated this sales method in advance.

Domestic mobile phones can only take the "channel + publicity" model, but Shenzhou Technology lacks a mobile phone channel network, because PHS has been monopolized by the Telecommunications Bureau. So before the official launch of Shenzhou mobile phone, Song Weiyang personally made a marketing plan and asked the marketing department to contact Suning, Gome, Yongle and other e-commerce malls.

These e-malls are very willing to cooperate, because the mobile phone market is so hot.

At the beginning of last year, some institutions predicted that China's new mobile phone users would reach 30 million, but at the end of the year, it exceeded 50 million, which is equivalent to one-eighth of the world's mobile phone market capacity!

In the face of such terrifying data, mobile phone manufacturers at home and abroad are crazy, Siemens, Panasonic, Alcatel, Samsung and other brands have launched propaganda offensives, wanting to pull down the three giants of Nokia, Ericsson and Motorola. And the number of mobile phone retail stores in the country has directly doubled and doubled in a few months - you have money to use to speculate in stocks? Idiot, selling mobile phones is much faster than trading stocks!

How can Suning, Gome and other big shopping malls not be impressed?

Shenzhou Technology directly contacted the CEOs of these shopping malls, and after some communication, they immediately decided to move their mobile phones into the shopping malls, and also contacted other domestic brands. As for why they don't contact foreign brands? It's not that Suning and Gome have patriotic sentiments, but that the profit margins given by these foreign brands to channel dealers are too low, and it is difficult to attract customers in operation.

Han Dong ran to the front of the line and finally discovered the secret of queuing. Not long ago, he fell in love with Kejian K3900, the price of this mobile phone in retail stores is 1900 yuan, but it is only sold for 1790 yuan in Gome shopping mall!

The price difference in the middle has been earned by layer after layer of channel providers.

The high-end amplifier was too lazy to buy, Han Dong immediately joined the queue, and soon after heard the clerk shouting: "Xiao Liu, go to the manager, ZTE Smart 21, Bird MC936 and Shenzhou D210 are about to sell out!"

After another half an hour, the clerk shouted again: "Shenzhou H5100 and Kejian K3900 are almost sold out!"

Han Dong's heart tightened suddenly, he didn't know what channel merchants were different, and he thought that the mall was only discounted today, what should he do if he missed the preferential activities?

The clerk who bought the mobile phone didn't want to have lunch today, many customers called friends, and some even took the car to notify the news. The number of people queuing for several hours not only did not decrease, but became more and more, as if the people of the entire capital wanted to buy mobile phones.

A domestic mobile phone sells for more than 1,000 yuan, and the price here is often more than 100 yuan lower than that of other places, and customers feel that if they miss it, they will suffer a big loss!

Near noon, Han Dong finally squeezed to the counter, he was about to pick it, but was directly urged by the clerk: "Hurry up, hurry up, which one do you want to buy, there is still a queue behind you!"

Before Han Dong could speak, a porter suddenly carried two boxes: "Shenzhou D210 is here, there are still in the warehouse!"

The clerk said: "How many have been moved, Shenzhou D210 is the fastest selling." ”

Shenzhou D210 is a low-end mobile phone launched by Shenzhou, the price in retail stores is 998 yuan, and it is only sold for 905 yuan in Gome shopping malls. Since the mall only sells domestic mobile phones, Shenzhou D210 is the lowest price in the whole market, and it is also the only mobile phone with a price of less than 1000 yuan.

The price advantage was immediately highlighted, and it actually became the best-selling model today, more popular than Shenzhou's slide phone.

Han Dong is still grinding there, Shenzhou's advertisements are everywhere, of course he knows that there is a slide phone. But it wasn't until this moment that he finally saw the real thing, and asked the clerk weakly: "Can I touch the Shenzhou H5100?"

"Hurry up, hurry up!" the clerk pushed his phone over, urging him constantly.

Han Dong played with it twice, but it was too late to turn on the machine to inspect the goods, so he hurriedly took out the money and said, "I'll buy this one and give me a new machine that hasn't been opened." ”

The clerk took out the box, immediately counted the money to collect the bill, and after making up the change, he said, "Next!"

The mobile phone retail stores on several surrounding streets were directly stunned by Gome's operation today. During the Chinese New Year, it was originally the peak season for mobile phone sales, but now the store is deserted, and even when some customers are ready to check out, they are suddenly pulled away by friends: "Don't buy here, Gome is holding activities over there, and the mobile phone is more than 100 yuan cheaper!"

Let's put it this way, the mobile phone stores on a few streets near the Gome mall have to close their doors after a month or two.

Song Weiyang's marketing plan has deceived many mobile phone retailers. Fortunately, everyone didn't know that it was his idea, otherwise he would be cursed by people every day in circles.

(PS: Thank you to the panda boy classmates for their screen tipping, and thank you to all book friends for their support.) Yesterday, a friend said that newborns yawning and not crying are hypoxic, and they have been inhaling oxygen before, and they don't need to inhale it today, thank you for your concern. In addition, the son's name should be confirmed, called Wang Fuying. Dao Chong, and use it to have Fu Ying. In addition, Yu Quan sang "Rainbow" at the Spring Festival Gala, which has been corrected. ）