In the large conference room of Hantang Media, all the middle-level and above directors of the company are in place.

The conference room was not very quiet, and it was obvious that I basically knew the current situation, and this announcement was a bit troublesome.

In the midst of the subtle discussions, the door of the conference room was opened, and Tang An strode in.

Tang An looked around and sat down in the main seat.

"Everyone has arrived, it's not been a few days before the movie is released, we have a relatively strong opponent this year, the box office of "Transformers 4" is running for 2 billion, and our opponent is not only the distributor of "Transformers 4", but also a lot of potential opponents. ”

After that, Tang An looked at Cheng Hai, the director of the distribution department.

"Mr. Cheng, from now on, the group, Hantang Films, and Nuomi Films' thousands of ground distribution personnel, more than 4,000 promotion personnel, all of which are transferred by the distribution department, while promoting Nuomi films, we must take into account the contact between theaters in various provinces and cities across the country, and also supervise the box office. ”

More than 5,000 people, even if they are busy with ground distribution and have to take care of the promotion of glutinous rice movies, they are also busy, and they can cover every theater.

Distribution is by no means a matter of negotiating with the theater chain and scheduling the film, if it is that simple, why do you need such a ground distribution team of thousands of people.

Not to mention those individuals who have autonomy to join the theater, even if it is a movie theater directly operated by the theater chain, it is basically the theater director and the theater management company in each region who decide to schedule the film.

The theater chain will only give an approximate range, the specific film schedule, and the time of the show, because the situation of each theater is different, and it cannot be unified.

Thousands of terrestrial distribution personnel are equivalent to thousands of public relations, specializing in public relations of theater directors across the country.

For the same number of sessions, a prime-time session can be compared to two morning and afternoon sessions.

A terrestrial distribution team of more than 5,000 people, even if temporary, is an absolutely huge number, far larger than any other company.

"Tang Dong, don't worry, there is no problem with the ground distribution. Cheng Hai nodded in response.

Tang An is not worried about this, theaters need performance, and theaters also need to make money, and most of the situation is arranged according to the box office, attendance rate and the consumption of the audience in the cinema.

Sometimes some movies have a good attendance rate, a little better than the same period, but the film schedule has never been up.

In this case, it is either rebates, red envelopes, gifts, and shopping cards (cash bribes), or otherwise, the theater found that other films with worse attendance rates in the statistics have stronger purchasing power and a large consumption of drinks and snacks, which is enough to smooth out the box office gap.

Theaters have to make money, but they all have a degree, and theaters also have to consider the risk of customer loss.

In general, theaters are profit-oriented.

If there is no interest, even if it is a father, it is useless.

Later, Wang Xiaoming participated in the investment of "Why Sheng Xiaomo", in order to strive for more films, Wang Xiaoming ran all over the country, and had to accompany the theater chain and theater directors to eat and drink.

Theaters want to make money, and in the same sharing situation, "Transformers 4" is completely at a disadvantage in terms of 2D screens, in addition to the 3D advantage.

The length of 165 minutes, almost three hours, is definitely a disadvantage.

China Film must be obviously inclined to "Transformers 4", even if Wanda, Sihai, and Kyushu will have some small actions, they will not affect the overall situation, unless they start a war now and risk losing a lot of benefits.

In addition to offline, online is also a top priority.

Although terrestrial distribution has not yet been replaced by Internet distribution, Internet distribution is no less important than terrestrial distribution, and it will completely replace terrestrial distribution in the next three years.

Online distribution, which is almost the same as publicity, is hype, and the distribution department can be withdrawn or merged into the marketing department in the future.

Online distribution, marketing techniques, topics, coverage, channels... There are many aspects involved.

This time, Tang An mobilized all resources, not limited to Hantang Media and Nuomi Films.

All aspects are ready, Weibo, Han and Tang Dynasty literature, Tudou, Tudou TV... will assist.

Moreover, the artists of all the companies under its umbrella will help promote during this time, whether it is interviews, programs, or on Weibo, everyone will spare no effort to promote the region.

After the meeting, a video conference was held with the heads of major subsidiaries, and various departments and companies should also coordinate with each other.

......

Time entered July, "Transformers 4" is still hot, after getting 630 million in the first week, the super high box office of 780 million again in seven days in the second week, ten days after its release, the total box office reached an astonishing 1.41 billion.

Although it failed to maintain a continuous data of more than 100 million yuan, and the decline exceeded 50%, this data is still unprecedented in the Chinese film market.

Several new films were released this week, and the series of horror films "Pen Fairy 3" was released on July 4 and received 25 million box office in three days.

There is also a road comedy movie "Super Cute Hero" starring two hosts in "Everyday Upward", directed by the actor who played Jia Baoyu in the 87 version of "Dream of Red Mansions", with a box office of less than 300,000 in three days.

"Happy Home" filmed by a group of people from the Happy Family sold 150 million, and some people asked the two hosts of "Everyday Upward" to make a movie.

It's a pity that I didn't pick up the money this time.

The others are also inconspicuous films, and now there are basically no decent films released in the early part of the summer file, and discerning people know that they can't compete with "Transformers 4" and "Mysterious Superstar".

With "Transformers 4" 1.4 billion in 10 days, and "Mystery Superstar" is about to be released, the film market has entered the hottest period of the year, which is even better than the Spring Festival.

As each other's biggest rivals, there are countless news about both sides, and the media with a little vision have begun to compare the two movies.

In particular, "Transformers 4" won 1.4 billion box office in 10 days, which is enough to threaten "Mystery Superstar".

Coupled with the influence of Zhongying and Ah Tanuki behind the scenes, it seems that the Internet suddenly began to hype that "Transformers 4" will break Tang An's monopoly.

"Transformers 4 has set a series of all-time box office records and will break the box office record of "Interstellar". ”

""Transformers 4" VS "Mystery Superstar", Tang An and Autobots collided for the third time, can they defend the championship?"

"The Autobots have set off a movie-watching frenzy, and Tang An has dominated the box office championship for many years, and he is afraid that he will change his master!"

Well-known film scholars said that the market monopolized by one person is deformed, which is not conducive to the development of the industry, and "Transformers 4" has great hope of surpassing "Interstellar" and winning the summer box office championship from Tang An. Breaking the monopoly is conducive to promoting competition in the industry and making the film industry develop more healthily!"

"Hollywood blockbusters may invade the domestic film market, can "Mysterious Superstar" hold its ground?"

"Michael Bay VS Tang An, the pinnacle showdown of Chinese and foreign directors, "Transformers 4" VS "Mystery Superstar", who can be better than Hollywood heavy industry films and Chinese inspirational comedy feature films?"

"In recent years, Hollywood blockbusters have become more and more fierce in the domestic offensive, and domestic audiences are accepting Hollywood movies all the time, the baptism of American culture, this cultural invasion is very dangerous, fortunately, we also have our own big directors, from the fifth generation of directors ten years ago, to today's Tang An, Wu Ershan, Ning Hao, Xu Zheng, they also dedicated a wonderful film containing oriental culture to the audience......

......

The media and self-media have gradually had different publicity points, and some of them are singing about "Mysterious Superstar", saying that Tang An will be ousted from the championship this year.

Although this statement is not mainstream, after all, "Transformers 4" took 1.4 billion in just ten days, which has not been done by any previous movie.

And some media promote the showdown between Hollywood blockbusters and domestic films, and constantly remind that the first two parts of "Transformers" were defeated by Tang An.

Although Ah Tanuki and Zhongying have made a lot of efforts, the accumulation of ten years is definitely not so easy to shake, at this time, it can be said that no matter what is said on the Internet or on the news, the audience's hearts are optimistic about "Mysterious Superstar".

The Internet is all normal marketing, and most of the energy of both sides is focused on their own movies, nearly 100 artists from several companies under Hantang Media, all of them have Amway "Mysterious Superstar" on Weibo, Tudou APP splash screen is a five-second advertisement, and there is also a large banner on the homepage, and it is not rotated.

Han and Tang Dynasty literature, most of the well-known in the writer's testimonials recommended this movie, and the protagonists of the literary copy kilometers are ready to start filming with a wave of popularity.

Nuomi movie splash screen recommendation, the movie is also chasing a conspicuous position.

Nuomi.com splash screen recommendation, Jingdong has engaged in a low-cost activity of shopping with movie tickets, and today's headlines and other Hantang shareholding companies have also promoted it.

Everything is going on in a tense and orderly manner, and there is nothing excessively radical on the Internet, in the case that the two sides are not much different, unless they seize the opportunity or catch the sore foot, it is difficult to succeed.

However, everyone knows that once either side shows its decline, it is the beginning of the rout.

After that, in the first two days of the third week of "Transformers 4", they won 63 million and 61 million respectively, and they got 124 million in two days, with a total box office of 1.535 billion in 12 days of release.

Compared with last Sunday's 141 million, the decline reached 55%, and for a commercial popcorn movie, reaching this decline in the third week is already considered stable.

The confidence of Zhongying and Ah Li's side has increased greatly, judging from this trend, breaking 2 billion is basically a sure thing, unless there is a sudden big dive in the back.

On July 9th, Hantang International Cinema Xinao Store, another protagonist of the summer file, "Mysterious Superstar" held the premiere ceremony of Shengda here.

Most of the film industry came, including first-line stars, well-known directors, and senior executives of major companies.

The celebrities came just to join in the fun and mix up with each other.

In order to receive feedback from the audience as soon as possible, all the major companies arrived without pulling in.

There is also a large group of directors, who are basically almost all there.

In the past ten years, except for Feng Xiaogang, who has won the annual box office championship, Tang An has occupied the championship for many years.

After a long time, it seems to be used to it, and as a famous director crashes into Tang An and ends in failure, no one has ever thought about breaking Tang An's record anymore.

But this year, there's a good chance that Transformers 4 will do it.

If Transformers 4 can, why can't I?

Although logically speaking, if "Transformers 4" defeats Tang An, it means that "Transformers 4" is even stronger.

However, other directors don't care, all they think is that Tang An is not invincible, you can do it, I can do it!