The Shenghai Education Channel's report on the Fudan Volunteer Association did not cause much sensation, after all, its ratings were too low and its influence was too small.

As the propaganda minister of the association, Liu Ziran not only took photos along the way, but also wrote a press release herself. This manuscript was first published in the Fudan school newspaper, and she also sent it to Wen Wei Po.

Fudan's journalism department is very powerful, and the headquarters of Wen Wei Po (mainland edition) is in Shenghai, and the newspaper is full of Fudan alumni. Seeing that his alma mater had such positive news, and that it was responding to the policy of the Central Committee of the Communist Youth League, he directly gave the front page headlines.

In the mid-90s, the circulation of each issue of Wen Wei Po was stable at about 800,000 copies, and occasionally encountered hot news, and the sales volume was about to exceed 1 million. More than 10 years ago, when the issue of "Scars" was published, "Wen Wei Po" directly printed 1.5 million copies.

"College Student Volunteers Serve the Society, Love and Probation Murderers Turn Themselves In"!

This is the headline of Wen Wei Po, and as soon as it was published, it immediately sparked heated discussions across the country.

If analyzed from a professional point of view, it has three important elements: college students, murderers, and volunteers.

Anything that involves college students can attract the attention of readers, and this situation has continued until the era of online self-media. For example, if the police arrest a group of telecom fraudsters, and one of the ten fraudsters is a college student, then the word "college student" will be deliberately added to the news headline.

Murderers are frequent visitors to news reports, whether at home or abroad, from the moment there are newspapers, news related to homicide violence is inherently socially focused.

These two news elements are stacked together to create an immediate chemistry!

At the same time, it also occurred during the special period of China's transformation to a material society, and it was also consistent with the call of the Central Committee of the Communist Youth League, and was reprinted one after another by newspapers such as "Zhongqing Bao", "Beiqing Daily", and "Guangming Daily", and more than 40 newspapers across the country immediately joined the discussion.

detonated the hot spot all of a sudden, and it became a mess, which made Song Weiyang feel incredible.

In the 21st century of information explosion, this kind of news can't make waves at all, and it is not as topical as a certain celebrity's derailment. Just like in the early 80s, the news of college students sacrificing to save old peasants was worth it, and the news actually caused a national discussion, and almost all newspapers were involved in the debate at that time, can the younger generation of friends imagine?

"People's X Daily" soon published an editorial, highly praising the good moral character of college student volunteers, once again reiterating the importance of the building of socialist spiritual civilization, and suggesting that volunteer organizations be popularized and established in colleges and universities across the country.

It's all at once!

The more times like this, the more low-key it should be, Song Weiyang directly hid and refused to interview.

In just half a month, more than 20 media reporters poured into Fudan, but they could not find Song Weiyang himself, so they could only interview teachers and students. Le Jianbo, a probationary murderer, frequently appeared on the camera and became a well-known focal point throughout the country, and the Fudan Student Union is already planning to recruit him as a cadre, and it is a sure thing to join the party next year.

Around mid-October, an interview team suddenly came, which made Song Weiyang unable to refuse at all.

So, there is the following scene -

Time Cafe, a restaurant, has a TV set on a table against the wall.

The brothers in dormitory 305 occupied a dining table, Ding Ming looked at the time, and suddenly shouted: "Coming, coming, 5, 4, 3, 2, 1!"

A familiar biased music sounded, and the words "Oriental Time and Space" appeared on the screen. Then there was another burst of music, "Son of the East" appeared on the screen, and many photos of celebrities, including Feng Gong, appeared one after another, and the voiceover said: "News figures, celebrities in academia, business wizards, cultural and sports elites, and romantic figures from all walks of life appear in the ranks of the sons of the East! The sons of the East condense the essence of life; the sons of the East show their true colors as heroes!"

Even if there is no news of university volunteers, with Song Weiyang's current situation, it is enough to appear on "Son of the East", and many business celebrities who are not as good as him have appeared on this show.

At the beginning of the picture, it is a detention center, and the homeless man takes off his dirty clothes and changes into a number uniform.

The reporter asked, "Why did you choose to turn yourself in?"

The prisoner said: "Some of the words of the college student made me realize that absconding is not the way to go. If you do something wrong, you should bear it yourself, I just want to finish the prison now and go home to be filial to my mother. ”

The voiceover sounds: Who made the murder suspect come to his senses? It's our college student volunteers.

The scene cuts to the gate of Fudan School, where hundreds of bicycles pour out and volunteers follow the flags to the streets. Suddenly, I came to a poor family, two volunteers were helping the lonely elderly carry honeycomb coal, and the old man said to the camera: "They are very good, they come to see me every weekend, help me work, and talk to me." It's all a living thunder (harmony) front!"

The scene cuts back to the school, the dedicated office of the volunteer association.

Zhang Chengyu, Minister of Planning, said: "After several volunteer activities, we have summed up a set of 'love 6+1' volunteer model for the lonely elderly and needy five-guarantee households. ”

The reporter asked: "What is 'love 6+1'?"

Zhang Chengyu said: "College students also have their own study life, one-on-one help is almost impossible, and after a long time, they will get tired of slacking off." Therefore, we divided six volunteers into a group to help one needy family, and only sent two people to participate every week, in rotation. ”

The reporter asked, "What other volunteer projects do you have?"

Zhang Chengyu said: "A lot. For example, in the spring, volunteers are organized to plant trees. During the winter and summer vacations, I went to remote areas to teach. ”

Photos of various volunteer activities appeared on the screen, and suddenly they were replaced by shopping malls, and bottles of Very Coke, Coca-Cola, and Pepsi appeared in the camera at the same time. Then, the voiceover began to introduce the performance of Xifeng's iced tea and canned food, and specifically pointed out that Xifeng's canned food has been exported to Europe to earn foreign exchange for the country.

The picture cuts back to the studio, and the host Shui Junyi smiles: "College student volunteers and beverage companies, the two seem to have nothing to do with each other, but they are both from the same person's handwriting." Today, the guest invited by the Son of the East is Song Weiyang, chairman of Xifeng Food and Beverage Company and founder of Fudan University Volunteer Association!"

The screen switches again, running to the library in Fudan.

"Hahaha!"

There was a burst of laughter in the restaurant, not only the 305 buddies, but also the other customers who came to eat.

But there was a tall stack of books on the table, which blocked Song Weiyang's face.

Shui Junyi sat on the other side of the picture and said: "There are three types of interviewees who need to block the picture when they appear on camera before. One is a special profession, such as an anti-narcotics policeman, a whistleblower who fears reprisals, and another is a criminal who protects privacy. Which one do you belong to?"

Song Weiyang smiled: "I belong to the fourth type. ”

Shui Junyi asked, "Who is the fourth type?"

Song Weiyang said: "A man who is too handsome, a woman who is too beautiful." This kind of person must cover his face on TV, otherwise it will cause extreme discomfort to the audience. ”

Shui Junyi asked: "Do you have Cai Guoqing? He doesn't need to cover his face." ”

Song Weiyang said: "I am different from him, handsome. ”

Shui Junyi said: "How is it different?"

Song Weiyang said: "His handsomeness stays on the outside, and my handsomeness has penetrated into the soul." ”

Shui Junyi couldn't hold back his laughter, and said forcibly: ""Son of the East" has interviewed many business wizards, and there are many who are confident, and it is really rare to be as confident as you. What you just said reminds me of that fellow of yours. ”

Song Weiyang said: "Old Muzi?"

Shui Junyi said: "Yes, it is Mr. Mu Zhong." ”

In an interview with "Son of the East", Mu Zhong said: "In China's 5,000-year history of civilization, there is no shortage of military strategists, thinkers, and politicians who influence the world, but there is only a lack of big businessmen who influence the world. Then the project of creating a generation of big businessmen will start from our time. Chinese should go to the world, and I am very confident in this. I've worked with a lot of entrepreneurs...... I think they are far less knowledgeable and talented in business than I am. Not only is it inferior to me, it's far inferior to me!"

Song Weiyang said: "I can't compare to him, and he plans to invest $3.1 billion to buy aircraft carriers for the Chinese Navy." ”

Shui Junyi felt a little off track, and pulled back the topic: "But you are very confident in the face of international giants like Coca-Cola and Pepsi. ”

Song Weiyang said: "What is there to be afraid of? The structure of the two colas in China is rigid, the management is slow, and the marketing is weak, so it is too simple to compete with them for the market." ”

Shui Junyi said: "Why do you think so, Coca-Cola and Pepsi should not represent international advanced business management experience?"

Song Weiyang said: "I'll be honest, do you dare to broadcast "Oriental Time and Space"?"

Shui Junyi said: "Dare, not a word is missed." ”

Song Weiyang said: "The companies of Coca-Cola and Pepsi in China are actually sales companies. Their joint ventures with Chinese companies are in fact foundries and agencies. Vertically, they cannot be managed in a unified manner. Horizontal, they cannot be deeply coordinated. Such a corporate structure is actually a loose alliance of interests, and they can't engage in a marketing war with me. Tianfu Cola said that it learned from the international advanced management experience, so it made a joint venture with Pepsi, and now it has learned?

Shui Junyi asked, "What is the secret of your business success?"

Song Weiyang said: "Integrity, single-mindedness, self-improvement. Xifeng company does not sell fake and shoddy products, this is integrity; Xifeng company specializes in beverages and food, and does not get involved in other industries, this is single-minded; Xifeng company is not afraid of any competitors, this is self-improvement!"

Shui Junyi said: "Speaking of self-improvement, what do you think about the current counteroffensive of domestic products?"

Song Weiyang said: "There is nothing to say, it is tragic. The field of domestic daily chemicals has basically died, and other fields are also dying slowly. ”

Shui Junyi said: "You are pessimistic?"

Song Weiyang said: "It's just seeking truth from facts. So we have to fight back, and some industries can still win. The establishment of volunteer associations at universities is also a counterattack. Now everything in China is on par with the West, there is an extreme lack of national self-confidence, and foreign dross is also regarded as the elite. The material comforts of the West have taken root in the hearts of the people, and our spiritual world is being eroded. Volunteering is a good thing, it seems to come from the West, but it is actually in line with our traditional culture. We have the saying of helping others and the practice of learning from Lei (harmony), so why can't we carry it forward?"

Shui Junyi said: "Your ambition is great. ”

Song Weiyang shook his head and said, "No, no, no, I'm just a mortal, don't hold me up so high, you'll fall to my death." ”

Shui Junyi and Song Weiyang chatted for about 10 minutes, and the screen switched again, turning into an interview with teachers and students at the school.

Guo Tao, president of the Science Fiction Society: "Song Weiyang is awesome, the science fiction he writes is so good-looking." ”

Nie Jun: "The songs written by Lao Song are all great. ”

Ordinary member of the Volunteer Association: "The president is a good person. The president is awesome!"

For the remaining few minutes, Shui Junyi was talking about Song Weiyang's talents and hobbies. Including the Internet, Wang Xiaobo was even mentioned, which made Shui Junyi very interested, and chatted about Wang Xiaobo and literature for two minutes.

After the broadcast of "Son of the East", Ding Ming got up and shouted: "Brother Yang is awesome! But why am I not on TV? I am also being interviewed!"

Nie Jun thought carefully and confirmed: "It should be that you are not as handsome as me." ”

This is Song Weiyang's first TV interview, and it is also "Son of the East", and he is famous!