Whether Chinese or foreign, there is a common rule in any capital market: reality.

Two billion Celestial Empire coins in many times, in many places, are already an astronomical amount that many people can't imagine in a lifetime, or even two or three lifetimes, even with Li Mo's vision, this is a huge amount of money, but in the capital market, it is only the starting line for a cinema company to compete for qualifications.

Even if Li Mo knew that it would not be easy to acquire a cinema chain after the first decade of the 21st century, the threshold was so high that it made him a little dumbfounded.

In his impression, the rapid rise in the speed of the Celestial Empire cinema should be in 2015, that is, next year, so from a certain point of view, now should be the last chance to acquire the cinema chain.

But the problem is that even if someone in this world can predict that the film and television media industry will develop rapidly with the efforts of Internet bigwigs in the future, it is impossible to be accurate to this extent......

The most important thing is that the price of 2 billion is obviously on the high side.

You know, what we usually call the cinema chain actually refers to the agency management relationship between the cinema management company and the cinemas around the world most of the time.

Wanda is currently the only one in the mainland that can really operate the theater in a one-stop way from site selection to construction, and finally operate it by itself.

Moreover, this is based on the fact that Wanda itself owns many properties across the country, and the cost of building theaters is relatively low......

After all, that kind of thing, even something as strong as the Celestial Shadow Group can't do......

Although Xingmei Cinema Line was established in 2003 and has been developing for more than ten years now, with its strength, the price of 2 billion is really ridiculously high.

"Lifang, if I'm not mistaken, as of the end of last year, Xingmei Cinema Line should only have about 80 theaters, and there should be less than 15 theaters directly under it, according to the current market price, the valuation should not exceed 1.5 billion at most, ......"

Before Li Mo could ask, Zong Shuai took the lead in asking a question.

…… And this is also what Li Mo wants to know the most.

Under the gaze of the two big men, Zhong Lifang sorted out her thoughts a little and began to explain why she put forward the idea of 'preparing two billion to be eligible to enter the market'.

The crux of the problem also lies in the development method of Xingmei Cinema Line.

Including the Xingmei Cinema Line, the current development model of the Celestial Empire's cinema chain can basically be divided into three categories.

Tianying Group can be regarded as taking the all-round resource integration route, and has laid a good enough foundation at the beginning of its establishment, coupled with the identity of half state and half business, it soon relied on the connections and relationships before the merger to draw a large piece of cake from top to bottom;

The path taken by Wanda Group, a player of Celestial Dynasty Coins, should be regarded as a 'just now' route, because Wanda Group is really incomparable with Celestial Shadow Group in terms of connections, so it can only choose the simplest and most brutal way - to use strong economic strength to create a world of its own;

And Xingmei's route is more alternative, which is also determined by its embarrassing situation.

In terms of financial resources, Xingmei is not as good as Wanda, and in terms of connections, it is not as good as Tianying, but it does not want to become a local theater like Pacific Cinemas.

He neither raised funds and Wanda to spend more money than anyone else, nor did he take any high-level route to make contacts, but instead focused on sinking into second-tier, and even third- and fourth-tier cities......

In just a few years, the number of cinemas under the Star Art Cinema Line has increased from 23 to 87, and the number of directly affiliated cinemas has expanded from zero to 16......

Relying on these things, if Xingmei Cinema Line only talks about the number of theaters and the number of projection screens, it has already caught up, surpassing Tianying Group, and jumped to second place, second only to Wanda Cinema Line.

After knowing these circumstances, even Li Mo had to say: The person who formulated the development strategy for Xingmei Cinema Line is definitely a talent.

The reason why Li Mo said that he is a talent is because if Xingmei can implement this strategy, when the number of theaters and screens in the Dynastic Dynasty ushers in a big explosion, Xingmei can rely on the advantages of laying out sub-cities early and successfully seize the lead......

But there is one thing that the people who made the plan clearly overlooked......

In other words, he overestimated the speed of development of the film and television media industry in the Celestial Empire.

The aggressive expansion of Xingmei Cinema Line in the previous N years brought not only the rapid increase in the number of theaters and movie screens, but also a huge debt of up to 12.8 billion.

Because of this debt, the system that Xingmei Cinema Line has spent years building is now in jeopardy.

It is precisely because of the current situation of Xingmei Cinema that those companies who are interested in taking over the cinema business are worried.

"Sister Zhong, it stands to reason that although Xingmei Cinema Line is in debt, the number of theaters and screens in his industry is really there, and ......there should be many companies in the industry that are interested in it."

"Yes," Zhong Lifang nodded, "Although Xingmei Cinema has not publicly peddled itself yet, and the news I just said is only circulating among a small number of people in the industry, but as you said, there are many companies interested in it." ”

"The reason why there has been no further news so far is due to two ......"

"Well, I can probably guess what it is," Li Mo nodded, "First of all, debt, and secondly, it should be the unique development method of Xingmei Cinemas......"

"Where is Xingmei's way unique, it's simply wonderful. Zong Shuai also opened his mouth to participate in the discussion, "Sinking to the second and third-tier cities, he doesn't want to think about how the enthusiasm and number of moviegoers in the second- and third-tier cities can support the expenditure of the theater chain?"

"Even if you take over Xingmei's cinema chain, if you want to twist it on the right path, it will take at least half a year to a year, and during this time, it is completely enough for others to catch up. ”

"No, Brother Zong," Li Mo shook his head, "In my opinion, the greatest value of Xingmei Cinema is its unique development over the years. ”

"Based in the second and third-tier cities, we avoid high rents and human resource costs, and the layout of multiple places avoids the limitations brought about by being trapped in a corner, to be honest, the people who designed this idea are very smart......

"That'...... Xiaomo, you mean, we're going to get involved in the acquisition of Xingmei Cinemas?"

"Of course," Li Mo nodded without hesitation, "I have a hunch that if we miss this opportunity, maybe for many years to come, Molong Media will not be able to have our own cinema chain." ”

"Mr. Li, as the company's chief financial officer, I think I should remind you," Zhong Lifang said, "The company's current liquidity and fixed assets will definitely not reach the figure I just mentioned, if you borrow from the bank, the company's debt ratio will be extremely high, and it will not be able to provide the cash flow ...... needed to integrate the future Xingmei Cinema Line."

"Hehe, about this issue," Li Mo stood up and squeezed his eyes at Zong Shuai, "You should ask Brother Zong about the situation of the company's game department tonight......

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