When Song Weiyang and Ma Xiaoyun were having dinner in Linzhou, "Tesla" was still holding a meeting to discuss the issue of developing the market.

This year's electric bicycle industry, a bit like the repeater in previous years, the market size has increased by more than 200% year-on-year, and twenty or thirty brands have emerged in one go.

The first seller was "Continental Pigeon", but "Luyuan" suddenly burst onto the occasion and beat "Little Antelope" to jump to second place. The two founders are both masters of engineering who graduated in the 80s and have been deeply involved in the electric bicycle industry for five years.

"Shenghai is the largest consumer market for electric bicycles," said Liu Yaguang, vice president (in charge of marketing) of Tesla, who came from Geely, "According to the statistics of the bicycle industry association in the first half of this year, the total sales of electric bicycles in the country in seven months are more than 300,000 units." In Shenghai alone, there were more than 30,000 new electric bicycle licenses issued in the first half of the year, accounting for almost one-tenth of the country's total sales. Shenghai Lvliang electric bicycle company, not long ago also released good news, although the company is not well-known, but in the first half of this year in Shenghai has sold more than 6,000 units. ”

Li Bin, the president of Shenzhou Technology, nodded and said, "Mr. Li, please continue." ”

Liu Yaguang said: "We must pay attention to the Shenghai market, but the Shenghai market has always been very strange. Regardless of the product, consumers either choose a local brand or a big brand with a big reputation. As far as the electric bicycle industry is concerned, Shenghai's first sales volume is Luliang, the second sales volume is Jiebao King, and the third sales volume is Qianhe, all three of which are Shenghai's local brands. The second is Giant, a well-known brand in the country, focusing on the mid-to-high-end market. Our popular electric bicycles are not local products in Shenghai, and they are not famous brands, so it is difficult to quickly seize the market. We currently have three cars, which are mainly in the high, medium and low-end markets, and I think we should focus on high-end models in Shenghai, mainly fighting with Giant. ”

"Which cities should be targeted?" asked Long Haiyang, vice president (in charge of production) of BYD.

Liu Yaguang pointed to the map and said: "Qingyu, Linxiang and other cities, because these cities have just issued a 'ban on motorcycles' this year, sales have increased by more than 500% year-on-year. There is also Rongcheng, where electric bicycles are selling very hot, and the market is friendly, and consumers are not exclusive. In addition, there is Shancheng, because the products of other companies are not good at climbing, and the sales in Shancheng are very poor. And our popular electric bicycle, most of the broken roads in the mountain city are no problem, if it is operated properly, it can dominate the mountain city market in a short time. ”

Li Bin approvingly: "Mr. Liu has worked hard, you really have a set of markets, and you have a clear understanding of all aspects." ”

Liu Yaguang said with a smile: "In fact, we don't need to only focus on China, in Southeast Asia, Vietnam and Thailand are potential markets." The sales of motorcycles in these two countries are amazing, and when Geely Li used to make motorcycles, I was sent to Southeast Asia to explore the market. Electric bicycles are cheaper than motorcycles, which is very suitable for the spending power of people in Southeast Asia, and I believe that there can bring unexpected surprises. I have done a good job in the domestic market development plan, and I am currently training the sales team. When the situation in China opens up a little, I will personally go to Southeast Asia. ”

Li Bin asked Long Haiyang again: "Once the market is opened, can production and procurement keep up?"

Long Haiyang said with a smile: "I can keep up completely, if I can't do it, I will find a red bean OEM to assemble it." Hongdou is a large group, and there should be internal disagreements, and several subsidiaries that produce electric bicycles have sprung up in one go. These subsidiaries each launch different brands of products, compete with themselves in the market, and are also suppliers of accessories for electric bicycles, and some of our accessories are purchased from red beans. ”

……

Due to the limited funds of "Tesla", it is not possible to advertise on a large scale, and can only be placed on local TV stations in the target city.

The competition between Qingyu and Linxiang is particularly fierce, and the ban on motorcycles just promulgated has led to more than 30 brands coming in together, and Fengxing electric vehicles have not been able to emerge for the time being. Shenghai is also very bad, the market here is too xenophobic, and consumers directly ignore small brands from other places. The second is Jinling, the intensity of competition is second only to Shenghai, there is no exclusion here, but there are too many local and surrounding manufacturers. Jinling's local Jincheng electric bicycle alone, this brand has launched 29 models, only the mainland pigeon and the little antelope grabbed a bite of the cake, and other brands were squeezed so that they couldn't even see the shadow.

Liu Yaguang came to Rongcheng at the first stop and contacted several local dealers, but others didn't even want to talk about it when they heard about the "popular brand". Because the other party has a stable supplier and will not easily distribute miscellaneous brands from unknown sources, Liu Yaguang claimed that the chairman was Song Weiyang, and others regarded him as a liar, so he directly refused on the phone.

Depressed, Liu Yaguang directly led people to kill the terminal retailer and pulled the three models to the largest store in Chengdu.

"Do you want to buy a car?" the salesperson immediately greeted him warmly, "We have mountain bikes, electric bicycles, tricycles, and motorcycles here, which one do you want to buy?"

Liu Yaguang smiled: "It's sold enough." ”

The salesperson said: "It's not miscellaneous, it's a complete category, and you can't find a second one in Rongcheng that sells so well." ”

Liu Yaguang said: "I'm looking for your boss!"

"The boss is not here, tell me directly what to buy. The salesperson said.

Liu Yaguang beckoned his subordinates, unloaded the three new cars from the side of the road, pushed into the store and said, "Young man, take a look, how is my electric bicycle?"

The low-end bike has pedals and chains, just like other e-bikes on the market. The mid-range and high-end models, on the other hand, have eliminated the pedals, and to put it bluntly, they are electric motorcycles - there is no concept of electric motorcycles today.

The salesperson was surprised: "You have a motorcycle, right?"

Liu Yaguang smiled and said, "Electric, you can ride it and take a look." ”

The salesperson couldn't hold back his curiosity, sat directly on the most beautiful one, started the car and rode a few hundred meters on the road before coming back: "Yes, you can run to 40 yards, which company are you from?"

Liu Yaguang said: "Zhejiang Tesla New Energy Technology Co., Ltd., our chairman is Song Weiyang. ”

If it is placed in other provinces, there may be people who have not heard of Song Weiyang's name, but in Xikang Province, it is definitely known to women and children.

"Song Weiyang, you brag? The salesperson was clearly unconvinced.

Liu Yaguang said: "Why am I lying to you? Call your boss here, I want to talk to him about business." ”

If the product is excellent, it is not afraid that there will be no market, and the owner of the store soon came and loved two of the things that can be called electric motorcycles. This is the only technology in the country, the boss directly changed from a retailer, to a provincial dealer of popular electric vehicles, and also plans to engage in a retail store of popular electric vehicles.

After dealing with Xikang Province, Liu Yaguang immediately went to the mountain city.

This time it was more direct, Liu Yaguang found a motorcycle dealer and pulled people out to ride up steep slopes. The other party was directly stunned, because of such a steep road, other brands of electric bicycles didn't want to climb up at all.

In this regard, the popular electric bicycle began to dominate the mountain city market.

Liu Yaguang didn't care about the rest of the cities, and left it to his subordinates to be responsible, and he set off to Southeast Asia to explore the market.

About in November, the popular electric bicycle gradually showed its glory, the most direct performance is: Shenghai, the first in terms of competition difficulty, Jinling, the second most difficult in competition, and the monthly sales of popular electric bicycles both exceeded 3,000 units.

Then it was investigated by the relevant departments......

Because the country has issued a standard for electric bicycles, the weight of the whole vehicle shall not exceed 40 kg, the maximum speed shall not be greater than 20 kilometers per hour, and there must be pedals that can pedal.

As a last resort, Fengxing electric bicycles can only be equipped with foot pedals, and no numbers are marked on the dashboard above 20 yards, only detailed scales are marked, and excessive weight is all solved by public relations.

With the popular electric car as an example, for the next four years, all electric motorcycles in China had pedals, and the only purpose of this thing was to get in the way. It wasn't until 2006 that the country promulgated the electric motorcycle standard, and with the concept of electric motorcycle, the annoying foot pedal finally disappeared.

As for the Southeast Asian market, Vietnam is simply speechless, and the tariffs are too high. If the whole vehicle is exported to the past, the price is about to catch up with the motorcycle made in Vietnam, Tesla plans to open an assembly plant in Vietnam, and ship parts from China to assemble it, so that it can also enjoy preferential investment policies.

The Philippines and Thailand are relatively good, because of the price advantage, the popular electric bicycle can easily cut a piece of the cake from the hands of Japanese benzene manufacturers. Combined, more than 30,000 vehicles were exported in 2003, with sales of more than $15 million.

As for the domestic, Fengxing electric vehicle in the next year to completely open the market, sales in 2003 jumped directly to 340 million yuan, in 2004 sales exceeded 600 million yuan!

This thing is a thief who makes money, and the cheapest one can be bought for 1,600 yuan, and its cost is only two or three hundred yuan. The cost of popular electric vehicles is relatively high, the cost of electric motorcycle models exceeds 600 yuan, and the market price of 2500 yuan is nothing, which is only several times the profit.

For the sales results of electric bicycles, Li Sufu and Wang Chuanfu are very satisfied. Including Song Weiyang, they all put their hearts and souls into this, and each used their network resources to open the way, otherwise with the weight of the body of the popular electric motorcycle, they would not be able to enter the big city at all - exceeding the standard!

At the beginning of October, this year's Taurus gathering was long overdue.

The main reason for the postponement of the meeting was that three members could not take a break, among which Guo Guangchang was the busiest.

Guo Guangchang, who used to be dedicated to industry, has turned to capital operation in recent years, constantly acquiring or investing in state-owned enterprises and listed companies, and Fosun Group as the core, creating another faction in China's capital market: Fosun!

Fosun Group now has three main businesses, namely pharmaceuticals, steel and real estate, all of which are the most profitable industries at the moment.

No, during the Golden Bull Club, this year's "Hurun Report" was released.

Song Weiyang is still firmly in the position of the richest man, while Guo Guangchang went from 50 last year to the top ten of the rich list this year, and officially became the second richest person in Shenghai.

As a result, the Golden Bull Club was mentioned by the media again, because in the top ten of this year's rich list, members of the Golden Bull Club accounted for four seats, namely Song Weiyang, Liu Yonghao, Liu Yonghang and Guo Guangchang.

This ratio is particularly terrifying, and it is almost half!

Among the companies that are members of the Taurus Club, there are three major factions: the Hope Department, the Xifeng Department, and the Fosun System. These three factions have been extended to include thousands of subsidiaries and more than 30 listed companies.

Another reason why this year's party has dragged on for so long is that Song Weiyang plans to integrate the forces of the Taurus Society.

Taurus Capital will be open to members of Taurus Club for equity swap with members' companies. For example, Taurus Capital and BBK swap equity, Taurus Capital and BYD swap equity, Taurus Capital and Xifeng swap equity...... The volume of these equity exchanges is not large, and it will not have much impact, but it has a more special significance.

From now on, the member companies of the Taurus Club are inextricably linked, and if they continue to develop like this for more than ten years, they will definitely have you and me, and I will have you. The shareholding composition of each group company will be so complicated that you can't understand it, and you need to find a professional team to sort it out.

In addition, Taurus Capital will give priority to investing in the alumni enterprises of Taurus Business School, and select good seedlings to continuously expand the branches. It will also successively attract investment companies under the four major banks to join in, and even pull major investment banks to join in, and carry out equity transactions of Taurus Capital with half sale and half giveaway, so as to form a stable system of vertical and horizontal all-round staggering.

This is the Taurus line in Song Weiyang's imagination.

Including the future Ali system, Tencent system or something, will become the side branch of the Taurus system.