30 million, the second week and fifth day of the release of "Tomb Robbery Notes", only got a box office of 30 million, a drop of 61%!

This number can be said that not many people can think of it except Tang An.

Several major platforms added up to nearly 80 million votes, and the three major issuers invested nearly 100 million yuan in publicity and distribution expenses, and they actually walked out of an almost cliff-like decline, which is unimaginable to everyone.

After four days of word-of-mouth fermentation over the weekend, public opinion has been completely overwhelmed, with 40% of the news and comments being negative.

"The chickens are numb, the first two days were full of praise, and the box office has been soaring, I thought it was a good movie like "Looking for the Dragon", but after watching it, I only had one impression: a super bad movie. ”

"Seriously, I'm not afraid of any bad movies at all, I think I'm immune to all kinds of poisons, I dare to go to the scene to watch any film like "Xi Youji" and "Little Times", which can be called a large-scale disaster scene, and the audience is still relishing, of course, I really just want to see how bad it can be, "Tomb Robbery Notes" or something, it's just a little meaning...... I just went home and watched "Looking for the Dragon" and "Longling Grotto" again, and then watched two "Raiders of the Lost Ark" to detoxify!"

"Okay, I want to say something, in fact, I wanted to say it for a long time, but before the Internet was full of praise, I thought there was something wrong with my aesthetics, and I didn't say it for fear of being sprayed. ”

"Upstairs, you said Ah, I posted a post about Jing Boran's bad acting skills at that time, and as a result, nearly 100 replies came out in half an hour to criticize me, saying that Jing Boran performed Wu Xie's innocence, even if it is not as good as Huang Bo, Liu Ye, Chen Kun, etc., it is also first-class in the new generation.

I almost thought I wasn't serious when I watched the movie, but when I saw it, all of these people were all accounts registered last month!"

"The water army is too terrifying, posting a bad review on Douban, and there can be thirty or forty replies within an hour, which is even more lively than "Interstellar". ”

"Fortunately, I didn't go to see it, Lu Chuan had made me feel good before, and I thought about whether to see it when I saw that the reputation was so good, but I was going to buy a ticket to see it at night today, and I saw so many bad reviews, but fortunately I didn't buy a ticket, and I saved a few days of food money. ”

"I'll go, you guys should tell me how bad the movie is, I still want to see it. ”

"I'll tell you upstairs, except for the four words of the title, there is nothing else that doesn't rot. ”

"It's rotten to this extent!

"The four words of the title can also be ignored, except that the names of the characters are the same, it is another story entirely. ”

......

Lu Chuan stared at the negative comments on the computer screen in a daze, and his face became more and more ugly.

His face was full of grievances and unwillingness, and the super production he carefully built became useless in the eyes of the audience.

It's not just the word of mouth from the audience, but also the reviews from the professionals.

Originally, the large-scale praise a few days ago also made him breathe a sigh of relief, although he knew that there was a public relations effect, but he never expected that the real situation hidden under the effective public relations would be like this.

After a few years of silence, he made a 200 million production as soon as he came back, and if it succeeded, it would be okay, then he would be able to return to the top.

Once it fails, it may be difficult to touch a big production at this level again.

However, Lu Chuan was really unwilling, in order to hype, he pulled down his face, and forced himself to fight with Wu Jing, a halfway monk.

Lu Chuan held a little luck, hoping that the next box office would improve, and if he couldn't maintain the current box office, the decline in the next week would be better, and there was still hope for 800 million.

The cost of 200 million, the box office of 800 million, and the publicity and distribution expenses of nearly 100 million yuan, the box office alone is enough to return to the cost.

Lu Chuan clenched his fists, cheered himself up, and cheered up to deal with the next propaganda.

However, all went not as planned.

On Tuesday the 29th, "Interstellar" won a daily crown again with 28 million, with a total box office of 1.651 billion.

"Vegetarian Chicken 6" got 18 million on the same day, and the total box office broke through the 200 million mark and won 204 million.

"Notes on Tomb Robbery" only had 26 million in a single day, which was affected by negative evaluations and fell the most, with a total box office of 383 million.

That's not all, the unexpected explosion of "Pacific Rim" on Wednesday the 30th directly made Lu Chuan desperate.

A movie with no big director, no big stars, a sequel to a non-big-selling movie, and hitting the streets in North America, actually got a super high box office of 51 million in the mainland, and landed as the box office champion!

On this day, all three blockbusters were affected a lot.

"Interstellar" fell to 15%, only getting 24 million in a single day, with a total box office of 1.675 billion.

"Vegetarian Chicken 6" has just been released, and the film schedule is quite strong, getting 15 million in a single day, with a total box office of 219 million.

Although "Notes on Tomb Robbery" has the support of the theater chain, looking at the high score, there are still 32% of the film schedule, but the single-day box office fell by 35%, only 17 million, and the total box office is just 400 million.

From more than 80 million to 17 million in a single day, it only took a few days, which perfectly interprets what it means to go from heaven to hell, which is faster than a rocket.

Now the word despair was clearly written on Lu Chuan's face.

Lu Chuan leaned back in his chair weakly, he knew that he had completely failed this time, the big production with a total investment of 300 million had failed, and it would be almost impossible to touch a movie of this level in the future.

Qin Lan still appeared beside him at the right time and comforted, "Don't worry too much, there are also overseas markets, the overseas revenue of "Dragon Quest" and "Longling Grotto" is said to have exceeded 100 million. ”

"Yes..."

Lu Chuan suddenly remembered, like a drowning man grabbing a life-saving straw and holding Qin Lan's hand tightly.

"There is also an overseas market, Wanda bought AMC Cinemas, as long as it can sell in North America, I still have a chance. ”

Lu Chuan was hit by the domestic box office failure, and he lost his mind, and he didn't think about whether there was a possibility of a big hit overseas.

The only chance to turn over, and the only possibility of automatic filtering failure.

Qin Lan comforted her boyfriend and sighed secretly.

Lu Chuan did not make a film in the past two years, and after his death, he made a film for the main exhibition of the national pavilion, and was invited by the State-owned Assets Supervision and Administration Commission to direct a live-action musical, and some time ago the Xinjiang government also invited him to serve as the chief director of the stage play "The Myth of the Silk Road".

Although he has left the big screen, there are a lot of less disputes, which is as troublesome as now.

Lu Chuan calmed down a little, and suddenly said, "When the overseas release is successful, let's get married." ”

“...”

Qin Lan was stunned for a moment.

Lu Chuan thought she hadn't heard clearly, grabbed her hand tightly, and repeated it again.

"When the overseas box office is successful next month, we get married, and I'll give you a beautiful wedding!"

However, there was no trace of joy in Qin Lan's eyes.

Lu Chuan didn't pay attention, and said to himself, "Where do you want to go for the wedding?"

"Rome, Paris, Bali... It's okay in China, or go back to Xinjiang......"

Qin Lan listened to him chattering here, and smiled a little bitterly.

From before the release of "The King's Feast" a few years ago, Lu Chuan said that he would get married if the movie was successful.

It turned out to be a failure.

He also said before the filming of "Tomb Robbery Notes" started, and the result seemed to be the same.

Now he is saying that he will get married if he succeeds at the overseas box office.

Qin Lan no longer knew whether Lu Chuan really wanted to get married, or just to give himself a comfort in his heart and find a trace of comfort in this process of waiting for the result.

Or is marriage not just for the sake of getting married, just to add a little more luster to the success of the movie and prove that Lu Chuan has a bumper harvest in his career and love?

"Let's break up. ”

"Well... What?" Lu Chuan didn't react.

"Let's break up. A trace of sadness flashed in Qin Lan's eyes.

"Why?"

Lu Chuan was puzzled, "Do you want to get married first?" ”

It's not impossible to get married first, just release the news, make the formation bigger, expand your fame, and stimulate the box office of the movie.

At this moment, Lu Chuan had already thought about several steps of marketing in his mind.

Seeing him like this, Qin Lan's last glimmer of hope in his heart was also shattered, and he was completely dead.

She broke away from her hand and repeated it faintly.

"Let's break up. ”

Turn around and go back to the room, drag out a suitcase, and pack your clothes.

Lu Chuan was stunned for a moment, ran in and asked loudly, "What are you making trouble?"

"No one is messing with you, I wish you a dream come true and a successful overseas ticket office. ”

There was no nostalgia, and he left with his suitcase in tow, without a pause at his feet.

The key is placed on the coffee table.

"Bang. ”

Gently bring the door to the door.

Leaving Lu Chuan, who was lost and depressed, stood there straight for some reason, not knowing what he was thinking.

The movie hits the streets, and the girlfriend is gone.

A complete loser.

......

There is more than one loser, Huayi Brothers Group, in the chairman's office.

There were papers strewn across the floor, two phones were shattered, and the entire assessment team stood across from their desks with their heads bowed, not daring to make a sound.

"51 million! 51 million!"

"Look at your estimates, look at them! This is the data you spent more than half a month calculating for me, 11 million to 15 million, which is nearly four times lower than the actual situation!"

"Smack!"

Wang Zhongjun held the detailed data file given by the evaluation team in his hand and threw it heavily on the actuary in front of him.

Wang Zhongjun is now on the verge of rage, "Edge of Tomorrow" was 51 million on the first day, and there were 12 million pre-sales on the second day today, and in the absence of a large number of water armies, the reputation was surprisingly good, which was completely opposite to the cold reception in North America.

It's inevitable that it will be a big hit, and there will be three blockbusters released almost at the same time in the summer file, plus Yu Wei's "Interstellar", unless there is a miracle, there is no possibility of "Tomb Robbery Notes" turning over at all.

What's more, "Wolf Warrior" will be released tomorrow, no matter what, this is a 3D blockbuster with an investment of 80 million, even if the subject matter is unpopular, it is impossible for the theater chain not to schedule the film.

Now the single-day box office of "Tomb Robbery Notes" has slipped to 17 million, and the word-of-mouth is the worst among several blockbusters in the same period.

Originally, word-of-mouth was not unacceptable at all, and the public relations capabilities of the three major companies were there.

The reputation of "Breakup Master" is also not good, because the reputation of "Fuji Detective" in the same period is even worse, and "Superman: Man of Steel" is not appetizing to domestic audiences, and it still won more than 700 million box office.

If "Vegetarian Chicken 6" and "Pacific Rim" have average reputation and box office, then the audience has no other better choice but to watch "Tomb Robbery Notes".

But now that the box office of both movies has exploded, and the reputation is better, it is already possible to pronounce the death penalty for "Notes on Tomb Robbery", the difference is only that the death is not miserable.

plus the publicity and distribution fee, the cost of 300 million, although it is shared among the three parties, it is also a large amount.

Even if you don't lose much, but in this cycle of more than a year, if you don't make money, you are already losing money, and buying a house will appreciate in value.

What's more, such a big IP + big investment film loses, and the impact is not small.

Wang Zhongjun pointed at their noses and scolded them for more than half an hour before they all blasted out.

His chest was rising and falling violently, and Wang Zhongjun had not yet calmed down.

Before the water cup was dropped, Wang Zhongjun picked it up and drank it all in one gulp.

"Zhonglei, you can attend the premiere of "Wolf Warrior" for me in the evening. ”

Wang Zhonglei shook his head secretly, come on, he still goes by himself when he is embarrassed.

......