This is definitely a problem that makes all operations and propaganda numb to the scalp, the quality itself is not good, the corporate brand is not good, but it has to be sold more expensive than the big brands, and faster, which is absolutely impossible.

The general manager of real estate publicity stood there with trembling legs, looking at Lu Yousheng who was afraid that Mr. Lu would give him a death task and have to sell, so he only had two ways, go out to defraud, or resign.

This situation is a headache, Lu You watched it for a long time, sat down, lit a cigarette, looked at Wu Biao and asked, "What do you think?"

"Mr. Lu, as it is now, I can only reduce the price. Our land is free, the cost is very low, the price is low, and at the same time, we will make a move on the publicity, such as releasing the wind, saying that this will be an office area in the future. The price of the house has risen dramatically, turning housing into an investment. Wu Biao frowned, this was something he had been thinking about for a long time.

Lu You nodded, Wu Biao's method is feasible if everyone has had the mentality of investing in real estate for more than ten years.

Now.

Enough choke!

Now no one knows how perverted the future house prices will be. And now marriage does not have to be a house, many people in the village are still going back to the village to build a house, until the rural homestead shrinks, a large number of second generations of farmers into the city, the building has become the cornerstone of marriage after the house price skyrockets.

That is, when the post-9 generation of people got married, but now those born in 9 are only sixteen years old, and the main force of current home buyers is the post-80s, and most of them are from the city.

"I can't get it!" Lu You looked at this situation, he didn't have any tricks, the market environment was immature, the value of the land was not high, and his head hurt when he thought about it.

"Develop first, dig what should be dug, the engineering team will go in, how is the budget?

"Mr. Lu, I am from the budget department. A forty-year-old woman hurriedly helped her glasses and said: "Ten communities, with a total area of 1,600 acres of land, the budget for the first phase is 2.9 billion, and the land mortgage is expected to get about 1500 million, and the follow-up deviation is about 500 million." ”

"With such a large investment, the real estate company is choked enough, and it needs to mobilize some funds from the group. Wu Biao looked at a large pile of documents on the table and said, "Mr. Lu, let's be careful, there's no need to fight for this breath, invest so much..." ”

"Is it a big investment? 400 million is a small amount for me. Lu You leaned back in his chair and said casually.

Mere trifle?

Everyone looked at each other, Lu is always really awesome, four billion is a small meaning, few people in the country dare to say this kind of thing.

"It seems like I'm too crazy, four billion is a lot, it's mediocre. ”

It seems to be even crazier.

It was noon in a blink of an eye, and everyone didn't come up with a good plan, so Lu You went to Shen Qian's office while eating and pushed her out.

In the morning, the Internet exploded, Lu You, the-stirring stick, finally left, and rushed towards the real estate, he was there, everyone was staring at him, ready to unite and him at any time.

Yesterday, the three giants contacted each other on the phone, ready to fight against Lu You together, and prepare for the next wave of business wars.

NetEase was scolded by Lu Youkeng's mother, and in the face of Tengxun's step-by-step pressing, the three had no choice but to join together. Co-developed the game, the online water army has been torn apart, and the legal department is busy again.

Don't look at Lao Ma and Lu You are a little difficult, fighting these people, it's still very easy, the writing wheel is open, the invincible existence, QQ all platforms encircled and suppressed several game companies, vowing to dominate the game industry.

The phone in the secretary's office rang non-stop, some wanted to see Lu You, hoping that he would refocus his attention on the game and confront, and some small manufacturers simply scolded directly.

The real estate battle has emerged, three years ago the major real estate developers of the national layout of the planning began to show the edge, success and failure has already been laid, the next is the largest giants of the struggle.

The efficiency of Evergrande and Country Longan is very fast, the publicity positioning of the new real estate has long been set, the prototype of advertising has come out, and a large number of advertising spaces have been bought, followed by advertising bombardment.

In the cafeteria, Lu You looked at Shen Qian's feet and asked, "Is it better?"

"It's only been one morning, how good it can be, it doesn't hurt anymore. Just changed the medication. ”

"That's good, wait for me in the evening, it's a bit too much in the afternoon. ”

The other people at the dinner table looked weird, are the two of them going to live together?

"Mr. Lu, the advertising plans of the two have come out, and they have sent them to us. The group's public relations manager came over and said.

What is it?

Provocation!

"Take it and take a look. ”

Bring over a notebook. The food was laid aside, and everyone poked their necks to watch.

Country Longan Yuan focuses on high-end, the advertising page has a blue sky, sea water, handsome men and beautiful women are laughing there, and family members and children appear behind. Twenty seconds of advertising time, the end is an advertising slogan, Country Ryokan Yuan, give you a five-star home.

There are a total of five advertisements, and the keywords include, five-star, warm, high-end, bungalow, European aristocracy, happiness and other words. Basically, the good life is depicted in it.

As soon as the picture changed, Mr. Yang appeared in the video, sat upright, cleared his throat and said: "Mr. Lu, you have also finished watching the advertisement, how do you feel? We are definitely professional in real estate." After I went back last night, I inquired about you, and I heard that you are a person who is full of bad roots and likes to copy things, which is not that I am scolding you, but there are also a lot of comments on the Internet. People call you plagiarists, and I hope you don't plagiarize us in advertising creativity, otherwise we'll see you in court, by the way, there's a real estate meeting next Wednesday. Since you want to play, then welcome to come and let the majority of peers take a look, a rogue has broken into the industry. ”

The video is finished.

Everyone present was furious.

"His remarks like this belong to slander and slander!"

"Mr. Lu, he dares to say such a thing. must sue him, and send a video to scold, it's just too deceitful. ”

Everyone was chattering, even Shen Qian had a black face, and it was normal to have disputes in business. But posting a video to scold people seems to be a bit deceitful.

"It's not a big deal. Lu You waved his hand disapprerovingly: "There are many people who scold me, how old is he?"

"Uhhh Wu Biao can't react a little, ordinary people are scolded but they are eager to bite people, Mr. Lu is too broad-minded, right?

"There are too many scolding me on the Internet, not bad for him, scolding me, it shows that I am important, it shows that he is weak-hearted, everyone should not be indignant, but still do their own things well. Lu You put down his chopsticks and said, "Just do your own thing with peace of mind, in the afternoon, in terms of real estate." There must be a set of implementable solutions. ”

After eating, he went back to the office early, and continued to look at the drawings and twisted his eyebrows, Lu You knew that the You family was weak in real estate, and after joining in, he developed a community. It's not well-known at all.

To work against these professional companies, you have to find a helper.

But who are you looking for, Wang Shi?

Lu You stared at the map for a long time, these places are very suitable for building shopping malls, squares and the like, he grinned, thinking of a person. This person is the small target.

"Mr. Wu, do you know Mr. Wang?" Lu You raised his head and suddenly asked.

"Mr. Wang, which Mr. Wang?" Wu Biao was a little confused, he knew a lot of Mr. Wang.

"Wanda!"

"We are not very familiar with these groups in the north, we have met once, or I went to the northeast to participate in a dinner. What's wrong?"

"When I contacted him, he said he had a big deal to work with him. ”

Looking at these terrains, Lu You already had an idea in his heart, and cooperated with Wanda to develop the business model of plaza and residential, and the two sides complemented each other to explore commercial residences.

"Okay, I'll get in touch now. ”

At this time, Wanda had just laid out the national market, and Lao Wang was extremely disappointed in football, sold the Dalian team, and focused on real estate, but the real estate competition was fierce, and Country Guiyuan and Evergrande were like two mountains, and all the peers could not see a way out.

Build a house, no matter how well you build, can you surpass these two?

This phrase is like a spell that allows the developers of real estate to see their own ceilings. Enterprise transformation is imperative, and Lao Wang has successfully explored a new way out.

Square!

With the square as the center, commercial radiation is carried out, the mall is there, the flow of people is there, and the money will naturally come.

Wanda didn't do it before. This area is basically in a blank field, and in a short period of time, it can be said that it has grown by leaps and bounds, and has become a leader in alternative real estate.

Lu You breathed a long sigh of relief, leaned back in the chair, with a bit of evil taste on his face, now Sicong should only be eighteen years old, according to what he said, he went back at the age of fifteen to ask Dad, is our family very rich? Dad smiled and said to him, You have found out all this.

Now Sicong should already know that his family is very rich, and it is estimated that he doesn't care about money when he starts making friends.

With ideas, everything is easy to do, Evergrande and Country Longan must take the CCTV route, such a tall advertisement must be known to the whole country, they are mainly doing this, for the future corporate brand to do the foundation.

Youzu is different, Lu You doesn't plan to do it for a long time, at least 8 or 9 years, the ice age of real estate in these two years can't be done, and there is no need to spend a lot of money to advertise on CCTV.

The most important thing is to do offline, especially small advertisements and local TV stations, since it is to be regarded as an investment, then do it in accordance with the way of investment, Lu You lit a cigarette and pondered for a while.

Now that kind of TV shopping, you are yelling at every turn not 998, don't want 98, as long as nine dollars and eight should just be emerging, right?