Chapter 0620 - Tough BMW

It's definitely a wave of unsettled, wave after wave!

This is the second action taken by BMW in three consecutive days against the acquisition of Rolls-Royce Motor Cars.

Rolls-Royce Motor Cars currently produces two car brands, Bentley and Rolls-Royce, engines and many parts, are supplied by BMW, BMW Motor Company's move, directly affects the supply of more than 30% of the parts of these two car brands, which is absolutely a disaster for Rolls-Royce Motor Cars!

If this statement of Rolls-Royce Aero Engines blocked the road for Tianming Company to acquire Rolls-Royce Motor Cars, then BMW's statement directly caused serious consequences to Rolls-Royce Motor Cars, which now belongs to the Weeks Group!

And BMW, too, went directly to the front of the stage from behind the scenes, which is equivalent to indirectly admitting that the statement about the "Rolls-Royce" trademark was instigated by BMW behind the scenes.

One stone stirs up a thousand waves!

The major mainstream media in Europe and the United States are really going crazy, and they are about to go crazy with joy. Because of the Rolls-Royce acquisition, I don't know how many days of news material they have contracted, and every news material is enough to make headlines!

In particular, today's announcement that BMW will stop supplying engines to Rolls-Royce Motor Cars is the most exciting news in the past few days, and its shock is far greater than the statement of the right to use the "Rolls-Royce" trademark the day before yesterday.

"Behind the scenes revealed: another counterattack from BMW!"

"The annual drama of the automobile industry is back in full swing, and the ill-fated Rolls-Royce Motor Cars. ”

"Rolls-Royce Motor Cars sparked a bloody case!"

…………

Major newspapers have made crazy reports on BMW's statement with different headlines, and among these reports, the report written by the overseas edition of the domestic "People's Daily" has aroused more people's resonance, in this report, "BMW Motor Company: A 'Abide by the Market Rules'" as the headline, and in the title, the words "Abide by the Market Rules" are bolded and enlarged, and specially marked with quotation marks.

“…… Some time ago, when BMW announced its withdrawal from the acquisition competition of Rolls-Royce Motor Cars, Rodriguez, CFO of BMW, swore to everyone that BMW has always been an enterprise that abides by the laws of the market, let us see how this company abides by the laws of the market......

"While preaching that they abide by the laws of the market, and at the same time using such means to force Tianming Automobile Company, BMW's behavior is already a joke for peers, we welcome any company to use its strength to participate in market competition, but like this, by breaking the rules of the market to achieve their own business goals, in the end there is a price. ”

This report of the overseas edition of the "People's Daily" has analyzed and reported on this matter with a very considerable attitude of neither humility nor arrogance, which is also the first time that the domestic official media has spoken out on this matter since the fermentation of the Rolls-Royce acquisition, and to a certain extent, it also represents a domestic position.

Zhou Jingming just got up early in the morning, and saw such news, for him, it was undoubtedly very painful, last night after thinking all night, Zhou Jingming finally thought of a way to solve the current predicament, just ready to contact BMW today for negotiations, but did not expect that BMW has completely torn its face, has developed to the point of stopping the supply of engines!

"This BMW company, in order to achieve its own goals, is really uncompromising!" Zhou Jingming looked at the BBC TV report on this incident on TV, and couldn't help but smile bitterly.

Now things get even harder.

After a simple wash, Zhou Jingming found Ma Xudong and was going to go with him to the Weeks Group, and at this time, Ma Xudong was also completely panicked, and the development of things was getting more and more beyond his expectations.

"Mr. Zhou, what should I do now?" Ma Xudong asked with some gods. If Tianming Automobile Company insists on acquiring Rolls-Royce Motor Cars, even if the trademark problem is solved, without the engine provided by BMW, it will be in vain.

"Don't worry, you go with me to the Weeks Group first, at this time, the Weeks Group should be in a hurry than us. Zhou Jingming said with relief.

Rolls-Royce is still an asset belonging to the Wicks Group, and Rolls-Royce's business situation itself is not good.

In fact, as Zhou Jingming said, Weeks Group is really in a mess now, Rolls-Royce Chairman Rooney and brand operations director Van Persie came to Williams's office early in the morning and wanted Weeks Group to give a solution.

"Chairman, if we don't communicate with BMW, then our company can only start to stop production. Rooney looked at Williams, who was sitting opposite him, and said anxiously, he didn't expect that a good acquisition would evolve into the current situation.

"BMW is really ruthless!" Williams sat there, gritting his teeth and muttering to himself, but then, he raised his head again and looked at Rooney opposite, "Don't worry, I will negotiate with BMW as soon as possible on this matter, and try not to delay the production of Rolls-Royce." ”

"The company's current engine inventory is only enough to assemble less than 20 more cars, and if this problem is not solved as soon as possible, it will have to stop production indefinitely. Rooney sighed and reported the company's current situation to Williams.

At this time, Zhou Jingming, who came all the way, finally came to the Wix Group and found Williams.

"Since you're all here, what are you going to do with this statement from BMW?" asked Zhou Jingming breathlessly.

"Of course, I talked to BMW. Williams replied with a wry smile, "I still can't believe that BMW would make such a move." ”

"Didn't you say it two days ago, they are all vested interests, what can't you believe. Zhou Jingming also smiled miserably, "When the time comes to contact BMW, bring our Tianming Company with you, and the three of us will sit down and discuss it well, there is no need to make the fish die." ”

"Okay, I'll have someone contact BMW right away, and try to meet a few of us first by tomorrow morning at the latest. ”

After discussing this countermeasure, the Wix Group sent an invitation to BMW for negotiation, however, to everyone's surprise, BMW directly rejected such an invitation to negotiate, and the attitude was so tough that it was staggering!

:。 :