The reopening of the import policy for domestic and foreign films has begun to gradually impact the domestic film market.

Prior to this, although there were many Hollywood blockbusters released in China every year, the review was quite strict, and there were also restrictions such as quantity requirements.

It's different now, the current policy on foreign films is basically the same as the policy on domestic films, and even because of some cultural differences, the review is more lenient than domestic films.

Since the opening of the policy at the beginning of the year, it has only been a little more than a month now, and four imported blockbusters have been scheduled, two of which have been released.

These two films that have been released are both from Hollywood and have been released in North America, and they have not been released in China before because of censorship and film scheduling problems.

No, as soon as the policy was opened, the two movies were set to be released at the front.

These two movies are from two different Hollywood film and television companies, one from Hollywood, and one is a hero film called "Thunderbolt Man".

The other is Paramount from Hollywood, which is a sci-fi film called "Journey to the Stars".

These two movies can be regarded as taking over the glow-in-the-dark New Year, and after the glow-in-the-dark New Year's "Heroic Movement", it has caused a wave of movie-watching craze.

The quality of these two movies is indeed excellent, although they were released at the same time, but both movies are soaring at the box office, and the response is very good.

However, the box office of these two movies is good, but it will hurt others.

Director Zhou Zhou avoided the sharp edge of the night light during the Chinese New Year, and postponed the release of his movie "Laughing Chang'an", and the release date happened to be the same time as the two movies Thunderbolt and Starry Sky Journey.

When these two movies were big box office hits, our director Zhou Zhou almost cried, and they were released together with two Hollywood blockbusters at the same time, which was called a tragic death that was ravaged.

When the box office of Thunderbolt Man and Star Journey broke hundreds of millions, the box office of Zhou Zhou's "Laughing Chang'an" movie was still counting tens of millions.

Zhou Zhou's movie, I went to see it specially by Luminous, the quality is not too good, but it can also be watched, if it weren't for the crushing of such two strong enemies in the same period, which completely attracted the audience's attention, the box office would not be so bad as this, at least it would have to be doubled several times.

The liberalization of the policy on the import of foreign films is indeed influential, although everyone depends on their ability to see whose works are more attractive to the audience, but the market will also be saturated, and it is impossible for the audience to watch every movie when they are released several movies a day, and the audience will have their own choices.

As long as the quality of the movie is enough, then the audience will naturally buy it, but if the quality is not so good, and there happen to be high-quality movies in the same period, then it is self-evident who the audience will choose.

In the final analysis, it is still necessary to make good movies, high-quality movies, and movies that the audience likes.

Director Zhou Zhou's work is the first work to be affected by the opening of the policy, but it will definitely not be the last.

Immediately afterwards, two domestic films were released, a romance film called "Don't Say You Don't Love Me", and a fantasy film called "Shura Dao".

These two films, following the movies directed by Zhou Zhou, hit the streets one after another, and they pounced very badly.

The movie "Don't Say You Don't Love Me" is a traffic star movie, and several of the main actors of the movie are all popular traffic students, handsome men and beautiful women, and the cast can be called luxurious.

However, the box office of the film... I can't say that it's particularly bad, but I can only say that it is far from meeting people's expectations.

This movie, on the first day of the movie's release, the box office exceeded 100 million, and the second day broke 200 million, which is good, but after two consecutive weeks of release, the box office of the movie is only a little over 400 million.

The box office slipped too fast.

Before the movie was released, the audience didn't know much about the movie, so many viewers chose to watch the movie, and at the same time, the cast of this movie is very strong, they are all traffic stars, and many fans support it, so the box office of the movie is soaring a few days ago, but when word-of-mouth and film reviews began to diverge on the Internet, it was not a hardcore fan who was supported by the stars, and the choice began to be more rational, which also shone into a rapid decline in the box office.

In addition, because the attendance rate of the movie is not high, the theaters are also adjusting day by day, reducing the scheduling rate of this film day by day, increasing the scheduling rate of more popular Hollywood blockbusters, and in the end, it has been less than a month, only three weeks, and some theaters have begun to take this movie off the shelves, only one or two shows a day, or even no at all.

Although Feng Kaimou, who has retired, is no longer in charge of it himself, he still continues to pay attention to the film industry, seeing the movie "Don't Say You Don't Love Me", there are ups and downs, and Feng Kaimou updated a news on Weibo.

"The era of traffic is over, so it's good to do it yourself. ”

This sentence probably has the meaning of reminding or waking up some people.

As for the other movie "Shura Dao", this movie is even worse, "Don't Say You Don't Love Me" at least has star traffic and fan effect, which makes it better at the box office for a few days, and it will not be so miserable, but Shura Dao is different.

Shura Dao movie, it can only be described in one sentence, the special effects are very good.

It's just that the special effects are good, and the rest ......

It is said that this film, with a total production cost of more than 700 million, is a real big production, and it has invited several top foreign special effects teams to produce special effects, which can be said to be full of special effects, but on the day of release, the box office was only 30 million.

Three days after its release, the box office was only 50 million, and the producer announced the withdrawal.

Isn't this a terrible word?

The failure of this movie, there are also reasons for the suppression of foreign films in the same period, but more because of its own quality, some viewers ridiculed that this movie is in addition to the special effects that are commendable, the writing, directing, and acting are off the line synchronously, spending Hollywood's production costs, and filming a domestic cartoon that deceives children, and the story is not good to tell.

The failure of this movie, to sum up, is actually that the special effects are too violent, and the most fundamental thing of the movie, the plot, is ignored!

In a movie, the director is very important, the actors are very important, and the special effects are also very important, but no matter what the movie is, the most important thing must be the plot!

Even if you're going to make an eye-catching popcorn commercial movie, you have to have a coherent plot on top of that!

No matter what type of movie, no matter what kind of starring lineup, whether a movie is excellent or not does not depend on whether there is a huge amount of investment, let alone the accumulation of special effects, the most important thing is always to do a good job in the plot, which is the foundation of everything.

The plot of a movie determines whether its content has a soul, whether it has a charm that touches people's hearts, and whether it can be a success at the box office.