The Spring Festival war is about to break out, and there are still a few days to go, and the publicity offensive of several films has reached its peak.

All movie-related forums and post bars are discussing several movies in this year's Spring Festival.

Although there are no famous directors this year, unlike last year, there were two big directors, Xu Zheng and Zhou Xingchi.

And these two directors are both comedy directors, and the two comedy movies compete on the festive day of the Spring Festival, which is even more interesting.

Although there are no big directors this year, Zheng Baorui, the director of "Havoc in Heaven", is good at B-grade films, although he has made some good horror thriller and suspense movies, but among the directors of Xiangjiang, he is basically not very famous.

The directors of "The Return of the Great Sage" and "Where Did Dad Go" are not known to ordinary audiences.

Wang Jing of "Aomen Fengyun" is well-known to the audience.

But even if there is no big director, the popularity of these movies is not low at all.

Starring three major stars, a super production with an investment of 600 million, it is still a well-known IP such as Journey to the West.

Although the first season of "Where Did You Go, Dad" has been broadcast, its influence is still there, and the number of online broadcasts is still high.

"The Return of the Great Sage" was the least concerned in the early stage, there was no big director, and it was still an animated movie.

With the current situation, I am afraid that most audiences' impression of Chinese animation is still at the level of "Pleasant Goat" and "Bear Infested".

The four movies started to be promoted half a month ago, and their respective focuses are different.

And "The Return of the Great Sage" also began a large-scale screening more than ten days ago.

has continued until now, coupled with the 80 million publicity expenses invested by itself, and the reputation has been completely fermented.

On Douban, Time, B Hu, Tianya and other forums and post bars, a large number of viewers who watched the screening discussed this movie every day.

Moreover, on Weibo, all the artists, directors, and screenwriters of Hantang Media's subsidiaries posted on Weibo to praise "The Return of the Great Sage".

There are hundreds of artists under the film and television company in which Hantang Media is a shareholder, and so many stars are all praising the same movie, even if the audience knows that it is hype, it will arouse curiosity.

Of course, the premise of everything is that the movie itself has a good reputation.

When there are still six days before the official release of the movie, the scale of screenings has expanded again, reaching 1.5%.

With five days left, the schedule reached 2%.

With four days to go, there is already 3% of the film schedule.

Finally, on the third day of the countdown to the release of the movie, the screening schedule reached 4%.

4% of the films, although many people have watched "The Return of the Great Sage", but compared with the huge population base in China, it is still a minority.

However, these audiences who have watched the movie are still the same as the original, and they have become tap water.

Weibo basically every post about "Havoc in Heaven" will be replied to and forwarded by the official Weibo of "Havoc in Heaven".

was reposted by the official Weibo Alas, this can greatly stimulate these audiences, and it can also allow those people to forward the official Weibo reply again.

Coupled with countless melon-eating people, as well as water armies, Weibo about "The Return of the Great Sage" can be seen everywhere on Weibo.

"The Return of the Great Sage", which was originally the least popular among the four movies in the Spring Festival file, quickly overtook "Aomen Fengyun" and "Where Did Dad Go", and became the second most popular in the Spring Festival file, second only to "Havoc in Heaven".

"Havoc in Heaven" is an all-star lineup after all, and the publicity and distribution cost is 140 million, and now "The Return of the Great Sage" cannot be shaken.

……

This series of publicity offensives also made the industry understand Tang An's ambitions, which is definitely to compete for the Spring Festival champion.

Although it is incomprehensible that Tang An smashed so much in an animated movie, Tang An's invincibility in the past still made people in the industry wait for the arrival of the Spring Festival with the attitude of watching the show.

In the conference room of China Film Group, Compex held a group meeting early in the morning.

Less than a month after taking office, although there were many obstacles, it was generally smooth, and some people had to wait until the transition was smooth.

Kang Pei only served as the chairman of China Film Co., Ltd., and did not concurrently serve as the chairman of China Film Group, which is nominally the absolute controlling shareholder of China Film Group.

Although most of the business of China Film has been transferred to China Film Co., Ltd., China Film Group has no idea of controlling China Film Co., Ltd.

Moreover, some high-level executives, as well as the CEOs of major branches, many of them are descendants of Han Sanping.

Jiang Defu, general manager of the China Film Marketing Branch, who is in charge of the publicity business, is Han Sanping's old subordinate in Beijing Film Studio, and completely controls the propaganda of China Film, while the propaganda department of China Film Co., Ltd. has almost become an empty shell.

Huang Jianxin, the art director of the import and export branch, has been promoted to general manager, taking charge of the co-production.

Lin Sheng, the former hairstyling director of China Film Group, who was promoted by Han Sanping, was transferred to the vice president of the board of directors of China Film Co., Ltd., in charge of the distribution department, and concurrently served as the general manager of the China Film Distribution Branch.

Publicity, distribution, and co-production, the three key departments are all in charge of Han Sanping's descendants, and only the production department and TV drama branch are in a better situation.

However, finance, personnel, and administration have changed a wave of people, and half of the general manager and several vice presidents have little relationship with Han Sanping.

While holding the meeting, he silently looked at everyone present.

It's normal that you can't fully control the company now, but Compex believes that it's only a matter of time before you have optoelectronic support behind you.

And "Havoc in Heaven" is a great opportunity, such a super blockbuster, and it can also promote the Journey to the West culture, once the box office hits, and even create a Journey to the West series, which is enough for him to gain a firm foothold.

But it's not all good news, what kind of "The Return of the Great Sage" has a lot of momentum.

The meeting also quickly talked about this movie, after all, it is their biggest opponent in the Spring Festival.

"Yesterday, "The Return of the Great Sage" was screened on the last day, and won 13 million box office with 4% of the scheduled films, according to forecasts, the first day box office of this film is expected to be around 40 million. ”

Lin Sheng, the vice president in charge of issuance, said about the situation.

The publicity director continued, "Although 4% of the scheduled films can get 13 million box office, but this is all in the prime time of the evening, and most of them are 3D and IMAX shows, and it is difficult to maintain the current attendance rate if it is officially released." ”

16% of the films scheduled on the first day have quadrupled compared with the current screenings, which does not mean that the box office can also quadruple by then, after all, it will not be all primetime and 3D screenings at that time.

And the audience is also a problem, what if so many days of screenings have exhausted the box office potential, after all, it is just an animated movie.

If the situation is good, it will be about 40 million, and if it is almost, 30 million is not impossible.

However, Han Xiaoli, the deputy general manager, was not so optimistic, he frowned slightly and said, "The screening of "The Return of the Great Sage" was the last day yesterday, and there are still three days before the release, and now the reputation of the movie has completely spread, the other party should want to hang the audience's appetite in these three days, and I am afraid that the box office will be more than 40 million by then." ”

Vice President Zhang Ping also said, "Mr. Han is right, the last large-scale movie in Han and Tang Dynasty was "Edge of Tomorrow", and only these two large-scale movies have been carried out, and the reputation of both movies is also very good, "Edge of Tomorrow" needless to say, it has become the first domestic film with a box office of more than one billion, with Tang An's style, "The Return of the Great Sage" will definitely not be so simple!"

said a thousand ways and ten thousand, or Tang An's previous record was too strong, and he never failed in any project he personally participated in.

That is, Hantang Media has also invested in and distributed movies that have not done well at the box office, otherwise other companies would not have played.

Your company never fails, so when others are looking for investment and choosing an issuer, the first choice must be you.

As for Tang An's failure to fail, it can only be attributed to his vision as a great director.

"The Return of the Great Sage" is such an animated movie, if there is no Tang An's attention, how can the 100 million be publicized.

And there are two other publishers, if you don't believe in Tang An's vision, the other two will invest so much.

A person who never misses a movie, even if it is an animated movie, has to be taken seriously.

How could Kang Pei not know, as the movie was approaching, he suddenly felt that Tang An agreed to change "The Return of the Great Sage" to replace "Detective Chinatown 2" on the Spring Festival file so easily at the last meeting, which was a little weird.

Large-scale screenings are very risky, and there are very few filmmakers who dare to do this in China.

Every time so many big directors' films are released strongly, the box office is sold, but the word of mouth is not very good, and even attracts a lot of scolding.

To put it bluntly, the screening is word-of-mouth marketing, and Wade is to make a name for himself before the release and get more attention.

With such a large-scale screening of "The Return of the Great Sage", isn't Tang An worried about the collapse of word-of-mouth, once this is the case, this movie that does not have much popularity itself will be even worse.

It's also a big production with an investment of 100 million.

Even if Compex has great confidence in "Havoc in Heaven", he does not dare to screen it on a large scale before the release.

The success of the movie is just the icing on the cake, after all, the popularity is very high.

Once the word-of-mouth is almost good, the movie will be more than half cold.

Is Tang An really so confident in this movie?

If you have confidence, why do you want to come to the Spring Festival file to meet the rival of "Havoc in Heaven"?

The more Compeze thought about it, the more he couldn't figure it out.

But he doesn't have time to think about it now, the movie will be released in three days, and the top priority is to ensure the success of "Havoc in Heaven", hit the box office of one billion, make a good start for his inauguration, and prove himself to China Film and above!

He smiled and said, "In my opinion, it is not a bad thing that the popularity of "The Return of the Great Sage" has increased, at least "Havoc in Heaven" is also the theme of Journey to the West, which has also benefited and increased its popularity. ”

He turned to say, "With today's popularity and pre-sale, the box office of "Havoc in Heaven" is expected to be about 100 million on the first day, and it will also be the only first day of the Spring Festival, and even have the opportunity to break 100 million movies in a single day, as long as there are no accidents, there is a seven-day holiday during the Spring Festival, and it is inevitable that the box office will break one billion, and I hope that all departments and branches can do a good job in all aspects of the work after the release, and start the first shot for the group in 2014!"

……

Two days passed quickly, and the most important and annual festival in China, the Spring Festival, is coming.

On this jubilant day. The film market will also usher in a climax!

On January 29th, the afternoon of the 29th of the Lunar New Year, four premieres in major theaters in Beijing began at the same time, kicking off the Spring Festival.

And "The Return of the Great Sage" and "Havoc in Heaven" will also usher in a civil war in Journey to the West!

ps: I went on a blind date today, and I undoubtedly failed (definitely not that my sister didn't like me, but I was too busy to fall in love!!!!!)

But there's another one tomorrow.,People are too handsome.,Too many people help introduce the object.,It's also a kind of annoyance.,Hey!!