"Who chose these beauties?

In the office, Yao Yi's eyes passed over the two slightly flustered girls, and fell on Yu Weiwen's big pie face, playing with taste: "Is it you? This is a beauty pageant?"

Yu Weiwen was agitated and hurriedly denied it.

Heaven and earth can be learned, he doesn't have the slightest crooked thoughts, this matter is the idea of You Jialuo and Mi Meng.

"It's me. ”

Mi Meng gritted her teeth, stood up with great momentum, and then under Yao Yi's gaze, she was instantly beaten back to the prototype, and said weakly: "You look good, the flyer is sent quickly, and others are embarrassed to throw it away immediately after they get it, so I will really take a serious look at it." ”

This is all the experience of Mi Meng, who once took one hundred and two when others only took eighty.

Yao Yi suddenly smiled and gave Mi Mengbi a thumbs up, "Well done." ”

The three of them were stunned, Mi Meng was not angry enough to give him a sanitary eye, really, there was nothing to scare anyone.

Yao Yi said with a smile: "The purpose of our leaflets is to advertise. There is a key word in advertising, called eyeball economy, which can produce the most attractive effect at the lowest cost, and can produce advertising value that maximizes benefits. ”

Yu Weiwen's eyes nodded and said: "No wonder there are all beautiful women on TV commercials, all of them are used to attract the audience's attention, right?"

Yao Yi continued: "Everyone has a love for beauty, this is human nature, there is nothing unseemly. The essence of our flyers is marketing. The so-called marketing is to maximize the eyeballs in order to achieve the most ideal effect. I'm glad to see that you're taking the initiative to think and make decisions. As long as it doesn't violate justice and the law, I just want the result and don't care too much about the process. ”

After everyone thought about it, Yao Yi said again: "Have you chosen the location for distributing leaflets?"

Yu Weiwen and You Jialuo glanced at each other, and the former spoke: "We have already discussed, fifty people are divided into two groups. I was in charge of leading a team of 22 students from the poor group......"

Yao Yi interjected, "Let me interrupt, don't say anything about the poor group, just divide it into one group and two groups." ”

Yu Weiwen nodded again and again, "Okay, okay, a group of people will go with me to the software park, science and technology park, and the economic development zone, which are areas with a large high-income floating population and large potential rental demand. If we can't sweep in, we'll block the door. ”

Yao Yi nodded in approval.

You Jialuo and Mi Meng are responsible for leading two groups to distribute flyers in hot spots such as shopping malls, markets, and pedestrian streets in Shangjing City, after all, they have a good image and are easy to talk to. ”

Yao Yi was noncommittal, just glanced at the three of them, and said lightly: "What do you mean?"

Seeing You Jialuo and Mi Meng shaking their heads, Yao Yi spoke: "First of all, I want to correct one of your conceptual mistakes. ”

"At Yaojia Technology Information Co., Ltd., all employees are treated equally, whether they are contract workers or temporary workers. This is our corporate culture that will not change in the future, not bureaucracy. So, the poverty group is a similar ambiguous word, I don't want to hear anyone say it again, and I will pay attention to it in the future. ”

Yu Weiwen lowered his head in shame, he was indeed not experienced enough in this area, it was his fault.

In addition, seven people were selected from the second group to one group, and four relatively strong boys from the first group were selected to the second group. Try to balance the two groups, and don't let our strategic tilt be too obvious, because today's college students are sensitive. In addition, the safety of the employees of the second group is also more guaranteed. ”

The three of them nodded again and again, they really deserved to be the boss.

Yao Yi knocked on the table: "Next question, let's talk about salary." ”

Yu Weiwen looked solemn and said: "There are two modes, which are on-time settlement and payment according to quantity, but both have their own advantages and disadvantages. ”

You Jialuo continued: "Checking out on time may lead to fishing in troubled waters, but settling according to work may also lead to some people throwing more than once and throwing it away, after all, there are so many people, it is impossible to supervise everything." And even if someone supervises it, staring too closely can easily make college students rebellious. ”

Mi Meng smiled bitterly: "We have discussed this matter several times, and there is really no good way." ”

Yao Yi saw that the three of them were really at a loss, so he answered: "This problem is indeed a bit difficult, but there is still a way to solve it." If you think about it again, who can come up with a solution, I'll invite you to dinner in the evening. ”

At the moment of the temptation of food, the three of them had to use their brains and think hard about it, but in the end they could only hang their heads one by one.

"We still need to strengthen exercise and study......

Yao Yi's mind flashed past several sales managers who had followed him in his previous life, each of them was a delicate and colorful character, compared to the three young people in front of him, there was still a long way to go.

Fortunately, Yao Yi has time, patience, and confidence in himself.

These three are not rotten wood, they can carve a carve, and they must be a good craftsman.

He smiled and said, "Looking at your report, the basic daily wage for distributing leaflets is about 120 yuan. Our company is a cooperative pilot unit of Shangjing Normal University, and we should distribute this penny to them. ”

The three of them nodded, college students from difficult families came to work, what they needed was salary, and as for the beautiful college students, for the sake of You Jialuo and Mi Meng, they were embarrassed to be harsh.

"If you want people to work hard, it's important to focus on the reward system. ”

Immersed in real estate for many years, Yao Yi's understanding of the reward system is not an exaggeration to describe it as a cook.

Deposit rebates, down payment discounts, prepayment doubled to offset the house payment, full payment cashback, activity discounts, invitation code bonuses, owner lottery, etc., dozens of reward mechanisms can be drawn out in his mind at any time to show his strength.

In fact, when Yao Yi was printing advertising flyers, he had already thought of the need for a reward system as a driving force, and discussed with Liu Jue in advance to add the invitation code mechanism to the company's website.

The company will give each "flyer warrior" 2,000 invitation codes, print them out, and let them stick a slip of paper to the bottom of the flyer, a single code, no duplicates.

For each successful registration of the user with an invitation code, the biller can get five yuan.

This money doesn't seem like much, but if you do a good job and bring in 100 registered users a day, it will be 500 yuan.

Today, in 2010, a daily income of $500 is not a small amount.

On the user's side, all new users can enter the invitation code to register, and they can get two free topping listings for one day, worth 20 yuan.

Since the website does not open the recharge port at present, this is a complete privilege.

Sales mogul Nicholas Edward once secretly revealed the secret of his business - ordinary people have no resistance to keywords such as privileges, special prices, and purchase restrictions.

As long as you can set up keywords well, the sales of many products can skyrocket to the point that you can't understand it at all!

These keywords are of little use and no practical value, but they are like devil's bait that can arouse the interest of consumers.

Consumers are like lost lambs, approaching the products under these labels step by step and buying them!

Invitation codes are one such diabolical keyword.

A certain teacher Ma, who did not want to be named, has been playing this routine for countless years, even if smart people know that the merchants are amusing people, but they just can't stand the new highs of others every year.

"Invitation code, invitation code, this is too clever. ”

Yu Weiwen was the first to be poisoned, he looked at Yao Yi with admiration, he couldn't understand what this young boss's brain was made of, he could always come up with the most beautiful ideas at the right time.

Invitation codes are not unusual, and it is not uncommon to send flyers, but they can perfectly combine the two, and the economic value and advertising benefits generated after qualitative change far exceed any of them.

The combination of the two things is actually not unusual, the strange thing is that the boss is obviously a peer, but this decision-making and improvisation ability is really terrifying.

Could it be that the rich second generation is really smarter than ordinary people?

Mi Meng had a 'I'm used to it' expression and nodded silently.

You Jialuo is also blushing, this girl is arrogant, although she worshiped for a while, she was immediately reoccupied by the mind of 'you can do it as a rich second generation should be', which is really arrogant.

Suddenly, a flash of inspiration flashed in her mind, and she hurriedly said: "An invitation code costs five yuan, and 100,000 invitation codes don't cost 500,000?"

She frowned and said, "It's just so much money to do a medium-sized advertisement now." Isn't the cost of 500,000 yuan just to distribute flyer invitation codes too high?"

Yao Yi glanced at her approvingly, the accountant's sensitivity to money is very important, and he smiled: "From a mathematical point of view, Jialuo's words are correct, but in terms of return on investment, there is another way to calculate accounts." ”

"The company's invitation code mechanism not only requires a real-name personal account, but also needs to bind an ID number and a mobile phone number, and retains all IP addresses in case of emergency. ”

"There are two benefits to doing this. ”

"First, this prevents someone from cheating and registering an account to get cashback rewards. ”

"Second, it can ensure that behind every registered account, there is a potential customer who is really in demand. ”

"500,000 can be exchanged for 100,000 valid registered accounts, you know what that means?"

Yao Yi glanced left and right, and the powerful aura made the three of them awe, and they all sat up straight.

But immediately Yao Yi regained his momentum, half deflated and half jokingly said: "Actually, if I can spend 100,000 yuan on this money, I have to burn high incense, how can the conversion rate be so high." But in any case, the input-output ratio of our advertising is at least several times that of the housing network. ”

Yao Yi smiled again as he spoke.

Is Wang Hui too stupid to think of handing out flyers?

No, it's because the house search network has been sitting in the leading position for too long, they have the money and ability to win a large area of land push, they have foreign guns and cannons, so they can't look down on the three-inch fruit knife in the marketing war of distributing leaflets in their heads.

In addition, where did Zhaofang.com find more than 20 young and beautiful college students in Shangjing to do this kind of low-input and high-output flyer business?

For the same thing, they can only find a local model agency, there is no base of 500 days per capita, and the total direct investment is less than 100,000, which is impossible.

The same is to spend money, good marketing can spend a dollar to produce the effect of ten dollars, and bad marketing can only spend ten dollars to produce the effect of a dollar.

The so-called marketing war is never overnight, but two chess players sit on the chessboard, and you and I fight against each other.

When it comes to the point of play, or when one of the players kills the opponent's dragon in one fell swoop, the winner is decided.

Two startups with equal funding are good and bad at marketing, who will survive in the end?